Ep. 153 features Tyler Amirault and James White from HotTakes, which is the ultimate free-to-play sports betting simulator.
Hear them discuss:
- How their time at Western University led to HotTakes, starting as a passion project before becoming a full-time venture
- The idea behind HotTakes—letting sports fans try betting for free, win real cash prizes, and learn without risk
- Their business model, which monetizes user attention and shares value with players through an affiliate-driven rewards system
- Why they've been so successful as affiliates at a time when so many other affiliates are struggling
- The recent launch of their redesigned app as their entry point into the US market
- Why they believe betting growth comes from new players, not competing for existing high-value bettors
- How having top industry advisors such as John Gordon, Paris Smith, and Benjie Cherniak has unlocked new opportunities for HotTakes
- Plans to raise $3M in Series A for user acquisition, key hires, and brand-building
Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets
Catch the video version of this episode here.
Learn more 👇
➡️ HotTakes website
➡️ Tyler Amirault on Linkedin
➡️ James White on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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