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May 22, 2024 14 mins

As I sat down with Kim Chadwick, a realtor whose expertise eclipses the typical sell-and-buy routine, I was struck by her unwavering dedication to the human element of our industry. Her stories of standing beside clients through life's seismic shifts—be it the joy of newlyweds or the trials of downsizing after a loss—highlight what makes her a beacon in the real estate world. Today, we explore that intersection of heartfelt empathy and savvy business strategy, where Kim's masterclass in relationship-building transcends the transactional and touches lives deeply. 

Kim's wisdom flows through our conversation like a guiding light for those navigating the tumultuous seas of real estate. She illustrates how a positive outlook can be the compass that steers us toward success, even when the market seems unforgiving. Amid sharing personal anecdotes that etch the image of clients-turned-family, we dissect the strategies that can transform a challenging market into a vibrant landscape of opportunity and connection. So, join us for an episode that's a testament to the enduring power of authentic relationships and the resilience that can flourish from a foundation built on genuine care and a positive mindset.

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Episode Transcript

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Speaker 1 (00:00):
Okay, here we are again, another episode on the
best of the best.
Therese?
Who do you have with you today?
Well, rizzo, I'm really excited.
Today I have one of my verygood friends, kim Chadwick, here
.
She happens to be a rock starrealtor.
I get to work with her everysingle day and that's so fun.

(00:20):
We don't see as much as we usedto.
We'd like to see each othermore, but it's so busy with this
marketplace right now, andthat's what I want to talk about
is how she is with hercustomers, because she does a
couple of things that I thinkagents could learn from and
consumers need to hear about.

Speaker 2 (00:34):
Thank you.
Thank you for having me.
This is a little nerve wracking, is it?
Yeah, it is a little nervewracking.

Speaker 1 (00:40):
Well, don't be nervous.
No, it's a lot of fun.
I'm just going to ask you acouple questions and talk a
little bit about what it is thatsets you apart from other real
estate professionals, and Ithink there's one word that sums
up what it is that you doreally great, and it's called
relationships.
So tell me a little bit abouthow you do that with people.

Speaker 2 (00:59):
So I think that this business is a business of change
.
Like we're in the business ofchange, we're helping people
through changes of divorce, ofloss, of job relocation, like
everything.
People call us because they'reready to make a change and we
have to be able to really helpthem navigate through this.
And it's funny because, youknow, any realtor is not just a

(01:22):
business person or a marketer.
You're a relationship guidancecounselor, you may be helping
with child rearing.
I mean there's so many parts ofthe role that you play in this
business because it's you knowthey're moving for a reason.
But then getting to the partwhere the house is ready and
everyone has the right mindsetto move, and that can take a

(01:45):
really long time.
I mean it's rare, it happenssometimes, but it's rare that
someone calls me and says I wantto put my house on the market
tomorrow.
Most of the time it's you knowwe're preparing and we have time
and we, you know, really get toknow each other.
Those are actually thetransactions I prefer, because I
have the time to spend withpeople and, yeah, so when you
say relationships.

Speaker 1 (02:03):
It's, it's about relationships yeah, cuz I I've
even talked to you before sheputs a lot of time and energy
and effort in that pre buildingof that relationship and then
helping the seller through allof those things that they're
nervous about.
Right, there's a lot ofemotions involved already in
selling, whether someone's readyto move or not ready to move.
They don't realize what they'retaking on until they take it on

(02:25):
.

Speaker 2 (02:25):
Yeah, and it's pretty funny, I have to say.
My favorite client is probablylike the senior, someone who's
looking to downsize or they maybe moving into a home of some
sort, and I worked with this onecouple this past summer and
they still call me to help themthrough fights.
They're like you're the buffer,like you need to help us
resolve this argument, kim,we're calling you, you're the

(02:46):
buffer and it's just.
You know, it's developingrelationships and helping people
.
You know, sometimes people calland they don't know where
they're going next and that'shelping them navigate through
decision making.
And I could be a completestranger to that person, but
it's sometimes.
They just need that soundingboard.
So I think being authentic isreally important, but being able

(03:11):
to have empathy towards thesituation and you know it can
never be about money, like youcan never think about money,
because transactions change,fall apart.
You know people's lives changeand I say that in the very
beginning If you change yourmind, your job doesn't happen,
whatever it is like, that's fine, there's no money owed, I don't
care what expenses I've put out.
It's your life, this is yourcommitment, this is your journey

(03:33):
, not mine.

Speaker 1 (03:34):
Yeah, I think that's well.
That shows.
Look at your customer reviews.
They're so good and they alwayssay something different too,
which is really nice.
I'm always finding outsomething new and awesome that
you're doing, which I love, so Ithink one thing you said that
was really good is about mindset.
I think we go into listingappointments or buyer

(03:55):
appointments and we don't takeinto consideration everything
that's going on in their head,and it's a lot.
So what do you think about areally good consultation?

Speaker 2 (04:02):
Well, I like to just take the pressure off.
So, going with buyers, I justsay to them look, you have a
long process here.
I mean it's in this market thatwe're in.
You're not probably buying thefirst house that you see.
You're probably not gettingunder contract with the first
offer we put in.
Like you have to be seasonedright.
We have to go through a numberof challenges in order to get to

(04:22):
the place where you're ready tosay, okay, I've learned, and
unfortunately I may have to makesome sacrifices and I tell them
this could take a year, thiscould take six months, this
could take two years.
I mean, you have to.
I feel like, just take thepressure off of them and also
them to feel like they're notwasting my time, because that
people say that to me all thetime.
I didn't want to bother youLike, oh my gosh how can I help

(04:42):
you Right?
How can I help you if I'm notpresent or in person with you?
I'll go to open houses withclients.
I'll you know I attendinspections.
I want to be their resource.

Speaker 1 (04:52):
Yeah.
So I think that goes back tosetting the expectations right
away so that they understandthat they can reach out to you.
You're there to consult with,to help them through this
process.
But I also think what you saidthat's really great is talking
to the buyer right now, becausethings are so different than
they used to be.
You don't just go out and finda house in a weekend.
You know it's going to taketime, you may lose a few, which

(05:12):
buyers aren't used to thathappening.
I mean, right now they are.
But they weren't before.
That's a whole new level ofmental issues.
That you're dealing with whenyou're dealing with consumers is
knowing how to handle theirrejection, because their buyers
are getting rejected.
Their offers are gettingrejected over and over, even if
the buyer thinks it's a goodoffer.
So how?

Speaker 2 (05:36):
do you handle that?
When you get someone who's like, oh, I think I want to hang it
up for a little bit?
Yeah, I mean, I think I'm a bigbeliever in everything happens
for a reason and I haven't hadthat shown me otherwise Like I
have always been able to find aresolution with okay, we didn't
get this one.
Well, you know what, we lovedit, but there still were some
things that didn't check everybox.
And then when they do finallyget under contract, or when they

(05:56):
do pause or whatever, you canturn around and look and see
that now everything's clear.
This wasn't the journey I wassupposed to be on, this wasn't
the path I was supposed to be on.
So that's how I help themthrough.
It is.
This wasn't the one, it justwasn't meant to be.
We'll find the right one whenyou know it, and I have had this
happen so many times and it'sso rewarding when you know it.

(06:19):
You know it when you walk intothat house with a buyer and
you're like, oh my gosh, this isexactly so.
What are we doing?
How are we making this happenlike we have to get this one,
and how do we do that?

Speaker 1 (06:30):
yeah, and there's a lot of creativity that can go
into how you structure youroffer.
So I think that's one of thethings that you know an
experienced agent can bring tothe table is your offer doesn't
have to be just price andsettlement date and inspections.
There's a lot of differentthings that you can add.
Language you can add to helpthe seller.

Speaker 2 (06:47):
Maybe you see your offer is the better one Right
and communication and being goodat what you do.
So take aside the buyerrelationship having all the
forms filled out correctly,having everything completely
submitted with a you knowanalysis of what you've just
sent that goes a long way, evenbefore this market became so
crazy.
Agents you know when you do agood job and you take your job

(07:10):
seriously.
Agents on the other siderecognize that and they want to
work with you because they don'twant it to be a hard
transaction, they want it to beeasy, they want to have great
communication, they want someonewho's going to be kind on the
other end and not feel like it'sa struggle.
So when you present yourselfand communicate that way, I
think that helps things go inthe right direction.

Speaker 1 (07:30):
So that goes back to my word for you relationships,
so the relationship with theco-op agents and your fellow
agents here is just as important.

Speaker 2 (07:35):
Oh my gosh.
So I try to join as manynetworking groups with agents
locally as I can because it's AI like them, and B because I
think that is really importantfor us to all get along and, you
know, see each other out andyou know, have some sort of a
friendship, so that I'm notbrand new to someone and they
may say, oh, I've never workedwith you, but I've heard about
you, or whatever.

(07:55):
It just helps present thetransaction, the offer.

Speaker 1 (08:01):
You know a little bit smoother, yeah, so one of the
other things I want to kind ofsegue over to is your community
involvement.
So you do a lot of really greatthings that you do in around
town with Kim and you visit alot of local businesses.
Tell us why you do that.

Speaker 2 (08:14):
So I just think it's important.
Originally, the thought was allright, wouldn't it be really
cool to have a YouTube channelthat was central to this area,
that when a buyer comes from outof state or out of town, I
could say, look, go to aroundtown with Kim, you're going to
see all these wonderful thingsand why this area is so great.
And then we started doingvideos and people were so
receptive to it and so gratefuland I was like this is actually

(08:35):
so cool because I'm getting toknow people and it's fun and
it's helping their businessthrive and it's just built again
building relationships.
So the Around Town with Kim wasbuilt kind of to create a
YouTube channel, but it'sactually not what I use it for.
It's more a commercial basedportal really for these

(08:57):
businesses so that they have acommercial that they can use for
themselves.
And you know we try not to makeit like don't make it about
Valentine's day, Don't make itabout Christmas, just make it so
you could use this at any timeof year.
Um, and they really appreciateit.
It's been really good and I'vehad people call me that I didn't
know.
Um, you know.
So it's not just all, it's alot of people that I know, but
it's a lot of people that Idon't know as well.

Speaker 1 (09:18):
Yeah, I think it's really great.
It's smart too, because you arenow providing a value to that
business owner and you're givingthem an outlet to take a video
and share it with theirconsumers, which are now getting
your information too, and yourconsumers are getting their
information.
It's a really smart play onthat.

Speaker 2 (09:37):
I try not to make it about real estate though,
because, again, like we all know50,000 realtors, everybody
knows so many realtors, so if Ican just provide value, then
they appreciate that, and youknow, like you said, yes, it
will get out there, but thepoint is more, the premise was
to use it for my own benefit,but now it's just fun and it
gets me to learn more aboutbusinesses, because there's

(09:59):
really some neat businesses andlocations here that I didn't
even know about.

Speaker 1 (10:04):
Had I not have done this, so I think I'm adding a
new word to you value.
How do you provide value inevery relationship?
Because everything you've saidso far, you look at what it is
you're bringing to the table.
So for the consumer, there'snothing that's selfish about you
.
Everything that you do isreally outward going, and I love

(10:24):
that.
So I think that's one of theone of the reasons we're such
good friends.
On top of everything else, yeah, I agree.

Speaker 2 (10:29):
I wish we could do this for free.
Yeah, I really do.
I wish I didn't have bills topay, because I really love what
I do and I wish I didn't have tocollect a commission, because I
feel bad sometimes.
And people feel bad becausethey're like you know, like I
had to rent her the other dayand she ended up finding her own
place, which was totally fine,and she was like, well, I should
pay you something and honestly,it wasn't that much of my time,

(10:50):
but I felt bad, that she feltbad, right, that she felt she
needed to compensate me becauseit was time we spent together
that I actually enjoyed, right.

Speaker 1 (11:00):
And sometimes the compensation comes from a
referral of a friend or a familymember or someone who needs
help.

Speaker 2 (11:04):
It's not always financial, yeah.

Speaker 1 (11:05):
I think that's one of the lessons too, for the agents
especially is it's not.
It isn't about the commissioncheck.
And the second it becomes about, that is when you can kind of
stamp the ticket that you'realmost out of the business.
The most successful agentsreally do it because they are
fulfilled and they love helpingpeople make the largest purchase
they're going to make.
That's going to be great fortheir family and their future.
Yeah.

Speaker 2 (11:25):
It's different.
It's different.
I have a couple of clientsright now.
I have a couple of projects.
I'll call them and you know,when they called they knew their
house wasn't ready.
And I do have people that areavailable to me that are happy
to help and are excellentorganizers and stagers and
whatnot, and we have beenworking on some of these homes

(11:46):
to try to get them ready, stagedand ready for sale.
But that is so much fun to mebecause A I get to know the
person so much on a much deeperlevel and my one client right
now has been just it's a lot,because it's a lot of family
items that have been just kindof dumped on her over the years

(12:06):
and it's so rewarding to see herprocess this and be okay yeah,
be okay through the processbecause it's been a lot.

Speaker 1 (12:13):
That's a lot, and sometimes I don't have someone
to be there.

Speaker 2 (12:16):
Yeah, you're exactly right, right you?

Speaker 1 (12:17):
can be.
You're really the anchor.

Speaker 2 (12:19):
I want to be absolutely so.
That's.
That's the thing I want them tothink of me when they have an
issue, whether it's, you know,five years after the sale or
while we're going through it.
I want them to think of well,you know, I'll call Kim, I need

(12:41):
a roo them.
They were first-time homebuyersand if they see this, I will
tell them I was talking aboutthem.
They were clueless abouthomeownership.
I mean, they knew nothing.
I would get calls from themevery day about every single
question.
So I created a box like we'regoing to go through this
together once you settle in.
And then their heater died, ofcourse, and know like.
And we did inspections a coupleweeks after and they went with

(13:02):
a company that wasn't on my listand they had the worst
experience.
And they have never done thatagain.
They're like why did we?
We've never had a badexperience with any of Kim's
people, so I don't know where Igot off on that tangent, but the
point is I want them, I wantpeople to think of me as their
support system.

Speaker 1 (13:19):
Yes, yeah, that's exactly what it was.
Yep, that's perfect.
Um, so I guess if you couldgive a piece of advice to the
agents, um, out there who aremaybe struggling or just
starting off in the business orhearing that the market's going
to be awful Um, first of all,it's not.
But what would you say forsomeone who's looking at you or
any other successful agent andthey're like I want to do that,

(13:42):
Is it easy?

Speaker 2 (13:43):
It's not easy and you're not alone, because I can
tell you that we all go throughthose times where you know, oh
my gosh, I have no settlementsthis month or I don't know when
I'm going to have, like you know, because you don't want to do
this for the money, but this isyour livelihood and your bills
do come, regardless of whetheryou are helping people or not,
and we all have those ups anddowns and it's hard.

(14:04):
This is a very hard business.
There's times of year and Ineed to put it in my calendar.
Honestly, every December, Ineed to put it in my calendar.
Don't worry about it,everything's going to be okay,
Because you do go through ebbsand flows of business.
So do go through ebbs and flowsof business.
So my advice to you is don'tthink about your bills, because

(14:27):
that's what's the negativeenergy that's going to feed into
your mind and make you notproductive.
Think about what business do Ihave?
What people can I help?
That's in front of me andthat's what I need to focus on,
because when you focus on thegood, the bad actually does go
away, because everything startsto evolve.
So true Mindset, yeah mindset,mindset, mindset.

Speaker 1 (14:41):
So put in a hard day's work.
You know it's not easy.
You need to come in and do theactivities and it'll eventually
all work out, right yeah.
If focused on the positive Ifyou're focused on it.
Yeah, so you want to reallysucceed.
Yeah, kim, thank you so much.
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