Daniel Perkins, GE Healthcare's Global Employer Brand Lead joins Nick to discuss:
- How Dan got to where he is
- The process of defining the Employer Brand at Rolls-Royce
- The difference between employer brand and brand
- Why use video
- Measuring success
- How to make content that really works
- The importance of diversity and inclusion in employer branding
- How to get great work made
- How do you get work seen by the right people
- The most important lesson Dan has learnt
- Who is doing employer brand video well
- How Dan stays up to date with where the industry is at
And much much else besides...
The Films
In the order they're discussed:
1. Rolls-Royce Employee Value Proposition Film
2. Inclusion and Diversity Hero Film
3. Jimmy C Stylised Film
Register to take part in future interviews here.
You can watch the video recording of the conversation.
About Dan
Dan is responsible for developing attraction campaigns and enhancing GE’s reputation as an employer of choice globally. He joined them following eight extremely successful, multi award-winning, years in charge of the global employer brand team at Rolls-Royce. Dan began his career in account management in the recruitment advertising agencies of London. He is a keen drummer, guitarist and traveler (ideally on his Harley Davidson).
About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA and San Francisco, and a global network of trusted filmmakers ready to go.
Please get in touch - we'd love to talk to you.
The New Fire: Harness the Power of Video for Your Business
Check out Nick's book here: https://www.amazon.co.uk/dp/1912009048
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