Building coalitions to get great work made with Vodafone's Catalina Schveninger

Catalina Schveninger, Global Head of Learning at Vodafone joins Nick and UK MD Olly Atkinson to discuss:

• The importance of creative work
• How to get creative work made within a large corporate
• Using 'real' employees/people vs actors
• Why making films that people don't like could be just what you're after
• The importance of authenticity in employer brand and recruitment film
• Who is doing it really well
• The most important element in getting great films made
• How to make senior staff comfortable on camera
• Using video for Learning and Development

And much much else besides...

The Films
Watch 'Belonging', the first film discussed.
Watch 'Youth', the second.

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You can watch the video recording of the conversation.

About Catalina
Catalina is Global Head of Learning at Vodafone having joined in 2014. This followed time as HR Director for  T Mobile in The Netherlands. She began her international HR career in 2002 as a member of the Human Resources Leadership Program at GE and held different roles, including the HR Director of GE’s Security EMEA division. Catalina is a passionate advocate for women in organisations and an avid learner of all things AI and neuroscience.

About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA and San Francisco, and a global network of trusted filmmakers ready to go.

Please get in touch - we'd love to talk to you.

The New Fire: Harness the Power of Video for Your Business
Check out Nick's book here: https://www.amazon.co.uk/dp/1912009048