Content Marketing Strategist Chris Le'cand Harwood joins Nick to discuss Nick's book, The New Fire: Harness the Power of Video for Your Business.
Nick explains how he came to write the book, from the early days of Casual Films to how he identified the need for the book.
They then discuss some of the key elements of the book and what commissioners and producers can learn from it.
Nick is going to be serialising the book over the coming weeks so make sure you subscribe to hear what it's all about.
Get in touch with any questions:
The films we discuss
About Chris
I’m a son of an ad man. I was brought up in agency life. It sparked my passion for marketing and I've built my career on it. I have been in the agency world for over 18 years and loved working with clients in the education, employer and consumer marketing worlds.
Having cut my teeth in campus marketing, resourcing, research and integrated marketing management I have spent nearly a decade in social media and content marketing.
I was one of the first social media specialists in the employer and education marketing agency sector. I've built a service offering, restructured social media teams and helped a wide range of organisations.
I am now a marketing consultant helping organisations with the social media and content marketing strategies.
The Employer Content Marketing Pod
About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go.
Please get in touch - we'd love to talk to you.
The New Fire: Harness the Power of Video for Your Business
Check out the book here: https://www.amazon.co.uk/dp/1912009048
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