The Behavioral Economics in Marketing’s Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts.
You’ll learn how to identify different types of n...
Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work.
Keywords: communication theory remote work, remote team productivity, behavioral economics workplace, hybrid work challenges, remote work strategies
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketi...
Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9’s groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today’s world.
Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the ...
Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That’s the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics.
In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it’s a premium product, a crossed-out “original price,” or a high-priced menu item — can sha...
Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales.
Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Behavioral Economics...
In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens.
We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices.
Then, we introduce a bran...
Why do customers return again and again to brands like Starbucks or Sephora? It’s not just the product — it’s the game.
In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and...
Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth.
Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com B...
In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth.
We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It’s packed with insights on how game mechanics like rewards, points, and progress trac...
Why do consumers trust influencers more than traditional ads? It’s not just about popularity — it’s about psychology.
In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers int...
See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action.
Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarket...
In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing.
This time, we’re highlighting Leveraging Social Proof to Increase Conversion Rates — an episode that explores how seeing others...
Why do consumers pay six figures for a handbag they’ll rarely use — or line up overnight for a hoodie they might never wear? The answer lies in status, scarcity, and the zero-sum game of exclusivity.
In this episode of Behavioral Economics in Marketing, we explore how zero-sum branding drives desire by making status a competition. Using real-world examples from Hermès to Supreme, we unpack how luxury brands use scarcity, gatekeepin...
Delve into the strategic interplay where one party’s gain equals another’s loss. This episode explores risk, insurance decisions, and how zero-sum dynamics influence consumer behavior and market strategies.
Keywords: zero sum games, insurance behavioral economics, risk management psychology, decision-making under uncertainty, game theory marketing
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmar...
This special teaser episode of Behavioral Economics in Marketing revisits the powerful and deeply personal Season 5: Lessons from the Fire — a series born from the devastating Colorado wildfire that changed my life and inspired new ways to see decision-making, risk, and resilience through the lens of behavioral economics.
We highlight two of the most compelling episodes from that season:
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Zero Sum Games and Insurance — where w...
What if the secret to better marketing isn’t who your customer is — but how they think?
In this episode of the Behavioral Economics in Marketing podcast, we explore how dual process theory — the idea that people make decisions using either fast, emotional (System 1) or slow, rational (System 2) thinking — can revolutionize your personalization and behavioral segmentation strategy.
You’ll learn how to identify which cognitive mode y...
Unpack how fast, instinctive thinking and slow, reflective decision-making shape customer experiences. Understand how tailoring marketing to these thinking styles can optimize journeys and increase conversion rates.
Keywords: dual process theory marketing, customer journey optimization, system 1 system 2 thinking, behavioral segmentation, consumer decision psychology 🎧 Explore more insights, episodes, and resources at https://beh...
In this mini teaser episode of Behavioral Economics in Marketing, we revisit one of the most eye-opening episodes from Season 4: Dual Process Theory on Customer Journey Optimization. Learn how understanding the brain’s two systems — the fast, intuitive System 1 and the slow, analytical System 2 — can transform the way you design touchpoints, content, and campaigns that align with how your customers actually think and decide.
Then, ...
Why do so many well-meaning goals fall apart before they ever take off?
In this episode of the Behavioral Economics in Marketing podcast, we explore the intention-action gap — the frustrating disconnect between what people plan to do and what they actually do. Whether it’s starting a new habit, executing a marketing campaign, or leading change within your organization, good intentions are often derailed by hidden behavioral pitfall...
Why do good intentions often fail to lead to lasting behavior? This episode breaks down the psychological barriers between planning and doing, offering key insights for marketers and leaders focused on habit formation and change.
Keywords: intention-action gap, habit change psychology, behavioral economics habits, motivation to action, overcoming procrastination
🎧 Explore more insights, episodes, and resources at https://behaviora...
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