Ep. 152: Using charitable giving to drive player retention w/ Tiffany Santisteban Lagos

Ep. 152 features Tiffany Santisteban Lagos from EmpowerYourPlay, which transforms gaming rewards by integrating micro-giving to charities of players’ choice. Hear her discuss:

• EmpowerYourPlay winning the recent Pitch ICE competition, and the benefits that has brought
• How EmpowerYourPlay is using charitable giving as a new player retention mechanism for operators
• The insights she got from speaking to over 10,000 players before launching, and how that helped validate her hypotheses
• Why Gen Z and Millennials are driving a shift toward purpose-driven spending
• Why her experience building EmpowerYourPlay has been "like drinking water from a firehose"
• How attracting top talent on equity-only roles has helped Tiffany bootstrap EmpowerYourPlay to this point
• Current efforts to raise £750k in pre-seed funding to scale operations
• The ambitious goal to donate over $50M to charities in the coming years

 

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Catch the video version of this episode here.

 

Learn more 👇

➡️ EmpowerYourPlay website 

➡️ Tiffany Santisteban Lagos on Linkedin 

 

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.