From Painful Past to Millions of Social Media Followers: Brandon Carter (King Keto) | S3, Ep 12. - The Big Dawgs: with Manning Sumner

Episode Transcript
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(00:00):
King keto born and raised in theSouth side of Chicago got into
fitness because you were bullieda lot as a kid.
Bully 's not the right word I used to get into fights they
tried to bully me when you set afitness goal you got to make all
these little promises to yourself every day right a lot
of times people they asked me how to get more confidence like
man you probably just haven't given yourself a reason to be
confident if you break into promises to yourself you know it

(00:22):
and you feel like a punk why keto it's not for everybody I
have read some studies that showed that the ketogenic diet
actually normalized cholesterol levels so I said.
Let's try this it boosts the immune system I haven't had a
cold in 8 years wait what peoplethink that the only reason to do
keto is for body composition reasons right but the truth is
my father committed suicide surely after I got out of

(00:44):
college I had became like the man of the family and I said I'm
just going to work I got to dig my family out this hole I have a
tremendous amount of pain I was running from it's almost easier
to work hard but if things were just good.
You've been a trainer for a longtime tell me this you agree with
this the hardest people to trainwere always.
I'm manning Sumner I've lived mylife by one motto no days off no

(01:08):
days off has never taken a day off on you it's a commitment to
becoming your best self get ready to be inspired to do the
same this is the big dogs with manning Sumner.
What's up man? What's going on man glad to be
here thank you thanks for havingappreciate?
You taking the time I know you have your own podcast and people

(01:29):
asking you to do this all the time so for you to take a
Saturday and do this it means a lot so.
It's my pleasure man it's been difficult because it was only
Saturdays and I fly to Atlanta so often to see my son and that
was the confusion last time. Yeah I remember I saw you I was
like I don't think he's coming he's on the plane but no I just
want to start out first just to tell kind of the audience not
that not that everybody doesn't probably already know you.

(01:51):
But you know for my audience I'mjust going to give a little
recap of a little background on you so you were born and raised
in the South side of Chicago that's right you went to Howard
University for college and you got into fitness because you
were bullied a lot as a as a kid.
Bully 's not the right word no OK I used to get in the fights
so. Basically standing up for you

(02:12):
they tried. The bully yeah you know I.
Like that I like that way betterway better you were sent to
military school around your teens.
Where you were the only black kid in the class like
legitimately though I? Was the only one in yeah I was
the only one in my graduating class for sure there was like a
few others sprinkled around likemy cousin went there too and

(02:33):
yeah I was only? Where was it which it?
Was it was northwest Saint John's northwestern military
Naval Academy and it's in delafield Wisconsin like right
outside of Malawi so like 2 hours that?
Is kind of white country yeah farm boys and?
Stuff yeah for sure but it was 2kids from all over the.
Country I mean all over the world there was a lot of kids

(02:53):
from other places there. Yeah most of the time what
parents send their kids to military school because they're
getting in fights. Yeah it's a bit like it's like
reform school man a lot of that and also he wanted to Get Me Out
of that environment you know South side of Chicago is not
like really what's up yeah stillnot yeah no no so he wanted to
Get Me Out. After one particular fighting

(03:15):
incident you decided to read up on everything you could about
fitness going through every bookand every workout routine
imaginable when you went back toschool even though you had put
on even though you haven't put on much size nobody messed with
you anymore without realizing ityou were carrying yourself
differently thanks to the new found confidence you had in the
training every single day. You know what I don't want to

(03:37):
cut you off but there's one parthe's like I I read a bunch of
books you know 'cause the Internet was it was the 90s
right now I'm like 42 right so the Internet wasn't really like
popping like that and so I had Arnold 's book the encyclopedia
modern bodybuilding and that waslike OK the Bible yeah for sure
but it wasn't until that summer I trained with a this a dude

(03:59):
named Aaron Muhammad he was voted best trainer in Chicago
like multiple years in a row andhe's a friend of the family and
he just let me work out with him.
And he taught me like so much and that's why I got the love
for training yeah it was really having that first mentor that
really Aaron Mohammed. He was like like a bodybuilder
was just into fitness. He was just a a trainer right so
I think he had done some shows in the past but he was also like

(04:21):
a golden gloves boxer and he wasa he was he was headed secure
training was what he did. Was his side job isn't even
though he's voted number one train in Chicago his main thing
he was security for the Nation of Islam yeah like like the head
of security over there yeah yeah?
Then you found yourself on the downward spiral I'm not sure if
this is before or after you had that guy and became homeless for

(04:43):
a short period of time is that. True you know what happened so
my my father committed suicide at at like shortly as I got out
of college and. And you know I was just in a bad
position so it was it wasn't like months or nothing I was
sleeping in my car no now he yeah he was my best friend like
you know like we were super close and it was that was a

(05:07):
brief snint but like I got I worked my way out of that you
know like a few months a few a few weeks sleeping in the car
you know and then showering at the gym and shit you know yeah.
Anybody going through something like that I mean.
That's yeah it was difficult. Challenging time.
For sure yeah yeah. And we'll we'll dive into this
stuff your earlier life was surrounded surrounded by

(05:28):
controversy as you became involved in the drug trade.
Yeah that was before my father died yeah.
Yeah but eventually you realize that lifestyle meant putting
both yourself and your loved ones at risk and it wasn't until
the loss of your father you decided to leave your drug
dealing days behind Fast forwardto now king keto.

(05:48):
You are a certified personal trainer and nutritionist for
over the last 20 years we've worked at many many top gyms in
the New York City trained professional athletes and bikini
models and became the keto expert hence your name you're
also served as a fitness model for major brands like Nike Puma
Adidas Jordan men 's health in 2013 you started your own
supplement company yeah laboratories yeah that's nice

(06:11):
you still you still have that. No we had like a exit oh nice
I'm saying so it's cool you knowyeah those exits are yeah.
They ain't do nothing with it though it only says no more
that's. Usually what happens though you
know you build it up and then somebody comes and buys.
You it loses the soul right it uses exactly yeah.
You hear it. All the time yeah this is
frequent yeah Yep. You also develop the high ticket

(06:33):
trainer. HTT program which helps personal
trainers build their own online fitness business yeah and you've
mentored over 15,000 students that's right you're also a
motivational speaker and the best selling author of several
books on Amazon including ultimate cuts 7 secrets to term
burn your fat fast as hell yeah you're the host of the podcast
the victory talk where you discuss topics like money muscle

(06:55):
and mindset you and your companies have been featured in
many. In media outlets including Fox
News entrepreneur.com Yahoo finance blah blah blah and some
of your top quotes are top speedand that the best you can do
well I'd love to I mean let's just start by because I always
like you know now you're handsome successful muscles you

(07:16):
know barely ever put a shirt on you know famous on Instagram and
all that stuff but I I like to take it back you know because at
the end of the day a lot of people see a guy like yourself.
And they think that you snapped your fingers and and.
This is you know that. Instant fame and I know for a
fact that's not what happened with you and you have a story so

(07:38):
can you take us back to the early years even to the thing
like you said like getting into fights and like trying to find
you know who you were like wherewhere did fitness like where did
you know that fitness was going to get you out of of kind of
where you were. Yeah you know 'cause I used to
get in just a lot of fights normal shit you know and.
For kids and from certain backgrounds and I I started

(08:01):
getting into fitness because I was like I'm I'm getting to
fight someone to be better at itright so like a lot of guys
getting into fitness for like girls or some of the me was for
violence you know like that was I wanted to get better at
violence and and again I trainedone summer I went in and I
trained with Aaron he he taught me how to box because he was a
golden gloves champion and you know I just learned a lot with

(08:24):
him that summer and I was like man came back to school.
Can't wait who's who's ready I've been I've been training for
you motherfuckers all summer andthen it was weird it was like
nobody wanted to mess with me you know at that point like I I
didn't have the trouble right you know.
And you said and you think it was because you carried yourself
a. Little bit I think because
fitness changed you you've been a trainer right like you get you

(08:46):
got this amazing gym you've seenpeople you like they're people
's whole personality changed youknow what when you set a fitness
goal. You got to make all these little
promises to yourself every day right you got to you know get
enough sleep you got to hit yourmacros hit your calories you got
to train right and once you start keeping the promises you
make to yourself every day you start to have like like a

(09:07):
different kind of confidence youknow you carry yourself
different because it was only like one summer how much muscle
that I put on in the summer right you know it was it was
really it wasn't that it was more I think I I carried myself
different right I had real confidence a lot of times when
people. They they asked me how to get
more confidence like man you probably just haven't given
yourself a reason to be confident you know what I'm

(09:29):
saying like imagine like you make all these promises yourself
and you break them every day like imagine if somebody you
loved was telling you all the time they're going to do
something they're going to do something they never do it like
how much confidence would you have in them right.
Of course like it's like if you if you say you're going to do
something and you don't do it then there's no way you're going
to have confidence because you don't even have confidence in
yourself. And you you and nobody.

(09:50):
Even if nobody knows you know you know you know what I'm
saying you're. Looking at the man in the
mirror. Yeah.
What are you looking at are you looking at somebody that lies to
yourself or are you looking at somebody that actually checks
those boxes every day? You can't bullshit yourself you
don't say I don't care how many affirmations you say I don't
care I don't care what kind of. Fasting.
I don't care where your horoscope is what your
motherfucking what you what you got on your vision board if you

(10:11):
breaking the promises to yourself you know it and you
feel like a punk. You know inside yeah and even if
you have like some sort of falsebravado it's to something that
people can feel you know this intangible right so keep them
kids starting to stop messing with me and what happened was
they started asking me to to help help them in the gym you

(10:33):
know. And what what year is this high
school. Or this is high school I was
like high school 16 you know andI started I was like alright
cool man I'll teach y'all what Ilearned over the summer and what
happened was this is this is what made me like fall in love
with fitness. Those kids their personality
started changing too or they stopped being as much of like
little assholes you know what I'm saying and it's just I said

(10:55):
oh wait a minute man this changes people in a different a
different kind of way you know and that's and I just fell in
love with that like transformation not just the
physical transformation but how it it changes people 's
personalities. That's what I've always loved I
think there's we don't give fitness enough credit.
For what it does to the mind for.
Sure man I think it's more that than anything else anything else

(11:17):
right because at my age you knowI'm I'm not necessarily trying
to be like super bigger than I am.
Now right right we've already we've done all that yeah yeah
those miles especially you you. Bigger than me right but it's
it's more like it's more just. I want to be active I want to
feel good but also it's like it's it's like a part of who I

(11:37):
am you know if I don't work out I feel like a punk you know like
if I say it's the. Anchor to my life it's like like
when you when you do the hardship first like I'm a
morning guy you know workout guyand so when I get that morning
workout in it's like all right Ican do anything now.
Yeah 'cause you're. 'cause you're putting stress on
your body. Like like you're making yourself

(12:00):
uncomfortable for for a reason and then when life happens
stress happens business putting out fires all day long trying to
do stuff it's like not as hard as it would be if you if you
didn't do that. Right right the it's the the
contrast you know so like OK is this difficult but like compared
to what you're right the comparison.
Yeah and then it just I'm telling you just makes your mind

(12:21):
so strong. Like so.
Strong and the confidence and when you walk in a room I mean.
You know you walk in a room people are like who's that you
know like it's it's just you youmove differently you're seeing
differently you know who was it this one guy online he talks
about like in sales like people are going to buy stuff from you
if you look like money you know.People treat you way differently

(12:44):
man way differently like little shit you know like just walking
around like I I remember it was once I was this one I really
noticed it it was just. I was I was I was with one of my
friends and he he didn't really work out he was kind of scrawny
and small and he had because he was smaller than me were in New
York he could get like through people more right but so I was

(13:04):
watching I was like like people like disregarded them they were
like not shove them like but they weren't but they were like
more careful with me on a subconscious level right I don't
think they were trying they wereeven thinking about it you know
it's just. Yeah I've always I've always and
like you said I mean I used to be really big when I played
football and it's funny how likeyou just.
Said that like if you go to a crowd like people would.

(13:25):
Move for yeah I don't even thinkthey're thinking about it I
think it's like a subconscious thing yeah yeah and and I think
it's attractive not and not in alike sexually attractive but I
think on a on a. At evolutionary level right like
who do you want to follow who doyou want to lead you know The
Who who do you even want in yourcircle like the fucking weakest

(13:47):
motherfucker or the strong I think on the subconscious level
it's like an. Evolutionary thing we carry a
frequency too yeah yeah there's a certain bravado or frequency
not arrogance. But just a.
True confidence because we are we are showing up for ourselves
every day. So it's like you know what I
mean like I'm telling you like when you can look in the mirror
and be like yeah I did that I dothat I am that you're not

(14:11):
there's nothing you're not fake.You're true.
Authentic and so people people people know what's up.
Like you can. See bullshit from a mile away
like. And I think that's super
important especially you know you talk about online stuff
right yeah not everybody 's niceonline right and if you don't
like yourself. And you get all that criticism

(14:31):
I've seen it really like fuck people up like really like
change people 's personality in a negative way because if if you
really like yourself right you're proud of yourself then
with some asshole says on the Internet it's not going to
affect you the same way it mightnot be nothing right because.
For most of human history we we stayed in like tribes of like
100 200 people right so and so if you interview ostracized for

(14:54):
that tribe for any reason you probably die right so we we
we're descendants of people who learn to fit in in order for
survival right so we have there's something in us that
makes us want to to fit in something you know a little bit
and. Would you say that like us
though? Because I don't want to fit.
In no no no no it is more like standing out but I think I would

(15:14):
say that's the majority but it'scriticism right like I think it
affects everybody everybody saysit shouldn't be nothing but it
affects you but how much it affects you depends on how much
you like yourself you know yeah like yeah like it's going to
affect it it it may because. If you're secure with yourself?
And then it's like yeah whateverman you know and so I.
Love them are little keyboard warriors anywhere.
So I really try to I I really. Keep myself accountable and I

(15:37):
keep that in mind you know because I I want to to have so
much confidence in myself because of the track record I
built with myself like everything I do every day not
you know every I keep all the promises I'm making myself I I I
do what I say I'm supposed to doyou know I I do difficult things
to the point where if if some asshole says something about me
right like it's like I wanted. To feel ridiculous to me like oh

(16:01):
absurd but do you get. Do you get a lot of Internet
hate? Nobody nobody gets you unanimous
praise right you know they killed Abraham Lincoln Martin
Luther King Jesus right like nobody nobody gets unanimous
praise so none of us can expect to be exempt and there's also a
thing where I read this book like 2 years ago and it like
kind of changed the way I lookedat things you know it was called

(16:22):
the the status game and when somebody 's.
View someone right as maybe likehaving more status to them in
certain ways they they there's areflex for some people not
everywhere so to to try to put them down in some kind of way in
order to mitigate the feelings and inadequacy they may

(16:42):
experience by looking at them right so it's like if somebody
sees you and he's like yeah he'son fucking roids or you're doing
all the shit like that's gonna make them feel better about
their inadequacies does that make sense right it's a it's a
defense mechanism so a lot of times when I realize that I mean
that. When I really when I really
realized that I was like oh OK you know it's more like pity
sometimes you know like damn youknow like I I'm I'm glad I'm not

(17:05):
in a position where I'm compelled to behave that way
yeah you know what I'm saying? I've seen some of your videos on
I don't really follow people on Instagram 'cause it it to me it
takes up too much time to like keep up with everybody 's life
yeah and I've got enough shit I got to worry about.
For sure yeah I'm trying like 8 businesses man you fucking water
companies don't pass gym seals in.
Yeah and a family you know yeah yeah.

(17:27):
So it's it's that's too much butbut I have seen some of your
stuff how much of it because sometimes I feel like you're
trolling a little bit you know what I mean like I feel like I
like sometimes I watch your videos I'm like is he like.
Messing with people a little bityou know like because it's
you're funny like you're actually you're very
entertaining but I don't know ifit's being like you're trying to

(17:49):
be entertaining or so am I reading it wrong is that is that
like really you are you also just kind of messing with people
a little bit so. Some of it OK.
You know what I'm talking about the vlog style stuff the like
the day in the oh. Yeah.
Sometimes I'm like is he trying to be a little extra you know
like the. There's 2 parts of it like so
sometimes I'll put out somethingand I didn't know it was crazy.

(18:10):
Until I see the reaction you know because my brain I was like
oh shit that's that's crazy huh OK most people think that's
crazy because I'm so like tappedinto what I'm thinking that I
sometimes it there's there's things that I'll do or say and I
don't I don't think it's weird but then when people see it

(18:33):
they're like that's insane you know like for example one of the
things that people. They almost don't even believe
it that I like keep a scale withme and I weigh all my food but
we've been to dinner you saw it you know and it and it and I
thought maybe I'm just so in a fitness bubble that you know a
lot of the most of the guys I saw in the best shape they

(18:55):
tracked their macros and their calories right so I I I didn't I
didn't know that was as controversial or some some
people some people I don't thinkit's.
Controversial I think I think it's it's very.
OCDI guess yeah like it's very like very serious like you know
which is fine like it's showing people I mean you're you're 42

(19:15):
yeah I mean saying hey I'm 42 years old I've looked like this
for 20 something years yeah there's a reason.
Yeah you know there's a reason you've had a lot of success
right you know so you know this man extreme success comes from
extreme behaviors right so like you got to be extreme so some of
the stuff is just extreme but it's like.

(19:35):
You got to be extremists if you want extreme success if you want
extreme results in anything you know you got to be an extremist
but then some of it it just might be the way I articulate
things because sometimes like mycameraman it's like I I I feel
like I I end up trying to make him laugh so maybe I'll say

(19:57):
things in a way that maybe can come off like I'm.
Everything I say is for real. Like, I mean it if I said it,
Yeah. But I may have said it in a way
that that's more humorous or or controversial in order to make
my cameraman laugh. Fine.
I was just. Curious about it?
Because I feed off different. Comes across as like, like a

(20:18):
little bit like you're trolling a little bit like you're being
funny. And then it's because I'm like,
is he being serious or is he just being funny?
Both. And I've, I've only seen that
literally I probably watched 4 videos.
So I'm not, I'm not, I've you'vegot millions of videos.
Yeah, this is just me kind of peeping it just for a little.
I'm like, what's what's he do onInstagram?
And then I'm like, oh, OK. The answer your question is

(20:38):
both. It's both.
It's like what I really mean, but I might say it a little more
over the top. You know, it's it's not like
it's not a the Internet persona,it's who I am, but I might just
dial up certain parts of it for on camera for sure.
And you know. Actually, it's smart.
I mean, it's actually genius, because no one's going to follow

(21:00):
anybody that's not enthusiastic,that doesn't have a personality.
Yeah. And they teach you like I've
done acting school. They teach you that you have to.
Be. Extra, yeah, when the camera's
on. Not that we're being extra now,
but I'm saying in more than a setting where you're trying to
get views and likes and followers and all this stuff, is
that you got to entertain. Yeah, you know, you got to be

(21:20):
somewhat of an entertainer, so. It's me.
It's more like like your guy will understand.
It's like you if you have like awave file and you would just
like turn up to treble or something.
It's not. It's like just just EQ ING it a
little bit, but it's still the. System does it?
Does it? Does some of your personality

(21:41):
come from some of your old past rapping days?
Oh yeah, you know, 'cause you may rap, right?
Yeah, I was signing. So do your records as a rapper
and. And how long did you do that
for? Man, I I all through college, I
Remember Me and my boys, we would go do like rap battles all
over in DC, New York, you know, any city that was close right

(22:04):
driving this if it was like a rap battle, we was there, you
know, like eight mile style rap battles here and and.
So you were more like the freestyles?
We did that. Also did.
You ride a lot. Yeah, I opened up in college.
I remember I opened Everybody was like hot in the early 2000s.
Like I opened up for TI Ludicrous.
Even Kanye West when he first came out, like before he was

(22:26):
like big. Yeah.
And. And that's how I got my record
deal. But then I got dropped when they
merged with BMG. OK.
So there may be some of that, like the performance aspect of
it, you know? Are you still right or?
No, no, no, I still. I play guitar, you know.
Yeah, but that's just for fun. I like it.
Yeah, it's awesome. Take us back a little bit too,
like during that period where you were like selling drugs and
things like that, like was it mainly just to make money?

(22:48):
Yeah. Well, like, first of all, I just
want to iterate all of that is like way past the statue of
statue of limitations. I mean, we're talking about a
long time ago. There's no reason for anybody to
go looking into any of it, you know what I'm saying?
It's like. Apologies.
Way, way past the statue of limitations and you guys, hey,
it's too late. You just this you got to you got
to get the other criminals. You got to get they got to get

(23:10):
the current criminals. Exactly.
They they no, you know what it was?
I think what what what happened when I got dropped from the
label, I had got AI just stayed in New York.
My father's still alive. I stayed in New York.
I moved to New York because I got signed with Sony, right?
And I just stayed there. And, you know, it was just, you

(23:33):
know, dumb, your kids do dumb stuff.
I just want some money. I could've just went and got a
job. I was a guy, but I wanted some
money and, and I had got, I got scouted by a modeling agency in
New York, right? That's how I started like
fitness modeling. And they, I did this, this job
and I, they gave me, I got a, a nice lump sum of money.

(23:55):
And being from Chicago, I was like, oh man, I know exactly
what to do with this. Yeah.
So I, I, I would just come back and forth.
I, I told the agency I was like,yo, listen, why don't you send
me to Miami for the season and I'll model there because I knew
they did that. But like when I got here, I
wasn't modeling at all. I was just going back and forth
from Miami to New York and, and but then what happened was it

(24:19):
was definitely just to make money, right?
Because I, I really believe crime is reserved for people who
aren't smart enough to do it legally, right?
It's like it's too easy to make money, You know, you just, I was
just a dumb kid. But what happened was one of my
boys got murdered, my boy Esco, he got murdered.
And then my other boy SV, he gotsent to life in prison, double

(24:41):
homicide, right? And there I was, I was pretty
close with him. And then my father commits
suicide and I was like, oh, shit, I need to change things,
right? Because, you know, he was doing
some stuff he shouldn't have been doing.
And my, you know, my friends, they were obviously doing stuff
they shouldn't have been doing, right?
And I was like, you become like the people you're around, you

(25:02):
know? So I was like, oh, I, I see how
this story ends, you know, you know, so, so I didn't save any
of the money, right? You know, obviously because I
was a kid. And so I was just, that's why I
said, you know what, let me just, I got to take care of the
family now, right? I got to take care of my mom and

(25:22):
sister, grandma. And you know, my dad didn't
leave nothing. He just left like, let's do some
problems, right? Taxes, back taxes and him and my
mom file together. So now she's liable for some of
that shit. And we were just in a position
where I had became like the man of the family, right?
Like 20, like 24, like that. And so I was like, all right, I

(25:46):
stopped doing anything, like bad, right?
And I said, I'm just going to work.
And it was fucked up. Was like the recession happened
right after that. This is 2008.
Oh, wow. Yeah.
So Lehman Brothers and I said. Global collapse.
That was when I opened my gym. Yeah, and you?
Already know my gym and I was like nobody's paying for
personal training. Yeah, when I hear kids complain

(26:08):
about this economy, I'm like, ohman, you don't know how bad it
can get, bro. You don't know how bad it can
get. But so anyway, it was
unemployment, so I was out. My plan was just to get a job.
I had a degree, marketing degree, but it was unemployment
was high, as it had been since the Depression.
Nobody was hiring. Everybody's going to laid off.

(26:29):
I mean, it was really bad for Ford Motors, General Motors,
They were going out of business.They had to get a bailout, you
know, all that shit. So I was like, man, I'm just
going to fucking outwork this shit.
So I started just waking up at 4:00.
I would train people in the gym because I had always been a
trainer. So I would train people in the
gym, right? Not through the gym, you know,

(26:51):
like fuck yeah. And and then I would shower at
the gym. And then I, I worked security at
the Prada store in Soho for like8 hours.
And after that I worked for my boys moving company and that was
five days a week. And then on the weekends I woke
up at 4 trained people in the morning and then I managed a BBQ

(27:11):
restaurant in Queens. Yeah, I was a weekend manager.
So you just did whatever you could.
To make money, this was like 1214 hours a day, seven days a
week for two years. Yeah, you know what I mean.
Because when I so I opened up mygym November 2008 at the Dead
End St. in Wynwood before it wasWynwood.
November 2008, That's in in the fucking crash started in

(27:32):
September, literally. Like there's 2 crack houses next
to the gym, there's hookers on the street, there's a homeless
man. Wynwood was fucking crazy back
then. Like listen to this.
I opened my gym November 2008, December, January, February
2009. There's cop cars all over the
place by the train tracks. I'm like, what's going on?

(27:53):
I found a 19 year old burned to death.
There's the, the first two yearsI was there, we flooded like
every three months. There was murders on the street,
there was hookers, there was crackheads.
It was, it was horrible, like, and I couldn't get anybody to
come. But I mean, I, when I say I
couldn't get anybody to come, I couldn't get another trainer to
come. Yeah, but I still had clients.

(28:15):
So I was working 14 to 16 hour days just to pay the rent, you
know what I mean? Just to pay the rent.
So it was crazy. It was crazy back then because I
I spent time in Miami before that.
So like downtown Wynwood, that was a fucking shit.
Awful. It was awful.
I was. About five years too early, but
yeah, actually, you know, I usedto.

(28:36):
Pick a weight in Wynwood. That's I know.
Yeah, I'll never forget when my first because I was training on
South Beach, so, you know, fancySouth Beach.
And then I moved everything overhere.
So my clients were driving theirRolls Royce, you know, to my gym
and they were like, they were like, where the hell?
Did you? Come like they were like
literally mad. They're like, what are you

(28:57):
doing? And then I was like, you'll see.
You'll see there's still remnants of of that in in this
area, 'cause what was this area?This is Little River.
Little River, Yeah, so. Little Hades right over there.
Yeah, little Hades. Cause when when we were driving
through, I was like, where are we going?
I'm in the Uber and you're saying I had to take the 9 off?
Safety, man, I ain't know what'sabout to happen.

(29:18):
This, this I, I feel like what'shappening is in this
neighborhood is very similar to what happened with.
Wynwood Yeah, it's turning around.
Moving, moving up this way. And AJ Capital bought 38 acres
of this of this neighborhood. So they're about to go vertical.
They've already signed 17 restaurants like it's about to
to kind of shift. But I'm probably 2 years early,

(29:40):
you know, But that was kind of my thing is.
Finding. Spots, finding spots early,
yeah, So you get better rent, you get better rates.
And you, you're part of that. You're part of the
transformation. Yeah, yeah.
It was really cool being a part of watching Wynwood grow and
like like they knocked down the 2 crack houses next to us, nice,
kicked all the crack out, crack heads out.

(30:00):
And then they build a $3,000,000beautiful restaurant and event
space right next to my gym. So that was kind of the turning
point, you know? I was like, oh, OK, like we're
starting to see something. So, you know, it's definitely,
it's a cool thing to be a part of growth.
Yeah, now that's awesome, man. And this facility is great, you
know what I'm saying? Like, I was really impressed

(30:22):
when I walked on it. I appreciate it.
Yeah, so. But so I did that for two years,
man. And then, you know, I had always
read a lot and I read this book,it's called The Four Hour Work
Week. And I was reading it like on a
doing a moving job. I remember it like vividly.
We were helping somebody move from New York to New Jersey and

(30:42):
we were in a car after we packedall this shit in.
And I'm reading it as well. We're driving to unload.
And I remember thinking, what ifI train people online, right?
And you know, 2008, 2009, that was a novel idea, right?
Nobody was doing it. And so there was no, like nobody

(31:03):
was teaching how to do it. There was no way to learn.
So all of us were doing online training at that time.
We had to invent it, right. So I had to come up with a, a
way, how do I get people resource to because I'm, I'm,
I'm a trainer at heart, right? So I want to make sure they get
great results. And I, and I always remembered
when I was training people that I, I would always think, man, if

(31:24):
I could just get control of these motherfuckers diets,
right? You know, I, I can work them out
in the gym, but that's an hour aday, man, They can fuck, they
can fuck it up the other 23 hours.
You know what I'm saying? They can, they can do right?
Like literally. And diets, the most important
part, you can't out train a bad diet, but you can out diet bad
training, right? So like you've probably seen it
working at the gyms. You see, the cardio instructor

(31:46):
is overweight. This motherfucker's job is
cardio and he's overweight, right?
But you see, but I remember thisone guy, he was super, he was
like fucking chubby and he was the cardio instructor.
I'm like, how is this a thing? You know, I was trying to figure
it out. Then I would just, so I just
started watching him during the day when I, this is a gym I was
working at and he would drink these big ass sugar Starbucks

(32:06):
things and I would see him eating a bunch of bushes.
Can't out train a vet diet. So diet is the most important
part. And I thought, OK, I can't be
there with them to make sure their form is correct and all
that, but these guys don't want to be pro athletes,
bodybuilders, right? So I was like, OK, I'm going to
focus 100% on, I'm going to givethem the workout plan and I'm

(32:29):
going to give them a diet plan and I'm going to make sure they
do it, but I'm going to really make sure they do the diet.
If they can do the diet, they'llget great results.
And So what started happening was, I mean, I did it.
It was real. Was it always based off keto?
No. No, no, no, I wasn't even doing
keto back then. It was just like like healthy,
just Mac macros, you know, calories, right?
So I, I the first thing I did, trying to figure it out, the

(32:51):
first thing that worked was I'd sit like a spreadsheet, a Google
doc that I shared with them. And I was like, alright, let's
look this what you do. I want you to put in what you
eat, you know, and I had like formulas to get the, the
calories up. All right, Calories.
And I was like, you need this many calories, they this much
protein like doing macros. And I would just check it every
day and I would hit them up, text them.

(33:12):
Hey, yeah. So what happened yesterday?
Or, or, or, or hit them. Yo man, you did a great job
yesterday, you know, because youwant to positive reinforcement
and negative re push pull Yeah, because the positive
reinforcement is really powerful, you know, like I agree
yeah, it's it could be more power than negative
reinforcement, you know, like. It can be.
Well, everybody responds differently.
Yeah, and some people like the drill Sergeant.

(33:33):
Yeah. And some people need the pat on
the back. Yeah, yeah.
So like, you can, but I I make sure I did both right.
That's something I learned in military school.
They would tell us. So you, you want to catch people
doing, they had us in charge andthey had like ranks and stuff.
When you were in charge, you gotto catch them doing stuff right
as well, you know. And so that's what I took that
into training and I would just hit them up every day, every
client. And what started happening was

(33:54):
when they when they, when they followed the diet, they started
getting better results than my in person clients because the
diet diet's the most important. Thing and the accountability.
And the accountability, right? You know, so I even started
having my in person clients. I was like, listen, this
spreadsheet, this is what you'regoing to do, you know what I'm
saying? And I started, I became a better
trainer when I took control of their diets because most

(34:17):
trainers don't do that. They give me some, I mean,
almost none, right? In person, like almost none like
are tracking their diets every day, right?
I would say 99%. Yeah, not doing that, not doing
that, right. So once I started doing that,
OK, I, I can figure out, I can just charge for this, right?
I just just give them the plan and accountability.
That's really what I, what I'm doing, right?

(34:37):
And they could get the plan themselves, right?
But they're not, right? But even if they do, they need
accountability, right? And then I, that's when I
started, that's when things started to, to turn.
There's more sophisticated ways we do it now, but that's when
things started to change and I started getting more clients and
I had to learn how to market myself.
So I have to learn online marketing and I had to learn,

(34:57):
you know, how to build sales funnels.
What? Was your main source of of
figuring that aspect out. You know.
'Cause like you said back then, like now it's like is you can
turn on anything and find that stuff.
But back then, back then, there wasn't even Instagram back then.
Man, I, you know, I, I took a speed reading course when in

(35:18):
like my early 20s, Yeah. And I got my reading speed up.
It's not, it wasn't crazy fast, but when I, when I took the
test, it was like 600 words a minute.
It's probably like way slower. What's the average do?
You know, like, fuck is somebodyasked Siri.
I'm saying like, hold on, let's just let's find out, Yeah.
What's the average reading speedfor an adults in America?

(35:43):
The average reading speed for adults in English is from 175 to
320 words per minute. Yeah, so. 600 I got I got 600
right so I would you're. Doubling yeah, your reading
capabilities. It took a lot of fucking work
though. Like honestly it was like
practice, you know, and traininglike anything.
Yeah, like anything. So I took a course on that and
it was and then and I just practiced and I got it up.

(36:04):
That was, that was like the fastest I had got it.
And I just read as much as I could on marketing and sales and
then also have like a marketing degree, right?
So I definitely learned a lot inschool, but they didn't teach me
online marketing, right? Because that wasn't a thing in
the 2000s, right? So I read a bunch of as many
books as possible on marketing and then I just apply that to

(36:25):
what I was trying to do, right? And there was no click funnels,
there was no lead pages or nothing like like that.
So I had to learn HTML, right? I had to teach myself how to
build my first landing page withfucking HTML.
I had to like code basically, right?
And and and then, you know, it was, I remember I read Gary

(36:50):
Vee's book Crush it like all these books are.
It's so funny. As you were talking, I'm like,
did he not read Gary Vee? 'S yeah, I read Crush it, you
know, and because. That's that kind of like back
then that was like the go to. Yeah, like, yeah, I mean he was
like a he like damn near, what do you call it?
He he like damn near fortune teller.
Yeah, yeah, yeah. Remember he has that video and

(37:11):
what what year was that? It was like 2003 or something
where he said everything's goingto move.
Yeah, everything's going to be online.
It's going away to the. Newspapers and shit.
Like, yeah. And and, and I, I took that
because I remember in Tim's bookand four hour work, we like both
of these books are pretty antiquated now, right.
But Tim's book, he, he said do Google ads and I didn't have

(37:32):
enough disposable income to do ads.
But Gary's book said use social media.
And I was like, all right, so I started a YouTube, right?
I started a YouTube and I, I, I bought this camera off eBay.
It's called like a flip Cam because back and then that the
iPhone was in HD, right, Right. You know what I'm saying?

(37:53):
Yeah, yeah. So, so I bought that and then I
was like, fuck, how do I edit this HD video?
So I had to build, I had to. I had to build a desktop
computer because it was because it was cheaper.
No. Way yeah.
So I I taught myself how to build a computer and then and
then I taught myself how to editvideos and I started YouTube and

(38:13):
that's how I would start. Do you have?
I just have to ask you this, do you have like this on YouTube
like you telling this? I think versions of it, but
maybe not the same way. I I I've explained it to you.
This is great. Oh, thanks.
And the reason why I'm saying isbecause young people need to
hear this, like because you're absolutely not an overnight

(38:33):
success. Like you?
Absolutely. Have put in years and years of
education, of work, of trial anderror of you know what I mean?
It's fascinating cuz a lot of people think it's just working
out and talking on a mic like and it.
Yeah, I wish, man. You know what?
I mean, so when did, when did keto come in?

(38:54):
Like when did when was that comein later or that?
Was way later, way later, way later, like decades later, you
know, because at this point of the story I'm I'm still like, I
might be 2526 OK, wow, OK, you know and.
And how and when did you see certain milestones where you're
like, like, OK, you started yourYouTube, you know, and you got

(39:15):
like, you know, say 500 subscribers.
Like when did you be like, when did when did it like seem like,
oh shit, like this is this is like big, you know, you know, or
has it ever felt that? Way no no when I started making,
when I made enough money to to quit the first job, right?
Because I remember I'm still working these 4.
Yeah, you're working like all these.
So like I'm this is all I'm doing really.

(39:37):
You know, for like 2 years I wasn't going to no parties.
I wasn't I didn't watch it on TVI was man.
It was tunnel vision, right, because you got to remember it
was a lot of pain, right, That I'm that I'm running for a lot
of you know, I'm trying to I'm the man that a family dad just
killed herself. And so I'm also staying busy to
not think, like to not think about my fucking dad who blew

(39:59):
his brains out and not think about all this other shit,
right. So I'm staying busy, but also
I've got a mission, right. I got to dig my family out this
hole, right? So it's it wasn't.
It was almost easier to work real hard because I was in such
a bad situation. Does that make sense?
No, it's it's what I hear is because I talk about this a lot
is you found purpose in your pain.

(40:19):
Yeah, Yeah, I think it, it'd be,it's more difficult for for
someone whose life is fine than to push that hard, right, right.
Because then you have to come upwith some sort of like, real
intrinsic motivation. And people would do more to run
from pain than they will to run towards pleasure, right.
Like Daniel Kahneman, he has this.

(40:40):
He's a Nobel Prize, Nobel Prize winning economist.
And he did a bunch of studies tosay people would do, like, way
more to avoid pain or loss than they will to seek pleasure or,
or to get. Yeah, so I have.
It's a tremendous amount of painI was running from.
So it was a lot. It was almost easier to work
hard, but if things were just good.

(41:02):
Yeah, you probably wouldn't have.
Worked as far and that's most people where most people like
they live in this this area. They get too comfortable.
Yeah, where there's like a purgatory where like they, they,
they, they're not necessarily happy where they are, but
they're not enough pain to do anything about it.
No, it's. So true, so true.
It's that it's that 9 to 5, like, you know, like they got a
salary, they get, they get like,you know, bonuses every now and

(41:26):
then, but they're miserable. They're freaking miserable.
And Gary Vee talks about it how like, if you would just, and I
think her Mosey talks about it too.
But like, if you would take that9:00 to 5:00, well, you get off
work at 5. Like what if you took from 5:00
to 8:00 to work on yourself and what you really want to do and
then see what happens? But it's hard to do that if
things are. Yeah, if you're going back to

(41:47):
your plush apartment. Yeah, you don't.
Drive in your nice car, like, yeah.
It's kind of you've been a trainer for a long time.
Tell me this, you agree with this.
The hardest people to train werealways guys who had money and A
and a happy marriage because it like there there's not enough
incentive. Yeah, for me it was.

(42:08):
It was definitely the, the, the my hardest clients were the
professional athletes that already got their biggest
contract. So some of my best clients were
my professional athletes that were on a contract year.
So where their contract was done, they haven't, they're not
even signed with it. So they're basically a free
agent and they're about to get their next deal.

(42:31):
They were locked in, locked in, locked in.
But then when they got the five year, $160 million deal, they
come back the next year and it was like freaking pulling teeth.
Like, bro, come on. Like where's, where's the
where's the I? Had that exact same thing.
I used to train this guy who, you know, I don't want to say it
too much, but he he was in the NFL and because what I'm going

(42:53):
to say is not nice, but, you know, we were supposed we
trained and I would, I would this was like early like year
ago and I would like go to Connecticut from Manhattan to
train him, right? And this, this he, he was on, he
got his contract. He was feeling real good.
He was a starter, starting safety and for, you know, in the
National Football League. And you know that that whole

(43:16):
fucking offseason, he was just like, yeah, he just kept
cancelling workouts. I'm like, motherfucker, I'm
coming to you as I'm not tellingyou.
He's coming to man, right. You know, and he kept
cancelling. They drafted his replacement
next season. He was cut.
Exactly. You know what I'm?
Saying they don't, they don't think about that.
He was a starter, he was a starting.
You got to keep your spot like you know.

(43:36):
Yeah, so as I'm saying, the comfortable, but yo, yeah, think
when I was able to quit the job,the first I quit the moving job
1st and then I still train people.
And then I got fired from the Prada store.
I wasn't, I wasn't stealing product.
No, I wasn't stealing, but I wassecurity guard and I just didn't
guard nothing or, or keep anyonesecure.

(44:01):
I remember this like this old white lady, she she walked out
and I opened the door for her saying, all right, thanks for
coming, have a nice day. And when the guys come out
running, he says, yo, she just stole the $5000 purse.
And I was like, damn, she got usguys.
We, we got to do better, you know what I'm saying?
So they let me go, You know, there was a smart move on it,

(44:23):
man. That's why.
That wasn't that wasn't your. Call Hey man.
You know security guard wasn't. Your they're a good company
because they make good decisionsand firing me was right there
and it was so it was cool because I was making enough
money anyway and and that littlefire with me, OK, I got to make
sure I I can't keep replacing this income.
And I said still train people for maybe another two years.
I still trained people like in the morning.

(44:45):
Yeah, yeah. And only in the morning.
Like I had some clients that outsome one-on-one guys are
training in the morning and I would, and I, I kept the weekend
job, but during the week, that'swhen I was really able to lock
in on, on, on the business and social media and stuff.
Yeah, 'cause I had now I had to after, after my, my clients were
done in the morning, I had the rest of the day five days a week

(45:08):
to just focus, you know, and that's, that's when things
started to really take off, you know?
What's that? Yeah.
Yeah. And then when did so?
Instagram was 2010. Right.
Yeah, I was late immediately. No, I was late because I didn't
know it was going to be real, you know?
And what happened was? So your main platform was

(45:28):
YouTube? Yeah, I had like 150,000
subscribers and then one day bro, that Channel was just gone.
They never even told me why. Wait, what?
Yeah, it just did. Just your channel.
Yeah, it was just gone. So that was because the channel
I have now is my second channel.Yeah, it just gone, right.
And I was making, I was, I was getting all the leads for my

(45:48):
online training from that. And you know I was making some
money from the videos, right? What year was this?
I want to say fuck, I don't evenremember bro.
It was it was early 2000 tens right and did you?
So you technically had to start over.
Yeah, I had to start. I had to start over, you know.
That's wild. Yeah.
Yeah. To this day, you don't know why

(46:09):
I. Still don't know what so I
started a new YouTube you want? Talking about conspiracy
theories or. Anything.
I have AI, do have AI, have a theory, but it ain't worth
saying, you know what I'm saying?
Like, I know, I know. I think it was, I think some of
the fairies happened, someone who like didn't like me, you
know, but it's fine, right? It's whatever.

(46:29):
And I didn't have time to cry again.
I said, all right, got to start.So I started another one.
And that's when I said let me jump on Instagram too, because I
met a dude who was a mentor of mine.
His name was Elliott host and Elliott, he was one of the first
guys I see getting. He was one of the first fitness
guys to get a million subscribers on YouTube, right?

(46:50):
And I met him, we became cool. He became kind of like a, a
mentor to me, right, Because he,he was making money online as a,
as a trainer and like a lot of money, like, you know, And so he
was, he was a big mentor to me. And one of the things he said
was, yeah, man, that's the problem of having one platform.
You can't have just one you knowyou got.
To have them all. Is that what he?

(47:11):
Meant yeah, he just said we saidyou got to at least have
multiple, right. So that's when I started going
hard on Facebook because Facebook was like big bigger at
the time. And that's when I started
Instagram. And then I started branching out
and I, and I got making my e-mail list more, more, I guess
more serious about the e-mail list and just diversifying my
platform. So if one dies, it won't like

(47:32):
crush my income like it did before, right?
So that was that was a good lesson to learn.
Have you heard of Shockley? It sounds to me it.
Just came out OK. It's supposed to be like the
new, new creator, kind of like platform like almost like a tick
shot tick tock shop meets Amazon.
Yeah, you know what? I.
Mean I'm always reluctant to jump on a new shit because I

(47:55):
remember Vine and I remember like so much shit that was
supposed to be the new shit thatwasn't right.
So I I I typically wait till to get some traction it it probably
hurts me more than it helps me. Maybe because I I was late to
TikTok. Well, I can, we'll talk offline,
but I can introduce you to the actual founder, OK.

(48:17):
And it's pretty interesting because I'm not.
I don't really understand y'all's world.
Like all that? Stuff that y'all do, but it's 3
billionaires like well not they're not billionaires, but
it's three guys that have have built billion dollar companies
that joined forces to launch this company.
And so it sounds like a guy likeyou, I feel like could crush it

(48:41):
on their platform. Like from I went to a couple of
their like talks because I'm notan online trainer.
Like I don't have the online stuff really.
But a guy like you, I feel like could absolutely like crush it
because what it is, it's kind oflike kind of like network
marketing a little bit, you know, which I'm not a big fan
of, but it's almost like you're going to have people out there
across the world selling your stuff for you.

(49:04):
So I'll check it out. I'm interested.
He he lives in a penthouse over in in Brooklyn South.
You don't do no, no, no online training.
No, I, I, you know, I've been, Iprobably shoot myself in the
foot, you know what I'm being. Honest, so I, I've had students
who had gyms and not, not even as big as yours, right?

(49:25):
And all I tell them I just, oh man, it's the easy win.
All you got to do is start offering nutrition coaching to
your clients, right? So you like have to track to
your gym members, right? Like a, as a upsell.
The, all the clients are here and they, I mean just just one
dude, man. It may not be as much money for
you, right 'cause you got a lot of shit going on.
But he had a small gym in Jersey.

(49:45):
His name is Mac Fitness and and yeah, one small gym in Jersey.
I mean, like small, right, you know, like a little box.
Yeah. And he started offering that to
his clients and he immediately, like month one, made an extra 50
grand, you know what I'm saying?And he had one of the trainers
doing it like, you know, gettingnutrition coaching and the
accountability, you know, and then he had your and now he's.

(50:06):
No, I mean it's definitely needed.
It's just more, it's more money.It's like nobody's doing it.
So it's like, especially in the gym setting.
Yeah, you know, and, and, and one of the reasons why I like,
I've never really gotten into ittoo much is just because, and
maybe you can shed some light onthis is that I feel like there's
not a one way to do it for everybody.

(50:27):
You know. So when you have like over 2000
members and like you start telling them the way you like to
do it or whatever, then it mightrub like like for example, this
is bad example, but I'll just like if, you know, we have like
keto, vegan, carnivore, whatever.
It's like, you know, how do you find?
Yeah, which one? It's got to be custom for each

(50:49):
person, right, Right. But because it's custom, you
don't you, you charge more. So you don't need as much,
right. But it's it's really custom for
them, so. Your stuff is very custom.
Too everything every like and I tell my trainers when when they
with the clients, you got to make a custom workout plan.
Like it's not we're not selling courses cookie cutter.
We're not selling that cookie cutter shit.
It's got to be custom for that person.
And that's what I've never wanted to be.

(51:10):
I never want to be like, hey Susie and Bobby, y'all doing the
same damn thing even though she's 5 to 300 lbs and he's a
professional athlete. They don't make any sense.
And everybody's, everybody's different, right?
Some people die if they eat a peanut, you know what I'm
saying? So it's like everybody's
different. So you got you got to do a
custom for the person based off their and everybody has

(51:33):
different goals, right? And so you've got to make a
custom for them based off their goals and even their
preferences. You want to make it as easy for
them to follow as well. So that's.
Why I always tell my clients, like back in the day when I used
to train, is like, we'll find something that you like,
something like, yeah, you know what I mean?
Like people always like, oh, I have to eat this.
No, Tell me what you like to eat.

(51:55):
I was wondering we'll. Figure it out like you know.
Like if you wanted, if you want to do if you know, some people
keyed over eating and all that shit, right?
But it's like if, if, if you if you just want to eat fast food.
All right, let's figure it out the way where your.
Maximum calories out, yeah. Calories and calories out.
You know, I, I've trained people, man, who are like super
busy or I remember this one dude, he was like a salesperson,

(52:19):
but he was always on the road, you know, like always on the
road. So he said, man, I'll never
cook. I just, I eat out every meal.
How am I going to do this? I was like, just don't even
worry about it. You know what I'm saying?
It's it actually makes it easierbecause my fitness pal has the
meals from you can only even places that have my fitness pals
meals in it. And then he did, he did that and

(52:40):
then we can see it and like boom.
And he lost. He lost a ton of weight.
You know what? Would you, what are your kind of
like top three nutrition myths that's out there?
Myths, yeah. And I get this a lot because I
do keto, but people think that the only reason to do keto is
for body composition reasons, right?

(53:01):
But the truth is like, you know,calories in calories out.
You know what I'm saying? Like you got it.
It's people think, Oh, you don'tthey, they always hit me and
they're like, you don't need to do keto to lose weight.
You can lose, you can eat carbs and lose weight.
I'm like, yeah, man, I'm not, I'm not, I do keto for different
reasons. So like, I remember you asking
me earlier why keto? It's not for everybody for sure.
And I'm not, I'm not one of these guys who pushes it on on

(53:24):
anyone. You know what I'm saying?
Everybody again, everyone's different.
My girlfriend, she probably ate some Snickers today, right?
But or some fucking bullshit. And but I went to the doctor for
like I was like 30-5 around thatage.
And it was just for a checkup for like insurance and they said

(53:44):
my, my cholesterol side. But it's something that runs in
my family. It's a genetic predisposition.
I have a lot of family members who are on statin like drug
medications, right. Yeah.
So they, they prescribed that tome, bro.
And I was and I was like, what? Yeah, no, but no.
So, but I remember because I've been a certified like NASM
nutritionist for like a long time.

(54:05):
I had read some studies, they showed that for some people, not
everyone, the ketogenic diet actually normalized cholesterol
levels. So I said, you know what, man?
Instead of getting all these drugs, let's try this.
Yeah, just try this for a month,right?
And I started, I did it. It was difficult at first, like
this is an adjustment period. But after like the second week,
I actually started feeling better.
I started like, you know, I started feeling good and I and I

(54:29):
went back and he said, oh, your cholesterol is perfect now.
Yeah, like perfect. And, and they said, did you take
the medication? I said fuck no.
And he said, well, just keep doing what you're doing.
And then I just started to like,you know, man.
And and then I just, the more studies I read on it, you know,
it's, it's you like when they put animals, animal models,
right? So take that for what it's

(54:50):
worth. But in animal models, like when
they put animals on it, they live longer, longer, healthier
lives. Yeah, Yeah.
It boosts immune system. I haven't had a cold in eight
years. My girlfriend had C19, you know
what I'm saying? She had that shit three times.
I ain't taking no precautions. I live with her.
I'm kissing her in her mouth, you know what I'm saying?
Having unprotected sex, all thisshit.

(55:11):
And I didn't even test positive.Like I don't as soon as I feel
like a fucking superhuman, like I'm not, I'm not a, I'm not a.
And for the, and for the people that have no idea what keto is
like in a like, what's your 22nd, you know, pitch?
It's really just a keto is it's really just a macro nutrient
ratio, right? So a lot of people think you got
to eat only meat or the, the bunch of bacon and butter.

(55:34):
It's not that it's like a veganscan do keto, right?
It's just a macro nutrient ratio, 70 to 75% fats, you know,
around 20% proteins or, or, or Imean that's about 20% protein.
I do more because I can stay in I, I tested my ketone levels
like every day, twice a day for the first year.

(55:56):
And I notice I can take my protein like way up and still
stay in ketosis as long as my carbs were down.
So like around 5% net carbs. I noticed if I stay under 50
carbohydrates a day, 50 net carbs, net carbs per day, then
I, I, I can stay in ketosis. Meaning when you're in ketosis,

(56:16):
so on the standard American diet, when you digest
carbohydrates, that converts to glucose or glycogen, right?
And, but on keto, you're not really getting enough
carbohydrates to, to make the, the glucose.
So your body's alternative to fuel.
So that's when your liver startsproducing ketones, right?
And that's the new fuel your body runs off of as opposed to

(56:37):
glucose. Does that make sense?
So it's not like a new thing. It was invented in 1920 to cure.
It was for kids with epilepsy because it's it's like it's
really good for brain health. OK.
Right. So yeah.
That's what I've I've heard thata lot.
Bro, this the the the what's hisname?
He's the head of, he's the head of met of the Harvard University

(56:58):
School of Medicine. I'll keep forgetting his name,
but he was on Huberman's podcastsaying that, you know, he like
he put people on keto to treat psychiatric disorders, right?
Even schizophrenia. You know, these people are
crazy. They see in shit, hearing shit
and then they get on keto for like a month and then along with

(57:19):
the, you know, standard stuff. But he said it dramatic
increases. And he has a book about it too.
And he this is Harvard University.
That like, it's fascinating to me that that's, that's the first
thing that doctors should be asking people is what do you
eat? Like, instead of being like,
here's here's statins, here's, you know, antidepressants,

(57:41):
Here's there's, here's that, like, are doctors asking you,
what's your nutrition? Yeah.
Like what's your exercises? What your sleep patterns are?
I I try not to hate on doctors for that because.
Well, no, it's not their fault. It's not their fault.
That's not hard. They talk.
And even if they know the stuff we know, right, are people
really going to do it right? Like how, how difficult, You
know what I'm saying? You know, you know, it's like.

(58:03):
Because they want the. Quick fix a pill, a pill or pill
changing? Your whole nutrition plan, you
know, Yeah, you got a family, two kids.
You know what I'm saying? I get it.
You know, like I, I get it. It's like if I'm trying to save
the most people in a way I thinkthey'd adhere to it.
Yeah, give them the fucking pill.

(58:24):
Even though but it it they should at least suggest it.
Yeah, you're right. I do agree with that.
At least ask. At least at least ask.
At least ask. Somebody's saying, well, wake up
and eat Fruit Loops in the morning and then I eat, you
know, and then at least, you know, they have a shitty diet.
Yeah, never work out. I never, you know, I only get 4
hours of sleep. Well, OK, let's at least address

(58:44):
it because that's going to change a lot of things.
Right. And I also have, I, I was
diagnosed with bipolar too, you know what I'm saying?
It's it's genetic. My dad obviously has some shit
going on, right? And it it made sense when I,
when I heard, when I read that doctor's book, the the head of
Harvard University School of Medicine, I keep forgetting his

(59:05):
name, but I think it's fuck. I don't want to say the wrong
name, but he, when he said that I was like, oh, shit.
Yeah. Because I had, because it's been
way easier for me to deal with my symptoms.
In fact, I don't even take medication for it because my
doctors, my my therapist was like, oh, yeah, you you're
handling it really well. You don't need medication.
Yeah. And I think keto has a lot to do
with it. Wow.

(59:25):
And what's for you like obviously not the the general
public or that it's on keto. What's your go to?
What does a day look like for Brandon when it comes to?
Yeah. So I might start.
I might start the day off with like protein shakes, you know,
like protein. Like whey protein?
Yeah, whey protein, I get the quest ones, the pre made ones,

(59:47):
mix it with espresso, like a fewlike four shots of espresso like
that caffeine yeah, get it, get it really get it started and
then you know that's kind of like close to wake up time,
right? You know, just to get it going
and because I don't like to eat as soon as I wake up, but I want
some protein as soon as I wake up, right and then.

(01:00:08):
Maybe after I shower and everything, my first like food
is sardines. I eat sardines.
That's sardines. I I, I like them.
What's? The main reason for sardines The
protein or the fat or both. Man, this is just like perfect
keto macros, man. And it's easy.
It's like you don't have to cookit.
Yeah, in the can, man, Just get out the can, throw it away.
No dishes. Yeah, none of that shit.

(01:00:28):
And then I'll probably have somemore protein shakes later and
then maybe some almonds or something throughout the day.
Right. Is that your kind of fat source
mainly? Or yeah, yeah, in, in, in.
But I eat a big dinner. OK.
So I, I, I try not to eat for me, I work.

(01:00:49):
I can work better, yeah, if I back load most of my calories.
That's the same way with me. Is that the same way with?
You I don't even eat until typically until 1231.
Yeah. And I get up at 4:00.
Yeah. I just like to.
I don't know, I feel like I movebetter and I think.
Better 100%, yeah. Because your body, your body
takes some energy to digest it. And also, you know, it takes

(01:01:13):
energy to digest it. And also when you're, again,
carbohydrates turned into glucose, right?
So when your glucose levels go above 110, your pancreas will
secrete a homework on insulin, right?
And insulin's job is to, you know, flush out that excess
glucose to keep you alive, right?
And The thing is, it'll take, it'll do it like really
indiscriminately. It's, you know, and it'll take

(01:01:36):
it from your brain. It'll take everywhere.
And that's why a lot of people, that's one of the reasons people
crash. And when I went to keto, I
stopped feeling that I, I, I would have to eat a lot.
And then it's not the Google's crash.
It would be like just digestion,right?
But yeah, just full. But yeah, that shit don't even
happen to me, man, like, at all.Like, I eat a big meal.

(01:01:58):
I have to eat. I have to really try to eat
enough to make myself tired, which is what I do at night.
So your biggest meal, like your full meal, is that night.
Yeah, I, I go super crazy at night, you know, But even before
I came here, I ate eight eggs with like I had to check My
Fitness Pal, but four slices of bacon I did.

(01:02:22):
Six eggs, 4 pieces of bacon, carton of cottage cheese.
Yeah. 2 sweet potato waffles before I came.
In yeah mine is the sweet potatoinvolveles we on the same shit.
Exactly. Exactly.
Exactly. But, and that's what works for
me, you know, just keeping my keeping, they tell you if you,

(01:02:44):
if your protein is too high, that what happens is the excess
protein will convert into glucose.
It's called gluconeogenesis. That hasn't been my experience.
Really, I might be doing everybody myself sometimes
because I have more carnivore than anything I say that I don't
mean like I hate titles. And stuff like.
I'm killing chickens in my. Back, yeah, but.

(01:03:06):
Majority of my food is eggs and meat.
Yeah, that's really what I like to eat and what I got went.
I eat a lot of. Eggs too.
I love, I love eggs, bro. I just feel like they're I mean
they're brain the food. I love eggs and so eggs and
steak are kind of my go to stuff.
Yeah. And if I'm, if I'm dialed in,

(01:03:26):
I'm literally only eating that if I'm like, yeah, like, you
know, not having to deal with myson buying the sweet potato
waffles. So like so.
Yeah, yeah, it'd be like that with the kids, people selling
me. It's hard, difficult with kids,
but I can always like, even if Itake my son to McDonald's, I'm
not strict with him on his diet because he's so young and they
burn. Exactly, Exactly.
And so. And it's actually not hard.

(01:03:47):
Yeah, it's a choice. It's not.
It's a choice. These parents are like, I have
kids. I can't diet.
Like it's a choice. Yes, they're sitting there
eating the whatever they want toeat, and you have a choice to
not eat that. Yeah, or find or find a
substitute. I I, I took my son to Orlando
for, to Lego Land, you know, andI seen a fan there.

(01:04:09):
He's like, yo breaker. We took pictures.
He's like, he's like, man, my son was like in the bathroom or
something. And he was like, what you doing
here? I'm like, yeah, I'm just on my
Lego shit, man. No, I'm with my son.
And then he's like, how do you keep your how do you keep your
diet when you ate like roses, you know, I get a burger, eat it
with no bun. Exactly.

(01:04:29):
Perfect keto macros, man. You know, like.
People crack me up too, like I travel a lot and it's like bro
travelling is actually probably the easiest thing.
Like it's just literally don't eat the bullshit.
When people say that, I, I remind them I take like, I take
like 50 flights a year. You know what I'm saying?

(01:04:50):
So like you ain't going to be nopity for me with the travel
shit. I actually.
Like to fast when I travel? You know, sometimes when I.
Don't I think about it. Like sometimes when I fly,
sometimes I'll do that. I'll, I'll.
Make sure I'm hydrated. Like drink a lot of water
because you lose a lot of water on the plane.
They say I don't. Know yeah, they say that right.
So I drink, I drink a lot of water and then or, but I'll

(01:05:13):
bring my own food. Yeah, that's another thing too.
Like OK, pack your. Food yeah, man get I'll bring
some almonds with me boom, some mozzarella sticks, you know,
perfect keto makes these keto bars that I like that that's
super high calories so I I got to be careful with them, right?
And if I'll bring my own food orI go to the food court, I'll go
I-1 fan. He was like, yo, I saw Brandon

(01:05:35):
Carter at McDonald's and he was like trying to call me out.
I'm like bro, to go check with double cheeseburgers without the
bunnies. Perfect keto macros.
There's a guy, what's his name, Doctor Sean Baker.
Yeah, he's like, Oh yeah, I know.
I understand. And he always shows pictures of
him at fast food restaurants eating nothing but nothing but,

(01:05:57):
you know, taking the burgers offand.
Eating it all the time. Yeah.
Like, especially when I'm my son.
He. Loves kind of simple.
You can do you just got to want it.
You just got to want it bad enough.
You know, you just got to want it bad enough.
And you know, when I'm with my son, I got a bag of like kids
shit with me, but I also got I also have my skill with me.
You know what I'm saying? I ain't tripping and but I like

(01:06:18):
that he sees that what you know,just some of that stuff is going
to maybe he doesn't have to be as compulsive as me, right, But
he sees that, you know, I'm cognizant or what I I'm not just
putting anything in my mouth, right, like he sees that I'm.
But I was definitely watching them.
That's why I tell people all thetime that your kids are going to
learn more from what you do thanwhat you say.
Yeah. Especially in the younger time

(01:06:40):
because, you know, I mean, they're going to retain what
they're seeing you do. And he know, he knows that about
me. He's like, oh, Brandon, he's
like, my dad doesn't like sugar,right?
So out of his birthday party, somebody tried to give me some
cake. He's like, oh, my dad doesn't
eat sugar, right? No, I don't.
So I didn't eat the cake at his birthday or nothing, but it's
cool. I still celebrate it.
I mean, I fucking bought the cake.

(01:07:00):
I don't have to eat it. You know what I'm saying?
Paying for all this. Yeah.
So what else is going on in yourlife like right now?
Like what's what's top of mind? Like what's any new stuff
happening? Like what's going on?
With you, man, I got some new plans man.
But I I, I, you know, I got thisweird thing.
I read Malcolm XS autobiography when I was in high school and

(01:07:24):
the only part that I that I retained was he said, hey, don't
tell people what your what your what your plans are, because if
you fail or change your mind, nobody knows.
And he said it's cooler if it just happens.
Yeah, right. You ever see that guy who's
fucking talking about it? I'm gonna do this all that easy.
What? Do you mean every day?
Every day? What are you talking about?

(01:07:44):
People in my life that tell me what they're gonna do.
Yeah, or what they're trying to do.
And then nothing happens. Yeah, no.
So I I just unless I only talk about it with people who are
involved in it, OK, You know, orif I'm seeking advice or, you
know, some sort of counsel, but otherwise, you know, I just keep
it to myself. And then because sometimes I

(01:08:04):
change my mind. Sometimes you get closer to
things and you're like, Yep. Or you can't, yeah, or, or
fucking shit happens, right? You know what I'm saying?
Exactly. Life happens.
Words and then you told everybody he's going to do this,
but you ain't no the fucking hurricane was coming or whatever
right now, but you still look like a punk.
Exactly. Because nobody cares.

(01:08:25):
Yeah, nobody cares. They only will remind you what
you said. Yeah.
So, but if you just do it, if itjust if it just happens, then
it's. Always say move in silence.
You know then. It's cooler.
That's a success. Make the noise right you.
Know and it's cooler too if it'sjust like oh shit that happened
like. Oh damn, I didn't know he was
doing that. Yeah, yeah.
So I got, I got irons in the fire, you know, and they'll when
it, you know, awesome. Yeah.

(01:08:46):
Why I always ask people this is if you had one thing that nobody
knows about you, but you would want them to know about you, you
know, what would that be? One thing and it could be.
Goofy. It could be.
It could be anything, you know. Nobody knows about me, but I
want them to know. Yeah, right.

(01:09:08):
Most of the stuff they don't know is for a reason.
It's like keep. I just like to keep certain
things to myself. Like little shit like.
Somebody asked me that one. Time.
What was the answer? That my answer at that time.
I think now it's pretty. I think I've said it so many
Times Now that people finally know so I don't have to keep
saying it, but basically that I didn't think when he asked me

(01:09:30):
the question, I didn't think people really knew how much I
cared about people. You know, I felt like people
thought that I was just doing this for me or doing this for
like, and like I have this like I'm always meeting people and,
and when I bring people in my organization or, or bring people

(01:09:51):
in my life or whatever, I alwaysam seeing people for what they
can become, not who they are. And it like means a lot to me to
see them become a better versionof themselves, you know, because
you're a coach. You're like, yeah, I feel to say
I I feel that. I feel like people don't really
think that, you know, like they're like, oh, yeah, he's
just doing this to make money ordoing this, whatever.

(01:10:13):
And it's like, Nah, Like the greatest joy I get out of all of
this. I just got it the other day a
guy text me he said I've been coming to your gym since my son
was four years old. So and my son just won the most
fit senior in his class and my son, he said that the reason why

(01:10:37):
is because I watched my dad. Go to leg for.
Over a day, you know what I mean?
It is those moments. That's why we do what we do.
That's what it was like. I literally cried when I read
the thing and I was like, I was like it.
It makes us keep going. It makes us.
And so the impact that we have. Yeah, is more.
Important than any any materialistic shit.
Did you ever compete or anything?

(01:10:58):
I mean, I played college football.
Right, you need like bodybuilding competition.
I won a couple of like, you know, those men's physique shows
or whatever. Yeah, but I I hated that.
Yeah, you know, I, I the reason people used to ask me, you ever
compete, you ever. And I was like, I never had the
desire to because, man, I'm a coach.
Yeah. You're saying like, I want, I
want to help other, you know, saying like that.

(01:11:20):
So I feel when you said that because it's like because.
We do this just to be the example so that people take a
serious like, you know, because if we're trying to tell you what
to do and we don't look the partand we don't do what we say
we're going to do, then we're a hypocrite.
So we're doing this almost literally for like I always say
lately, it's for my son. Like I literally want my son to

(01:11:44):
think like I'm the baddest motherfucker.
Bro I think about that all the time.
Like I. Want him to be like my dad's a
superhero, you know? I think about that all the time
and not from a vanity reason. No, because you have more
influence, right? Because you, you know, right now
our our sons are like young, right?
So they think they already thinkthat, right?
But when they're high school, you know, they're going to be

(01:12:07):
now now to influence our son. We're also competing with like
rappers or you know what I'm saying, popular culture
athletes, right? And they might not be setting
the best example, you know what I'm saying?
So I always feel like I got to have, I got to be at a level
where I have more influence overhim than like the outside world.

(01:12:27):
You know what I'm saying? From, from, from, from fitness,
from mindset, you know, you know, emotional stability to, to
money, right? Like he's got to look at me like
King, yeah, King. And only so I can influence him,
because otherwise you can get guided in the wrong direction by

(01:12:49):
like these fucking streamers or some other shit.
Hey muhfucks acting crazy bro. Access to.
So much stuff, you don't know who's going to reach him.
You know what I'm saying? And and and and then there's.
Going to be your your cell phonerule.
What? What are you feeling like?
What do you think? I don't know.
I got him. I probably.
Won't get it till he's 21. My son has AI bought him a iPad,

(01:13:14):
but a lot of that was because, you know, I just look at
technology, where it's going andeverything is like, I need him
to be prepared. I need to be a part of it,
right? You know, 'cause my, my mom, you
know, she's old, older generations, right?
So she, she got, she missed all this.
And I'm like, OK, he needs to beon it from the beginning.

(01:13:36):
So like I have him like taking like, you know, coding shit, you
know, like little stuff like like learning things on it, you
know, yeah, he doesn't have a cell phone, but he has iPad and
he can text me at any time because of iMessage, right?
Instead of because we don't livetogether, right?
I'm divorced, right? But it's not I don't have to.

(01:13:56):
He does have to tell his mom he to send this to my dad, right?
You know, like I can he has somehe has some autonomy and I think
it's it's good for him to just, you know, listen, I made a lot
of money off technology, right? So like I want him to be
involved, but at the same time, we have to monitor.
We're not he can't go on social media.

(01:14:17):
You know what I'm saying? He can't go on no social media.
He he, he can go on YouTube. He's not Prince, you know, no,
no, no, no, no, and I don't, I don't even post them, you know,
just because that that's just a personal decision, right, right.
But I don't post it. I post him but you can't never
never show his face or say I'll never say his name publicly just

(01:14:38):
cuz I just wanted to be a kid. No, I love that.
I love the the fact that you're keeping that aspect of your life
private. Yeah.
Most people, you know, just kindof yeah, kids all.
Over and and you know everyone'sdifferent right I'm not saying
that I. Show that my family side of my
life yeah but you know cuz it's.Yeah, it makes a lot of sense.
I'm not really on social media Like you're on social media.

(01:14:59):
Yeah, You're, you're a, you're afamous person.
On Yeah. When you have as many followers
as you do, you're damn near a celebrity, you know?
So that's. Like AJ List, you know, you said
J List. So it it's just I just want him.
I want him to decide for himselfwhen he's old enough.
That's what he wants. Because it's not everybody, you
know what I'm saying? But oh, but to answer your

(01:15:21):
question, what's one thing I want people to know about me?
This is going, this is going to sound weird, but sometimes
people ask me, man, you ever think you'd be at this level or
you make this kind of money or you're doing this stuff?
And I was like, man, I thought it would be way more.
All right, This is not like I'm I'm way behind what I had
scheduled, but it's not from an arrogant place.

(01:15:42):
It's because I just, if you justlook at the metrics, like if you
have a business where you hit your KPIs, you kind of know
what's going to happen, right? In fitness, if somebody's
hitting their macros every day, they're training every day,
they're getting enough sleep, you kind of know what's going to
happen, right? If somebody's in a 500 calorie
deficit every day for, you know,they're going to lose a pound a
week, right? You know, like, you know it.

(01:16:04):
So I just look at the Met I, I just, I have like a huge habit
tracker and I had these things Igot to do every day.
And I know if I do them every day, I'll hit my goals.
So I don't even look at the goals.
I just look at today making today a victory.
And because of that, I kind of expect success, not in an

(01:16:26):
arrogant way, just like how could it not?
You know, how could it not happen, right?
Just like the fitness example. So I remember when I hit a
million subscribers on YouTube, my girl, she hit me.
She was, she she was like, oh, you just got a million.
And I mean, I was happy or I waslike, oh, that's what's up, you
know? But I was like, yeah, it's
supposed to happen, you know, like I was like, yeah, I was, I
was like that. That's what's supposed to

(01:16:48):
happen. You know, it's a result.
It's a result of your hard work,yeah.
And I just want people to know that I preach this a lot.
I really want people to know that all you have to do is find
out what the, what the, the metrics are, what the leading
indicators are to hit your goals.
And then it's just math, right? It's really, it's really just

(01:17:08):
mad, right? If you post this, you're trying
to create social media, you postevery day, right?
Or multiple times a day. You know, then you're going to
grow. You know that you, you're going
to grow because you're going to get better at making content.
You're going to get feedback faster.
So you'll be able to make bettercontent faster because you're
getting more feedback than somebody who posts once a week.
You're getting seven times the feedback, right?

(01:17:29):
So you're going to get better seven times as fast, plus you're
reaching more people. So it's just it's everything is
just just math, right, Fitness, if you want to lose a pound a
week, what a pound of fat is 3500 calories, 500 calorie
deficit. So get get some sort of tracker
track how many calories you burnin each day.

(01:17:50):
My ordering does it track how many calories you consume.
It's just mad, right. So it's like you can just people
complicate shit like two more more than they have to be, man.
It's just, it's just mad. Complicate and complain.
Yeah, but if you just. Instead of commit and be
consistent right? So it's like change your CS.
Yeah. Oh, yeah, I like that.

(01:18:11):
So, so, so I, I know it might have sounded arrogant, but I
just went it doesn't everyone know they they can, they can
have that kind of confidence in their ability to accomplish
their goals if they figure it out with the metrics.
If you want to get all A's, OK, set of set of criteria, how how
many hours a day do you need to study right to get that right?

(01:18:31):
And then just track it, start tracking it, you know, keeping
accountable yourself. And then it just makes sense.
You just, you just you'll know. Does it make sense?
No, it makes person. I like what you said, too, when
you said when people ask you, you know, that you made it.
You thought it would be even bigger.
Because, like what I tell peopleall the time is I'm just getting
started. Yeah.
Like, I've been doing this for 20 something years.

(01:18:53):
Yeah, I'm 47 and I swear to God I feel like I'm just getting
started. Yeah, every day.
Word. I feel like that too.
I'm like. Man, here we go again.
Let's go. I got more to do, more to
accomplish, more lives to impact.
Like do you, do you feel like, let me ask you, do you feel like
when you wake up, do you feel I'm like, fuck, I only got so

(01:19:14):
many hours to get shit done before I go to sleep?
So I I'm not as bad now that I have two kids and a family but I
used to wake up damn near in a panic attack bro.
Yeah, that's what I mean. I'd wake up and be like, OK,
what do I got to do then? Like like literally like almost
like a panic attack. Yeah, that's not dope.
Yeah. And that also had a feeling like

(01:19:35):
I've I haven't done anything, like I had to do everything that
day that I possibly could. Kids made it easier for you
because I feel like it made it that intensified that for me.
It intensified my reason. You drive.
Yeah, so my drive. But I'm at a little bit more
peace of my why. So I'm not so, like, panicky

(01:19:58):
now. Like I feel like I'm in more
control. And, and so it's, it's a moving
differently with the same intensity, same drive, but I'm
not moving like, I'm almost moving like because I, and also
I have to give myself a little bit of credit and you do too,
that we have accomplished something.
Yeah. So there's also a little bit of

(01:20:19):
like, OK, because I've done this, I'll be able to.
Do more as a. Fact, you know so it's like I
think it's more of just kind of giving myself a little bit of
credit now because I used to notgive myself any credit I.
Used to be people. Would be like you know man,
you're killing it bro. You train these professional
athletes and you do this and youdo that.
You got 4 gyms and all this and,and I'd be like, like, so like,

(01:20:43):
I haven't done anything. Yeah, Now you know, they, they
hype, you know, you got 8 gyms, you got a water company.
And like, I'm like, yeah, I do, you know?
And it's not, again, not arrogance, but it's like, we can
at least admit that we're makingmaking moves.
Yeah, no. For sure, OK to to at least say
yeah, I'm doing it. But on the inside, you know,

(01:21:03):
we're not finished. It's.
Just like there's so much to do and, and when I had my son, I
was like, OK, I had a great dad,so I want to be a great dad,
right? So it's like, OK, that means I
got less time to get it in because you know, you know.
You have to definitely your priorities.
Shift a little bit. And your planning has to be a
little bit more on. Real strict, yeah, yeah.

(01:21:25):
Because it's like I got to get all my stuff done during the
week because most weekends it's like all him.
You know what I'm saying? I'm going to be doing baby.
I still wake up early and work before he wakes up.
Yes. But it, it's like for me it's
more of a panic. But maybe, I don't know, maybe,
maybe, maybe I'll get there. It's.

(01:21:47):
All good. Like it's anyways, I just
actually, you know, I tell people all the time and I know,
I know. We met also through Dan Martel.
Yeah, that's the homie and. One of the things I said about
Dan was often times you see these people online and you
paint the picture in your head what they are online because
they're telling you who they areonline, and you meet them in

(01:22:07):
person. And you're like, this ain't the
same person. When I met Dan, he exceeded the
person online. Yeah.
And that was the thing that really stood up, stood up, stood
out to me. And I feel like you're the same.
Way. Oh thanks man, I appreciate it.
Because you know, like, you havea tremendous following and
oftentimes you're watching people and you're like, are they
really like that? Are they really like that?
And you? Actually were better.

(01:22:28):
So thank you, man. Yeah, Dan's, Dan's dope.
I knew Dan before he kind of like started blowing up.
Oh, yeah. So it was not, not way before,
like right before it started to like take off and they had the
same dope. That's what's up, man.
Yeah. He's just straight up dude.
Like even that night at dinner, like, you know, just he's just a
normal guy. Most most, you know, I feel like

(01:22:51):
years ago I would meet a lot of guys who were different, but
most guys I've met, or maybe it's just my circle, they're
they seem to be like like her Mosey's pretty.
Her Mosey's the same. Her Mosey's more fun in person
than you know, right? Like he, he, he, he jokes a
little more it. Seems to be like like sometimes
I watch this series like morbid,like bro, you need to laugh like

(01:23:12):
you know what I mean? Like so it's good to hear that
he is more. Fun.
Yeah. He's he.
He, he, he's the same, but he's,he, he or maybe I bring that out
of him like different people bring.
So it might be that, you know, like, I don't know, but he's
more funny. He, he, he, he jokes more when I
talk to him. Maybe that's me.
Maybe I take credit for that. I don't know.

(01:23:32):
But most, most of people, it's been a while since I met
somebody who was you. You come across that a lot who
was like way different. Not I wouldn't say a lot, but I
would say over the years. I've I've met a few for sure.
A lot of a few instances where Ithought I knew someone's
personality online, like who I thought they were, and then I

(01:23:53):
met him in person and it was like just.
Off I've always like weird. I've always really made a
concerted effort to be who I am online.
Also because of, you know, if somebody's if you're getting if
people like you, right, but theylike a fake version of you

(01:24:13):
that's got to fuck with you. I would imagine that would that
would fuck with your brain. Oh, this is not they'd like this
fake, this make believe version of me, right.
And then you get criticism and now you're pretending.
I don't know, I just feel like there's a lot of layers.
Oh yeah, like talk about people don't people don't talk about
this man. Like I've seen, I've really seen
the online criticism drive a some people crazy.

(01:24:35):
I've seen two people go to psychiatric ward, think it would
get so much criticism. And they obviously had something
else going on that I didn't knowabout.
And maybe nobody knew about it, right.
And they ended up in psych wherethey got like way too much fame
or notoriety and, and and they got into, into a place where
they see, I would have to assumethey weren't necessarily happy

(01:24:56):
with who they are on the inside,you know, and it started, it
fucked with a man, you know, because you only you don't
criticism only really bothers you if it's something you're
insecure about, right? If I say you look like a man,
Yo, man, you look like a, a tinyChinese woman, right?
You would just look at me like Iwas crazy, right?
Because that's not, that's not insecurity you have or you know
what I'm saying, right. So like when things really hit

(01:25:18):
you, it's like when people hit anerve, right?
So you gotta, you gotta, you gotta like yourself so much that
it's impenetrable, you know, as much as possible.
You know what I'm saying? Yeah, I had a pink.
Shirt on yesterday and everybodykept coming to what you wearing
pink. For yeah, I was like, yeah, if
you're cool with it, then it's cool, right?
But it's yeah, man, it's it's. Funny how it like we trigger
people sometimes. Yeah, what's?

(01:25:40):
Wrong with you so well man, I really appreciate this.
Oh, my pleasure. Bro, you got to come back and
get a workout. Oh yeah, I got to man.
Do do one of your blogs over. Here.
Oh man, Listen, I'm gonna hold you to that.
Anytime, anytime. All.
Right, for sure. Appreciate it.
Awesome man. Appreciate it.

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From Painful Past to Millions of Social Media Followers: Brandon Carter (King Keto) | S3, Ep 12.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}From Painful Past to Millions of Social Media Followers: Brandon Carter (King Keto) | S3, Ep 12.