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September 10, 2025 42 mins

If promoting yourself feels fake or overwhelming, you’re not alone. You can’t (and shouldn’t) do it all yourself.


This episode will help you get in front of the right clients *without* selling your soul on social media. I’m sharing the simple, sustainable marketing moves I wish I’d used sooner, and I’m joined by marketing expert Stacey Nolan, who’s been helping bookkeepers and small business owners stand out for years.


We’re breaking down why marketing feels so overwhelming for bookkeepers, the biggest mistakes we see over and over, and how to show up consistently without living on social media. You’ll learn where to start, what to skip, and a few powerful tools that actually move the needle.


Key Takeaways:

  • The #1 marketing mistake that repels potential clients before they ever reach out
  • The first step to take if you want clients in the next 30 days
  • An overlooked tool (that you likely already have but aren’t using) that can make marketing 10x easier
  • How to position yourself so you’re the obvious choice over other bookkeepers


You can connect with Stacey Nolan on LinkedIn: linkedin.com/in/stacey-nolan-m-ed-838078222 


If this episode is helpful to you, get even more help with 30 days free in my Bookkeeping Training Circle. Join here: coachingbookkeepers.com/membership


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I’m Lynn Talbott, the Bookkeeper’s Coach. My podcast, The Better Bookkeeper Show, is your guide to growing your bookkeeping business in a thoughtful and sustainable way. I fully believe that anyone has what it takes to make a living from bookkeeping, whether that means being a solopreneur or building a 7-figure firm like me. So follow along, and let’s get your bookkeeping business where you want it to be!


Follow me on LinkedIn, Instagram, and YouTube


Produced by SpeakEasy Productions and hosted by Lynn Talbott of The Bookkeeper’s Coach.


Hosted on Acast. See acast.com/privacy for more information.

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