May 22, 2024 • 16 mins
Unlock the secrets of transforming your real estate career with artificial intelligence as Saiid Zamani, the tech-whisperer from Keller Williams' Devin Wayne office, joins us to discuss the cutting-edge tools reshaping the industry. Prepare to be enlightened by Saeed's journey since 2014, his expertise in AI, and his drive to empower agents with strategies that streamline their business and elevate the client experience. From the power of ChatGPT to the nuances of Cloud AI and Google Gemini, this episode is an essential guide for any agent looking to stand out in today's hyper-competitive market. Plus, Saiid's practical tips on managing time and overcoming tech intimidation will give you the confidence to harness AI like a pro.
This episode isn't just a conversation—it's a masterclass in leveraging AI to redefine real estate marketing. Discover how tools like RPR and Bright MLS can turn a mere 20-30 minutes of your day into a goldmine of client insights that outshine commonplace resources like Zillow and Redfin. We tackle the shift from habitual tech use to intentional, growth-driven adoption, ensuring you're not just keeping up but setting the pace in the industry. And if you're hungry to delve deeper into the world of real estate or yearning to demystify AI, Saiid Zamani's wisdom is just a query away. Join us for this transformative exploration into the future of real estate, where artificial intelligence meets human ambition.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Here we are, another episode of the best of the best,
Therese.
Who do you have here today?
Speaker 2 (00:11):
So today I'm super lucky to have Saeed Zamani here
in the office.
He is with the Devin Wayneoffice of Keller Williams and he
has been teaching our agentslots of really great things and
I want him to just introducehimself a little bit and then
we're going to get into talkingabout some special projects he's
working on.
So tell everyone a little aboutyou.
Speaker 1 (00:28):
Oh, thank you.
Saeed Zamani.
With KW Devin Wayne KellerWilliams family Been in real
estate since July of 2014, andexperience in real estate
marketing since early 2000.
And then market center techtrainer since early 2000.
And then market center techtrainer, realtor and helping
agents in our market centers.
Speaker 2 (00:49):
in short, I love that , you know.
What I also love is that wehave such collaboration amongst
offices.
Speaker 1 (00:55):
It's fun, isn't it?
Speaker 2 (00:56):
Yeah, it's something that's not seen in many places,
so it's kind of really cool tosee that Very true, very true.
Speaker 1 (01:01):
Bringing people together and working together,
that's for the prosperity of thefuture.
Speaker 2 (01:06):
Yeah, and there's so much talent out there that it
just doesn't make sense thatwe're not all tapping into each
other.
Speaker 1 (01:13):
You know, and it's going to be required more and
more yeah, I think so In thefuture with where we're going.
Speaker 2 (01:18):
And we're going to be talking a little bit about the
future, aren't we, I know?
So one of your special projectsthat you're working on, and
you've been working on for quitesome time, is artificial
intelligence, ai, and how can weuse it in our businesses and
how can it make agents liveseasier, the consumer, everyone.
Speaker 1 (01:33):
so tell us a little bit about what you're doing so
it was actually out of adiscussion of how to help others
, and special in this case wasfirst our agents, because we
were talking about mastermindinghow can we be more efficient,
stay in culture and followingthe systems and models and then,
in doing that, bringing valuewhat we learn to the consumer on
(01:56):
the consumer level.
So that's what we have beendoing the last 10, 12 months
helping over 500 agents, 10 plusmarket centers and in recent
months, on a panel at KW FamilyReunion.
Speaker 2 (02:09):
Yeah, that was awesome, I saw that.
And you talked to our office atour State of the Market meeting
and it was really nice to hearwhat's coming and it really
opened the agent's eyes a littlebit about how much artificial
intelligence can really helpthem, even in their day-to-day
work.
Speaker 1 (02:24):
So why?
Speaker 2 (02:24):
don't you touch on a few things that they could or
should be using?
Speaker 1 (02:28):
You know, I appreciate that you know.
Number one is to start.
Speaker 2 (02:32):
That's number one, always a good place to start.
Speaker 1 (02:35):
You know whether agent us as human, we make
things up before we actually doit.
It's all in our mind Artificialintelligence.
One of the best things an agentcan do is first take the first
step of downloading the freetrials or free apps of ChatGPT,
which is owned by OpenAI, whereyou can use also Google products
(02:58):
or Google apps that have accessto their Gemini, the free
version, and then you can alsoutilize Cloud AI.
These are the three.
There's many AI, there'sthousands.
The basic first you don't takefirst baby steps before you take
a jump.
So those three ChatGPT, cloudAI and Google Gemini are the
(03:20):
basics and then you can talkabout the basic things you can
do to learn and then providevalue to the consumer.
Speaker 2 (03:26):
Yeah, I think one of the things you said early is
don't have analysis paralysis.
You know you've got to jump inand play around with this.
You can't break it, you can'thurt it.
Anything you're creatingdoesn't go anywhere until you
send it, so it's just fun to goin there and check it out.
I did a letter and I was reallysurprised at how much it
sounded like.
I wrote the letter.
Speaker 1 (03:47):
And you know what.
It's so true, not only, likeyou know, you wrote the letter,
you learn from it, but you alsobecame efficient.
Speaker 2 (03:56):
Yep.
Speaker 1 (03:56):
And, in today's world , the one thing that every human
has on the planet.
It's the same thing, no matterthe experience.
It's 1,440 minutes a day.
Speaker 2 (04:06):
That's right.
Speaker 1 (04:08):
Whether you sleep, you walk, you open your eyes,
you have the same time, soefficiency matters long-term.
Speaker 2 (04:14):
Yeah, I think if you talk to anybody, what are they
saying?
It's like the world is such ahustle and bustle, days are
flying by, there's not enoughtime to do everything.
These are things that canreally help you be more
efficient.
Speaker 1 (04:26):
And people ask me so what's going on with the real
estate market?
And it brought me back for theagent side.
How can you be more efficientand save time so you can do more
research which brings value tothe consumer, and then the
consumer finds informationfaster.
Now consumer can also find thatinformation on their own Right,
(04:47):
but with the different tactics,strategies of agent helping and
serving Tom, they can be at thehouse faster and offer more
efficient, and that's a valuethat I think over time we're
going to see differentiateagents who are going to take
more market share, and cheatagents are going to take more
market share and the agents aregoing to face themselves out of
the market.
Speaker 2 (05:05):
Yes, I agree that you will see people showing more
value to stay relevant in themarketplace, and AI can
definitely make sure thatthey're doing it efficiently
with time.
Also, I think consumer versusnot you know agent it's really
great because the consumer isgoing to have to learn the AI.
If you're learning it first andyou're able to provide the
(05:28):
information to the consumer at ahigh level, that's where you
win.
Speaker 1 (05:33):
And then there's context in the conversations,
because sometimes you knowpeople want to know who you are.
You know and they want to knowlike you know, know why are you
in this in real estate?
And then they're looking at howcan you help me bring value to
the market?
You know, so you're going toalso see I mean envision that
(05:54):
agents that have been in themarket for 10, 20, 30, 40 years
are going to be competing with asmarter, efficient agent that
have been in a business lesstime.
Speaker 2 (06:04):
So true, well, and you see it all the time right.
What's that saying?
You can't teach an old dog newtricks, but you can.
Speaker 1 (06:11):
You can, ai is there.
Speaker 2 (06:12):
Right.
It's just a decision that youhave to make and to do things
differently.
People hate change.
Speaker 1 (06:20):
It's not easy.
Speaker 2 (06:21):
Change always brings, I think, positive and growth
and opportunity, so don't bescared of it.
Speaker 1 (06:29):
No, it's a, you know, from the agent standpoint.
You asked earlier what canagents do and when agents think
about lead generation orso-called prospecting, sometimes
in our industry people thinkabout they have to pick up the
gorilla.
That's 1500 pounds called acell phone or a phone.
But what if there was more?
What if there was simpler taskin less time, more efficient way
(06:53):
that can gain you conversationwhich leads to appointments, and
appointment leads to hopefullyhelping bring a value to a
seller or buyer.
Speaker 2 (07:03):
Yes, yes, so are there any little tips or tricks
that you can talk to us about?
Speaker 1 (07:08):
Absolutely.
Here's one of the best things Ihave done.
When you are reaching out to,for example, we are in
Montgomery County, pennsylvania,yes, we're in Collegeville area
and you're talking to a seller,for example, in Spring City.
Now what if there was a way,when you communicated with a
seller or buyer in Spring City,that you actually toned your
(07:31):
approach to that specific areaspecific numbers and specific
tasks and then you convert thatalso into a text email and a
Facebook post or Facebookmessenger post.
That way, you can have actually360 relevant information to
that specific buyer or seller.
(07:51):
So the tips would be if you'rewriting an email, the prompt
would be create an email aboutthe real estate market around
spring city, or you can alsogive it a specific address,
include nar information and then, once you're done with that,
create me a text that can beread under 15 seconds.
(08:12):
And then, once you're done withthat, I like to put a Facebook
Messenger post that can be readin under 15 seconds.
Keep it relevant and to thepoint.
One of the things an agent cando.
You can do all those as youspeak to it.
You can actually speak to thechat GPT app.
It's basically a voice to text.
Speaker 2 (08:32):
So it's working for you while you're out driving
around, absolutely.
Speaker 1 (08:35):
Yeah, I do that.
You know.
Obviously I always follow thelegal parameters of not texting
and driving, you know, and.
But when you talk to it andthen if you don't like it, you
can go say redo this and addsome more specific NAR numbers
or add some more specificnumbers, you see, from Zillow,
(08:55):
redfin, bright, mls, because I'mnot saying we're using those.
But you have to stay relevantwith the consumer sees and
always, always, make sure youinput in the text or the emails
through your sources, becauseconsumers are going to trust you
even more when they know it'snot about the information you
get, it's about how youtranslate it into valuable
(09:18):
information to that specificconsumer.
Speaker 2 (09:21):
Something I think you said that was really important.
Well, two things.
One is real estate ishyperlocal.
Absolutely, and I think peopleforget right and it's becoming
more and is hyperlocal,absolutely, and I think people
forget right, and it's becomingmore and more hyperlocal.
But the second thing is, whenyou put in these parameters and
it spits out this awesomeinformation, you need to read it
, you need to see what is itwriting?
(09:41):
What is it saying?
Cause it's not perfect.
So you want to make sure thatit's what you were going for,
and if it's not, you can justask it to edit it and then you
can read it again.
But before you send anythingout, I would recommend that you
read it.
you check it out because you'reputting your name on it and,
like you said, quote the sources.
It's so important to do thatand make sure that it's just
(10:03):
compelling.
Now, do you always put somekind of a call to action in your
stuff?
You know?
Speaker 1 (10:09):
it's normally in a Facebook post.
In anything out towards themedia I do, you know, inbox me,
call me, text me, want to knowmore, and then you're like I
don't know what I'm doing, whyshould I post it?
Well, guess what you're goingto ask?
Hey, give me top five closingand point to action for a
(10:31):
Facebook post.
Put that in chat GPT.
See what it says.
I'm not saying you're using itand obviously we have to
disclose it.
Follow the Telephone ConsumerProtection Act the.
TCPA fair housing laws becauseyou can actually see it.
Artificial is the word, thatmeans intelligence.
It doesn't know it.
You have to teach it so you canwrite it.
(10:53):
But absolutely, I have becomemore succinct with AIs, where I
use it as an assistant.
I'm using it as I'm talking toa human being and it learns.
If you have a paid profile, youcan actually tell.
In the settings of ChatGPT, forexample, this is what I like to
do, so I kept feeding it, Ikept changing it.
(11:15):
So after a while, efficiency ison top and I just pick up the
phone and I realized earliertoday I was writing an email.
I'm becoming better in writingemails.
Speaker 2 (11:26):
Because you're learning too.
Speaker 1 (11:27):
Learning faster.
What you feed yourself is alsoimportant.
That's really good.
Speaker 2 (11:34):
I think that's important, because AI is
learning all the time and it'steaching us at the same time, in
a way, I think too is using itfor those efficiencies Like, for
instance, I think, agents.
Sometimes they want to market,they don't know what to do.
So, what if you just, like you,said, hey, what are the top
five marketing ideas for realestate in Montgomery County?
And it might pop out somethingand you pick one and you work it
(11:56):
and then maybe you get toanother one, but it gives you
some direction.
Speaker 1 (12:08):
So I feel like there's such a great opportunity
to just learn from this.
You know I call it like.
You know it's like a sculpting.
Sculpt your message and keepgoing in in the beginning when
of like, I call the ice age of15 months ago, when everything
suddenly chachi bd was outeverywhere talking about it.
You know you have to learn itand let let time go with the
flow, kind of time where,because you don't see it today,
just keep going, okay.
(12:28):
And I always said in thebeginning ai is just not listing
description your social mediacontent.
There's so much more, and thecourse that I'm thinking of and
be teaching is it goes intoabout 45 minutes into it.
That's when you start to see ah, I can do more, you know.
(12:50):
So one of the things thatagents can do immediately is,
for example, google Gemini.
The free version is backed byGoogle, okay, the largest search
engine on the planet.
Right, so they have lots ofinformation A lot of information
and you can actually look at itand verify it.
There's a button you canactually verify the content.
You can actually create acommunity page together with
(13:14):
ChatGPT or AI, get the contentand put it out there.
Speaker 2 (13:18):
That's nice.
Speaker 1 (13:19):
And then you don't have to pay for again.
I'm not saying take out yourassistant efficiency.
What if those agents that wantsto do it but they cannot afford
it?
Speaker 2 (13:29):
nope, I get it, so that's a cost savings method
from efficiency time yeah, Imean, the leverage that it
supplies is amazing I mean, youcan go from here.
Speaker 1 (13:39):
Before you get to king of pressure, which is about
15, 20 minutes, you can have amarketing kit created.
We do it, look at it and thenyou're like you know what, how
long would it take me if I didit myself.
Speaker 2 (13:50):
A lot, yeah, a lot of time.
This has been great.
Speaker 1 (13:53):
Do you?
Speaker 2 (13:53):
have any other words of wisdom for the audience here
on AI?
Speaker 1 (13:59):
If you're an agent and you're wondering, you know
I'm not good with data.
Okay, people talk about all thedata you know I like.
A resource that our membershipto Realtor Association gives us
is RPR.
Rpr is great tools.
I find that sometimes peoplesay, well, you know what I'm
(14:20):
good, I don't know.
Well, how can I do somethingbasic?
You can actually download thedata you know.
Every day we do a search onBright MLS.
Speaker 2 (14:28):
Yep.
Speaker 1 (14:29):
Upload a PDF into one of the AI products and ask it
to give you simple answers andthen text that to a consumer,
because consumers have access toeverything else Zillow, redfin,
all the great websites at therealtorcom but what if you
actually sent something to themin a 30-second message or a
(14:55):
small post?
So my recommendation is takeabout 20, 30 minutes a day and
just go into AI and just give itanything you want to give it,
because our brain, like we seeand we read you're like it
learns.
We make things up in our head,yep, but what if what we saw is
(15:19):
different?
Now you started, like youstarted, to change your mind
around it, because everythinghas got mindset.
That's so true, before itbecomes a habit and before it
becomes an action.
So 30 minutes a day, 20 minutesa day, can save you a lot of
time in the future.
Speaker 2 (15:32):
That's really good.
So get on there, learn it, takethe time, don't be afraid of it
.
Speaker 1 (15:37):
No no.
Speaker 2 (15:38):
And how can the consumer get in touch with you
if they need you for real estateor if they want to learn more
about AI?
Speaker 1 (15:43):
Absolutely, saeed Zamani.
It's saeed at zamani.
Realestatecom is my email andsearch Philly Suburb Homes with
s at dncom and my cell phone484-597-6868.
Speaker 2 (15:56):
Awesome.
Well, please reach out.
He's amazing, and if you wantto learn more about this, I'm
telling you it's not going away.
Speaker 1 (16:01):
So wake up.
Here we are, another episode of the best of the best,
Therese.
Who do you have here today?
Speaker 2 (00:11):
So today I'm super lucky to have Saeed Zamani here
in the office.
He is with the Devin Wayneoffice of Keller Williams and he
has been teaching our agentslots of really great things and
I want him to just introducehimself a little bit and then
we're going to get into talkingabout some special projects he's
working on.
So tell everyone a little aboutyou.
Speaker 1 (00:28):
Oh, thank you.
Saeed Zamani.
With KW Devin Wayne KellerWilliams family Been in real
estate since July of 2014, andexperience in real estate
marketing since early 2000.
And then market center techtrainer since early 2000.
And then market center techtrainer, realtor and helping
agents in our market centers.
Speaker 2 (00:49):
in short, I love that , you know.
What I also love is that wehave such collaboration amongst
offices.
Speaker 1 (00:55):
It's fun, isn't it?
Speaker 2 (00:56):
Yeah, it's something that's not seen in many places,
so it's kind of really cool tosee that Very true, very true.
Speaker 1 (01:01):
Bringing people together and working together,
that's for the prosperity of thefuture.
Speaker 2 (01:06):
Yeah, and there's so much talent out there that it
just doesn't make sense thatwe're not all tapping into each
other.
Speaker 1 (01:13):
You know, and it's going to be required more and
more yeah, I think so In thefuture with where we're going.
Speaker 2 (01:18):
And we're going to be talking a little bit about the
future, aren't we, I know?
So one of your special projectsthat you're working on, and
you've been working on for quitesome time, is artificial
intelligence, ai, and how can weuse it in our businesses and
how can it make agents liveseasier, the consumer, everyone.
Speaker 1 (01:33):
so tell us a little bit about what you're doing so
it was actually out of adiscussion of how to help others
, and special in this case wasfirst our agents, because we
were talking about mastermindinghow can we be more efficient,
stay in culture and followingthe systems and models and then,
in doing that, bringing valuewhat we learn to the consumer on
(01:56):
the consumer level.
So that's what we have beendoing the last 10, 12 months
helping over 500 agents, 10 plusmarket centers and in recent
months, on a panel at KW FamilyReunion.
Speaker 2 (02:09):
Yeah, that was awesome, I saw that.
And you talked to our office atour State of the Market meeting
and it was really nice to hearwhat's coming and it really
opened the agent's eyes a littlebit about how much artificial
intelligence can really helpthem, even in their day-to-day
work.
Speaker 1 (02:24):
So why?
Speaker 2 (02:24):
don't you touch on a few things that they could or
should be using?
Speaker 1 (02:28):
You know, I appreciate that you know.
Number one is to start.
Speaker 2 (02:32):
That's number one, always a good place to start.
Speaker 1 (02:35):
You know whether agent us as human, we make
things up before we actually doit.
It's all in our mind Artificialintelligence.
One of the best things an agentcan do is first take the first
step of downloading the freetrials or free apps of ChatGPT,
which is owned by OpenAI, whereyou can use also Google products
(02:58):
or Google apps that have accessto their Gemini, the free
version, and then you can alsoutilize Cloud AI.
These are the three.
There's many AI, there'sthousands.
The basic first you don't takefirst baby steps before you take
a jump.
So those three ChatGPT, cloudAI and Google Gemini are the
(03:20):
basics and then you can talkabout the basic things you can
do to learn and then providevalue to the consumer.
Speaker 2 (03:26):
Yeah, I think one of the things you said early is
don't have analysis paralysis.
You know you've got to jump inand play around with this.
You can't break it, you can'thurt it.
Anything you're creatingdoesn't go anywhere until you
send it, so it's just fun to goin there and check it out.
I did a letter and I was reallysurprised at how much it
sounded like.
I wrote the letter.
Speaker 1 (03:47):
And you know what.
It's so true, not only, likeyou know, you wrote the letter,
you learn from it, but you alsobecame efficient.
Speaker 2 (03:56):
Yep.
Speaker 1 (03:56):
And, in today's world , the one thing that every human
has on the planet.
It's the same thing, no matterthe experience.
It's 1,440 minutes a day.
Speaker 2 (04:06):
That's right.
Speaker 1 (04:08):
Whether you sleep, you walk, you open your eyes,
you have the same time, soefficiency matters long-term.
Speaker 2 (04:14):
Yeah, I think if you talk to anybody, what are they
saying?
It's like the world is such ahustle and bustle, days are
flying by, there's not enoughtime to do everything.
These are things that canreally help you be more
efficient.
Speaker 1 (04:26):
And people ask me so what's going on with the real
estate market?
And it brought me back for theagent side.
How can you be more efficientand save time so you can do more
research which brings value tothe consumer, and then the
consumer finds informationfaster.
Now consumer can also find thatinformation on their own Right,
(04:47):
but with the different tactics,strategies of agent helping and
serving Tom, they can be at thehouse faster and offer more
efficient, and that's a valuethat I think over time we're
going to see differentiateagents who are going to take
more market share, and cheatagents are going to take more
market share and the agents aregoing to face themselves out of
the market.
Speaker 2 (05:05):
Yes, I agree that you will see people showing more
value to stay relevant in themarketplace, and AI can
definitely make sure thatthey're doing it efficiently
with time.
Also, I think consumer versusnot you know agent it's really
great because the consumer isgoing to have to learn the AI.
If you're learning it first andyou're able to provide the
(05:28):
information to the consumer at ahigh level, that's where you
win.
Speaker 1 (05:33):
And then there's context in the conversations,
because sometimes you knowpeople want to know who you are.
You know and they want to knowlike you know, know why are you
in this in real estate?
And then they're looking at howcan you help me bring value to
the market?
You know, so you're going toalso see I mean envision that
(05:54):
agents that have been in themarket for 10, 20, 30, 40 years
are going to be competing with asmarter, efficient agent that
have been in a business lesstime.
Speaker 2 (06:04):
So true, well, and you see it all the time right.
What's that saying?
You can't teach an old dog newtricks, but you can.
Speaker 1 (06:11):
You can, ai is there.
Speaker 2 (06:12):
Right.
It's just a decision that youhave to make and to do things
differently.
People hate change.
Speaker 1 (06:20):
It's not easy.
Speaker 2 (06:21):
Change always brings, I think, positive and growth
and opportunity, so don't bescared of it.
Speaker 1 (06:29):
No, it's a, you know, from the agent standpoint.
You asked earlier what canagents do and when agents think
about lead generation orso-called prospecting, sometimes
in our industry people thinkabout they have to pick up the
gorilla.
That's 1500 pounds called acell phone or a phone.
But what if there was more?
What if there was simpler taskin less time, more efficient way
(06:53):
that can gain you conversationwhich leads to appointments, and
appointment leads to hopefullyhelping bring a value to a
seller or buyer.
Speaker 2 (07:03):
Yes, yes, so are there any little tips or tricks
that you can talk to us about?
Speaker 1 (07:08):
Absolutely.
Here's one of the best things Ihave done.
When you are reaching out to,for example, we are in
Montgomery County, pennsylvania,yes, we're in Collegeville area
and you're talking to a seller,for example, in Spring City.
Now what if there was a way,when you communicated with a
seller or buyer in Spring City,that you actually toned your
(07:31):
approach to that specific areaspecific numbers and specific
tasks and then you convert thatalso into a text email and a
Facebook post or Facebookmessenger post.
That way, you can have actually360 relevant information to
that specific buyer or seller.
(07:51):
So the tips would be if you'rewriting an email, the prompt
would be create an email aboutthe real estate market around
spring city, or you can alsogive it a specific address,
include nar information and then, once you're done with that,
create me a text that can beread under 15 seconds.
(08:12):
And then, once you're done withthat, I like to put a Facebook
Messenger post that can be readin under 15 seconds.
Keep it relevant and to thepoint.
One of the things an agent cando.
You can do all those as youspeak to it.
You can actually speak to thechat GPT app.
It's basically a voice to text.
Speaker 2 (08:32):
So it's working for you while you're out driving
around, absolutely.
Speaker 1 (08:35):
Yeah, I do that.
You know.
Obviously I always follow thelegal parameters of not texting
and driving, you know, and.
But when you talk to it andthen if you don't like it, you
can go say redo this and addsome more specific NAR numbers
or add some more specificnumbers, you see, from Zillow,
(08:55):
redfin, bright, mls, because I'mnot saying we're using those.
But you have to stay relevantwith the consumer sees and
always, always, make sure youinput in the text or the emails
through your sources, becauseconsumers are going to trust you
even more when they know it'snot about the information you
get, it's about how youtranslate it into valuable
(09:18):
information to that specificconsumer.
Speaker 2 (09:21):
Something I think you said that was really important.
Well, two things.
One is real estate ishyperlocal.
Absolutely, and I think peopleforget right and it's becoming
more and is hyperlocal,absolutely, and I think people
forget right, and it's becomingmore and more hyperlocal.
But the second thing is, whenyou put in these parameters and
it spits out this awesomeinformation, you need to read it
, you need to see what is itwriting?
(09:41):
What is it saying?
Cause it's not perfect.
So you want to make sure thatit's what you were going for,
and if it's not, you can justask it to edit it and then you
can read it again.
But before you send anythingout, I would recommend that you
read it.
you check it out because you'reputting your name on it and,
like you said, quote the sources.
It's so important to do thatand make sure that it's just
(10:03):
compelling.
Now, do you always put somekind of a call to action in your
stuff?
You know?
Speaker 1 (10:09):
it's normally in a Facebook post.
In anything out towards themedia I do, you know, inbox me,
call me, text me, want to knowmore, and then you're like I
don't know what I'm doing, whyshould I post it?
Well, guess what you're goingto ask?
Hey, give me top five closingand point to action for a
(10:31):
Facebook post.
Put that in chat GPT.
See what it says.
I'm not saying you're using itand obviously we have to
disclose it.
Follow the Telephone ConsumerProtection Act the.
TCPA fair housing laws becauseyou can actually see it.
Artificial is the word, thatmeans intelligence.
It doesn't know it.
You have to teach it so you canwrite it.
(10:53):
But absolutely, I have becomemore succinct with AIs, where I
use it as an assistant.
I'm using it as I'm talking toa human being and it learns.
If you have a paid profile, youcan actually tell.
In the settings of ChatGPT, forexample, this is what I like to
do, so I kept feeding it, Ikept changing it.
(11:15):
So after a while, efficiency ison top and I just pick up the
phone and I realized earliertoday I was writing an email.
I'm becoming better in writingemails.
Speaker 2 (11:26):
Because you're learning too.
Speaker 1 (11:27):
Learning faster.
What you feed yourself is alsoimportant.
That's really good.
Speaker 2 (11:34):
I think that's important, because AI is
learning all the time and it'steaching us at the same time, in
a way, I think too is using itfor those efficiencies Like, for
instance, I think, agents.
Sometimes they want to market,they don't know what to do.
So, what if you just, like you,said, hey, what are the top
five marketing ideas for realestate in Montgomery County?
And it might pop out somethingand you pick one and you work it
(11:56):
and then maybe you get toanother one, but it gives you
some direction.
Speaker 1 (12:08):
So I feel like there's such a great opportunity
to just learn from this.
You know I call it like.
You know it's like a sculpting.
Sculpt your message and keepgoing in in the beginning when
of like, I call the ice age of15 months ago, when everything
suddenly chachi bd was outeverywhere talking about it.
You know you have to learn itand let let time go with the
flow, kind of time where,because you don't see it today,
just keep going, okay.
(12:28):
And I always said in thebeginning ai is just not listing
description your social mediacontent.
There's so much more, and thecourse that I'm thinking of and
be teaching is it goes intoabout 45 minutes into it.
That's when you start to see ah, I can do more, you know.
(12:50):
So one of the things thatagents can do immediately is,
for example, google Gemini.
The free version is backed byGoogle, okay, the largest search
engine on the planet.
Right, so they have lots ofinformation A lot of information
and you can actually look at itand verify it.
There's a button you canactually verify the content.
You can actually create acommunity page together with
(13:14):
ChatGPT or AI, get the contentand put it out there.
Speaker 2 (13:18):
That's nice.
Speaker 1 (13:19):
And then you don't have to pay for again.
I'm not saying take out yourassistant efficiency.
What if those agents that wantsto do it but they cannot afford
it?
Speaker 2 (13:29):
nope, I get it, so that's a cost savings method
from efficiency time yeah, Imean, the leverage that it
supplies is amazing I mean, youcan go from here.
Speaker 1 (13:39):
Before you get to king of pressure, which is about
15, 20 minutes, you can have amarketing kit created.
We do it, look at it and thenyou're like you know what, how
long would it take me if I didit myself.
Speaker 2 (13:50):
A lot, yeah, a lot of time.
This has been great.
Speaker 1 (13:53):
Do you?
Speaker 2 (13:53):
have any other words of wisdom for the audience here
on AI?
Speaker 1 (13:59):
If you're an agent and you're wondering, you know
I'm not good with data.
Okay, people talk about all thedata you know I like.
A resource that our membershipto Realtor Association gives us
is RPR.
Rpr is great tools.
I find that sometimes peoplesay, well, you know what I'm
(14:20):
good, I don't know.
Well, how can I do somethingbasic?
You can actually download thedata you know.
Every day we do a search onBright MLS.
Speaker 2 (14:28):
Yep.
Speaker 1 (14:29):
Upload a PDF into one of the AI products and ask it
to give you simple answers andthen text that to a consumer,
because consumers have access toeverything else Zillow, redfin,
all the great websites at therealtorcom but what if you
actually sent something to themin a 30-second message or a
(14:55):
small post?
So my recommendation is takeabout 20, 30 minutes a day and
just go into AI and just give itanything you want to give it,
because our brain, like we seeand we read you're like it
learns.
We make things up in our head,yep, but what if what we saw is
(15:19):
different?
Now you started, like youstarted, to change your mind
around it, because everythinghas got mindset.
That's so true, before itbecomes a habit and before it
becomes an action.
So 30 minutes a day, 20 minutesa day, can save you a lot of
time in the future.
Speaker 2 (15:32):
That's really good.
So get on there, learn it, takethe time, don't be afraid of it
.
Speaker 1 (15:37):
No no.
Speaker 2 (15:38):
And how can the consumer get in touch with you
if they need you for real estateor if they want to learn more
about AI?
Speaker 1 (15:43):
Absolutely, saeed Zamani.
It's saeed at zamani.
Realestatecom is my email andsearch Philly Suburb Homes with
s at dncom and my cell phone484-597-6868.
Speaker 2 (15:56):
Awesome.
Well, please reach out.
He's amazing, and if you wantto learn more about this, I'm
telling you it's not going away.
Speaker 1 (16:01):
So wake up.
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