In this episode of The Best of Charlotte, Jeff welcomes Meg Seitz, founder of Toth Shop, a creative agency specializing in copywriting, content strategy, and brand storytelling. Meg shares her professional journey—from teaching English and launching Lululemon’s Charlotte presence to building Toth Shop into a trusted partner for businesses seeking authentic, effective messaging.
What You’ll Learn in This Episode
Meg’s background in teaching, brand building, and entrepreneurship.
How Toth Shop helps businesses craft clear, compelling content that resonates with their audience.
Why simplicity and authenticity matter more than polished fluff in copywriting.
Common mistakes small businesses make in messaging—and how to avoid them.
Practical tips for creating stronger copy, including planning ahead, making it about the audience, and aligning tone with brand identity.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com