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May 10, 2020 10 mins

Simon Sinek, the "godfather" of the WHY introduced us to the concept of WHY in his popular TED talk in 2009 and subsequently through his book Start with WHY. In this episode I am not talking about the WHY in context with running an organisation and leadership today, but how you - you as an individual can find your WHY for your life, not just your job.

This WHY is the purpose, cause or belief that drives every one of us. It’s what makes you get out of bed every morning and it’s why you are passionate about certain things. It’s more important than ever to now know your WHY which will keep you going through the uncertainty. Knowing your WHY injects passion into your work and everyday life. This is not a formula for success but rather helps you to achieve sustainable and fulfilling success. Find more information at www.belindaesterhammer.com

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