Ep. 149 features Michael Testa from Wunderfan, with guest host Thomas Coiner. Wunderfan redefines sports loyalty by rewarding fan engagement through an innovative "It Pays to be a Fan" model.
Hear them discuss:
- Wunderfan’s unique slogan "It pays to be a fan", and how that applies to fan loyalty
- Michael's entrepreneurial journey in customer loyalty and in a startup acquisition
- How Michael's co-founders, Blake Patterson and Geran de Klerk, are leveraging their past successes for Wunderfan
- What they learned from the success of building Wunderpar, a golf-focused version of Wunderfan
- Why they've invested so heavily in the scalability of their "Attend-to-Earn" and "Watch-to-Earn" technology
- How they've acquired their first 10,000 users in just four months
- Why Michael is such a fan of product-led growth tactics, and how they're using them with Wunderfan
- How their campus ambassador program has resulted in a cost-per-install of less than $1
- Current efforts to raise a $2.5M seed round to accelerate Wunderfan's expansion
Catch the video version of this episode here.
Learn more 👇
➡️ Wunderfan website
➡️ Michael Testa on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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