Ep. 173: Bringing innovation to instant games w/ Kenny Huang from TinyRex Games

Ep. 173 features Kenny Huang from TinyRex Games, which is building next-generation instant games at the intersection of social and iGaming.

 

Hear him discuss:

• How his experience at EA and Bluebat Games led to founding TinyRex Games during the pandemic
• Why TinyRex focuses on “original, edgy, cheeky” instant games beyond traditional slots
• How their catalog has grown from 3 to 12+ games in just the past year
• Why the crash game format has become so popular amongst players (and profitable for operators)
• Why TinyRex targets both crypto and traditional iGaming operators with its distribution strategy
• How aggregator partnerships complement direct operator integrations for better margins and branded exclusives
• Why he decided not to raise institutional capital to grow Tiny Rex, instead favoring revenue-led growth
• His lessons from the Bluebat acquisition, and why he’s prioritizing resilience and independence this time

 

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes. 

 

Catch the video version of this episode here.

 

Learn more 👇

➡️ TinyRex Games website 

➡️ Kenny Huang on Linkedin

 

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.