The Blueprint to Success in Life & Business | Scott D. Clary (LIVE Audience Recording) S3, Ep 13.

STOP Wasting Time. START Following the Blueprint to Success.

In this special LIVE audience recording of The Big Dawgs: with Manning Sumner at NO DAYS OFF Con, host Manning Sumner sits down with Scott D. Clary, host of The Success Story Podcast, to uncover what it really takes to win in business and in life.

From the truth behind hustle culture to staying in the game long-term, Scott shares the blueprint for building success brick by brick—through strategy, self-belief, discipline, and NO DAYS OFF. They dive into podcasting, entrepreneurship mindset, and the reality of doing the hard work behind the scenes to achieve success, happiness, and fulfillment in all areas of life.

Episode Transcript

(00:00):
Being an entrepreneur doesn't even make sense.
Why would anybody do this? My life is podcasting, so I do
this a lot. So when I started my podcast, I
had a guy Kawasaki with Grant Cardone, and then I had Anthony
Scaramucci. He talked about a story like an
idea that I think is a really powerful idea.
So I'm going to tell you what hesaid, he says.
Scott, it's just time in the game.
It throws people off because it's so obvious, but it's like

(00:22):
the one thing that people have the most difficulty with.
You only have to win once to make more money than you ever
know what to do with. I was making $500.00 an hour.
That's kind of hard to let go, but the only way to think beyond
hourly and think millions is I had to stop.
I'm a big fan of being lazy. I wanted something that I could
create once and then I could putit in as many places as I

(00:44):
possibly could. I can take 1 audio video podcast
and probably get like 50 pieces of content from it.
That's the reason one why you should do video.
The second reason is how do you actually like architect that
self belief? But if you have that self belief
and you believe that if someone else can do it, they're not that
special, you can figure it out too.
I do think that if you do not have that self belief, more

(01:07):
often than not, it's probably because you're.
I'm Manning Sumner. I've lived my life by 1 motto,
No days off. No days off has never taken a
day off on you. It's a commitment to becoming
your best self. Get ready to be inspired to do
the same. This is the big dogs with

(01:27):
Manning Sumner. Scott, What's up, dude?
What's up, man? Not much.
Not much. Thanks for coming.
I got to tell people, first of all, kind of like how you got on
my radar. Yeah.
I think it's hilarious. So I get this newsletter, all
right, in my e-mail, and I'm reading the newsletter.
And I literally was like, did this guy just plagiarize my

(01:48):
entire movement and phrase? And like the title of it was
like no days off. And then the whole thing was no
days off. But like you actually wrote it
better than me like that. I could you wrote it in such an
eloquent. It was a beautiful freaking
newsletter. And I'm literally like, I passed
it on to my staff. I like, I'm dead.

(02:09):
I like rewrote it and then send it to other people.
You need to say that you wrote it.
I don't get. Well, it was funny because Amber
actually was gonna post something one day on my Twitter
and I was like, or X or whateverthat you call.
And I was like, that's actually Scott wrote that.
I didn't write that. But it was just so dead on of
what I'm doing and what and how I've lived my life.

(02:30):
And I was like, man, I got to get in touch with this guy
because obviously we're like minded.
He's doing big things with the right mindset.
And so first and foremost, just thank you for being here.
Can't wait to hear more about your story.
And I'm going to let a little, I'm going to do a little bit of
brief, let people know who you are, unless you want to kind of
do that. But why don't you do it?

(02:51):
Tell everybody a little bit likewho you are, where you came
from. Just kind of set the set the
stage. Cool.
And I first of all, I want to say thank you for having me do
and the second I sent that newsletter out and then I think
you DM me and then I, I, I hit the DM and then I'm like, damn,
this is this is the right guy. Because I saw the gym, I saw, I
saw all the branding. I'm like, shit, this is perfect.

(03:13):
This is absolutely perfect. And everything you built is, I
think like the exact same mindset as a way that I think.
And you know, a lot of the newsletters that I write, you
can go and talk about tactics every single day on how to build
a business, how to build the life you want, how to, how to
build the relationship, build the the body, whatever you want.
But at the end of the day, it's all about the mind.

(03:35):
And I think that what I try and do with my content and what you
do as well is you're like, listen, this is the playbook,
this is the rulebook. But it's no good if you don't
have the right mindset. And I think that you can't have
one or the other. You have to have both.
And I think that's what we both hopefully, hopefully we do it.
OK. And we teach that sort of
duality of having both things. So right now, my life is

(03:59):
podcasting. So I do this a lot.
Usually I'm the only one asking questions, but I've had a pocket
on. Yeah, right.
I've had a podcast called Success Story where I interview
some incredible entrepreneurs I've interviewed.
And I mean, I think we're at about 850 episodes.
So it's been happening for a minute now, now like about 6 1/2

(04:20):
years. So that puts you in to put that
adverse side to that puts them in like the top 1% of podcasts.
So Amber and I have been doing our research on that.
Like basically 90% of podcasts don't make it past episode 10.
And then if you make it past episode 100, you're like in the
top 10%. So you're like definitely in the

(04:41):
top 1%. So amazing.
Well, I mean, like, you know, we'll talk about that.
Like, what does it take to win staying in the game long enough?
I mean, I can talk to you about a million different strategies
and if you care about them, we'll tell you how to, you know,
grow a podcast. But what's the what's the most
important strategy? 850 episodes six years later?
And why is Joe Rogan winning? I don't even know with 3000

(05:02):
episodes. And why is Sin Ferris winning?
It's just time in the game and part of winning at anything, at
business, relationship, fitness,goals, whatever.
It's like, how do you find a wayto stay in the game long enough?
And I think that that advice, itthrows people off because it's
so obvious, but it's like the one thing that people have the

(05:23):
most difficulty with, right? Like, why do relationships end
after 5-6 years? They don't want to put in the
work. I think the grass is greener
over there. Why do people quit on
businesses? Because the motivation ran out
and now it's not so fun anymore and you're dealing with all the
BS And I think it's swear bullshit, right?
And like, why do you why do you give up in the gym after
January? I don't know.
Because you don't have you don'thave anything that's driving

(05:44):
outside of that. And it's hard.
It's hard, it's hard anyway. So right now I podcast for a
living. I moved down from Toronto down
to just down the street. So Miami's beautiful.
Thank you for welcoming to your city.
I love the weather. I love the taxi.
That's incredible. I in my background, in my past,
I've worked in tech, I've built companies.
I've, I've really just focused on, I don't know, I, I like

(06:10):
playing the build something fromscratch, scale it, find a market
for that thing and then eventually sell it.
And I've done that for my own companies.
I've done that for mentoring andadvising entrepreneurs.
And that's really where I came from six years ago.
I had a company that was Co founder, CR chief revenue
officer. I've always been on sales and
marketing side. I helped grow that.

(06:32):
That was acquired by a company called Grass Valley.
I started my podcast while I wasbuilding that company.
And that's sort of the most recent thing that I've
accomplished. And then the podcast has been
the one constant over the past six years that has really worked
out. Don't get it twisted.
I've tried to do a whole bunch of other shit that hasn't worked
out, but the podcast is the one thing that's continued to grow
and that's still something that I do every single day.

(06:53):
I enjoy it immensely. Allows me to, you know, connect
with people like yourself and, and that's put me on stages.
It's open doors. It's my my network is insane
because of his. I'm sure yours is too.
So that's what I do now for a living I podcast.
And to give you sort of some numbers, we do about 1,000,000
downloads a month. We're streamed on Cheddar, Hulu,

(07:16):
Amazon Prime, DIRECTV. And yeah, it's the most fun I've
ever had. Cheddar, Cheddar.
Cheddar is like amber. Yeah, I can hook you up with my
contact from Cheddar. Cheddar is a big financial news
company. Oh, OK.
And they, they look for new business entrepreneur content
now, the content that I speak about now and that I write about

(07:37):
now and the people that I interview, it's not just
entrepreneurs. When I first started it, I was
talking about the shit that I was doing in my day, which was
business, marketing, sales, raising money.
And then I found out real quickly that it takes a lot more
than that to become successful and to become fulfilled.
So it doesn't matter how much money you make.

(07:58):
And I know it sounds so cliche, but I know people that have sold
companies for 100,000,500 million.
I've sat down with several billionaires and money is a very
small piece of what actually makes them content and
fulfilled. And I think that in this
community, it's less of an issuebecause this is a health and
Wellness community. And I generally find that like,

(08:19):
if people are focused on upskilling themselves and sort
of kicking their asses in the gym and making sure that they
don't just, you know, start dying at a very young age, I
think that they're already, you know, they're already on the way
to fulfilling all the other parts of their lives.
But a lot of people in business,they focus on making money, they
focus on business success. And then they wake up when they

(08:39):
sold their company or they made some amount of money at 50 or
60, and the relationships are shit and their body is destroyed
and their mental health, their physical health, their
spirituality, none of it's there.
And then that's when they try and figure out, OK, how do I
sort of reclaim some of that? So the goal of the podcast, Long
story short, is to teach over the lessons and learnings of

(09:01):
people who have figured out lifefinancially and show that
there's a lot more to excel at and just making money.
And what's the playbook to excelacross business, relationships,
health, Wellness, all of it. And being that you had all these
podcasts with all these high level, you know, people, what do
you have kind of now? Have you taken from that a

(09:23):
blueprint of what that looks like in terms of success?
Because like you said, it's not the money, it's all the other
things. So I mean, you have like almost
like the greatest case study, right?
Every single day you're you're being able to pull from these
massively successful entrepreneurs to then either
apply back in your life or then to tell the world like your

(09:44):
newsletters. Newsletters are phenomenal, by
the way. So so yeah, yeah, they're just
really great. So I would say that one of the
things that is universal, like universally applicable, very,
very easy idea, but I think thatit's something that we
intuitively know, but we don't do is just reverse engineering

(10:05):
success. It's an idea that I think is
very important, not just in business, but again, if you're
going to go work out, look at somebody who you want that body
and then reverse engineer how they got there.
If you see a couple that's been happy for 25 years and you want
a good relationship, maybe spenda little bit more time figuring
out why they're still together after 25 years.

(10:27):
And same goes for business. I mean, I'll give you very
tactical examples when I say reverse engineer success.
Even in business, if I'm trying to right now, I'm I'm a creator,
I'm in the content game. If I'm trying to succeed at
content, that means I have to figure out, OK, so how do I
create the best content that's going to hit with the audience?

(10:47):
They're going to love it. They're going to share it.
That means that every thumbnail on YouTube, I'm going to look at
a creator that's putting out thebest content on YouTube.
I'm reverse engineering the texton their thumbnails, the colors
on their thumbnails, the font ontheir thumbnails, and I have a
creator for everything. I have a creator for Twitter.
I have someone we look up to fornewsletters.
I have someone look to for Instagram.

(11:08):
And I'm seeing not just who's the biggest, but who's growing
the fastest and who's testing stuff out in real time that I
can learn from because I don't have the marketing budgets of
some of these like huge, huge creators like like a Gary Vee or
her Mosey or even like in the podcast world, Stephen Bartlett
or Chris Williamson. Like these guys are the guys
that I look up to. And I'm like, how do I reverse

(11:29):
engineer what they're doing, learn from their multi multi
multi $1,000,000 budgets, and then turn it, turn their
strategy into my strategy. You can do this in anything in
life. I do it every single day in
business in my past, you know, past life when I was more in the
start up game. How do you reverse engineer
success in a start up game? A lot of people when they're
starting a company to kind of figure out how to raise money.

(11:52):
And what they do, just to give you some context, is they just
send emails to fucking every single person they know asking
can you put money into my company?
And usually it's really time consuming and it burns them out
because like they're just focusing on as much activity as
possible. The concept of reverse
engineering success in startup fundraising game would be go to

(12:15):
a website like a Crunchbase. They list all the startups, how
much they've raised, which VCs to put money in at which dollar
amount. And you can say, hey, I'm
building, I'm building a consumer goods premium sparkling
water Stillwater brand. Let me go find another VC that

(12:36):
put in the same amount of money that I'm looking for right now
at the same wherever my company is.
If it's just starting off and they put money into a similar
type company and if I go reach out to them, it's not going to
be like throwing shit at the wall and hoping something
sticks. You're going to have a much
higher chance of success becauseyou've reverse engineered how
someone else is rating. This Monday, by the way, A. 100%

(12:59):
So the point is, anything you'retrying to achieve, just reverse
engineer what someone else has done.
You don't have to reinvent the wheel like kill the ego
immediately. And it's a quick path to
overcoming all the bullshit thatyou will inevitably have to
overcome on the way to achievinggreatness or mastery of
anything. But the point is, at least you

(13:20):
will have a little bit of a blueprint or a playbook that you
can follow. And I think that I think that's
one of the more powerful ideas. And even listen, if you're in a
job and you're not where you want to be, you're not making
the money you want to, you want to be making like reverse
engineer how to get to that nextpromotion or that next title.

(13:41):
Like the answers are all out there.
I think that's what Frost are like.
I think that's actually what frustrates people.
Like the answers are all there. The the the path that you can
follow is there. People try and overcomplicate
it, I think as an excuse becausethey don't actually want to do
the hard work. So if they say use a gym
example, it's they, they, you know, they join a gym in January

(14:04):
and they say, I don't know how to work out.
There's so much information on the Internet.
Everybody has a different diet, different split, different kind
of work out. There's, there's CrossFit,
there's, there's, there's interval training, there's, you
know, there's bodybuilding, whatever.
If you spent a week like studying and researching and

(14:24):
listening to the people that youlook up to as like the, the
fitness thought leaders, you would find very quickly the path
that you can take to go on that journey.
It's and that's, that's a difficult thing.
It's not confusing or complicated.
It's just a lot of hard work andpeople don't want to do the hard
work. So they, they default to it's
too, it's too complicated, too confusing.

(14:45):
I don't want. To do and they almost don't only
want to hear the plan, they don't want to hear the plan.
They don't want to hear it. I think a lot of times I mean,
it could very well be why a lot of people maybe didn't show up
today because they don't want toknow how to get better because
again, it requires work. It requires pouring into
yourself. It requires coming to things

(15:05):
like this. It requires your time, your
energy, your effort. So.
If you want to achieve anything,build a business, become an
entrepreneur and make whatever amount of money like the path is
already there. Someone's already figured it
out. We live in an age where
information is everywhere on theInternet.
It's just a matter of are you willing to put in the work?

(15:27):
Pay attention that you were saying the reverse engineer
thing. Yeah, I was blowing up Amber.
I think it was yesterday or the day before.
But I was plugging into ChatGPT like, yeah.
What was Alex or Mosey's most viral Instagram video?
What was Gary VS most viral YouTube video?
What was this? And I was just trying to like
gather, like you said, words that have already been done

(15:51):
successfully. And then I'm on Copy That Shit
100 for how to see if it sticks for me.
And it does, right? Yeah.
So it's just what I really get frustrated as a leader and as
someone that's that. Again, I haven't done a nod yet,
but I feel like I've done something right and you've done
a lot of shit, right? The people around me, under me

(16:13):
sometimes avoid exactly what youjust said.
Like it's like here, guys, I'm giving you the blueprint to be
the greatest personal trainer you can be, make hundreds of
thousands of dollars, but they don't want to do the work or
they don't want to follow the path that I did, you know, and
it's like the great, the best thing you can do is find someone

(16:35):
that's done it before you and then learn from them.
Like the nanos his his mentor. I mean, that's how he got into
the position he's in is because of a mentor, someone that's done
it. Before.
And I think that another idea that's important because again,
I'm telling you that it's not complicated, but it's hard work.
And the second idea that we kindof touched on before is that,

(16:58):
yeah, it will be hard work. And yeah, you you do have to do
it for longer than you think it'll take.
But the beautiful thing is you only have to win once, but you
really only have to win once because if you can win once at
whatever it is you're doing, like money's irrelevant at that
point. And then you can focus on and
hopefully, hopefully on the journey, you don't just forget
the rest of your life in pursuitof money.

(17:20):
But at the end of the day, if you just really want to make a
shit ton of money, which is whatmost people worry about when
they're young and they're just starting out in their careers,
you only have to win once to make more money than you ever
know what to do with. That's that's the truth.
So if I'm going to tell you, yeah, it's going to take 10
years of non-stop work, then takes 15 years of non-stop work,

(17:40):
you're like Scott, 15 years, like, OK, how long you on this
earth? What are you going to?
Do how long you on this earth? All right.
For real. Exactly.
And if you put 15 years into anything like you put 15 years
of your life into literally anything, you tell me that
you're not some degree of success.
I didn't. I'll call you a liar.
And I'm not saying that you're doing the same thing for 15

(18:02):
years of the learning and improving and iterating and
navigating, but any person with half a brain who puts 15 years
of concerted effort towards a thing learns from their
mistakes, they'll find a way to become successful at it.
So then the lesson in that is how do you find a way to stay in
the game for 10-15 years, whatever it is?
And that's also why I think, I mean, I deal with a lot of

(18:24):
entrepreneurs. So I always think of an
entrepreneur through an entrepreneur perspective.
I also think that's why this hustle culture bullshit online
is not good. It's good to work hard, but it's
not good to hustle till you burnout and you can't stick with it
for 15 years. It's not good to quit your job
if you have mortgage and kids and you have to put food on the
table and you're hoping that with your 60 grand in savings,

(18:48):
you can make your business work in six months and and you can't
and something goes wrong and then all of a sudden you have to
go back to work. So I think that it's you're
going to commit to this, these ideas, you also have to think
not just long term mindset, but how do I structure my life long
term? Which could mean you'd work 9:00
to 5:00 and you build your business or your side hustle

(19:09):
from 5 to 9, whatever it is, if it's important enough, you'll
find time for it. And I think that that's also
another very important idea thata lot of people should
internalize. Hermosi talks about this all the
time. It just, it's going to take
longer than you think it will. It'll cost more than you think
it will, but it's if you sit with the long enough to find a
way to do it. Yeah, I'd literally just watched
his most viral YouTube videos, like 4.5 million views and he

(19:32):
talks about like pick one thing,yeah, one thing, stop trying to
do everything, pick one thing. And I talked on it earlier and
just do that thing and be the best and better as you can at
that one thing. And like you said.
You. Figure it out.
It can't not work out like that much commitment and consistency

(19:53):
to something. One thing it's going to work
out. It's not going to be easy, but
eventually it's going to pay off.
I want you to touch on because you just said.
Basically kind of describe no days off.
And you know, that's why we're the same person.
Yeah, exactly. So no, days off has never taken
a day off on you. It's a commitment to becoming
your best self. It's not the hustle culture,

(20:16):
it's not the grind, it's not that.
It's actually finding ways to never take a day off on yourself
so that you're bettering yourself for those around you.
So talk a little bit about that mindset and how you've applied
that to your life and your businesses and then where you're
going. So I think that fighting a no
days off, I love the idea because basically you're saying

(20:40):
show up every day, show up everyday.
And I think what a lot of us do is we rush to milestones in our
or we celebrate milestones in our life, but we don't celebrate
every single day. Like it's cliche, but you know,
enjoy the journey. It's valid.
And when we rush to milestones, say we rush to when we raise the

(21:03):
$1,000,000 for our startup or when we close our first big deal
or when we exit the company or, you know, we rush to the
milestone we get married. Or we rush to the milestone when
we, you know, look good and we take a selfie in the gym after
like a year of hard work workingout, busting our ass every day.
You're missing the point becauseyou're training yourself to hate

(21:24):
every single day and you're onlyfocused on celebrating the end
result. And I think that when you do
that, the chances of burnout aremuch higher because your life is
not made of milestones. Your life is made of individual
days. And I think that the no days off
mentality means that every single day is something that you
have to like, enjoy and celebrate.

(21:44):
And don't just, For example, if you're trying to build a
business and make more money, don't just push off all the
other shit every single day in hopes of one day exiting your
company. Like every single day.
Yeah, you want to work hard on your business, you want to do
something physical, you want to do something that engages you
with other people, has meaningful conversation, you

(22:06):
know, pushes your relationship to the next level.
But incorporate that into every single day so that there are no
days off from any of it. And I think that the counter
argument to that would be like, well, if I'm building a
business, I have no time for anything else.
And I always tell people to really, you know, that, you
know, what's the I can't remember what the principle is.

(22:27):
It's like the work expands to the time you give it.
There's a name for it, but it isthe most true idea I've ever
I've ever encountered. If I, if I, I commit four to six
hours of intense work when I have the highest amount of
energy with no distraction, I can get two days of work done in
that four to six hours concentrated versus, you know,

(22:53):
I, I, I, I kind of put two hoursin and then now I'm distracted
and I'm jumping on calls that I shouldn't be jumping on because
they kind of seem like cool opportunities, but they're not
really in line with what I'm focused on.
And then I'm trying to do work while I'm watching Netflix at
night and I'm not talking to my spouse because I'm watching
Netflix and working at all the same time.

(23:14):
And what if you just actually focus on doing everything with
100% intensity when you're doingit every single day?
And you'll actually find that every single day can be full of
everything you need. And that, in my opinion, is a no
days off where you don't take a break from anything every single
day. But you also aren't sacrificing
shit every single day either. Right, but I explain it like

(23:35):
this, It's it's living with intention, Yes.
So it's like when you're with your kids, you're being very
intentional that you're present and with your kids.
When you're at work, you're at work and you're not allowed
showing distractions to to come into listen, if I'm if I'm in a
meeting and I'm checking emails,I'm writing or, you know, trying
to emailing all those people trying to get invest in my

(23:57):
company, like you just say, I just did that other day I was.
Imagine if. Imagine if you imagine, if you
like in all serious, imagine if you were so much more laser
focused with your outreach and you only hit investors that
invested in companies exactly like yours.
You hit. It on the you you weren't going
to spend. 5% of the time with like a 10X outcome. 100%

(24:18):
definitely. One of, you know, a lot of a lot
of people are so stressed now about having kids because cost
of living is going through the roof and they're like, oh, you
know, if I have kids, how am I going to afford it?
I am like working 2 jobs and putting all this time and energy
and, and like I suffer from thisas well.
Sometimes it fucks with me. But some of my most successful
friends and I've, I've had the privilege of working with some

(24:40):
really cool people, like CEOs ofpublicly created companies and
they're like Scott, when I've had kids, like I became so much
more successful because I could only focus on the shit that
mattered. And when I didn't have kids, all
the other bullshit in my day, I pretended like it mattered.
It didn't actually move the needle or anything.

(25:01):
But the second I was like, yo, OK, I don't want to be an
absent, in my case, an absent dad.
Now I have 6-7 hours a day of super focus.
You know exactly what you have to work on and you can't
bullshit yourself anymore because if you do, someone
suffers, your kids suffer, yourself suffers.
So I think that if you don't have kids and you don't have

(25:21):
that that reason yet, find a wayto force yourself to think like
that. And just if you have that free
time, like don't, don't take up free time with bullshit,
bullshit half ass work. Take some free time that you
have to think about where you'regoing in your life.
Is the work that you're working on meaningful?

(25:42):
Is it taking to you to where youneed to be your North Star?
Spend it with your spend it withyour spouse, spend it with your
parents, spend it with planning your future, spend it with
something. But if you're going to work,
work. If you're not, not.
I don't know. I just think that's a healthier
way to and I think that actuallyin the post COVID world, I mean
where a lot of people are working from home, the lines

(26:03):
between work and non work are blurred.
So it's way easier to just throwhours away wasting time than it
was when you were in an office and then you drove home at the
end of the day. I agree with that 100%.
I think that's why they're trying to get everybody back to
workers, so someone that's done 893 back is. 850, yes, 850, but

(26:25):
yeah. 850 podcasts. Can you tell us at least one
story? But I'm sure you have many, but
like a story on one of your podcasts that's just absolutely
sticks with you. You know what I mean?
Like because I've had some, I mean, I've done way less than
you. And there's these certain

(26:46):
moments that I don't forget. And they they kind of like, you
know, I'll tell the family or I'll tell you, I'll be at
dinner, I'll be listen to this, you know, And it's like, because
it's fun, because it gives us like those kind of fireside chat
moments where we can kind of captivate an audience by telling
a cool story. Great.
So this is this is one of the first podcasts I did.

(27:07):
So when I started my podcast, I had a guy Kawasaki was one of
the first Apple employees. I had Grant Cardone and then I
had Anthony Scaramucci, who's like a big finance guy and he
was Trump's director of communications for like 12 days
in this first term for like Trump tweeted some shit about
his wife and then he quit. And it was a.
Whole it was a whole thing, but the.
Point is, a guy's like a big finance guy and now it's sort of

(27:29):
his claim to fame. Anyways, so I had some really, I
was nervous as shit when I did some of these interviews.
I, I was like, you know, battingway above my league, but
whatever. I got some good interviews on
early. And one of the conversations I
had with Scaramucci that he talked about a story like an
idea that I think is a really powerful idea.
So I'm going to tell, I'm going to tell you what he said.

(27:52):
So I think if I remember correctly, and this was again
like 6 years ago, but the question was more or less along
the lines of, you know, what wasthe thing that gave you
confidence in life? It was some, it was something
along the lines, it was like a very open-ended kind of weak
question, but whatever. I, I, I was already like, I was
new. I was very new.

(28:13):
And he says, Scott, if you and the guy's worth like several
$100 million now he runs a big finance conference called SALT.
He's like Scott, if you took away all my connections, all my
money, you put me back into the first shitty apt I had in
Brooklyn with nothing but like, you know, pants and like A and

(28:35):
AT shirt on it. That's all I had.
I have absolute confidence that I could do what I've done again
and again and again and again. And this self belief is
something that I think every single you know, I say
successful in air quotes becausewhen I say successful, they're
financially successful. I'm not commenting on all the

(28:55):
other parts of some of their lives, but everybody who comes
on has achieved significant financial success.
And, and the self belief, like the absolute self belief is
just, it's like this X Factor inentrepreneurship that I think
you have to have. And I think that it is a
difference between somebody who who takes on the risk, who

(29:17):
raises the money, who basically puts himself out there, who goes
into massive amounts of debt to pursue a dream.
It is just absolute undying belief in yourself to be able to
figure it out. It is scary as hell and
honestly, and we love it. We love it.
It doesn't even make sense. Being an entrepreneur doesn't
even make sense. It makes no sense.

(29:37):
No, no. Why would anybody do this?
Like torture every day. Why would anybody do this?
But if you have that amount of belief, if you can find a way,
and I, and I've thought through this because this idea has come
up again and again and again over the years.
And I'm like, how do you actually like architect that
self belief? But if you have that self belief

(29:59):
and you believe that if someone else can do it, they're not that
special, you can figure it out too.
This is like a, this is a hack. This is a life hack.
I do think that if you do not have that self belief, I think
more often than not, it's probably because you're normal
and, and your brain is really good at remembering all the

(30:19):
times when you haven't succeeded.
And that's where you keep remembering when you try and
take risks the next time. And I think that a very
simplistic way to start to foster a little bit more self
belief is to keep track of the wins that you have in your life.
I think that we win a lot more than we than we focus on and
focus on them. But because if you don't do it

(30:39):
purposefully like, I don't know if people like.
Do you do you think that people's natural response is to
think negative rather than 'cause I do 100% and everybody
around me thinks? The worst case instead of that
case. So think about, think about the
headlines you read when, when, when you're, you know, scrolling

(31:01):
on MSNBC or Fox or anywhere, you're going to get the, the
worst headlines because that's what sticks in our brain, right?
If you think about if you think about all the things that have
happened in your career, you probably will default the the
ones that are more clear, the ones that you can like not just
faintly remember, but the thingsthat are like, I remember the

(31:24):
trauma that happened when I got fired or I got sued or I got
dumped. Like, you remember that stuff so
clearly, and I remember. It more than.
Like, and I think that it's because I think that it's
actually a survival mechanism. I think that we have the same
brain that we had thousands of years ago from a from a biology
perspective. And I think that when something

(31:44):
really bad happens to us, your brain wants you to remember it
so that you don't let it happen to you again, because that would
be the difference between life and death if we were, you know,
a couple thousand 10s of thousands years ago, right?
So I think that we have to realize our own limitations.
It's a fallacy that we default to remembering the negative, but

(32:06):
it's just what we do. So I think that we have to focus
on the success, on the wins, whether or not that's something
as simple as like journaling, ifyou're into that.
I mean, you don't even have to do that if you all have
Instagram. Seriously, once a quarter, like
just if you post all your wins, your trips, the fun shit you do
with friends on Instagram, like just take a second like on a

(32:27):
Sunday and scroll and look at how awesome your life has been.
And there will be moments that you posted on Instagram.
If you post a lot that you probably have already forgotten
about that in the in the moment,you're like, this is an absolute
win. You know, I went on this trip
for work and or I just closed this deal and we celebrated or
I, I, I just had the opportunityto, you know, meet this awesome

(32:48):
person at a conference or it could be something more personal
than that. Not business, but the point is,
so life is full of wins, but we don't pay attention to them.
And when you track those wins, then you can almost logic
yourself into saying, well, if I've won so much before, then
what are the chances that I could win the next time I take
this small risk? And then you do that again and

(33:09):
again and again. And I think that when you look
for that, that positivity in your life, I think that allows
you to take those chances. And then you also combine the
other ideas where you're not just taking chances like ad hoc,
you're looking at the objective,you reverse engineering how
someone else has done it. And when you start to layer on
all of these ideas, all of a sudden risk doesn't seem so
risky anymore. Love that.

(33:30):
So I want to open this up because we have Absolutely
Fabulous people in the crowd that have stuck through this
whole Indio con and I want to open up to such questions.
So does anybody have a question for Scott?
We can do more. Tactical stuff too, if you want.
We're talking a lot of mindsets,but.
Yeah. Scott, what's up?
You mean you've been through a lot, You have a lot of

(33:52):
successful businesses, but I imagine there have been failures
along the way and challenges along the way.
What's been the most notable? Challenge that you can remember
and how did you get? Through damn dude, I just said
I'm trying to forget all the badshit that happened to me I mean
over the past 6 like over the past six years.

(34:14):
I told you that like the thing Ido is podcasts, but I've tried
to build, let me just think 12334 like 4-4 different, you
know, it's all my drama. She's rolling.
Yeah, I've tried to build like 4different businesses over the

(34:36):
past six years and they don't exist anymore.
I mean, in each one of those there was some pretty stressful
moments because it wasn't like they were just ideas that never
turned into anything like they were businesses.

(34:56):
They got off the ground. There was money involved.
One of them was a consumer goodsbrand.
It was like a vitamin supplementbrand.
We put about $1,000,000 into taking that to market.
Didn't work out for a variety ofreasons.
Another one, we tried to put together a small fund to do
company acquisition didn't work out.

(35:17):
And just for context, when you raise a fund, that's other
people's money too, that's involved in that, including your
own. I've done Angel investments that
have gone to 0 and that's financial loss.
I've put, I tried to cook together like an event, like
mastermind, the type networking business.
I've never really, I didn't knowhow that business model worked.
I've never really been part of it, but I, I had a cool, like I

(35:41):
had a cool circle of friends. I'm like, maybe I can put
together something for entrepreneurs that was, that was
less financial and more just like a logistic headache of
putting together an event. As, as you know, it's a lot of
work. So I mean, none of them ended up
in like a significantly bad spot.
It's usually about, OK, this isn't working out.

(36:04):
What are the hard conversations that I have to have?
How do I, how do I make right bythe people that trusted me?
And whatever has been done has been done and the all as long as
you've done any, as long as you've done everything properly
and above board and ethically, you can't beat yourself up over

(36:25):
it. You have to just understand that
the past is in the past and thatyou're going to move forward
from now on. And it is easier said now than
when you're in it. But that's the only advice I can
give. So I mean, when you go through
life, when you when you take risks, do things the right way
so that when shit doesn't work out, you can deal with it, you

(36:49):
can manage it. You can have like you can have
hard conversations. I can't remember who told me
this line, but it's like I can always work with the truth.
As shitty as the truth is, we can work with it.
We just can't work with a lie. And I think that that's a great
mentality to take through business.
So I mean, there's different dollar values that were that

(37:10):
were invested and we tried to doshit with.
And each one of those companies at the end of the day, when it
goes to 0, pretty much goes to zero.
And then you just have to move on and keep moving forward.
But I think that that's life advice.
Like if you're going to take risks, shit's not going to work
out. But people are less upset if you
take risks and it doesn't work out.

(37:31):
As long as you did it coming from the right place, then, you
know, if it doesn't work out, they, they trusted you, they
invested in you. They, they, they knew it was a
risk. And I think that anyone who
thinks about starting a company raising money, that's always a
fear. It's like, what if it doesn't
work out? More often than not, if you're

(37:53):
raising money from investors or if you're trying something
normal people that things like that.
Yeah, I know, I know. But the investors know that it's
a risk. That's the game they're playing.
So take the risk, try to build, do the right thing, and I can
guarantee you'll come out of it on the other side.
OK. One of one of my favourite

(38:15):
podcasters is is Seth Godin. Do you know what?
Yeah. Yeah.
So Seth Godin is a like a OG Internet marketer.
He's like glasses. Yeah.
Bald guy. He broke the book.
The purple. Yeah.
Purple. Yeah.
And, and he had this line that he said that really stuck with
me and it sort of like guided methroughout my life.

(38:36):
And he was, he was just doing like a monologue podcast.
And it was like it was a very motivational one.
But he said one line. And the line he said was about
this. I don't know if you all know
this about the story of Icarus. Icarus is like a very old story
about a guy who flew too close to the sun and gone burned.
It's like an ancient mythology story.

(38:59):
Doesn't matter. But the point is the line he
said was don't worry about flying too close to the sun.
You won't get burnt, I promise. I mean, you have to take risks
with risk. There is inherently downside.
But if you do things the right way and you do things with the
best intentions, you will make it out on the other side.
OK. And I think that is some of the

(39:20):
most important advice because I rather somebody, I'd rather
somebody try and failed and not try at all.
And I think the world be better if more people try.
Now. Quick question, I also have a
podcast as well myself. I've actually only done audio

(39:40):
and when I did the audio, I onlyhave it like on podcasts.
I have it on Apple, Spotify, everything I want to, I want to
expand it. I want to grow it on a larger
scale. If you were my shoes and you
know you were starting your podcast today, what would be
like? A couple of steps that you would
take to expand it and be able togrow it on a larger scale.
Can I tell you to do video? Is that Is that in the loud

(40:02):
answer? Yeah, yeah, of course it is.
Yeah, yeah, yeah. That's too handsome not to do
video, bro. Come on.
Yeah, dude. Dude, it's not.
Like you have a face or radio like you gotta.
Show them beautiful. So the first thing I believe in
content in general, the reason why I say do video for a few
reasons. First of all, I'm a big fan of

(40:22):
being lazy. What do I mean by that?
When I started my podcast, I didaudio video from like the first
episode. And why did I do podcasts?
Because I wanted something that I could create once and then I
could put it in as many places as I possibly could because I'm
the marketer, so I know that distribution is everything.
So if I create one audio video podcast, that means it goes to

(40:43):
Spotify, Apple, that means it also goes to YouTube.
That means that I can use a toollike Opus to clip it out and a
whole bunch of different clips. That means I can now use some
sort of AI tool to transcribe it.
I can turn it into a newsletter.I can take 1 audio video podcast
and probably get like 50 pieces of content from it.
That's marketing. So in my mind that's that's the

(41:04):
reason one why you should do video.
The second reason is video is the one tool that allows you to
build trust. It it it it will build the most
trust on social media. The only thing you can build
more trust than video is if you literally are in the same room
as somebody. And if you want proof of that,

(41:26):
if you look at long form video, which is YouTube and you look at
even like short form video, or if you look at newsletters or
tweets, when you run marketing campaigns, when you run
influencer campaigns on all these different platforms, like
say you have 1000 bucks, you're going to put 1000 bucks on
YouTube with some influencer, 1000 bucks on Twitter with a

(41:49):
Twitter influencer, 1000 bucks at somebody's newsletter, 1000
bucks on TikTok. So I've spent marketing budget
to try and bring products to market everywhere.
And when you run ads with influencers on Twitter, on
newsletters, on Instagram, on onsub stack, on news, on anything

(42:10):
outside of YouTube, you'll have OK results, OK, OK results.
Maybe we can get a positive return on that ad spend.
When you run an ad with a YouTube that has long form audio
video that has built up an audience over X amount of years
and they talk about a product, you don't just have like return

(42:31):
on ad spend. You can't buy that product in
store. That's how that is the power of
video. Video is, and I know this
because Gina, who's sitting beside you will tell me when a
makeup influencer talks about a product or a cooking recipe on
YouTube and you can't buy the product anymore when you try and
go to the store. I think that long form video is

(42:53):
the highest trust building tool you can possibly create.
And for that reason alone, I would for my podcast especially
do video as well. Because I think that when you,
when they not only hear you, butthey see you, I think that
that's that is the quickest way to turn somebody from like a
casual listener into like a super fan evangelist.

(43:14):
It isn't just going to consume you on their workout, but
they're going to like in their minds, which is creepy.
When you're the creator, it's cool.
I know what happens, but in their mind, they think they know
you without actually knowing you.
And that's when they're going totalk about you and they're going
to consume all your other content.
And if you need like another, ifyou need another reason to, you
know, to sort of validate my my thesis, go to a big YouTube and

(43:40):
look at all of their social and you'll notice they have massive
audiences everywhere. Go to a big Twitter account and
look at all their social and they have a big Twitter account.
Go to a big Instagram account, they have a big Instagram
account and there's some trickleover, but it's not the same as
if you have a big YouTube, a bigYouTube.
Their audience follows them to every single platform they have.

(44:02):
And I'm 100% sure that's becauseof the long form video trust
building that only video can accomplish.
So for that reason, I would definitely do video.
Other quick ideas about how to grow a podcast.
I mean, we can talk for like an hour, maybe offline, but other a
quick idea is how to grow a podcast content distribution.
That's what I mentioned at collaboration with other big

(44:25):
creators. Very tactically, if you're
trying to grow a podcast, I would do host swap.
So like you interview me, I interview you exactly.
You got it 100%. That works.
And if you don't even want to dohost swap because you, because
also, if you're going to try andgrow anything, I don't, I'm, I'm
a big believer in advertising something where my audience

(44:48):
already is. So if I'm a podcaster, I want to
grow a podcast. Can I spend money and put up an
ad in somebody's newsletter? Yeah.
But you know what I have to do if that, if I do that, that
means I have to convince a newsletter reader to not only
like podcasts, but now like my podcasts.
So I have to take them through 2steps.
I know you're going to say, well, some newsletter readers

(45:08):
like podcasts. I know.
But you know what? Maybe 50% of newsletter readers
like podcasts. About 100% of people that listen
to this podcast like podcasts. So all I got to let them know is
that I'm another option. So when you do a host swap or
you do like a feed drop or you take one of your shows and you
put it into someone else's feed and vice versa, and you say, yo,

(45:30):
this is this is so and so's podcast.
I think you're going to love it.Listen to a full episode.
If you like it, go get it wherever you get your podcasts.
And all of a sudden I've given my audience value by showing
them a brand new podcast and never heard of before.
And you're tapping into a whole bunch of podcast listeners, 100%
of which already like podcasts and just found out that you're
an option. So collaboration with other big

(45:52):
shows, video distribution, and those are some, you know, great
next steps. So.
Being entrepreneur, having a bunch of tasks that you have to
handle, how do you manage to stay productive under stress?
It's so interesting because I find that and I find that stress

(46:14):
makes me productive. I find that stress makes me
focused. Explain to me the problem.
So when you get stressed, do youfeel like do you feel like you
get overwhelmed and do nothing? I feel like when I have too many
tasks that I have to kind of getdone by a certain deadline, I

(46:34):
freak out and I'm not as productive, like cognitively,
like I can't think about doing it efficiently and I just kind
of want to get it done to get itdone.
So the stress kind of like makesmy mind foggy and.
Yeah. OK.
So I think that the obvious answer is if you can, you can

(46:55):
delegate some of them. But I think that to to know what
to delegate, there's a few different tools have you ever
heard of, like the urgent important matrix?
What this is, is to take all thetasks you have to do and you
rank them based on are they urgent?

(47:17):
Are they important? Are they not and I should
delegate them? Or maybe there are things that I
shouldn't even do at all? Like literally rank out the
things and when you rank them all out, it is impossible for
them all to be the same level ofurgent urgence and importance.
It's it's just impossible. I mean, like with all the things
you do in your day, not every single thing needs to be done

(47:39):
that day and not every single thing needs to be done by you.
And also to the point we're talking about before with like
when kids help you prioritize, not everything even needs to be
done at all. And I think that when we when we
have really hard conversations with ourselves about what has to
be done now and can only be doneby me, that's when you start to

(48:03):
clear up your schedule because then you're forcing yourself to
delegate to somebody else because you understand your
expertise, your specialty, what an hour of your life is worth.
And then you're thinking, OK, issetting up an outbound campaign
for my business for sales, is that only something I can do?

(48:23):
Or maybe I have to be the personwho jumps on the call with the
customer once they respond. Is doing my bookkeeping
something that I have to do? Or maybe that's something that I
can pay somebody if I go on up work, I can pay them like 15
bucks an hour to help me once a month.
My bookkeeping. If you actually, if you actually
understand what you're good at, what your, what your hour's
worth, and then you lay out yourtasks and you rank them, you

(48:47):
will start to eliminate and you will start to delegate.
And another idea that will help you with this is this week,
it'll be difficult because you haven't done this yet, but this
week what you can do every single Friday, you can use a
tool like Loom, which has like screen recording, stuff like

(49:08):
that. Like once a week document a
process that you do. So like screen recorded plus
Google Docs, type down steps. And then that will be a process
that you can pass on to someone else and document everything you
do, every single tool you have to log into, every single thing
you have to type up, post at like everything like basically

(49:29):
what you do for that exact process.
Now it's now it's codified, now it's documented.
And now you can send that to Avaor somebody you hire on upward
for like 6 to 8 bucks an hour and then they can run with it.
But if you never spend time to document, then of course you're
like, I don't have anybody who can immediately jump in and do
this stuff that I know I shouldn't be doing and I know I

(49:49):
should delegate. So like start now and start once
a week documenting a process andthen over the course of the
year, you're going to have 52 processes knocked out and
documented in a Google Drive. And when a smart VA or a smart
person that you hire can take that and then they can run with
it and take that off your plate.And over time, you are going to

(50:10):
make yourself so redundant. You are going to find you
actually have nothing to do except the highest value tasks.
So I know is a long answer, but if you go through all those, all
those different exercises starting now, you'll rank all
the things you have to do. You'll document them, you'll
hire, you'll delegate, you'll remove.
And then eventually you'll find you actually have nothing to do

(50:30):
on your day. And that's when you can focus on
the work that you actually enjoy.
Hopefully that helps. Gentlemen, this question is
directed for both of you actually, but it comes from
something Manning said earlier today.
You said just pick one thing. Just pick one thing and pour
your drive into it. I guess What can you do if

(50:54):
you've been on that path for a while, but suddenly life puts
you in positions where you startrealizing that you have the
ability and the skill for another thing that's not exactly
what you've been pouring your time for so long, but you don't
want to let it go. How is there's anything that you

(51:14):
can apply to make that pivotal change say, well, even though I
love this and I put a lot into it, but I'm I'm realizing that
I'm actually as good or better at this other thing.
How can you or or is there anything that you can apply to
make that? Go for it.
Shift so. The first question is how long

(51:37):
is long, like for a while or howlong is a while?
I would say over a decade. OK, OK, some time.
That is a long time and I can relate to that because I was a
personal trainer for over a decade and then I had to make in
order to take myself to another level, I had to let go.
I was the top personal trainer in Miami.

(51:59):
I was training thousands of professional athletes.
I was making $500.00 an hour, like that's kind of hard to let
go, you know what I mean? Like every time I was thinking
about letting it go, I was like,man, I'm American.
Your body like, you know, and. At.
That time it became kind of, I mean roster it kind of easy
money because it's like once you've been doing it that long,

(52:20):
it's like you can do it in your sleep.
But the only way for me to take my career and take my brand to
the next level, to think beyond hourly and think millions and
think, you know, that way is I had to stop.
I had to say no. I had to become ACEO.
And I had to start teaching others to create systems and

(52:42):
procedures to create Little Mannings and other trainers to
do what I do in order for me to go on and do bigger and better
things. And it's not that I don't like
training. In fact, I still have a few
clients and one being my wife. And so every time I'm in it and
Ross will tell you I can't shut up when I see him training as

(53:04):
athletes. I started chiming in and like,
yo feature posture, you know. So I mean, I still have it in me
and I still know I'm good at it.But I think that my purpose was
was beyond that. So that that would be my answer
from my experience. I don't disagree with you.
I think that. So first of all, the first
thing, are they like 2 businesses where in both

(53:29):
situations you can make money not directly correlated to your
time invested? Meaning like so the goal with
any entrepreneur is to remove like their input from like the
output directly. Meaning like if I put in one
hour of my time, I make so much money.
Are both options sort of like the same amount of leverage

(53:50):
where you can put in one hour ofyour time and make unlimited
money? Or or is the first option more
like like he is where he can only have 500 bucks per hour and
it's good, but technically there's a cap on how many hours
you can put in. Does that make sense?
That makes sense and it would bethat option.
There's only there's a cap current.

(54:10):
But personally, I'm always finding myself, I guess people
around work and my day by day, they come up to me, they ask me.
I'll be specific. I mean, that helps.
What's the second? Thing like how to do this and
people, I found myself that people that don't know me for a
very long time, they open up to me with very dark secrets and

(54:34):
they they tell me things that I'm like, why are you telling
me? Are you a therapist?
Is I was going to say you want to be a therapist?
Is that what? Where are you going?
With this I don't know but. So what do you do?
What's your What's your job? I've been pursuing music for a
very long time and I've been in and out of it because you know,
life drags you out, but then youcan go back into it.
But along my path, on my regularday by day interactions, work,

(54:58):
whatever, a lot of Co workers friends, they're constantly
sharing me like, hey, I'm going through this and they go with
this whole story of what we're going through.
Like I have the secrets to solve.
And I find myself in that position a lot.
So and I like it. I like it to say some things and
and make him say, wow, that's exactly what I needed to to

(55:20):
hear. But I've been pursuing music for
so long that I really feel like I want to make I made a
particular milestone before I shift into something else.
I feel like I haven't. Maybe I tell you more of what I
have accomplished and you say, dude, you're ready to just shift
to another thing. Just like you said, you feel

(55:41):
like you have an accomplice and it.
What you what you have. So I guess that's where my my my
question came from. Yeah, that's a good it's.
So the easy answer is for me to say something like, well, what
you should do in your life is there's this concept called

(56:02):
ikigai. It's a popular concept and, and
it's a Japanese, Yeah. And basically if you if you look
at a visual, it's like these circles and each circle has like
what you're good at, what you can monetize, what the market
needs, what you're passionate about.
I think that's more or less whatit is and and what you should do

(56:23):
is you draw a Venn diagram, you all these circles overlap at one
point and what you should do is where the all these circles
overlap. That's the easy answer.
It's a lot harder to apply in real life when there's like two
things that you could potentially pursue that you are
equally as interested in. I would say that you could be

(56:47):
successful at both. I think that's the writing.
That's actually the real answer.You could be successful at both.
I think that between option one or option 2, think of the
business that has the that has the highest potential upside and
most potential leverage. So if you're a musician, I don't
know anything about musicians, but if you're a musician and you

(57:09):
make money by like Spotify streams or getting booked to
play concerts and you see that over the past 10 years, you're
making like every single Year 5%more.
And you see the growth trajectory and you see it going
in the right direction. And you're like, Hey, if I just
play X more shows, I see the growth on Instagram and then I'm

(57:30):
getting bigger gigs and like, I see the parts coming together.
Then then you can kind of map out where your career is going
to go to a degree. If you feel like you're putting
everything and you're throwing, you know, your head against the
wall and you're doing the same thing And, and the things that
were working five years ago are no longer working and your
streams are going down and you're like, unless I reinvent

(57:52):
myself, I actually see myself going to 0, then that would be a
signal that. OK, so let me try and think of
something that maybe there's a better market for it or maybe
how I show up. I'm more comfortable showing up
as somebody who does therapy or I understand why people need

(58:16):
help. So I'm going to put together
like self help content and maybeI'm going to talk about ideas
that can help people get throughvery difficult times.
And that's something I understand very well.
And now I see the opportunity because I look at like Mel
Robbins and Jay Shetty and I canwrite a book and I can put out a
whole bunch of content. And I put a couple reels and

(58:36):
they like do like 10X the amountof views then my music content
does. And I'm like, shit, there's a
signal from the universe. OK, so to test this out at
scale, how do I again commit to it for a long enough period of
time where I don't kill the thing that's making me money
now, but I can sort of get a little bit of feeling from the
market as if this new business idea is going to work.

(58:57):
And then I would start to carve out time in my day to test,
knowing that it still will take time.
But I think that I think the goal is to look for signals of
momentum and signals of growth. And if you can't find those,
that's when you have to either disrupt yourself and do
something new with your music ordisrupt yourself in some other
way. Also the.
Are you a writer? So another thing is combining

(59:21):
them. That's true too.
So if you're listening to peopleand the things you're saying is
helping them, then you can startwriting songs about those
experiences. And then actually now you're not
helping that one person, you're helping the world going through
the same things that they're going through.
Isn't like Taylor Swift's music better when she breaks up 100?
Yeah, See, I know. Not I know.

(59:42):
Well, actually, yeah, all artists.
Most of the time their first album is their best album
because it was when they were the hungriest and down and out
or whatever. That's a reinvention artist.
Maybe that's the reinvention. Maybe you don't even have to
switch. You should start taking on alter
egos of all these people's shit problems they have to start
writing about. It's like you might becoming a
country singer. I love it.
Yeah. All right.

(01:00:03):
We got one time for one more question.
Yes. So as entrepreneurs, you're also
content creators, right? But we also heard here today a
lot of people saying that scrolling is a problem.
And we know that scrolling is a problem.
So how are you a content creatorwho studies the blueprint of

(01:00:24):
some somebody else that is also a content creator, but also
don't become part of the problemof a scroller?
So how do you manage to do that and not be on social media but
not be on social media? I guess that's the.
So it's it's tough. It's very tough because social
media platforms, there's a lot of money in smart people that
are designing them to hijack your brain and to hijack your

(01:00:46):
attention. I think that at least for me,
I'm going to answer your question from two different
perspectives. So the first perspective is kind
of what you alluded to, but you didn't say it.
Like if you are a creator, how do you make sure that you're not
just putting out more garbage and like basically contributing
to someone else's, you know, lack of ability to focus on what

(01:01:08):
matters in their life. And for me, that's that's why I
choose to create type of contentthat I do.
So when I interview somebody whohas sold the company, or I mean
I've interviewed the founder of Netflix, founder of Reebok,
interviewed a few people that have sold companies for
100,000,500 million plus. I believe that if I do a good
job of interviewing them, the information that comes out of

(01:01:31):
them is going to help people more than our people.
And I know for a fact that if I had done, there's a lot of other
types of content that I could put out where my platform would
like would grow quicker, but that would be sort of just
putting more garbage onto socialmedia.
And, and to me, that's not, that's not what I personally

(01:01:52):
care about. It's not what I want to do.
I, I've always really wanted if I'm going to create content or
if I'm going to do something like this, or if I'm going to
tweet or write a newsletter, I hope that after somebody
consumes my content, they're better than before.
That's the goal. Now, the second part of your
question is how do you not become a victim of like
scrolling? And it's very difficult.

(01:02:14):
I don't consume outside of research as much as possible.
I'm just very aware of it. I mean, I'm so focused on and
I'm not saying like once in a while, like we don't like send
memes and stuff to each other like it's fun, but like I try to
not doom scroll. I try to not.

(01:02:36):
I try to stay off Twitter in particular.
I just try and stay away from anything that honestly is just
going to anger or upset me. And I don't, I don't mean to say
you should be naive about world events, but you have to be very
careful what you let into your head.
And you also have to be aware of, you also have to ask

(01:02:57):
yourself like, how much does this actually impact me in my
day-to-day? Because as humans, we were, we
were at one point in history notconnected to the Internet and we
were not aware of all the stuff that was happening in the world
all the time. And I know it, a lot of it is
horrible, but at the same time, you cannot, you cannot let it
impact your own life and damage your own mental health because

(01:03:20):
it's horrible if something happened in some far off
country, but we were not as humans ever meant to know about
that. So I think that if there's
something that is very meaningful to you, fine,
research it. If you want to like take on A
cause or go champion something, fine.
But the constant access to like negative information and
stimuli, it's horrible. So find a way to whether or not

(01:03:43):
you grade, you know, grayscale your phone or shut it off or no
notifications or literally just stay off Twitter, which is
probably half the battle anyways, or X whatever you want
to call it. I think that I think that you
have to be, you have to be conscious of it and, and, and
just be aware. And if you catch yourself, just
understand that like you just have to keep shutting it off.

(01:04:06):
I don't know how else to say it.It is very easy to fall into
that trap. But yeah, I don't know, dude.
I get, I get shit for this, but I don't follow people.
I George called me out on that too.
He's like, bro, you didn't follow me back.
And I was like, I don't follow anybody.
So this contest is good though, you know, And what it does for

(01:04:30):
me is that in the position that I'm in, I found myself trying to
keep up with everybody's life and also tried to be like, let
them know I was keeping up with their lives.
So trying to be a good friend bymaking comments and likes and,
and all that. And then I realized like the
seeming freaking real, like, andthen half the time they would be

(01:04:53):
posting stuff. And I'm like, bro, you just
called me and said you're furious with your wife and now
you're posting. He's like, you know, we had day
night and all that stuff and I'mlike, what do you like?
And so it just became very obvious to me that Instagram is
the highlight reel of people's lives.
And I really am trying to have this more and, and yes, does it,

(01:05:17):
does it cause some sometimes, you know, people feel some type
of way or whatever, or they think I'm, you know, some guy
called me the other day, what are you Kanye?
So I was like, no, but I don't, I do it out of ego or anything.
I literally do it because I feellike I can say more focus if I'm
not trying to keep up with everybody else.

(01:05:39):
Like, because that is something that we do and we and then it's
a default, you know, that we're like trying to see everybody's
kids and trying to see what they're doing.
And then then you also fall intothe the comparison.
Yeah, the comparison game of like, you know, someone close to
you is on a vacation and and, you know, you're stuck in your
office and, you know. It's the highlight reel.

(01:06:00):
It's not even real life. And they might have had a
terrible time on the vacation. And I remember doing the same
thing. I mean, I remember my wife's and
I's honeymoon was like the worst, not because of my wife
and I, but we had, we both got food poisoning and the trip was
terrible and that, but we postedthe, the amazing pictures of us
on the beach. And like, so you even laugh at
yourself. You're like, you're like, you

(01:06:20):
know, because you're not going to post, you're over the toilet
puking with your wife. Like, that's not going to
happen, but you end up posting the best parts.
And then of course, we were like, Oh my God, I wish I was in
Columbia, America. And actually, they have no idea
that it was the most miserable trip ever.
So we thought we were going to get kidnapped.
But anyways, so yeah, that's where I stand.

(01:06:40):
But Scott, you're amazing. First of all, you're awesome.
And I hope you have me on your podcast, wink, wink.
If I haven't sold Netflix or anything yet, but hopefully I'm
worthy. You are.
I would love to be on your podcast.
And you, you absolutely, you've already provided value to my
life just from your first reverse engineer.

(01:07:02):
And now I know exactly what to do Monday morning.
And I will be doing that and. That's what I love about I'll
write this, I'll write the way. To go for you, but that's all I
love about this is that, you know, surrounding yourself with
people that have done it before,surrounding yourself.
Like as soon as I read your newsletter and I went and looked
at Jim, like, OK, I have to meethim.
I've got to connect because obviously you have done things

(01:07:24):
that I'm trying to do. And that's that's what we got to
stop doing. We got to let go of our ego and
not be like, I can do it better than them.
No, go learn from them. Go be humble and go put yourself
out there and learn from those that have done it before you.
At the end of the day, the greatest athletes are the ones
that mimic the other athletes that came before me.

(01:07:46):
Kobe Bryant studied Michael Jordan like there was no
tomorrow. He literally from the way he
wore his shorts, from the way hewalks from his like everything.
I mean, I think the only thing he didn't do is stick his tongue
out. But you know, and that's, that's
what it's about. And so if we can do better with
collaboration rather than competition and learning from
guys like yourself and, and, andall the people that we learn

(01:08:09):
from today, we're only going to better ourselves and better our
lot. Amen.
Thank you for your time. Thank you dude.