The Beyond Business Podcast

The Beyond Business Podcast

Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.

Episodes

April 28, 2025 39 mins
Katherine Martin-Fisher introduces Carolyn Wilman, known as the Contest Queen, who shares her journey in sweepstakes and marketing. Carolyn discusses the mindset required for marketing and winning sweepstakes, highlighting key strategies and the significance of republishing Helene Hadsell's works. She delves into her methods and the impact of motivational techniques, providing comprehensive advice for developing a winning mindset. ...
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Katherine Martín-Fisher chats with Gwendolyn Young about her entrepreneurial journey, influenced by her lupus diagnosis. They discuss the shift to virtual workspaces and its benefits, along with Gwendolyn's favorite productivity tools and password management strategies. They explore delegation challenges, balancing work and life, and client success stories, especially in healthcare. Gwendolyn also shares her experience in system se...
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Katherine Martín-Fisher welcomes Rachael Espaillat to discuss her journey into business storytelling. Rachel shares her transition into this field and emphasizes the significance of storytelling in business. They explore the struggles she faced, including challenges with social media, and how she overcame them. Rachel discusses pivotal lessons learned during her time at ABC and how she overcame limiting beliefs. She offers valuable...
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Join Katherine Martín-Fisher and Kurt Fisher as they explore Kurt's career path and the founding of Steel Fab Enterprises. They discuss his work ethic, industry safety standards, and the transition to Steel Fab. Kurt shares insights on business growth, the skilled labor shortage, and the future of American trades. Discover the company's unique industry relationships and commitment to community and employee welfare. Kurt offers lead...
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Katherine Martín-Fisher welcomes Peter Bray to explore his career evolution and the transformative power of storytelling in business. They discuss the essence of business storytelling, focusing on client transformations and overcoming challenges. Peter shares client success stories and insights on engaging with his services. The conversation delves into leveraging AI for effective storytelling and identifying target audiences, high...
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Join Katherine Martín-Fisher as she chats with Maggie Perotin about her journey from burnout to entrepreneurial success. Maggie shares her early challenges in starting a business, balancing family, and evolving from a doer to a leader. They discuss mentorship, coachability, and overcoming self-doubt. Maggie offers leadership insights, advice to her younger self, and key success habits. The episode covers identifying ideal clients, ...
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Katherine Martín-Fisher engages in a conversation with Bill Blankschaen, delving into his early life and passion for storytelling. Bill shares key lessons from stepping into the unknown and discusses how identifying and serving the ideal client has shaped his journey. The dialogue highlights the impact of mentors and coaches on Bill's success and explores the power of cohesive storytelling in business. Bill reflects on storytelling...
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Join Katherine Martín-Fisher as she chats with Leisa Reid about her journey in public speaking and its impact on her business success. Lisa shares tips on overcoming fears, navigating paid vs. free gigs, and avoiding common mistakes. They discuss market opportunities, virtual speaking, handling rejection, and client acquisition. Discover insights on keynote vs. regular roles and virtual vs. in-person formats. Lisa offers advice for...
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Katherine Martín-Fisher welcomes Chandler Lyles to discuss his journey into entrepreneurship and the lessons learned from past business failures, leading to the creation of High Beam Marketing. They explore various marketing strategies, insights, and the challenges of branding and website optimization. Chandler shares his approach to tackling new business problems and compares organic versus paid social media marketing. The convers...
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Katherine Martín-Fisher welcomes Jennifer Larsh to discuss her personal and professional journey, focusing on the role of nutritional microscopy in health. Jennifer explains the importance of cellular nutrition and health assessment, comparing healthy and unhealthy cells. They explore how water quality affects cellular health and the benefits of environmental and dietary changes. Jennifer shares client success stories and personal ...
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Katherine Martín-Fisher converses with Margaret Thomas, known as Maggie, who shares her journey into the real estate world and her passion for the job. They discuss the significance of home presentation and how Maggie overcame personal adversity to succeed. Maggie recounts her transition from education to making a meaningful impact in real estate and offers advice for home sellers on reinventing themselves. The episode includes exp...
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Katherine Martín-Fisher welcomes Carter Renninger to discuss his passion and career path in the real estate industry. Carter shares insights on common mistakes and recent changes in the field, offering valuable perspectives on navigating today's market. He highlights his unique value proposition and provides an in-depth look at the Lancaster market. The conversation also covers Carter's career aspirations and his practical advice f...
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Katherine Martín-Fisher welcomes Jasmine Kraybill to discuss her journey in the real estate industry. Jasmine shares her motivation and highlights the importance of financial literacy for prospective homeowners. They delve into building client relationships through trust and address common misconceptions about real estate and the buying process. Jasmine reveals frequent mistakes and challenges faced in the industry, sharing lessons...
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Katherine Martin-Fisher sits down with Randy Bellum to discuss his entrepreneurial journey, focusing on the integration of meditation into his business life. Randy opens up about personal struggles he faced while building his business and the lessons he learned on attachment through significant life events. They delve into the impact of influential people on Randy's career and the dynamics of his client work. Post-COVID, Randy refl...
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Katherine Martín-Fisher welcomes Natalie Bedard, who leads a meditation session before delving into her early years and career aspirations. Natalie shares her healing journey, discussing the impact of others on her self-worth and overcoming personal challenges. They explore how Natalie assists clients with emotional blockages and identify her ideal client profile. The conversation covers societal judgment, authenticity, and prevent...
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Katherine Martín-Fisher sits down with Jeffrey Roe to explore his journey from a New Yorker affected by 9/11 to an influential figure in community management. They discuss the shift from community challenges to social media, highlighting a case study on the Facebook Watch show "Returning the Favor." Jeffrey shares insights on how podcasting enhances community engagement and speculates on future trends in community management. The d...
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Katherine Martin-Fisher sits down with Jeanette Lowry to discuss the origins of Pivot Brand and its mission to empower women. They delve into the relationship between income and personal paradigms, highlighting the importance of personal growth, mentorship, and investing in oneself. Jeanette shares insights on identifying ideal clients and recounts inspiring success stories. They recommend fitness products, explore the benefits of ...
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In this episode, Katherine Martín-Fisher welcomes Igor Schultenov, who shares his journey from post-communist Russia to the bustling city of Los Angeles. Igor recounts his early life, the importance of asking questions, and the pivotal career transitions that led him to the real estate industry. He delves into his experiences with the Avista Fund, discussing syndication, investment choices, and educating clients on passive investme...
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Katherine Martin-Fisher welcomes Brian Livingston, who shares his transition from police work to entrepreneurship. They explore his mentoring approach and how he identifies client needs, particularly addressing PTSD in business. Brian discusses his journey in pivoting and growing as a business coach, along with his podcast and overcoming adversity. They delve into leveraging podcasting and writing, and Brian's experience at the 10X...
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Katherine Martín-Fisher introduces Alexandre Salmi, who shares insights from his early life in Brazil and the influences that shaped his journey. Alexandre delves into the leadership lessons and personal growth he experienced through travel, which led to his transition into consulting and marketing. He explains how he aids entrepreneurs with a focus on alignment and sustainability in business. The conversation covers strategies for...
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