Ep. 172 features Richard Acosta from Vor Interactive, a UK-based sports data provider creating proprietary first-party data and predictive models.
Hear him discuss:
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How a soccer algorithm built by his co-founder sparked Vor's launch and first predictive model
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Why their proprietary data now generates 2,000+ prediction points per soccer match across 50+ global leagues
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How they’ve expanded from soccer into NFL, college sports, cricket, and tennis while focusing on first-party data
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Why they chose a B2B model delivering data products to affiliates and operators instead of professional betting
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How their predictive data powers both marketing widgets and pricing models for iGaming companies
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How Vor designed a simple integration process that lets partners go live in under 48 hours
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The early traction they’ve seen with Odds Shark in the US and Hub Affiliations in Italy, including strong early conversion rates
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Why Richard believes staying lean and agile is key as they scale globally and expand their APIs and productized solutions
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His long-term vision to grow Vor Interactive into a major global sports data supplier over the next five years
Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.
Catch the video version of this episode here.
Learn more 👇
➡️ VOR Interactive website
➡️ Richard Acosta on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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