Ep. 162 features Owen Monagan and Oisin Tiernan from Layup, which is a FinTech company providing a gamified savings product that turns interest into free sports picks. This episode was recorded on-site at the NEXT Summit New York in March 2025.
Hear them discuss:
- Their journey from building a Fantasy Premier League app together to launching Layup
- How growing up with “prize bonds” in Ireland inspired Layup’s concept
- Why their product offers a responsible alternative to sports betting and lottery
- How Layup converts interest earned into sports picks that resemble parlays
- The mechanics of how users can win money without risking any principal
- The challenges of navigating state-by-state banking regulations in the U.S.
- Why user education and overcoming skepticism are key to their marketing strategy
- How early adopters are resonating with the concept of “winning without losing”
- Why they are targeting both FinTech and gaming-focused investors in their next round
- Their vision to build Layup into a culturally accepted alternative to sports betting
- How they aim to expand globally and bring Layup back to Ireland and the UK
- Why they see Layup as a “non-alcoholic beer” alternative in the sports betting space
SBC Americas makes its debut in Fort Lauderdale on May 13-15, and you won’t want to miss it! Get 50% off your Full Event Pass at checkout using discount code BETTINGSTARTUPSVIP. Secure your ticket now: https://sbcevents.com/en/sbc-summit-americas/full-event-pass/
Catch the video version of this episode here.
Learn more 👇
➡️ Layup website
➡️ Owen Monagan on Linkedin
➡️ Oisin Tiernan on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
--
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.