The Beyond Business Podcast

The Beyond Business Podcast

Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.

Episodes

July 17, 2025 42 mins
Join Katherine Martín-Fisher as she chats with Richard Blank about his journey from Philadelphia to Costa Rica and the role of cultural language in business. Richard highlights common customer communication pitfalls, offers persuasion insights, and reflects on mentors and techniques that shaped his career. Explore international business expansion challenges, the value of a strong local team, and building ideal relationships. Richar...
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Katherine Martín-Fisher introduces Shane Thrapp, who shares his journey with ADHD and the challenges it presented, including the impact of trauma. Shane offers advice for parents and discusses his personal struggles, leading to a turning point that propelled his professional success. The conversation explores neurodiversity in the workplace, effective marketing strategies, and leadership training. Shane reflects on his personal and...
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Katherine Martín-Fisher welcomes Wendi Hatton, who shares her inspiring journey from being in the Navy Band to becoming a business coach. Wendy discusses how military discipline shaped her approach to coaching and the personal challenges she faced along the way. She shares client success stories and the joy she finds in helping others achieve their goals. Wendi introduces her Profit Accelerator Simulator and offers tips on optimizi...
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Katherine Martín-Fisher welcomes Permelia Parham to explore her journey and the foundation of the Healing Institute. Permelia delves into the Body Code and Emotion Code, explaining their roles in holistic healing compared to traditional allopathic medicine. She emphasizes the importance of educating clients on self-healing techniques, sharing various client profiles and success stories. The discussion highlights the impact of prena...
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Join Katherine Martín-Fisher as she chats with Benjamin Brown, an entrepreneur and sales consultant, about his business ventures and the Veterans Claims Direct initiative. Ben shares insights on overcoming challenges faced by veterans, identifying ideal clients, and enhancing sales confidence through mentorship. He discusses his sales philosophy, the evolution of sales technology, and key takeaways from his book on entrepreneurship...
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Katherine Martín-Fisher introduces Lisa Apolinski, who shares her storytelling journey and its profound impact on business. They discuss the significance of storytelling in business, highlighting client success stories and transformations. Lisa reveals strategies for overcoming business setbacks and details her client onboarding and development process. The conversation emphasizes the role of mentors and community in achieving busi...
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Katherine Martín-Fisher welcomes Megan Malick to discuss her book inspired by personal experiences with loss and grief. Megan shares a poignant analogy involving trees to describe mourning and highlights often-overlooked aspects of grief. The conversation explores the complexities of settling affairs, the importance of trusted individuals, and an overview of her book "A New Path." Megan offers advice on navigating family conversati...
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Katherine Martín-Fisher introduces Sébastien Night and his company, One Take AI. They discuss overcoming clients' fear of AI and being on camera, as well as the development and marketing challenges faced by One Take AI. The conversation delves into evolving perceptions and the benefits of AI in content creation, comparing One Take AI with other video tools. They highlight the user experience and onboarding process, providing insigh...
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Katherine Martín-Fisher welcomes Rachel Cicioni to discuss her transition from classroom teaching to private instruction. Rachel shares how the COVID-19 pandemic prompted her career shift and the challenges she faced in establishing her private teaching business. They explore key strategies for success in the education sector, emphasizing the importance of mentorship and financial investment in personal and professional growth. Rac...
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Katherine Martín-Fisher welcomes Pattie Craumer to explore her entrepreneurial journey and dedication to health advocacy. Pattie discusses the influence of life coaching and the Mosaic Effect on her approach to business. They delve into how motherhood has shaped Pattie's career and her methods for uncovering client passions. The episode contrasts online and in-person coaching, highlighting unique benefits of each. Patty shares her ...
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Katherine Martín-Fisher introduces Ali Parandeh, who shares his journey to becoming a startup coach. They discuss the importance of speaking the investor's language and highlight client transformations. The conversation delves into emotional intelligence, storytelling, and necessary mindset shifts in business. Ali emphasizes the balance between brand building, product development, and marketing. They address imposter syndrome and e...
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Join Katherine Martín-Fisher as she chats with Sarita Parmar about her inspiring journey. They delve into battling burnout, promoting women in business, and the importance of authenticity. Sarita shares her experiences overcoming health challenges while running a business and how she guides clients through adversity. They discuss cultural influences on her entrepreneurial spirit and strategies for managing personal energy. The epis...
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Katherine Martín-Fisher welcomes Steve and Cory Nunes, who shares his journey from overcoming early challenges to becoming a successful entrepreneur. Steve discusses losing a parent, community support, and lessons from working on a dairy farm that shaped his life. He talks about the trials of starting his own farm, setting priorities, and building trust. Joined by Cory Nunes, they explore family values, history, and the importance ...
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Katherine Martín-Fisher introduces Matt Dillingham, who provides an overview of A One Solutions Group and its focus on credit education. Matt shares his journey, emphasizing the significance of personal credit and how it can be improved. The conversation delves into understanding credit scores and their impact on securing business loans, while dispelling common misconceptions. Matt outlines the steps in starting and continuing the ...
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Katherine Martín-Fisher introduces Serge, who shares his journey from a career in car sales to becoming a videographer, emphasizing the power of storytelling in business. Serge discusses finding ideal clients and overcoming camera shyness, offering practical advice for those new to being on camera. They delve into the importance of consistent messaging in video content and explore the Hook, Story, Offer framework. Serge highlights ...
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Join Katherine Martín-Fisher as she chats with Sabrina Guler about her inspiring entrepreneurial journey. Sabrina recounts overcoming the 2008 economic crash, transforming trauma into triumph, and her rise from earning $8 an hour to six-figure success. Discover her experiences at Apple, the importance of intuition, and strategies for self-led growth and balancing life. Sabrina shares insights on outsourcing, documenting operations,...
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Join Katherine Martín-Fisher as she chats with Ryan Christensen about his journey from military service to hypnosis practitioner. Ryan dispels hypnosis myths, shares a client success story, and explains session dynamics. He discusses business challenges, client backgrounds, and transformative outcomes. Ryan also touches on living with autism and his military experiences. The episode wraps up with insights on ideal clients, benefits...
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Katherine Martín-Fisher introduces Don Lazzari, who shares insights into his company's mission and team structure. Don discusses the challenges he has faced in business and the valuable insights gained from clients. He delves into techniques for recruiting effective salespeople and emphasizes the importance of training sales teams and marketing. The conversation highlights the significance of building a customer-centric organizatio...
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Katherine Martín-Fisher is joined by Leslie Brown, who shares her unique journey from psychology to HR, highlighting what fuels her motivation. They delve into crucial topics such as employee rights, well-being, and the role of leadership in shaping company culture. Leslie discusses the impact of HR on managing micromanagement and handling workplace discrimination, emphasizing the significance of understanding employment contracts....
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Katherine Martín-Fisher welcomes Rochel Marie Lawson to discuss her journey from nursing to entrepreneurship and her embrace of Ayurveda. Rochel shares insights into her successful venture, Blissful Living, and the holistic treatments it offers. She talks about her inspiration for a healthcare career, the benefits of Ayurveda, and her transition from telecommunications to healthcare. The episode also covers her authorship, the Brav...
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