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November 19, 2025 48 mins

If you’ve ever thought, “Why did I even start this business?” or felt like you’re just logging in, doing client work, and living on a hamster wheel, this episode is for you.


In this episode, I’m joined by Joe Denner, a leadership coach and trainer who helps small business owners reconnect with their purpose. We discuss what happens when you lose your why (and how to find it again), why so many entrepreneurs become accidental business owners, and how bookkeepers in particular can move from “just a bookkeeper” to purpose-driven firm leader.


Key Takeaways:

  • Two simple exercises that will help you reconnect with your purpose
  • Why character is more important than competence
  • How leadership doesn’t start when you hire someone (it starts well before that)
  • Why delegation is not just about offloading tasks


You’ll walk away with simple, practical exercises to uncover your deeper motivation, shift your mindset from operator to owner, and start leading in a way that makes the ride of business ownership a lot more fun!


Resources Mentioned:


**Tired of just logging in and doing client work on repeat? The Bookkeepers Training Circle helps you move from "just a bookkeeper" to confident business owner. Join here: coachingbookkeepers.com/membership


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I’m Lynn Talbott, the Bookkeeper’s Coach. My podcast, The Better Bookkeeper Show, is your guide to growing your bookkeeping business in a thoughtful and sustainable way. I fully believe that anyone has what it takes to make a living from bookkeeping, whether that means being a solopreneur or building a 7-figure firm like me. So follow along, and let’s get your bookkeeping business where you want it to be!


Follow me on LinkedIn, Instagram, and YouTube!


Produced by SpeakEasy Productions and hosted by Lynn Talbott of The Bookkeeper’s Coach.


Hosted on Acast. See acast.com/privacy for more information.

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