Ep. 157 features Will Martin from LiveDuel, a decentralized blockchain-based betting exchange aiming to simplify sports betting with crypto innovations. This episode was recorded on-site at the NEXT Summit New York in March 2024.
Hear him discuss:
- How a $300 TikTok filter campaign for the 2022 World Cup won Marketing Genius at The Starties
- The origin of LiveDuel from Will’s background in arbitrage, prop trading, and meme stocks
- Why they’re creating a hybrid model between sportsbooks and betting exchanges
- How liquidity pools and smart contracts enable a smooth betting experience
- The evolution of their thesis amid the rise of prediction markets like Polymarket and Kalshi
- Their go-to-market strategy, and who they see as their ideal target customer
- Why they are focused on soccer only for the time being
- Regulatory challenges of launching a crypto-based platform, especially in the U.S.
- Their experience in Techstars, and current efforts to raise a new round of capital
- Creative marketing approaches that stood out at The Starties awards
Catch the video version of this episode here.
Learn more 👇
➡️ LiveDuel website
➡️ Will Martin on Linkedin
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