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July 30, 2025 32 mins

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Raised on a Missouri row crop and cow/calf farm, Dr. Lisa Elliott developed a passion for supporting ag producers. Now an ag economist and Co-founder & CEO of AgriVaR, she empowers farmers with cutting-edge tech for real-time risk management. Tune in as Dr. Elliott explains AgriVar’s ability to analyze production and marketing variables to quantify risk and guide decisions—from planting to sales contracts. Ag economics won’t be Greek to you after this episode.

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