Most bookkeepers wait too long to think about selling. I know because I did the same thing. In this episode, I’ll show you how to avoid my mistakes and strengthen your firm now with two more value drivers.
In the last episode, we covered financial performance and growth potential. If you haven’t listened to part 1 yet, go back and do that first!
These aren’t abstract theories. They’re the same steps I wish I had known years earlier, because they not only make your business more sellable, they make it easier and less stressful to run right now too.
Timestamps:
[00:38] Learn from my mistakes: Why you should start planning now
[04:28] Value Driver #3 - Cash is king: Tighten up AR, shorten billing cycles, auto-charge clients, and track AR turnover to boost cash flow.
[21:00] Value Driver #4 - Be the purple cow: Use niching and branding to prove your firm is premium, not generic.
[30:09] Action steps and homework: Check if your firm’s cash cycle and positioning make you stand out.
If this episode is helpful to you, get the full workbook with all 8 value drivers, exercises, checklists, and templates inside my Bookkeeping Training Circle. The first 30 days are free. Join here: coachingbookkeepers.com/membership.
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I’m Lynn Talbott, the Bookkeeper’s Coach. My podcast, The Better Bookkeeper Show, is your guide to growing your bookkeeping business in a thoughtful and sustainable way. I fully believe that anyone has what it takes to make a living from bookkeeping, whether that means being a solopreneur or building a 7-figure firm like me. So follow along, and let’s get your bookkeeping business where you want it to be!
Follow me on LinkedIn, Instagram, and YouTube!
Produced by SpeakEasy Productions and hosted by Lynn Talbott of The Bookkeeper’s Coach.
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