July 31, 2023 • 32 mins
Ready to revolutionise your e-commerce business? Tune in as Nicole Kiernan from Pimberly takes us on a transformative journey of optimising your B2B tech stack. Nicole unravels how Pimberly’s bespoke implementations can maximise your tech stack's potential. She also sheds light on managing everyday business while integrating various systems for an enhanced customer experience. Nicole also shares her insights into streamlining e-commerce operations and making your business operate like a well-oiled machine.
This episode is not just about the why, but also the how. We dive into the nitty-gritty of optimising your B2B stack with solutions like a PIM and DAM to ease product data and digital asset management. Nicole highlights the pain points of shipping, the role of search in product discovery and the stark differences between B2C and B2B searches.
With Pimberly by your side, you can ensure your business sails smoothly without disruption, generate product descriptions efficiently, avoid e-commerce site penalties, and stay on top of marketplace changes.
Are you ready to reach your business objectives and gain efficiency? Listen in and let Nicole guide you through the journey with Pimberly.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hi, welcome to the Big Commerce podcast.
Hello, welcome to a brand newepisode of the Big Commerce
podcast.
I'm your host, luigi, and todayI'm joined by Nicole Keenan
from Pimbley, a Pim Dam solutionand workflow platform for
managing product data anddigital assets.
Nicole and I sat down to talkabout how you can optimize your
(00:24):
B2B stack using solutions suchas Pimbley and revolutionize
your e-commerce business withall the benefits and features
that come out of the box.
I hope you enjoyed the show.
Hi, nicole, welcome to thepodcast.
Speaker 2 (00:43):
Hey Luigi, thanks so much for having me.
Speaker 1 (00:45):
How you doing.
Speaker 2 (00:47):
Doing well.
How about yourself?
Speaker 1 (00:49):
Not too, bad.
You looking forward to thepartner event in Austin next
week.
Speaker 2 (00:53):
Yeah, I'm super excited.
I'm flying out in a couple ofdays.
I'll be there for three nightsdown in Austin and looking
forward to it, and it's going tobe 100 plus degrees.
I'm not excited about that, butyeah, I went last year for the
first time and it was excellent.
So I'm really excited to catchback up at current partners,
meet some new ones and spendsome time in Austin.
Speaker 1 (01:15):
Pimbley's grown since you were last at the partner
event last year.
Speaker 2 (01:20):
You've been really busy 12 months.
Yeah, super busy.
So, Pimbley, as you know, wewere a UK-based company but came
over to the US about 16, 17months ago.
I was one of the first US hiresand in the past year we've been
hitting the road pretty muchevery four to six weeks, going
to various events in the B2Bspace, in the retail space, some
(01:41):
kind of niche association typeof spaces as well.
And then last year I got to goto the big commerce event and I
was one of three employees atthe time in the US, and now
we're getting up to seven.
You've got to sit here.
We've grown a lot and it's beena really great year.
Speaker 1 (01:57):
Great to hear, always good to hear.
So if people haven't heardabout Pimbley or, obviously,
unicol, why don't you give us abrief introduction?
About yourself and the company.
Speaker 2 (02:08):
Perfect, so, yeah, so I'm Nicole.
I'm the senior manager ofpartnerships and events at
Pimbley and, for people whodon't know so, Pimbley, we are a
PIM the product informationmanagement and we're also a dam
a digital asset management andwe also have a really great
workflow platform for all yourproduct data and digital asset.
Pimbley is really designed tohandle unlimited amount of SKUs,
(02:29):
data feeds and channels forleading brands and businesses
and with our centralized hub orwhat we like to call the golden
record, a product information weenable retailers and
manufacturers to leverage theirproduct information to
successfully sell at B2B.
Speaker 1 (02:44):
Excellent and obviously over the kind of.
I think we've worked with youfor five years here in the UK
and kind of we've seen that theproduct evolve Well a lot in the
last couple of years as well.
But I've always been a fan ofPimbley and kind of PIM because
it's just such a way ofmaintaining good product data
(03:05):
governance.
And what I specifically what Ilike about Pimbley is that in
essence you kind of build itaround the client requirements.
It's not something that's kindof taken off the shelf and then
it's like plugged into an Econplatform and off you go.
It is understanding right, whatare your needs and what
requirements, and we're going tobuild our PIM solution around
(03:26):
what you need it to do.
Speaker 2 (03:28):
Yeah, kind of said it better myself.
So each Pimbley instance isbespoke.
What's unique about Pimbley iswe'll do all of our own
implementations.
So when a customer is workingwith Pimbley, they're only ever
working with Pimbley, and thatreally allows us to understand
what their pain points are.
How can we best suit ourcustomers and give them the best
experience?
Speaker 1 (03:49):
So when we're kind of talking about having to only
work with, I guess, a select orat least a manageable number of
platforms in a tech stackspecifically around B2B.
So we do a lot of B2B.
Historically I think B2B isstruggled on the product data
side just because of the sheeramount of SKUs and the amount of
(04:09):
data.
There's still merchants thatuse CSVs and find you know SQL
databases.
But the great thing aboutcentralizing that all within a
PIM and like a PIM damn solution, is that you're still able to
kind of have a fairly fluid and,I guess, comprehensive tech
(04:29):
stack without having to jugglefour, five or six different
systems that actually can beconsolidated into a single
solution like PIM.
So, in terms of integrating thetech stack for a merchant, what
are the benefits that amerchant gains from working with
a hypothetical exampleCallaShok and Pimbley for their
(04:53):
website.
Speaker 2 (04:54):
Yeah, or actually for their operations.
Speaker 1 (04:56):
Sorry, I shouldn't just narrow it down to website,
but actually their e-commerceoperation.
Speaker 2 (05:01):
Yeah, great question.
I think one thing that peoplethink about is what to purchase.
I think what's reallyunderutilized is what not to
purchase.
Working with someone likeyourselves, there's so many
options out there right now andthere's so many PIMs and so many
different even e-commerceplatforms to work on and
(05:22):
back-end systems that it couldbe really overwhelming.
Having someone like Kalashak,who knows the customer and what
should they be purchasing andwhat shouldn't they purchase at
this time, what team memberreally does need to be involved,
I think that's really importantas well.
In addition, someone likeKalashak, they'll walk you
through the process of buying toconsider how are you going to
(05:43):
conduct business as usual whilethese integrations are being put
into place, making things mucheasier for the merchants and
their customers as well.
Speaker 1 (05:53):
You're so true in terms of what not to buy.
We had inventory planner onabout a month ago and it was
exactly that, which is beingable to manage inventory better,
to obviously have benefits suchas increase in cash flow and so
on.
But actually, if you then breakit down even further around
what not to buy and how to runyour business more efficiently
(06:18):
Again it was talkingspecifically around B2B, which
has traditionally a much highnumber of skews than a B2C
business that's never been moreimportant and it's quite easy
for products to just getforgotten If you're looking at
solutions that come into a techstack.
The great thing of havingsomething like a PIM in place is
that you have that elements ofgovernance, those checks and
(06:40):
balances, so making sure thatright.
You've got I don't know 20,000skews in your database and you
actually can get quality reportsto say, right on maybe 37
percent of your products.
You've got more than 95 percentof that data filled in, because
one of the reasons why yourproducts may not sell is because
actually they don't have enoughinformation to allow the
(07:03):
customer to make an informeddecision.
So you can only do so much.
With a spreadsheet you can findthose gaps, but actually the
information that a system likePimberley can give you in terms
of making sure that your productdata is A present,
fundamentally B in a format thatis displayed properly on a
(07:25):
website which allows people tomake that decision, is super
important because otherwiseyou're leaving those products to
gather dust on the shelf,because you're not investing the
time or the money in terms of aPIM to actually get those
products off the shelf and intoa truck and onto the customer.
Speaker 2 (07:46):
Yeah, absolutely.
And with Pimberley we havesomething unique called the
vendor portal.
So this is really great for B2Bdistributors and wholesalers.
Basically, what it is is thatany of your suppliers or your
vendors can get a light versionof Pimberley so they can go
right into the PIM and uploadtheir catalog themselves.
So then that just will flowright into the kind of master
(08:08):
and then go right out towherever you're selling those
products.
So we recently launched it.
This year we have a couple ofcustomers onboarding right now.
I think it's really going to bea game changer.
That way the customer can havetheir vendors take
responsibility of that.
If there's any missing data,like you were saying, they can
get a notification to fill it inthat way that when at the end,
(08:29):
when they're being sold, thatinformation is there already and
then it kind of gives them alittle bit of a lift of the
customer.
Also, within Pimberley we cando a best better good type
scenario as well.
So if you get a product frommultiple vendors and you know
vendor A typically has the bestinformation, but if something is
missing and you get an alertthat you're missing some key
(08:49):
information, then you can kindof have then go to vendor B and
then go to vendor C as well.
So there's a few different waysfor that data governance.
So we know that you're gettingall that information so your
products can be found whereveryou're selling them.
Speaker 1 (09:04):
Staying on the topic of B2B and putting together kind
of a like an optimum text thatwhat would be the solutions that
you would say are essential fora successful B2B business to
have in today's e-commercemarket.
Speaker 2 (09:22):
Yeah, great question.
So I'd say there are many thatyou can use to hand your text
back, but in terms of essential,a few come to mind, the first,
of course, being a Pim.
So I'm going to say that numberone.
But really having a Pim reallywill revolutionize the way that
you manage your product data.
The second one I would say isinventory manager.
So you kind of brought upinventory planner earlier in our
(09:43):
conversation, because you canpicture a world where you have
all the right stock levels.
You don't have to guess howmuch you're going to need.
You can manually calculate yourforecast to estimate how much
safety stock you might need inthe warehouse and make sure your
forecast isn't too low andyou're not wasting money or
selling out.
The third one I would say wouldbe product discovery.
(10:04):
I think one of the negativesabout selling online is that you
don't have that someone instore guiding you as well.
So you're looking online,you're looking in a store, so
you can't find a product.
Someone's there a salesassociate maybe there to help
you locate that productphysically or, if it's not in
stock, they can give youalternatives.
I think that gets lostsometimes when you're selling
(10:24):
online.
Having a product discovery willreally give you the
personalization touch withmerchandising, give you the
recommendations that you'relooking for and intuitive search
that really helps the buyersfind what the product is easily
and officially, and then you canalso do those upsells and
cross-sells there as well.
The fourth I would say isshipping.
(10:45):
So really being able tostreamline the back office
processes of automating shippingcalculations, label generation,
order fulfillment, reducingmanual efforts, really will
increase your operationalefficiency.
I know a lot of people.
Shipping can be a really bigpain point for many, especially
if you're going internationalcross-border.
So having a really solidshipping management would be
(11:07):
great, I would say.
Lastly, a system integrator,someone who is there to get all
these different pieces workingtogether seamlessly.
Speaker 1 (11:18):
I would say what you're touching around.
Search is really importantbecause the personalization of
discovery is important anyway,because you're trying to get the
customer to find the productthat they want as quickly as
possible.
But the search is superimportant for another reason,
which is the ability to be ableto display the results of
(11:42):
searches that maybe aren'tcorrect.
So somebody is maybe lookingfor brand A, which you don't
carry, but you've got brand B,which is the same and a suitable
equivalent.
Then obviously you can runsystems like that.
But also, again, if we talkabout B2B, with the amount of
data that you've got andattributes that products have,
you can start searching byattributes.
(12:03):
So you're not just saying Ineed a red pencil, but maybe I
need a pencil or a pen that'sthis particular thickness or
this particular type for thisparticular use, and so all those
additional attributes thatcustomers will use to find the
product that they need.
Because, also within B2B, youtend to buy for a need, not
necessarily for a want, whereason the B2C you tend to buy for a
(12:25):
want rather than a need.
So the buyer has to beconfident that the product that
they're buying fits therequirements, and so they're
going to be looking, the searchis going to be slightly
different, because they're goingto be looking for those
attributes, they're going to bemaking sure that it fulfills
those needs rather than just aproduct title or maybe a color.
Shipping, again, in B2B is socomplex, because you can
(12:50):
obviously have B2B companiesthat sell small makeup packs and
you buy a box of makeup andmaybe it weighs two kilos, four
pounds or four and a half pounds, whatever the equivalent is,
and you can send it by thepostal service.
But then again you might beselling half a ton of cable and
that's got to go with aparticular carrier, it's got to
go on a particular type of.
(13:12):
If you're selling foods, it'sgot to go by a particular way,
that maybe it's got to keep themchilled and so on, and so that,
from a B2B perspective, I wouldagain say, is important.
But you're right thateverything has to come, because
all that data, the productdiscovery, the shipping, all
(13:32):
those systems sorry, they feedfrom the data source.
And that data source can eitherbe an Excel spreadsheet or it
can be a system like Pimberly,like a PIM that tells you you
are missing this information oryou know, I guess a way for
somebody to be able to make surethat that information is there.
It all starts from the PIM.
Speaker 2 (13:53):
Yeah, absolutely.
Especially with the search, ifyou're searching by attribute, a
PIM is going to hold thoseattributes for you.
So if it exists in the PIM,you'll be able to use it for
your search.
Pimberly, for example, we cando hold unlimited amount of
attributes.
That's part of our package.
So that's really great for youknow B2B, especially when
there's products that may havetons and tons of attributes and
you really want to.
(14:14):
You know research for.
So having a PIM, I think it'spretty essential.
Speaker 1 (14:20):
So let's talk, let's do a bit of a deeper dive into
Pimberly, because we've spokenkind of quite high level about
how B2B merchants should be setup in the systems they need, but
tell us a bit more about kindof Pimberly and how does.
How could Pimberly help ane-commerce merchant streamline
their kind of data and the datamanagement to give their end
(14:41):
user a better customerexperience?
Speaker 2 (14:45):
Yeah, absolutely.
There's several ways to do that.
I would say the first one aresiloed test environments.
So you know, when you're doingyour digital transformation, you
really don't want to mess withbusiness as usual, right Like
you don't want any sort ofdowntime that could lead to
revenue losses and things likethat.
So since you can't pause yourcommerce just to bring on a new
(15:08):
technology, it would render thepurchase kind of productive.
So choosing technologies likePimberly that offer siloed test
environments where you canexperiment at zero cost to your
business before implementation,I think is key.
So our PIM damn offers thatfeature when brought into any
tech stack.
Another one would be, you know,superior online experiences.
(15:28):
So using a PIM in unison with aDX, for your instance, will make
you stand out from the crowd.
If you practice headlesscommerce and utilize the best in
class for each facet of yourbusiness, you'll have an
unprecedented flexibility in notonly what you present to
potential customers but how it'spresented as well.
And you know, with thesestreamlined processes when
(15:49):
you're integrating your techstack, you enable your team to
focus more time and resources onwider business objectives.
These objectives includeincreasing revenue, ensuring
compliance and accuracy of yourproduct data across all your
channels, no matter how complexthey are, and I think that's a
very kind of underutilized partof the PIM is that with Pimberly
you're freeing up about 80% ofwhat's done manually is now
(16:12):
automated.
So instead of having a marketerwho went to college or
university to do marketing to becreated, instead of them
sitting there and kind of justlooking at spreadsheets and
changing file typing namingconventions to go on your Amazon
channel or your eBay channel,that's all freed up for them.
They just have to go in maybetake a check, make sure
everything looks good to go, butthey're not sitting there in
(16:34):
spreadsheets all day long.
They're really freeing up theirtime to do what they're
passionate about and we'll seethat client employee retention
goes up because they're notunhappy with their day-to-day
work.
So I would say that's a reallykind of focus when you're using
a PIM is that about 80% of whatyour team is going to be doing
manually is now automated.
Speaker 1 (16:58):
And again I'm having a conversation around bringing
efficiencies into the e-commerceoperation through technology,
and it seems to be kind of arecurring theme.
In today's e-commerce kind ofenvironment where margins are
under pressure and costs aregoing up, I think those
efficiencies have never beenmore important.
Let's talk about kind of howthen we can, how a merchant can,
(17:23):
start taking advantage furtherof those efficiencies.
So we spoke about kind ofeliminating spreadsheets.
They're still even today.
I kind of speak to merchantsthat run their inventory and
various systems off spreadsheets, which, apart from the usual
kind of risks of manual kind ofhuman error or deletion and
(17:48):
potentially losing data, itcomes with a raft of other
benefits when you arecentralizing the golden record,
as you call it.
So, as you mentioned earlier,it's very difficult for a
(18:12):
merchant to undertake livetesting without affecting their
kind of live instance.
So what are the benefits ofhaving separate test
environments?
When it comes to a B2B merchantimplementing new technologies,
bear in mind that we're seeing ahuge growth in merchants either
moving off kind of legacy orcustom e-commerce solutions or
(18:35):
changing to kind of a SaaS-basede-commerce solutions.
That's given a more runway forgrowth.
So what are the benefits thereand how does Pimbali's Pimdam
feature help the merchant tofind the middle ground for their
Pim without optimizing theirday-to-day ops.
Speaker 2 (18:58):
Right.
So, as I mentioned earlier,pimbali allows those silo test
environments.
So having that dedicated testenvironment provides the
opportunity to check for productinformation quality without
interfering with workflows ortheir overall customer
experience.
So, as a result, you canstreamline your product
information, reduce errors,improve efficiency without
(19:18):
interfering with your day-to-daybusiness.
And then with the Pim, sinceyou're optimizing your product
data, you're automating thattime-consuming steps getting new
products to market.
With Pimbali, as I mentionedearlier in the podcast, we do
our own implementations andwe'll work side by side with the
customer.
So we'll work with them to kindof figure out what does that
(19:40):
look like?
Each customer is different.
They have differentrequirements, different kind of
bandwidth as well.
So we'll work with you side byside to make sure that we're not
interfering with yourday-to-day business.
Speaker 1 (19:57):
One of the most visible ways of gaining
efficiency is somebody's savingtime, so staff, I guess, working
more productively or the outputof staff being higher, growing
in that respect, how doesleveraging a Pim and optimizing
a tech stack again predominantlyfor B2B just I think, given
(20:20):
from our experience?
Anyway, there's just a sheernumber of products, there's a
higher number of products in aB2B category than there is B2C,
and also the product data is asvast as from a B2B to B2C.
So, apart from kind of the timesaving aspect, how does a Pim
kind of help them how a merchantmaybe reached their business
(20:43):
objectives or data accuracyacross all the different
channels?
Because it's again, if we lookat, one of the benefits of Pim
is that you centralize that data.
So what are you centralizing itfrom?
Because if you're only settingon one e-commerce website,
you're centralizing it withinyour e-commerce platform.
So when a merchant then iscentralizing their data across
marketplaces and e-commercewebsites and so on, how can
(21:08):
using a Pim help them to kind offocus and get clarity on those
business objectives?
Speaker 2 (21:14):
Yeah, so there's a few ways.
So, if you're selling on ane-commerce site and a few
different marketplaces, each ofthose marketplaces and sites are
going to have differentrequirements.
So Amazon has differentrequirements and eBay, which is
different than, say, selling onbig commerce.
So, within the Pim, all youhave to do is upload that
product information and then wetransform it on the way out.
(21:36):
So we'll validate that andwe're making sure that you're
meeting the requirements thatAmazon has set.
So, whether that be file namingconventions, how many images
that you need to have, you'renot being penalized by these
sites because you're not meetingtheir requirement.
So, instead of having someonesit there and kind of renaming
every file for the same, say,image you have an image of, say,
(21:58):
some cables and Amazon has adifferent naming convention for
that same image and eBay doesinstead of someone sitting there
and having to rename everythingmanually, within Pimberly, you
set that up one time and yourfeeds out and they'll
automatically do that for you.
Something else that Pimberlydoes, which I think is pretty
cool and it's really great forB2B, since there are so many
(22:19):
products, as we now have afeature we call Copy AI, and it
is AI-generated productdescriptions based on the
attributes that you have withinthe PIM.
So whatever you have in the PIMthe attributes you have you
want to sprinkle in some of yourSEO in there as well.
We'll take that and we'll giveyou three readable product
(22:40):
descriptions within originalityscore as well, and a readability
score.
You can keep it as is.
You can top and tail it tohowever you want.
That way, all your productswill have nice, readable product
descriptions.
When you have tens of thousandsof products, you're saving so
much time and energy.
Also, we allow you to havedifferent descriptions for each
(23:01):
site.
So if you want your bigcommerce site to have a more fun
, witty, just say description,but your Amazon?
You want just bullet points andjust the facts, you can have
different product descriptionswe call them scopes for each of
your scopes that you're sellingon.
That's another way that we savetime and energy and just making
sure that your products havethe right information the way
(23:24):
that you want it, in minutes,rather than taking hours, weeks,
months, however long we'll takeyou to do all that for your
tens of thousands of productsyou have at your B2B sites.
Speaker 1 (23:36):
I guess the two follow-up points from there is
first of all, if you don'tutilize a system like a PIM that
does that for you, then you'rehaving to replicate the data
yourself and make sure thatyou're getting that information
in.
But secondly, and I guess moreimportantly, we're in a very
fast-moving involving marketwith e-commerce.
(23:57):
So quite quickly, within areasonable amount of time, your
spreadsheet could becomeoutdated or your SQL database
can become outdated.
One of the great things aboutPimberly is you've really got
your finger on a pulse in termsof your integrations.
So if there are changes in theway that Amazon accepts data or
(24:17):
needs some additional fields orso on, then Pimberly assumes
that responsibility to make surethat the fees continue and
obviously the customer then hasto make the relevant changes.
But fundamentally, you're notgoing to have to start wondering
why you're figuring out whyyour data is not updating from
the spreadsheet.
Well, it's because Amazonchanged their taxonomy or
(24:38):
whatever the changes are so andagain.
That feeds into the efficiency,not only, but most importantly,
that you're pretty much alwaysgoing to have kind of accurate
and correct data because thosechanges that while you have to
kind of physically address themby maybe moving the data around,
that format is being changedand the customer's being made
(24:58):
aware that they need to makesome changes in the way that,
because I know traditionallyAmazon's been quite difficult to
integrate to, especially forPIM and WMS providers.
So I think from thatperspective that must save so
much time for a merchant because, like I said, you're not having
to kind of work out and thenmake all those different changes
to your spreadsheet and makethe changes to the data.
(25:23):
Pimberly will kind of help youalong that journey and not just
calling out Amazon, but othersystems as well.
Speaker 2 (25:29):
Yeah, absolutely.
And within Pimberly and yourdashboard, each of your channels
will get like kind of like apie chart and you'll see which
products where they are in thatlife cycle.
So it's really visual foreveryone to see and if things
are kind of not are not goinglive, you can click into it and
see why.
Why are these products notbeing sold?
Why are we getting feedbackfrom whatever channel that
(25:51):
they're failing the requirements?
And then you can go in yourselfor the Pimberly team can help
you, go into the PIM and figureout why and make those changes.
So then, going forward, yourproducts are being found and
they're not failing therequirements.
Because each one is so unique,each channel is so different,
that having the visibility perchannel is really helpful as
well.
Speaker 1 (26:14):
Absolutely 100%, all right.
So just to summarize, nicole,one of the benefits of a PIM and
specifically also Dan, becausethose digital assets have to
live somewhere whether it's aGoogle Drive or a Dropbox folder
or a USB key can come with itsown problems.
You're not just benefiting frompeace of mind or you're
(26:35):
benefiting from efficiency, butyou're also benefiting, I think,
and I think most importantly,that the product data is as
accurate as possible, feedinginto those various channels.
So, like I said, with thedashboard, if some products are
not being pushed up becausemaybe something as simple as a
SKU is missing or a productdescription or a brand, whatever
the red lines are, that whenPimbley's set up, you're visibly
(26:59):
able to see them and actionthem, rather than just kind of
wandering around a circle seeingwhy you're spreadsheet with
thousands of lines isn't workingand what the problem is.
And it's also SaaS.
Saas is cloud-based Pimbley.
So it's not that the merchanthas to take on the
responsibility of looking afterservers, but also the fact that
(27:20):
Pimbley's investing in the APIsand now you're also members of
the MAC Alliance shows thatyou're kind of future-proofing
that platform and making itreally relevant for today's
merchant, that looking for thatkind of headless composable tech
stack that allows them toreally thrive in today's market.
So congratulations, first ofall, on getting into the MAC
(27:40):
Alliance.
Speaker 2 (27:42):
Thank you.
Speaker 1 (27:43):
Which I think is a great achievement, but I also
think kind of it isfuture-proofing your business
and saying right, because whatdoesn't change is that we all
still have the same 24 hours aday.
And do you really want yourpeople spending those how many
hours a day or a week goingthrough spreadsheets or your SQL
database or whatever it is?
(28:04):
Or do you want to kind ofemploy a system that's gonna
help you, that's gonna startkind of pushing you to create
better product data?
That then translates to thefact that it's gonna be more
searchable, it's gonna be foundmore and, fundamentally, it's
gonna be purchased more, becausethe customer is able to make an
informed decision rather thanjust not really have the
confidence whether thatproduct's the right fit for them
(28:26):
or not.
Mm-hmm absolutely so.
Verena likes me to ask ifthere's a book or podcast that
you're either reading orlistening to at the moment and,
if so, what is the said book orpodcast?
Speaker 2 (28:39):
Yeah, oh yeah, so she said that over.
So I recently came across apodcast called Oopsie and the
premise of the podcast is kindof those sharing those kind of
oh crap moments that everybodyhas.
So they really focus on leadersin the D to C space who work
for different, various brandsand they share their kind of
moments of like oh crap.
(29:00):
And what I really like aboutthe podcast is that it really
humanizes everyone.
No matter how successful youare in business, we all have
those moments where we sent thatemail we probably wish we could
take back, or said something tothe wrong person, or even
called if someone the wrong name, and it's really about just
kind of laughing it off andlearning from it.
I will say the podcast it has alittle explicit language, so if
(29:23):
that's not your cup of tea thenI wouldn't listen to it, but I
think it's great.
It's super light.
They're short episodes of whenI'm on the train heading into
the city.
I listen to one or two and Ithink it's a great way to start
my day.
Speaker 1 (29:37):
The Oopsy podcast will link to it in the show
notes.
And the reason why I mentionedVerena is because I'm trying to
get her onto the podcast and shecould say no.
So I kind of say anyone that'slistening, if you're on LinkedIn
and you want to get Verena onthe podcast, just tag her in the
post, because I'm determinedshe's such a gifted content
writer and marketer and I thinkyou know I'm desperate trying to
get her onto the podcast.
Speaker 2 (29:57):
Oh, she has to.
Speaker 1 (29:59):
Yes, I don't even have to start a campaign, so
anyway, but the Oopsy podcastwill link to it in the show
notes and maybe I'll also have alisten next time I'm out and
about.
So well, nicole, thank you verymuch for taking the time to
talk to me and educating thelisteners around not just Pia
and Dan, but actually all thenot just about the product
itself, but actually how theywill benefit and how it will
(30:22):
help them grow and achieve theirbusiness objectives.
If people want to get in touchwith you or learn more about the
product, what should they do?
Speaker 2 (30:30):
Yeah, so they can reach out to me If you want to
put my email, the show notes andmy LinkedIn as well, and then
you head right over to thePimberly site.
We have a calendar there.
If you want to learn some moreinformation, you can book a demo
with one of our amazingpre-sales consultants and they
can walk you through theplatform.
Speaker 1 (30:44):
Cool, yeah, we'll definitely link to LinkedIn and
link to the Pimberlycom website.
Well again, thank you very muchfor coming to the show and I
look forward to catching up withyou again.
Speaker 2 (30:55):
Yeah, thank you so much for having me, and this was
a lot of fun.
Speaker 1 (30:58):
Brilliant.
Have a good time in Austin.
Speaker 2 (31:00):
Thanks so much, bye.
Speaker 1 (31:28):
Thank you for listening to the BigCommerce
Podcast.
If you've enjoyed today'sepisode, please leave us a
review on your favorite podcastplatform.
And if you want to follow us onsocial media, you can find us
on Instagram at thebigcommercepodcast, and also on
LinkedIn.
Alternatively, you can catch upon all older episodes on our
website at thebigcommercepodcastfm.
If you've got ideas for anyepisodes, please reach out to us
(31:53):
.
Info at thebigcommercepodcastfm.
Until next time, thank you forlistening.
Hi, welcome to the Big Commerce podcast.
Hello, welcome to a brand newepisode of the Big Commerce
podcast.
I'm your host, luigi, and todayI'm joined by Nicole Keenan
from Pimbley, a Pim Dam solutionand workflow platform for
managing product data anddigital assets.
Nicole and I sat down to talkabout how you can optimize your
(00:24):
B2B stack using solutions suchas Pimbley and revolutionize
your e-commerce business withall the benefits and features
that come out of the box.
I hope you enjoyed the show.
Hi, nicole, welcome to thepodcast.
Speaker 2 (00:43):
Hey Luigi, thanks so much for having me.
Speaker 1 (00:45):
How you doing.
Speaker 2 (00:47):
Doing well.
How about yourself?
Speaker 1 (00:49):
Not too, bad.
You looking forward to thepartner event in Austin next
week.
Speaker 2 (00:53):
Yeah, I'm super excited.
I'm flying out in a couple ofdays.
I'll be there for three nightsdown in Austin and looking
forward to it, and it's going tobe 100 plus degrees.
I'm not excited about that, butyeah, I went last year for the
first time and it was excellent.
So I'm really excited to catchback up at current partners,
meet some new ones and spendsome time in Austin.
Speaker 1 (01:15):
Pimbley's grown since you were last at the partner
event last year.
Speaker 2 (01:20):
You've been really busy 12 months.
Yeah, super busy.
So, Pimbley, as you know, wewere a UK-based company but came
over to the US about 16, 17months ago.
I was one of the first US hiresand in the past year we've been
hitting the road pretty muchevery four to six weeks, going
to various events in the B2Bspace, in the retail space, some
(01:41):
kind of niche association typeof spaces as well.
And then last year I got to goto the big commerce event and I
was one of three employees atthe time in the US, and now
we're getting up to seven.
You've got to sit here.
We've grown a lot and it's beena really great year.
Speaker 1 (01:57):
Great to hear, always good to hear.
So if people haven't heardabout Pimbley or, obviously,
unicol, why don't you give us abrief introduction?
About yourself and the company.
Speaker 2 (02:08):
Perfect, so, yeah, so I'm Nicole.
I'm the senior manager ofpartnerships and events at
Pimbley and, for people whodon't know so, Pimbley, we are a
PIM the product informationmanagement and we're also a dam
a digital asset management andwe also have a really great
workflow platform for all yourproduct data and digital asset.
Pimbley is really designed tohandle unlimited amount of SKUs,
(02:29):
data feeds and channels forleading brands and businesses
and with our centralized hub orwhat we like to call the golden
record, a product information weenable retailers and
manufacturers to leverage theirproduct information to
successfully sell at B2B.
Speaker 1 (02:44):
Excellent and obviously over the kind of.
I think we've worked with youfor five years here in the UK
and kind of we've seen that theproduct evolve Well a lot in the
last couple of years as well.
But I've always been a fan ofPimbley and kind of PIM because
it's just such a way ofmaintaining good product data
(03:05):
governance.
And what I specifically what Ilike about Pimbley is that in
essence you kind of build itaround the client requirements.
It's not something that's kindof taken off the shelf and then
it's like plugged into an Econplatform and off you go.
It is understanding right, whatare your needs and what
requirements, and we're going tobuild our PIM solution around
(03:26):
what you need it to do.
Speaker 2 (03:28):
Yeah, kind of said it better myself.
So each Pimbley instance isbespoke.
What's unique about Pimbley iswe'll do all of our own
implementations.
So when a customer is workingwith Pimbley, they're only ever
working with Pimbley, and thatreally allows us to understand
what their pain points are.
How can we best suit ourcustomers and give them the best
experience?
Speaker 1 (03:49):
So when we're kind of talking about having to only
work with, I guess, a select orat least a manageable number of
platforms in a tech stackspecifically around B2B.
So we do a lot of B2B.
Historically I think B2B isstruggled on the product data
side just because of the sheeramount of SKUs and the amount of
(04:09):
data.
There's still merchants thatuse CSVs and find you know SQL
databases.
But the great thing aboutcentralizing that all within a
PIM and like a PIM damn solution, is that you're still able to
kind of have a fairly fluid and,I guess, comprehensive tech
(04:29):
stack without having to jugglefour, five or six different
systems that actually can beconsolidated into a single
solution like PIM.
So, in terms of integrating thetech stack for a merchant, what
are the benefits that amerchant gains from working with
a hypothetical exampleCallaShok and Pimbley for their
(04:53):
website.
Speaker 2 (04:54):
Yeah, or actually for their operations.
Speaker 1 (04:56):
Sorry, I shouldn't just narrow it down to website,
but actually their e-commerceoperation.
Speaker 2 (05:01):
Yeah, great question.
I think one thing that peoplethink about is what to purchase.
I think what's reallyunderutilized is what not to
purchase.
Working with someone likeyourselves, there's so many
options out there right now andthere's so many PIMs and so many
different even e-commerceplatforms to work on and
(05:22):
back-end systems that it couldbe really overwhelming.
Having someone like Kalashak,who knows the customer and what
should they be purchasing andwhat shouldn't they purchase at
this time, what team memberreally does need to be involved,
I think that's really importantas well.
In addition, someone likeKalashak, they'll walk you
through the process of buying toconsider how are you going to
(05:43):
conduct business as usual whilethese integrations are being put
into place, making things mucheasier for the merchants and
their customers as well.
Speaker 1 (05:53):
You're so true in terms of what not to buy.
We had inventory planner onabout a month ago and it was
exactly that, which is beingable to manage inventory better,
to obviously have benefits suchas increase in cash flow and so
on.
But actually, if you then breakit down even further around
what not to buy and how to runyour business more efficiently
(06:18):
Again it was talkingspecifically around B2B, which
has traditionally a much highnumber of skews than a B2C
business that's never been moreimportant and it's quite easy
for products to just getforgotten If you're looking at
solutions that come into a techstack.
The great thing of havingsomething like a PIM in place is
that you have that elements ofgovernance, those checks and
(06:40):
balances, so making sure thatright.
You've got I don't know 20,000skews in your database and you
actually can get quality reportsto say, right on maybe 37
percent of your products.
You've got more than 95 percentof that data filled in, because
one of the reasons why yourproducts may not sell is because
actually they don't have enoughinformation to allow the
(07:03):
customer to make an informeddecision.
So you can only do so much.
With a spreadsheet you can findthose gaps, but actually the
information that a system likePimberley can give you in terms
of making sure that your productdata is A present,
fundamentally B in a format thatis displayed properly on a
(07:25):
website which allows people tomake that decision, is super
important because otherwiseyou're leaving those products to
gather dust on the shelf,because you're not investing the
time or the money in terms of aPIM to actually get those
products off the shelf and intoa truck and onto the customer.
Speaker 2 (07:46):
Yeah, absolutely.
And with Pimberley we havesomething unique called the
vendor portal.
So this is really great for B2Bdistributors and wholesalers.
Basically, what it is is thatany of your suppliers or your
vendors can get a light versionof Pimberley so they can go
right into the PIM and uploadtheir catalog themselves.
So then that just will flowright into the kind of master
(08:08):
and then go right out towherever you're selling those
products.
So we recently launched it.
This year we have a couple ofcustomers onboarding right now.
I think it's really going to bea game changer.
That way the customer can havetheir vendors take
responsibility of that.
If there's any missing data,like you were saying, they can
get a notification to fill it inthat way that when at the end,
(08:29):
when they're being sold, thatinformation is there already and
then it kind of gives them alittle bit of a lift of the
customer.
Also, within Pimberley we cando a best better good type
scenario as well.
So if you get a product frommultiple vendors and you know
vendor A typically has the bestinformation, but if something is
missing and you get an alertthat you're missing some key
(08:49):
information, then you can kindof have then go to vendor B and
then go to vendor C as well.
So there's a few different waysfor that data governance.
So we know that you're gettingall that information so your
products can be found whereveryou're selling them.
Speaker 1 (09:04):
Staying on the topic of B2B and putting together kind
of a like an optimum text thatwhat would be the solutions that
you would say are essential fora successful B2B business to
have in today's e-commercemarket.
Speaker 2 (09:22):
Yeah, great question.
So I'd say there are many thatyou can use to hand your text
back, but in terms of essential,a few come to mind, the first,
of course, being a Pim.
So I'm going to say that numberone.
But really having a Pim reallywill revolutionize the way that
you manage your product data.
The second one I would say isinventory manager.
So you kind of brought upinventory planner earlier in our
(09:43):
conversation, because you canpicture a world where you have
all the right stock levels.
You don't have to guess howmuch you're going to need.
You can manually calculate yourforecast to estimate how much
safety stock you might need inthe warehouse and make sure your
forecast isn't too low andyou're not wasting money or
selling out.
The third one I would say wouldbe product discovery.
(10:04):
I think one of the negativesabout selling online is that you
don't have that someone instore guiding you as well.
So you're looking online,you're looking in a store, so
you can't find a product.
Someone's there a salesassociate maybe there to help
you locate that productphysically or, if it's not in
stock, they can give youalternatives.
I think that gets lostsometimes when you're selling
(10:24):
online.
Having a product discovery willreally give you the
personalization touch withmerchandising, give you the
recommendations that you'relooking for and intuitive search
that really helps the buyersfind what the product is easily
and officially, and then you canalso do those upsells and
cross-sells there as well.
The fourth I would say isshipping.
(10:45):
So really being able tostreamline the back office
processes of automating shippingcalculations, label generation,
order fulfillment, reducingmanual efforts, really will
increase your operationalefficiency.
I know a lot of people.
Shipping can be a really bigpain point for many, especially
if you're going internationalcross-border.
So having a really solidshipping management would be
(11:07):
great, I would say.
Lastly, a system integrator,someone who is there to get all
these different pieces workingtogether seamlessly.
Speaker 1 (11:18):
I would say what you're touching around.
Search is really importantbecause the personalization of
discovery is important anyway,because you're trying to get the
customer to find the productthat they want as quickly as
possible.
But the search is superimportant for another reason,
which is the ability to be ableto display the results of
(11:42):
searches that maybe aren'tcorrect.
So somebody is maybe lookingfor brand A, which you don't
carry, but you've got brand B,which is the same and a suitable
equivalent.
Then obviously you can runsystems like that.
But also, again, if we talkabout B2B, with the amount of
data that you've got andattributes that products have,
you can start searching byattributes.
(12:03):
So you're not just saying Ineed a red pencil, but maybe I
need a pencil or a pen that'sthis particular thickness or
this particular type for thisparticular use, and so all those
additional attributes thatcustomers will use to find the
product that they need.
Because, also within B2B, youtend to buy for a need, not
necessarily for a want, whereason the B2C you tend to buy for a
(12:25):
want rather than a need.
So the buyer has to beconfident that the product that
they're buying fits therequirements, and so they're
going to be looking, the searchis going to be slightly
different, because they're goingto be looking for those
attributes, they're going to bemaking sure that it fulfills
those needs rather than just aproduct title or maybe a color.
Shipping, again, in B2B is socomplex, because you can
(12:50):
obviously have B2B companiesthat sell small makeup packs and
you buy a box of makeup andmaybe it weighs two kilos, four
pounds or four and a half pounds, whatever the equivalent is,
and you can send it by thepostal service.
But then again you might beselling half a ton of cable and
that's got to go with aparticular carrier, it's got to
go on a particular type of.
(13:12):
If you're selling foods, it'sgot to go by a particular way,
that maybe it's got to keep themchilled and so on, and so that,
from a B2B perspective, I wouldagain say, is important.
But you're right thateverything has to come, because
all that data, the productdiscovery, the shipping, all
(13:32):
those systems sorry, they feedfrom the data source.
And that data source can eitherbe an Excel spreadsheet or it
can be a system like Pimberly,like a PIM that tells you you
are missing this information oryou know, I guess a way for
somebody to be able to make surethat that information is there.
It all starts from the PIM.
Speaker 2 (13:53):
Yeah, absolutely.
Especially with the search, ifyou're searching by attribute, a
PIM is going to hold thoseattributes for you.
So if it exists in the PIM,you'll be able to use it for
your search.
Pimberly, for example, we cando hold unlimited amount of
attributes.
That's part of our package.
So that's really great for youknow B2B, especially when
there's products that may havetons and tons of attributes and
you really want to.
(14:14):
You know research for.
So having a PIM, I think it'spretty essential.
Speaker 1 (14:20):
So let's talk, let's do a bit of a deeper dive into
Pimberly, because we've spokenkind of quite high level about
how B2B merchants should be setup in the systems they need, but
tell us a bit more about kindof Pimberly and how does.
How could Pimberly help ane-commerce merchant streamline
their kind of data and the datamanagement to give their end
(14:41):
user a better customerexperience?
Speaker 2 (14:45):
Yeah, absolutely.
There's several ways to do that.
I would say the first one aresiloed test environments.
So you know, when you're doingyour digital transformation, you
really don't want to mess withbusiness as usual, right Like
you don't want any sort ofdowntime that could lead to
revenue losses and things likethat.
So since you can't pause yourcommerce just to bring on a new
(15:08):
technology, it would render thepurchase kind of productive.
So choosing technologies likePimberly that offer siloed test
environments where you canexperiment at zero cost to your
business before implementation,I think is key.
So our PIM damn offers thatfeature when brought into any
tech stack.
Another one would be, you know,superior online experiences.
(15:28):
So using a PIM in unison with aDX, for your instance, will make
you stand out from the crowd.
If you practice headlesscommerce and utilize the best in
class for each facet of yourbusiness, you'll have an
unprecedented flexibility in notonly what you present to
potential customers but how it'spresented as well.
And you know, with thesestreamlined processes when
(15:49):
you're integrating your techstack, you enable your team to
focus more time and resources onwider business objectives.
These objectives includeincreasing revenue, ensuring
compliance and accuracy of yourproduct data across all your
channels, no matter how complexthey are, and I think that's a
very kind of underutilized partof the PIM is that with Pimberly
you're freeing up about 80% ofwhat's done manually is now
(16:12):
automated.
So instead of having a marketerwho went to college or
university to do marketing to becreated, instead of them
sitting there and kind of justlooking at spreadsheets and
changing file typing namingconventions to go on your Amazon
channel or your eBay channel,that's all freed up for them.
They just have to go in maybetake a check, make sure
everything looks good to go, butthey're not sitting there in
(16:34):
spreadsheets all day long.
They're really freeing up theirtime to do what they're
passionate about and we'll seethat client employee retention
goes up because they're notunhappy with their day-to-day
work.
So I would say that's a reallykind of focus when you're using
a PIM is that about 80% of whatyour team is going to be doing
manually is now automated.
Speaker 1 (16:58):
And again I'm having a conversation around bringing
efficiencies into the e-commerceoperation through technology,
and it seems to be kind of arecurring theme.
In today's e-commerce kind ofenvironment where margins are
under pressure and costs aregoing up, I think those
efficiencies have never beenmore important.
Let's talk about kind of howthen we can, how a merchant can,
(17:23):
start taking advantage furtherof those efficiencies.
So we spoke about kind ofeliminating spreadsheets.
They're still even today.
I kind of speak to merchantsthat run their inventory and
various systems off spreadsheets, which, apart from the usual
kind of risks of manual kind ofhuman error or deletion and
(17:48):
potentially losing data, itcomes with a raft of other
benefits when you arecentralizing the golden record,
as you call it.
So, as you mentioned earlier,it's very difficult for a
(18:12):
merchant to undertake livetesting without affecting their
kind of live instance.
So what are the benefits ofhaving separate test
environments?
When it comes to a B2B merchantimplementing new technologies,
bear in mind that we're seeing ahuge growth in merchants either
moving off kind of legacy orcustom e-commerce solutions or
(18:35):
changing to kind of a SaaS-basede-commerce solutions.
That's given a more runway forgrowth.
So what are the benefits thereand how does Pimbali's Pimdam
feature help the merchant tofind the middle ground for their
Pim without optimizing theirday-to-day ops.
Speaker 2 (18:58):
Right.
So, as I mentioned earlier,pimbali allows those silo test
environments.
So having that dedicated testenvironment provides the
opportunity to check for productinformation quality without
interfering with workflows ortheir overall customer
experience.
So, as a result, you canstreamline your product
information, reduce errors,improve efficiency without
(19:18):
interfering with your day-to-daybusiness.
And then with the Pim, sinceyou're optimizing your product
data, you're automating thattime-consuming steps getting new
products to market.
With Pimbali, as I mentionedearlier in the podcast, we do
our own implementations andwe'll work side by side with the
customer.
So we'll work with them to kindof figure out what does that
(19:40):
look like?
Each customer is different.
They have differentrequirements, different kind of
bandwidth as well.
So we'll work with you side byside to make sure that we're not
interfering with yourday-to-day business.
Speaker 1 (19:57):
One of the most visible ways of gaining
efficiency is somebody's savingtime, so staff, I guess, working
more productively or the outputof staff being higher, growing
in that respect, how doesleveraging a Pim and optimizing
a tech stack again predominantlyfor B2B just I think, given
(20:20):
from our experience?
Anyway, there's just a sheernumber of products, there's a
higher number of products in aB2B category than there is B2C,
and also the product data is asvast as from a B2B to B2C.
So, apart from kind of the timesaving aspect, how does a Pim
kind of help them how a merchantmaybe reached their business
(20:43):
objectives or data accuracyacross all the different
channels?
Because it's again, if we lookat, one of the benefits of Pim
is that you centralize that data.
So what are you centralizing itfrom?
Because if you're only settingon one e-commerce website,
you're centralizing it withinyour e-commerce platform.
So when a merchant then iscentralizing their data across
marketplaces and e-commercewebsites and so on, how can
(21:08):
using a Pim help them to kind offocus and get clarity on those
business objectives?
Speaker 2 (21:14):
Yeah, so there's a few ways.
So, if you're selling on ane-commerce site and a few
different marketplaces, each ofthose marketplaces and sites are
going to have differentrequirements.
So Amazon has differentrequirements and eBay, which is
different than, say, selling onbig commerce.
So, within the Pim, all youhave to do is upload that
product information and then wetransform it on the way out.
(21:36):
So we'll validate that andwe're making sure that you're
meeting the requirements thatAmazon has set.
So, whether that be file namingconventions, how many images
that you need to have, you'renot being penalized by these
sites because you're not meetingtheir requirement.
So, instead of having someonesit there and kind of renaming
every file for the same, say,image you have an image of, say,
(21:58):
some cables and Amazon has adifferent naming convention for
that same image and eBay doesinstead of someone sitting there
and having to rename everythingmanually, within Pimberly, you
set that up one time and yourfeeds out and they'll
automatically do that for you.
Something else that Pimberlydoes, which I think is pretty
cool and it's really great forB2B, since there are so many
(22:19):
products, as we now have afeature we call Copy AI, and it
is AI-generated productdescriptions based on the
attributes that you have withinthe PIM.
So whatever you have in the PIMthe attributes you have you
want to sprinkle in some of yourSEO in there as well.
We'll take that and we'll giveyou three readable product
(22:40):
descriptions within originalityscore as well, and a readability
score.
You can keep it as is.
You can top and tail it tohowever you want.
That way, all your productswill have nice, readable product
descriptions.
When you have tens of thousandsof products, you're saving so
much time and energy.
Also, we allow you to havedifferent descriptions for each
(23:01):
site.
So if you want your bigcommerce site to have a more fun
, witty, just say description,but your Amazon?
You want just bullet points andjust the facts, you can have
different product descriptionswe call them scopes for each of
your scopes that you're sellingon.
That's another way that we savetime and energy and just making
sure that your products havethe right information the way
(23:24):
that you want it, in minutes,rather than taking hours, weeks,
months, however long we'll takeyou to do all that for your
tens of thousands of productsyou have at your B2B sites.
Speaker 1 (23:36):
I guess the two follow-up points from there is
first of all, if you don'tutilize a system like a PIM that
does that for you, then you'rehaving to replicate the data
yourself and make sure thatyou're getting that information
in.
But secondly, and I guess moreimportantly, we're in a very
fast-moving involving marketwith e-commerce.
(23:57):
So quite quickly, within areasonable amount of time, your
spreadsheet could becomeoutdated or your SQL database
can become outdated.
One of the great things aboutPimberly is you've really got
your finger on a pulse in termsof your integrations.
So if there are changes in theway that Amazon accepts data or
(24:17):
needs some additional fields orso on, then Pimberly assumes
that responsibility to make surethat the fees continue and
obviously the customer then hasto make the relevant changes.
But fundamentally, you're notgoing to have to start wondering
why you're figuring out whyyour data is not updating from
the spreadsheet.
Well, it's because Amazonchanged their taxonomy or
(24:38):
whatever the changes are so andagain.
That feeds into the efficiency,not only, but most importantly,
that you're pretty much alwaysgoing to have kind of accurate
and correct data because thosechanges that while you have to
kind of physically address themby maybe moving the data around,
that format is being changedand the customer's being made
(24:58):
aware that they need to makesome changes in the way that,
because I know traditionallyAmazon's been quite difficult to
integrate to, especially forPIM and WMS providers.
So I think from thatperspective that must save so
much time for a merchant because, like I said, you're not having
to kind of work out and thenmake all those different changes
to your spreadsheet and makethe changes to the data.
(25:23):
Pimberly will kind of help youalong that journey and not just
calling out Amazon, but othersystems as well.
Speaker 2 (25:29):
Yeah, absolutely.
And within Pimberly and yourdashboard, each of your channels
will get like kind of like apie chart and you'll see which
products where they are in thatlife cycle.
So it's really visual foreveryone to see and if things
are kind of not are not goinglive, you can click into it and
see why.
Why are these products notbeing sold?
Why are we getting feedbackfrom whatever channel that
(25:51):
they're failing the requirements?
And then you can go in yourselfor the Pimberly team can help
you, go into the PIM and figureout why and make those changes.
So then, going forward, yourproducts are being found and
they're not failing therequirements.
Because each one is so unique,each channel is so different,
that having the visibility perchannel is really helpful as
well.
Speaker 1 (26:14):
Absolutely 100%, all right.
So just to summarize, nicole,one of the benefits of a PIM and
specifically also Dan, becausethose digital assets have to
live somewhere whether it's aGoogle Drive or a Dropbox folder
or a USB key can come with itsown problems.
You're not just benefiting frompeace of mind or you're
(26:35):
benefiting from efficiency, butyou're also benefiting, I think,
and I think most importantly,that the product data is as
accurate as possible, feedinginto those various channels.
So, like I said, with thedashboard, if some products are
not being pushed up becausemaybe something as simple as a
SKU is missing or a productdescription or a brand, whatever
the red lines are, that whenPimbley's set up, you're visibly
(26:59):
able to see them and actionthem, rather than just kind of
wandering around a circle seeingwhy you're spreadsheet with
thousands of lines isn't workingand what the problem is.
And it's also SaaS.
Saas is cloud-based Pimbley.
So it's not that the merchanthas to take on the
responsibility of looking afterservers, but also the fact that
(27:20):
Pimbley's investing in the APIsand now you're also members of
the MAC Alliance shows thatyou're kind of future-proofing
that platform and making itreally relevant for today's
merchant, that looking for thatkind of headless composable tech
stack that allows them toreally thrive in today's market.
So congratulations, first ofall, on getting into the MAC
(27:40):
Alliance.
Speaker 2 (27:42):
Thank you.
Speaker 1 (27:43):
Which I think is a great achievement, but I also
think kind of it isfuture-proofing your business
and saying right, because whatdoesn't change is that we all
still have the same 24 hours aday.
And do you really want yourpeople spending those how many
hours a day or a week goingthrough spreadsheets or your SQL
database or whatever it is?
(28:04):
Or do you want to kind ofemploy a system that's gonna
help you, that's gonna startkind of pushing you to create
better product data?
That then translates to thefact that it's gonna be more
searchable, it's gonna be foundmore and, fundamentally, it's
gonna be purchased more, becausethe customer is able to make an
informed decision rather thanjust not really have the
confidence whether thatproduct's the right fit for them
(28:26):
or not.
Mm-hmm absolutely so.
Verena likes me to ask ifthere's a book or podcast that
you're either reading orlistening to at the moment and,
if so, what is the said book orpodcast?
Speaker 2 (28:39):
Yeah, oh yeah, so she said that over.
So I recently came across apodcast called Oopsie and the
premise of the podcast is kindof those sharing those kind of
oh crap moments that everybodyhas.
So they really focus on leadersin the D to C space who work
for different, various brandsand they share their kind of
moments of like oh crap.
(29:00):
And what I really like aboutthe podcast is that it really
humanizes everyone.
No matter how successful youare in business, we all have
those moments where we sent thatemail we probably wish we could
take back, or said something tothe wrong person, or even
called if someone the wrong name, and it's really about just
kind of laughing it off andlearning from it.
I will say the podcast it has alittle explicit language, so if
(29:23):
that's not your cup of tea thenI wouldn't listen to it, but I
think it's great.
It's super light.
They're short episodes of whenI'm on the train heading into
the city.
I listen to one or two and Ithink it's a great way to start
my day.
Speaker 1 (29:37):
The Oopsy podcast will link to it in the show
notes.
And the reason why I mentionedVerena is because I'm trying to
get her onto the podcast and shecould say no.
So I kind of say anyone that'slistening, if you're on LinkedIn
and you want to get Verena onthe podcast, just tag her in the
post, because I'm determinedshe's such a gifted content
writer and marketer and I thinkyou know I'm desperate trying to
get her onto the podcast.
Speaker 2 (29:57):
Oh, she has to.
Speaker 1 (29:59):
Yes, I don't even have to start a campaign, so
anyway, but the Oopsy podcastwill link to it in the show
notes and maybe I'll also have alisten next time I'm out and
about.
So well, nicole, thank you verymuch for taking the time to
talk to me and educating thelisteners around not just Pia
and Dan, but actually all thenot just about the product
itself, but actually how theywill benefit and how it will
(30:22):
help them grow and achieve theirbusiness objectives.
If people want to get in touchwith you or learn more about the
product, what should they do?
Speaker 2 (30:30):
Yeah, so they can reach out to me If you want to
put my email, the show notes andmy LinkedIn as well, and then
you head right over to thePimberly site.
We have a calendar there.
If you want to learn some moreinformation, you can book a demo
with one of our amazingpre-sales consultants and they
can walk you through theplatform.
Speaker 1 (30:44):
Cool, yeah, we'll definitely link to LinkedIn and
link to the Pimberlycom website.
Well again, thank you very muchfor coming to the show and I
look forward to catching up withyou again.
Speaker 2 (30:55):
Yeah, thank you so much for having me, and this was
a lot of fun.
Speaker 1 (30:58):
Brilliant.
Have a good time in Austin.
Speaker 2 (31:00):
Thanks so much, bye.
Speaker 1 (31:28):
Thank you for listening to the BigCommerce
Podcast.
If you've enjoyed today'sepisode, please leave us a
review on your favorite podcastplatform.
And if you want to follow us onsocial media, you can find us
on Instagram at thebigcommercepodcast, and also on
LinkedIn.
Alternatively, you can catch upon all older episodes on our
website at thebigcommercepodcastfm.
If you've got ideas for anyepisodes, please reach out to us
(31:53):
.
Info at thebigcommercepodcastfm.
Until next time, thank you forlistening.
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