The Big Brand Theory
The Big Brand Theory dives deep into the world of iconic brands. We uncover the strategies, stories, and secrets behind their success. From logo design to marketing campaigns, we break down the elements that make brands unforgettable. Join us as we explore the theory behind the hype. Connect with me in X ( Twitter) : https://x.com/ronith_sharmila
Episodes
Podcast Notes:
- Starbucks facing multiple challenges: slowing sales growth, increased competition, rising costs, unionization efforts, China market difficulties, environmental concerns
- Stock price dropped over 35% in 2022 before partial recovery in 2023
- U.S. comparable store sales growth slowed to 5% in Q2 2023, down from 12% the previous year
- Over 200 Starbucks locations voted to unionize by early 2023
- China market facing economic c...
- Deadpool's unconventional marketing led to over $1 billion in box office sales
- Strategies included newsjacking (Good Housekeeping cover), unexpected collaborations (Celine Dion), and social media engagement
- Marketing stayed true to Deadpool's irreverent character, maintaining brand authenticity
- Aimed to reach "fragmented Gen-Z audiences" through unorthodox stunts
- Key lessons for marketers:
- Know your brand's unique "character"
- Don...
In this episode, we explore the powerful marketing campaign that brought Colin Kaepernick and Nike together, turning the former NFL star into a symbol of social justice and activism. Learn how this partnership not only created a buzz in the industry but also sparked important conversations about race, equality, and standing up for what you believe in. Join us as we delve into the impact of Nike's bold move and Kaepernick's journey ...
The Paris 2024 Olympic logo revealed on October 21, 2019.Logo combines Marianne (symbol of French Republic), Olympic flame, and gold medal. Initial reactions were mixed, sparking global conversation and memes.
- Design principles:
- Cultural significance (Marianne)
- Inclusivity (abstract face design)
- Multifunctionality (works in static and animated forms)
- Sustainability (simple, one-color design)
- Key takeaways:
- Engagement over...
The evolution of the Olympic brand from its ancient origins to the modern era,
Key Takeaways :
1.Stay true to core values while evolving
2.Turn crises into opportunities
3.Innovate to stay relevant
4.Balance commercialization with integrity
In the ever-evolving landscape of streaming services, two giants stand head and head – Netflix and Disney+. This episode dives deep into the battle between these two behemoths, exploring their strategies, strengths, weaknesses, and the ultimate quest to win over your loyalty.
Key Discussion Points:
Content Wars: A comprehensive analysis of the content offerings of both platforms. How do their original series, movies, and licensed con...
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