Episode Transcript
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(00:00):
Dressing like 22, you had made your first million.
When I made that first million, it was, I'm a big believer in
you don't suck. You're just being a loser.
You're being scared of the reps Reps will take you where nothing
else will take. That guy's got a Lambo.
And it's like when you really understand getting a
Lamborghini, it's like come up with 20, thirty, $40,000, put it
(00:20):
down, finance it and you're paying 3 grand a month.
And you start to realize like I'm not impressed by that.
Me at 19 years old though, I wouldn't have been able to
recognize. But it's sad though, right?
It is sad. Be more like proper education on
entrepreneurship opposed to these online coaches.
Get all this glamorification of like this is how you build a
business and these guys are justselling morning routines.
(00:40):
What's Hebrews 11/1 to you? Everything that's now faith is a
substance of things hoped for, the evidence of things unseen.
So for me, it's always been you jump in the pool before you even
know if there's water. It's like the same thing.
You must risk going too far to see how far you can go.
And then I don't see how people do it without faith and without
God, because the ability to takerisk for me is.
(01:02):
Suffer now and live the rest of your life as a champion.
I want to suffer the most. Suffering is directly
proportionate to reward. The more I can calculatedly
suffer and decide my risk, the more reward I'm going to
receive. And I think that's the
measurement of business for me. As much as it is important for
me to win in business, it's important for me to have a sick
legacy. That's what I would question a
man as your man card is like, and just do it.
(01:25):
Do it for the glory. I'm Manning Sumner.
I've lived my life by 1 motto Nodays off.
No days off has never taken a day off on you.
It's a commitment to becoming your best self.
Get ready to be inspired to do the same.
This is the big dogs with Manning Sumner.
(01:45):
Tristan, appreciate you, man, coming through.
So this is your first time here,right?
This is my first time here man Absolutely.
So tell me a little about because I always love it when
people put two and two together and then that like that aha
moment so. So the first aha moment was
walking into the facility and itgave me the impression of, and
I've never been there, but the the first form facility when I
follow for sale and I'm like, yeah, these guys have to have
(02:07):
similarities because I've followed for Sella since
probably 2017. And that's when I first got into
sales. And like just his, his obsession
over detail, but simultaneously not being a nerd, not being a
weirdo about it, being transparent, being authentic and
in details. And like now seeing the facility
he has now and hearing stories about guys that have gone there
and toured it. Like every weight is like like
(02:31):
like symmetrical and everything's perfect.
And if you move away, people come in and greet you like when
you think of like perfectionism.I read a really good book last
year was like extreme hospitality or something like
that. That's a great book, bro.
And and. Unreasonable hospitality.
Unreasonable hospitality and so phenomenal book.
That's the vibe I get here and, and I first walk in and I, I see
the, I see the water in the in the fridge.
(02:52):
I see all these waters in the fridge and I'm like, it's, it's
like when you've seen something and you can't put two and two
together, you like, recognize it'cause I was just at UFC.
Yeah, so this will come full circle for you guys in a moment
here. And so I'm seeing all these
waters and I'm like, what the hell?
And I, I already know in regard to I'm like, there's no way this
like maybe this dude bought waters and put his logo on it
(03:13):
'cause I remember talking, you know, being in Chicago for a
couple years, talking to venturecapitalists, talking to
founders. I, I know a guy that, you know,
had a part of the exit of Vital Coco and I was talking to him
about a sales energy drink yearsago.
And he's like never get into, never get into the, you know,
liquid business. And then we come up here and he
and Oscar here, he's like, yeah,yeah, he, he, this is his
(03:35):
company. You know, he does the, does the
water and he's like, it's at theKaseya Center.
And I'm like, and I'm like Kaseya Center and I'm like UFC
and I'm like, holy shit. These were all there.
And then it like really came full circle.
And it's like, yeah, that's Manning's.
And I was like, I just thought he was a gym dude.
Yeah. I just thought like, he crushed
it with some gyms and then builtthis, this insane gym.
Yeah. So.
So you're actually sitting in myoffice in the corporate
(03:58):
headquarters and all the upstairs is the beverage
corporate headquarters. So everything up here, our
conference room, our COO, our CFO, our CMO, everybody's up
here, Oscars content creation room, all that.
And this was intended to have everybody under one roof so we
could jump into each other's offices, have have meetings in
(04:20):
the boardroom, you know that kind.
Of stuff. Well, we were touring and I was
like, OK, I'm getting a gym tourand I, I swear I had one Airpod
in or something. I don't think I have music
going. And he's like, yeah, that's
where we store all the beverages.
I was like, why the fuck? Why do you guys?
What do you mean storing beverages like your gym just
right. Why are you pointing that out to
me exactly? And then he's like, no, like now
I'm like, understand. He's like, oh, that's why they
(04:40):
store the beverages. And so I'm actually going to pop
and try because. Yeah, man, have you ever tried?
It I've never tried it did. You get it at the USA I.
Haven't even tried one. No bro.
Yeah, no. It's the finest, purest water in
the world. So what and and you know, not to
keep plugging the business, but I'm curious, you know, cuz I've
got, I drink a lot of mountain spring.
How would you compare this to the mountain spring in the
(05:02):
Saratoga? Actually, right now we are the
only water. Taste super pure.
That actually does not have any contaminants whatsoever in it.
And we intentionally pursued that path.
So you know, nothing against Saratoga Mountain Valley or Aqua
Pond, all these other waters. But the truth is that we've been
(05:22):
polluting our our world for years.
And so these waters that are coming from natural sources,
it's almost impossible to not have something bad in the water.
It's almost impossible. You saw an article about Fiji.
They had bacteria in their water.
They had to recall a bunch of bottles Perrier, they had fecal
matter in their Oh my God, like processing center or something.
(05:43):
So for us, and when I set out todo this, I was like, we're going
to do this. We're going to be the absolute
best water that you've ever put in your mouth.
And so it's very intentional. I like this one.
So the sparkling was very intentional with low
carbonation. I wanted it to be a, a sparkling
that you could crush all day while you're working out.
(06:05):
Like because I love sparkling water.
I actually like Saratoga sparkling water.
I like Perrier, I like San Pellegrino.
But I like it with like paired with like a wine or dinner.
I don't like it like while I'm working out.
So I wanted to do something thatwas a little bit more refreshing
and not so like heavy on the mouth.
Yeah. And then the, the still has 10
times the amount of electrolytes.
(06:26):
We were painstakingly trying to come up with a very soft mouth
fill. Almost, almost like a Milky
feel. Yeah, not silky, but Milky where
Evian's more silky. Sound like a freaking water nerd
but I've turned into one so. Was there inspiration for that?
Like 1000% So when Liquid Death came out in what, 2017?
(06:48):
18 Around that time there was a member of my gym and he was
trying to get me to invest and he knew that all I drank was
water. I mean, I'm one of those guys
that would carry around the jug of water and, you know, be
obsessed with drinking water allday long.
And so he's like, you're going to really love this because you
look cool drinking water. So I kind of bought into it and
I started buying it and selling it in my gyms and it started
(07:09):
selling really well, but then I just couldn't wrap my head
around the brand. It was a little weird, like
death and murder and stuff like that.
So I was like, I was like, man, I think I can do this.
And I approached the guy that was doing beer and I was like,
hey, man, do you think we could do water?
And he was like, man, I just don't do water, I do beer.
And so I was like, well, let's do a beer and see what happens.
So we actually did a beer, an electrolyte beer and it like
(07:32):
crushed. People loved it.
It was tastes delicious. It sold for like $9 a total
wines. And then, you know, I was still
trying to do the water, but I just wasn't able to find the
right connections, the right people.
And then we were raising money for my gems, me and my business
partner, and he introduced me a guy named William Mafood, who
(07:52):
owns Wassinco, which is the largest food and beverage
company in the English speaking Caribbean in Jamaica.
And he has a, he has a water cowata.
And so he comes in, we're tryingto raise money for the gyms and
he's like staring at the beverage cooler and he's like,
have you ever thought about doing your own beverages?
And then bro, I mean, I just like, I like, it was like my
head exploded. I was like, yes, actually, yes.
(08:14):
And then I told him my idea. And after, you know, a bunch of
dinners and meetings and stuff, he's like, let's open up a
beverage company and let's do this.
So we're actually a beverage company.
So we could lean into eventuallyenergy drinks, coffee.
Like a whole. Company.
Yeah, and you could like break down we have.
The trademarks for everything. We even have the trademarks for
supplements too. So if we want to break into
that. But ultimately, right now, what
(08:35):
we're trying to do is be the best premium water in the game.
Yeah. And that's why we're the
official premium water. The Miami Heat and the Kasea
Center is because for me, that was a way to like give a street,
you know, cuz otherwise, like people are like, who are these
guys? Yeah.
But the fact that we're like standing next to a brand like
the Miami Heat and the Casaya Center, it kind of validates
you, you know? Yeah, absolutely.
(08:56):
Yeah. Being in Chicago, I remember the
guy that did ghost in. OK, yeah, I've read about him a
lot. So one of those, I don't know if
it's one founder, but I know he was in Chicago and I was on this
nice little yachting service in Chicago and they was hoping to
get introduced to the guy, but they said he had an insane exit
like. Insane.
(09:16):
Did you hear about Poppy? No, so you know what Poppy is,
right? What's Poppy?
So my God, that's hilarious. Poppy is like a healthy soda.
Okay, so have you heard of Lollipop?
I've heard of Lollipop. Okay, so.
It's the counterpart to Lollipop.
Okay, but this guy named Rohan on Shark Tank, Wow, put in
$400,000 to kind of to get them to the next level.
(09:40):
Yeah, well, they just sold for 2.2 billion to Pepsi.
That's like numbers I've heard in regards to.
Like, so people that got in early, yeah, 90X their money,
yeah. So let's say you put in $50,000
early. You made 5,000,000 bucks.
Yeah, that's insane. Yeah, it's wow.
It's literally insane. But to your point earlier, it is
an expensive venture. Yeah, expensive.
Like the odds of them. Succeeding are are really slim.
(10:01):
Very slim. Very.
We've raised like $10 million todate, Yeah.
And and we still need more money.
That's what I was. Wondering so like you'll still
raise? Oh, we're in the middle of the
bridge around right, right, right now.
OK. And then we haven't even started
our Series A. So imagine we've raised close to
$10 million and we haven't even started our Series A Wow.
So yeah, it's a, it's a, it's a brutal business, but when you
(10:23):
have a fantastic product, product with the right brand and
then with the right team strategy and discipline, you can
do it like you can do it. And that's the key though, It's
the discipline of it because most CPG brands, they try to buy
their way into. I was literally.
Thinking of that little abbreviation, what does that
mean? Again?
Cost per CP. GCPG consumer package, a
(10:46):
consumer package. So that's good.
Candy. Potato chips, like anything
consumer packaged is that world.There's a phenomenal book.
What's the name? It's like it's either billion
dollar brands. I mean, I know I've read that
one. I'm not sure if that's the one
I'm talking about, but it's ACPGbook that's fantastic.
I'll find it and and share with you, but.
Where's the water sourced from? So we are getting the water so
(11:07):
it goes from the mountains in North Carolina down to Lake
Norman and then we take it from from Lake Norman basically into
a plant into a reverse osmosis system.
It's a seven step reverse osmosis system that takes it
down to the one Micron. Most reserve reverse osmosis
systems only takes it down to the 20 Micron, but we're like
taking all the impurities out ofit.
Then when hit with ozone and tonal pasteurization to make
(11:31):
sure we didn't miss anything. Yeah.
And then we test that water to make sure there's no impurities.
Then we put the essential proprietary blend of essential
minerals or electrolytes to go back into the water for that
function and hydration and taste.
It's a whole process. It's actually extremely hard to
make water. Like really hard the ozone is,
is that where they like electrocute deoxygen and then
(11:52):
inject it into that? Yeah, it's, I don't forgive me.
I don't know the sign behind it,but yes, it's it's a
purification process. OK, yeah, that's I would be if I
tried to explain that I'd sound like an idiot, but.
Cost of from from mountain to manufacturing and distributing,
what does that look like? Like, what am I like per can?
Yeah. So in the early days, like when
we were smaller, yeah, it was about a dollar a can.
(12:15):
So obviously you're not making any money.
Yeah. You know, then you get it down.
Then we got it down. After about a year of operation,
we got it down to $0.72 a can. Yeah.
And now we're at $0.38 a can. But then to give you an idea,
the big boys like the Coke and the Pepsis, they're like at 10
to $0.20 a can. Yeah.
So that's why they're, you know,it's basically a volume game.
The the more volume you have, the lower your cops.
(12:37):
But you just need a bunch of cash to to like distribute that
volume. And then the marketed and then.
And then the distribution too, because then you're paying like
who's paying for the truck drivers and and.
Well, distribution is one of those things that if you don't
have distribution, you'll never make it.
So one of the things that we did, we did self distribution in
the beginning and we made so much noise with the Miami Heat
(13:00):
agreement, like the Miami Heat partnership and our Sprinter van
going around all over town opening up accounts that Reyes
Holdings, who's the largest beerdistributor in the country,
heard about us, their subsidiarycalled Gold Coast.
And they were like, who are these guys?
Like what's going on? And they got us a meeting and we
saw him at Gold Coast, like after only being in the game for
(13:21):
like 6 months. And then we've opened up new
district distribution in different states.
We just launched in Tennessee. We just launched in Alabama.
We're about to launch in South Carolina, Virginia, Washington
DC, and Georgia. So do you have to pass like
regulations by state or something to distribute in each
state? No, it's, it's because every
every distributor is already like set up with all that.
(13:43):
So you just you just basically sign with a new distributor and
then you you you go so. How?
How are you able to facilitate the Miami Heat connection so
quickly it sounds like? So I I used to train
professional athletes, OK, So I trained Mario Chalmers, Joe
Johnson. I also trained some of their
staff about I think at one pointin time we had like 20 something
(14:06):
staff that worked out at my gymsbecause I have 7 locations here
in South Florida. Yeah.
And so I, when I was thinking about like, how do we
differentiate ourselves to beingpremium?
Like how you know, cuz, cuz basically in the beverage
business, if you try to play in the, what they call the budget
water space or the budget water wars, you'll get crushed.
(14:27):
Like you're never going to compete against the single use
plastic bottles like the Zephyrhills, the Poland Springs,
the Aquafinas, the, the Dasani'sof the world.
If you try to compete against them, it's impossible.
So we had to establish ourselvesas premium.
So I was like, well, what if we became the official premium
water of the Miami Heat? So I reached out to to one of
(14:48):
the guys and then a guy on my team, on my like team knew
another person. And then we just kind of got our
foot in the door and we had a meeting.
And we actually had a meeting with a cardboard cut out of the
can with no water. No, nothing.
Like we pitched them on the idea.
Wow. And they loved it because no
days off, as you know, no days off has never taken a day off on
(15:08):
you. It's a commitment to becoming
your best self. It's very like heat culture.
Yeah, it's very, it's athletic. Yeah.
So they loved the just the wholepremise behind No Days Off.
Yeah. And basically we're like, hey,
come back with a product and let's get you in front of Levy,
who is the concessionaire of theCasea Center, and we'll see what
happens. Wow, 17 meetings later, you
(15:29):
know, we were able to come up with a deal and we replaced Fiji
and Perrier in the in the arena.That's insane.
Yeah, no, it's wild. We're one of the first beverage
bands to ever launch with a major sports team.
And I feel like this is moving fast.
It is when was your when was take Me back?
When's the When was the officiallaunch of No Days Off?
Well, no days off was 2008. OK, the brand.
(15:50):
OK, so this was born out of my. Gyms.
OK, so early. So Gym was your original
entrepreneurial journey. Yeah.
And early, early on, I was obsessed with Nike.
Like Nike was like Jordan Nike. I saw the shoo dog Phil Nike how
you have and I was like. I've read that thing like, you
know, 6 times like I just I'm and I still.
Did you like the movie with the?Air, Air.
It was good. It was good.
(16:11):
The book is better, you know, because it's deeper or whatever,
but it was a great movie. It was great.
And I love shit like that. Yeah, yeah, yeah.
So like early, early on my entrepreneur spirit, I was like,
OK, Legacy's my Nike, no days off is my just do it.
And then the Pitbull is my swoosh.
Yeah. And so early on, that was like
my 3 pillars of the business. The Pitbull is what I'm most
intrigued by. Yeah, because every man usually
(16:32):
goes for lion. Like I got a lion, Patrick or
David got a lion. It seems like everybody I look
up to and the nursery is like, we all have lions where, you
know, I don't know what happenedto us.
We were raising love. But you have Pitbull.
Where did you have pitbulls growing up?
Did you like a fighter that was named Pitbull?
No, I had, I had dogs. And for me, it's very personal
with me because I get emotional talking about.
(16:54):
But I believe we're all misunderstood.
Yeah, I think everybody is. And I believe that pit bulls are
the most misunderstood dogs on the planet.
Yeah. And, And when you have one, I
used to call my first one human eyes because, like, when you
looked in her eyes, it was like I was looking at you.
You know, it was not like looking in a dog.
(17:14):
It was like, it was like, literally like you damn near
thought she was going to be like, hey, how you doing today?
Like, you know what I mean? It was that kind of connection.
And then the second one I got same thing.
The third one I got same thing. It was just something about them
that and then their ability. So their characteristics, the
most loyal. And I know a lot of people say
this about their dogs, so shout out to all dogs.
I love all dogs, but there's something about American pit
(17:36):
bull terriers. Their loyalty is unmatched.
I'll give you an example, this sad example, but if you have a
pit bull and you put it on a treadmill and like tie it to the
treadmill because they trust youand because of their
determination. So that's the second.
So it's loyalty determination. Those two things, they will die
(17:56):
on that treadmill. They will die on the.
And it's actually happened before, you know, with
irresponsible owners. But loyalty, determination,
Here's another one that people don't realize, Goofy.
They're fucking goofballs. Yeah, yeah, yeah.
And I've always found like that people look at guys like us and
they think we, you know, we're so serious and like meatheads
(18:17):
and we walk around, we talk likethis and we're dumb and stuff
like that. Well, actually, like, most of
the time we're big teddy bears. We're kind of goofy behind the
scenes. We actually like humor,
laughter, stuff like that. And it's a big part of our life.
But sometimes we get stereotypedthat we're not allowed to be
that way. Yeah.
Correct. And then they're smart as hell.
They're super smart, which againstereotype like they're
(18:39):
muscular, they're bad, they lookscary as hell, but they're
smart, like extremely smart. So all these characteristic
characteristics for me was like,that's something you can build a
brand on, That's something you can tell a story about.
That's something when people seeit, they can see a little bit of
themselves in the brand. So that's really what I wanted
is I want people. I wanted something eye-catching,
(19:01):
obviously, like the swoosh and like something that people would
remember, but then also that it it had some substance behind it.
Like, you know, you build these logos and it's like you can,
anybody can make a logo, but like, can you meet?
Can you make a logo that means something?
So that was really what it was. Wow dude.
Incredible. Literally incredible between the
gyms and everything with the with the drink.
(19:21):
Yeah. And then from there, you know,
you, you start to like get everybody buying into the motto,
the movement or whatever. And for me, I always wanted to
have something that went beyond the gym walls, beyond a product,
beyond AT shirt, beyond a service, something that people
could attach to their lives and live by.
So that's where no days off camefrom.
Same way, you know, people like kind of really have bought in to
just do it. So it was very, you know,
(19:43):
whether you want to say, copied their kind of their kind of
model or whatever, but that's what I just believed in and ran
with it, yeah. So your your marketing team,
have you guys put together a plan to kind of capitalize on?
Saratoga had a massive increase and they got made fun of
tremendously for like just absolutely like having the
(20:05):
biggest marketing failure ever with the massive increase.
Some guy out there doing their morning routine with it.
What's your guys's play or, or do you guys have a plan on?
'Cause I'm marketing with Miami Heat is incredible, but maybe
like isolating, like an individual that's got a lot of
attention and yeah, maybe doing a morning routine where, you
know, there's a bunch of no daysoff getting dumped on some dude
(20:26):
and. I'm definitely not everybody hit
me up. I was like, you have to do this,
you have to do this. And I was like, I'm not copying.
That, you know, I get the vibe you're super like artistic, you
know what I mean? Like extreme it's got I'm gonna
either make my own way and I'm not.
Copying. I'm never gonna copy.
I can't stand that shit. Yeah.
And like if you see this whole plate, like every single thing
in here, I design like everything from even this
office, I designed it like everything from the layout, the
(20:49):
way it's, the way it pokes out, you know, and all this stuff.
So for me from a marketing standpoint, I think and you, and
this is what you do, right? You do a little bit of this
correct today. And you go to what?
The marketing stuff a little. Bit yeah, so I mean,
everything's marketing in a sense.
But with the podcast, yeah, I started to capitalize on
bringing people in and I'll makesome money off of it based off
(21:11):
of how much they want to put into advertisement on the
podcast. So yeah, in a sense, but most of
my revenue comes from life insurance.
OK, so you're still doing. We'll dive into that in a
second. But with me for marketing, I
think number one thing is got tobe authentic these days.
Yeah, yeah, yeah. People like and that's why for
me, the Saratoga thing was not authentic.
Anytime I've had shit flop it's because I tried copying
(21:33):
something. Anytime I've had anything take
off, it was just straight from the heart, straight from the
soul. Exactly.
So it's got to be authentic. You also have to have to align
yourself with like minded people.
So like just because someone hasa big following or they're a
celebrity or whatever, and maybethey're like, hey, if you pay me
this, I'll do this. And if they're not in alignment
with you, then then what's the point?
(21:53):
Like, because then it again, it looks like it's a transactional
and not something that is collaborative or whatever, you
know, like I like things that are true collaborative moments
where we are both winning, like we're both adding value to each
other. Like for me, I've had a million
conversations with so many influencers, celebrities and
(22:14):
athletes about like investing inthe company and buying them into
the company or, or being like a paid influencer and something
like that. And if they don't like the
product, if they don't like the brand, like I'm talking love it,
like love it, then I don't want to work with them.
So if they're immediately talking numbers like how much
you going to pay me, then I'm like, let's like that's not, you
know, at least, yeah, wrap your head around what we're trying to
(22:37):
do so. Man, it's so good that you say
that because I saw like a week or two, maybe even 3 weeks ago,
it was some college coach that had some type of recruiting
strategy that if they didn't love the program, he didn't want
them. Is he?
The one with the Waffle House. Maybe it's something similar to
that as well? This is a great 1.
So there's a basketball there. Me too.
So this is great. You would have, you would have
(22:58):
been recruited and me too. So the coach, one of their first
questions that they ask these recruits is would you like to go
to Waffle House for breakfast orwhatever?
And if the guy's like, yeah, a little Waffle House, then they
at least check the box. But if they don't get excited
and don't like Waffle House, then they they won't recruit
(23:18):
them. And I think one of the reasons
why is because Waffle House, it's edgy.
But then it's also, I don't knowif you've been to Waffle House,
right. Like as soon, as soon as you
open, like, the door cracks. Yeah.
Hey, good morning. How you doing?
Yeah, It's like, you know what Imean?
And you feel welcome from the moment the door.
Yeah. Yeah.
They're super nice. And their service is actually
(23:39):
amazing. Yeah.
And I mean, for me, the food's good, you know what I mean?
Of course it's not good for you,but it's it's good.
It's the best food, so it's definitely not good for you.
As soon as I fly back to Arkansas, the first thing we do,
my pops picks me up. We we don't go home, we go to
Waffle House. I love it.
It doesn't matter what time it is.
It could be midnight, it could be 5:00 AM.
We're going to waffle. House.
Yeah, we used to, after my high school football games, Yeah, we
(24:01):
would go to Waffle House House and we'd have an eating contest.
I can imagine. We would just like all the
football guys. And we just keep ordering.
Keep ordering. It was hilarious.
Yeah. I can imagine.
Yeah. It was great.
So let me, I want to dive in a little bit on you since you're
here. You grew up in Arkansas, so
nice. Southern boy, I love that.
Had a bit of a troubled childhood after being expelled
(24:21):
from high school. What?
Great. Sophomore year.
OK, Yeah. You got into life insurance at
just 18 years old, and your first year out of high school
you earned 114,000 and by 22 youhad made your first million.
That's amazing. Since 24, you've scaled teams of
100 to 200 plus agents. At 26, you left your life
insurance job to start your own company and brand building firm.
(24:45):
Advisor. Excuse me?
Adversity. Kings family.
Yeah, Alongside the girl of yourdreams.
Correct. Are you married?
We're in the process. Not yet.
Yeah. OK, amazing.
We just called. We started a business together,
so we're like, we're basically married.
Yeah, you know, that's why. Business pictures were like
this. This doesn't.
This doesn't work. I mean, and then you have your
own podcast, Adversity Kings, where you talk about life, money
(25:07):
and winning with cool people. As and when did you start your
podcast? Started the podcast in November
of 2021. OK, yeah.
What episode? Like how many episodes do you
know? I think 290 officially on
amazing on YouTube and I think 300 plus on Spotify so.
You're you're in the top 1%. Do you know that?
Yeah, yeah, yeah. It's the top 1% of the 1%
(25:28):
actually. Because no, Exactly.
Yeah. Yeah, yeah, yeah, yeah.
Cuz I was like top 1%. I found out very quickly.
Was like going past 20 episodes and I was like, that's not gonna
be an issue for me. I more so got inspiration
because I was never intrigued inlife insurance.
And when I made that first million, it was a gross million.
I think a lot of young entrepreneurs need to be more
authentic about that because it was a fraction of a liquid
(25:48):
million. I kept 100 grand.
It just looked cool on a 1099, you know what I mean?
And so that was big inspiration for me to realize like how, how
important it is to realize a lotof kids might think and young
entrepreneurs or entrepreneurs in general might think like, you
know, we have, you know, a saving problem, We have a making
problem. There's somebody out there
that's making a million a day. And I promise you they have more
(26:09):
liquid money. More than likely they have more
liquid money than the guy that'smaking a gross million a year
like like I was. And so simultaneously, I started
to think when I was in a, in a corporate insurance company and
making these great commissions. And I was thinking to myself,
what can I do that I own more of?
And I don't care about real estate, nor do I have the
capital for massive real estate.And I'm not going to go do these
single flips like that. Looks like it's going to take
(26:30):
forever. And I don't want to go in some
dirty house. I did that in high school,
cleaning that demolition, you know what I mean?
Cleaning out a dirty house. I'm like, I'm not doing that
shit. And I kept seeing Mr. Beast and
the Pauls and, and all these people and, and, and guys that
were, you know, building these brands and, you know,
ultimately, you know, I listenedto a clip from Andrew Tate and
he was like the individual that can generate the most attention
(26:51):
At the end of the day, that's a marketing company.
I was looking at Super Bowl commercials and they charge $8
million for 30 seconds. I was like, if I could do a
fraction of Rogue in the Super Bowl commercials and platforms
and build something up with value.
And I love talking to people andculture and things like that.
I know over the years, not overnight, I'll own that digital
real estate. So that was the dream and still
(27:12):
the dream and vision. And it's it's it's grown.
We just recorded with the mayor of Miami yesterday.
Oh, no. Yeah.
Suarez. Yeah.
Oh, Los Suarez. Yeah.
So we just connected. With all my UFC fight.
Yeah, so like, you know, we got connected with Suarez yesterday.
We did Jorge Masvidal a couple weeks.
Ago Jorge too. Andrei Arlovski and and when I
first started the podcast, my first episode was the guy that
(27:32):
edited my podcast. I was like, I don't know.
I don't know who to interview. And so we interviewed him and I
just the first year, bro, I was taking basically homeless people
in Chicago, just saying you wantto do, I was just trying to get
anybody and everybody and get reps because that's all I've
ever been good at is just stubborn.
You know what I mean? Like that's all.
But also you're good at like talking.
I got good because. I think that's a that's not
(27:54):
that's not a normal skill. Like believe it or not,
especially with the newer generation to me that's coming
up. Have you ever like you have a
conversation with someone via DMor text?
Yes, and they're flowing, right?They're just and then you get in
person and they're like, yeah, you know, and it's like weird.
You're like bro what happened? But I have a video of my first
sales speech. You know how you know sales
(28:15):
companies will recognize you? And I was 18, maybe 19 years
old, 3-4 months in. And I did the whole speech like
this. I'm so thankful to be up here.
Just went out. What?
You know what I mean? Like, I'm stuttering, I'm
scared, I'm talking down, I'm not being a confident man.
I'm not enunciating and speakingto the crowd.
And so I tell people this, the reason most people lose and, and
(28:36):
I see young guys and especially like the, the culture of Miami
where, you know, kids will get depressed and they don't have a
Bugatti at 10 years old, like 1.The reality of that is like 0,
it's a lot of scams and, and BS going on and people are sharing
one car and everything like that.
But where people lose is they'renot comfortable sucking at
something for, for long periods of time, you know, with, and I
(28:58):
feel like I've developed this sick relationship with, with
starting something and not the shiny objects syndrome where I
start something new, but more soof like, you know, I got into
jiu jitsu 4 years ago and for a year I got my ass kicked by
everybody, you know what I mean?From the point where it's like,
I'm not going to roll with that girl because she might tap me
out, you know, I'm, I'm being dead serious, bro.
(29:19):
Yeah. So like between jiu jitsu and
then I just started striking a aa year ago and it's like people
are like, you speak so good, butlike you haven't seen me talk to
crowds or groups of people or, or the guy that, you know,
showed up to my sales meeting and it was just one person.
And I've done it for it's like 7years now.
So if you did the math, I've done it every single day.
I've ran a sales meeting for seven years times 365.
(29:40):
You know, do the math on the Rep, the reps Exactly.
So it's like I'm a big believer in you don't suck.
You're you're just being a loser.
You're being scared of the reps.I think the reps can.
Maybe there's some natural talent in my speaking ability,
but it will not discredit that reps will take you where where
nothing else will take you. Yeah.
And you're the only one also that knows the reps you've put
in 1000% and then be able to give that testimony.
(30:02):
Yeah. And then also look in the mirror
and say that I've arrived. I have arrived where I am today
because of the reps. Yes, so, and there's
intentionality with reps too, because I'll go to like fighting
and I'll go in sales and there will be guys that'll show up and
he'll be like, well, I'm showingup the same amount of time he
is, but like you're showing up in the room, but your heart
isn't showing up. There's a difference between
physically showing up. And then I think the 1% of the
(30:23):
1% of entrepreneurs is like, when I walk around this place
and I'm looking at this drink and I'm studying the shit out of
you, 'cause I'm thinking like, OK, well, the same guy that
showed up to gyms and showed up to the, you know, beverage
distribution like like Manning did and was like, why'd Manning
get more than me? Well, my argument if it were to
be science would be there was something internal where you
cared more. I think passion is, is a big
separator as well. It's like the the reason I'm
(30:44):
willing to eat more crap and andI've been more intentional is
because there's something insideof me I can't explain that
scientifically about. That I don't know how to explain
that. I'd rather not talk about that
all the time. Like, I don't.
It's weird. Like I don't know what it is.
Like I, I wake up, I'm obsessed with improvement.
Yeah. Obsessed with getting it right,
(31:06):
Obsessed with the reps, obsessedwith overcommunication, obsessed
with attention to detail to the point where you're not liked
very much. Yeah.
So people, you rub people the wrong way, your intensity rubs
people the wrong way for me personally.
But but then I also look at it and I'm like, but I'm here today
because of it, correct. So every time I think that I
(31:29):
need to change in that way, I remind myself of why I've been
and I still improve like I'm notas I think when you operate in
too much passion that that givesyou excuses to think that you
can behave in any kind of way. And so I've learned that that's
not an excuse. Like your passion can't allow
(31:50):
you to yell at somebody for no reason.
Like, you know which I would saythat back in the day.
Like I'm just passionate. Like, you know, and so now I'm
like, I'm a, I'm a lot more aware of my own bullshit, you
know, like when I get heated about things not being right and
instead of just attacking why they're not right, I attack on
(32:10):
the solution to make sure that that person knows how to, how to
make it right, correct. You know, so instead of just,
you know, you have to do it likethat, you know, saying, hey, let
me show you why I want it done like this.
Yeah. Because it matters.
Because at the end of the day, you don't do all these things
just to do it correct. You're doing it for a reason.
And that's why there's so much intentionality.
(32:32):
And like you said, Andy Farcella, like, in the way the
gym, the gym looks, the why it'sso clean.
I mean, people ask me. This kid came in, He got
offended. It was interesting.
He's a videographer. Yeah.
And he was videoing me and stuffand this other guy.
And he was like, when is this place packed like that?
And I said, and I said, well, what do you mean by that?
Like that? And he's like, well, when is it
(32:52):
packed like that? And I said, I know, but what do
you mean by that question? He's like, well, does it ever
get packed? And I said, well, let me ask you
a question. Are you asking me that because
you think that's the definition of success, that if this place
is packed, then I'm doing good? Is that is that why you're
asking the question? Well, kinda, yeah.
And I said, well, actually, it'sthe other way around.
I want this to place to feel exclusive and I want it to have
(33:16):
an inclusive feel, but an exclusive vibe.
So the only way that this place is going to be spotless that
you're going to have, you're notgoing to have like a waiting
line to get on a machine. The what is that?
We're very intentional with the price point so that we're not
just giving away memberships and, and that is why it's
technically never packed becausewe want it that way.
(33:39):
Like, you know what I mean? So it was.
It was interesting though, and he got kind of upset.
I, I completely agree with that.So and I think winners love the
qualification process because anything that I have to work
harder for, I appreciate more. It's going to be years before I
get a black belt. It's going to be years and years
before I feel confident in, in my striking.
It's it's going to be years until hopefully a couple of just
(34:02):
only maybe another year or two for I have a liquid million, you
know what I mean? But like, you know what?
I mean, but like, are you wanting to fight?
You know what? I.
Actually compete a piece of me like that's where I feel like
the like most therapeutic release of like you got this
from this and that it's like I feel the most release and was
calm in fighting and shout out to whoever you you posted on
your page the other day fighter.He's getting ready.
(34:23):
Chris Alvidre. So he's a guy that we sponsor.
He's absolutely the most amazingkid.
He freaking I mean, I like I want to cuss 'cause it was just
so like it was just he dominatedthis guy for 4 minutes and 57
seconds until the guy until theycalled the fight like first
round. I mean destroy and he was a
(34:44):
former UFC fighter and absolutely walked him down and
just destroyed him like it was not even a contest and it was
just beautiful to watch like beautiful to watch and it's all
because of the hard work he putsin.
I mean, this kid bust his ass inthe gym like every single day
and he came from being homeless and you know, like on the
(35:06):
streets and just his story is incredible.
And I just love stories like that.
And these fighters, I mean, they, they put in so much work
for pennies. Yeah, like for pennies.
In order to finally get that UFCopportunity or what it whatever
it may be. So yeah.
Yeah. So for me, my return investment
is definitely a lot better probably through my sales
(35:26):
leverage and intellectual sales skills opposed to my fighting
skills. But I just love fighting.
So it's like for, I don't like, I don't like doing much, you
know what I mean? I like if I were to do like
things outside of, you know, getting better and making money,
it'd be, it'd be fighting, maybejet skiing and eating good food.
Have you ever thought about the promotion side of fighting?
(35:47):
You know, I get inspiration fromit, but I like, I like just
doing podcasts with the fighters.
So I think promotionally that would be it.
You know, right now, because I try to stay very focused just
until I'm doing 1000 times more than what I'm doing because
there's a lot of people in the insurance base that are ahead of
me. And so for me, it's not even
like every, everything really for me is a byproduct of just
(36:10):
winning. And I just want to win, you
know, I mean, so I'm like, I'm not people.
Be like, oh, your money driven. All you care about is money.
And it's like, no, I, I remembergrowing up on food stamps, both
my parents being in jail. So like, like I'm, it's not a
money driven thing for me. It's, it's, I was just something
inside of me that's I'm going towin.
You know what I mean? I'm, I'm always going to want to
win until I don't have breath inmy, in my lungs.
(36:30):
I'm going to. I'm going to fight to win.
Have you read any Simon Sinek's books?
I have all right, which one? What?
Which Which is your favorite? Have you read the Infinite Game?
So if I pulled out my library right now and told you
specifically because that would help me reference it better,
start with Y. Love that one.
Yeah, so start with Y would be my favorite.
Have you read the Infinite Game?I don't think I've read the
(36:50):
infinite game cuz I just need tostart with Y here.
Cuz that's gonna put a lot of perspective on why you're the
way you are and why it's gonna, it's funny, start with Y, right?
Yeah. But then it's gonna tell you why
your Y is a certain way and how to just keep going.
And to your point, we're not in this for money cuz you can't,
(37:12):
you can't win in business. You can't win in life.
Yeah. Like what I mean by that is like
every win, you reset. Yeah.
It's like, it's like Tom Brady when they ask them, you know,
what's your favorite Super Bowl and that's the next one.
Yeah. You know, so that's what it's
about. Yeah.
And and that's why you have that, that drive.
So it frames it. And it also it'll help you like
(37:32):
with your company and making sure your like your staff and
everybody understands your vision and your, and like what
you want, like your why. Again, it goes back to like why
you're doing things the way you're doing it.
It's it's a phenomenal book. He's phenomenal.
Like his his stuff is great. Tell me a little bit about the
insurance stuff, like like you have an organization of how many
(37:53):
people? OK, so launch my own insurance
company. Well, technically it's not an
insurance company. What they call them is insurance
marketing organizations. And so we're an insurance
marketing organization, which means that we wholesale the
products directly from the carriers.
So there's, you know, there's dozens of insurance carriers,
(38:14):
but to secure that contract, youhave to have a lot of
production. You have to have relationships
connections because you're securing like a, you know,
massive beverage relationship connection.
It's like in order to do so, yougot to know some people and then
the insurance space, it's maybe not as much of probably a
combination of who you know, butwhat you've done.
So using my resume in the seven years almost of you know,
(38:38):
there's a there's a cool entrepreneur I met in Chicago
that's helped me tremendously been like a mentor to me.
His name's John Sarasani and he sold an insurance company for 50
plus mil and wrote a book calledpay training and then another
book called give yourself a 2000% raise.
And so his biggest, his biggest like, you know, message to
people is get your training and that's like paid training,
(38:58):
figure out that skill set and then you'll launch your own
business if, if you've got the balls to do it.
OK. And so, yeah, I spent seven
years, you know, doing millions of dollars of, of sales and, and
income at a, at my previous company and then spent the last
year acquiring more cash, you know, meeting, meeting galley
and, and putting together a business plan, relationships.
(39:20):
We put almost 100, a $100,000 into just getting a secured lead
system and investments to get the business and infrastructure
started before putting another 200,000.
And this is all bootstraps. So $300,000 of like, which
doesn't sound like anything whenyou, you know all the money
you've raised, but like we boots.
Listen, money and actually like I want to, I can't stand it when
(39:43):
people act like $300,000 is not a lot of money.
Like at the end of the day, $1000 is a lot of money.
Like money is valuable. Yeah.
You know, we need it no matter because it's, it's the the
accumulation of this, right. You know, you know, you got, I
mean, like for members, yeah. And every member paying me
$300.00 that that $300.00 is is a lot of money for us.
(40:04):
So yeah, bro. So yeah.
So we're we're 300,000 in so farand we are officially going into
month 4. We're a little under $1,000,000
in total sales and we're coming up on about 100 sales partners.
I don't like to call people likeagents, employees.
They're technically subcontractors anyways cuz
(40:25):
they're 1099 in the insurance base.
But yeah, they're. But you but you are like kind of
over them though, right? Like as far as an override,
Yeah. So there's an.
Override. They're able to collect
overrides and then ultimately, so like eventually when this
thing's really big, the, you know, we would take it to a
private equity group that that buys out other insurance
companies and yeah, pretty much bottom line, they look at the
(40:45):
EBITDA. And so the multiple will be
based like the market value right now and market like
multiple average is like a 5X based off your EBITDA, you know?
Yeah, we're saying like anywherefrom 6 to 20X and yeah.
I see. That's so crazy.
It's crazy, right? Yeah.
Yeah, that's stupid. And the gym space, it used to be
like 11:50, but now it's back down to like 5 or 6.
(41:07):
Yeah. Yeah.
So is that your vision? You want to eventually sell.
I don't know, sometimes, like I'm like, yeah, it sounds cool
if it was astute, like, cuz likeI, I feel like the, the ego in
me is like, I'm gonna go forever.
But then it's like, I've never seen anybody offer $100 million,
you know what I mean? Cuz like, would I still have
that ego if there's $100 millioncheck in front of me?
(41:28):
Exactly. It's hard.
Like right now there's not $100 million check in front of me.
So it's easy for me to say yes, if somebody put $100 million
check in front of me, I'd like to say right now I'd say no, but
I don't know, bro, maybe I'd sayyeah, give me the money.
And then I, you know, go all in on the podcast patch.
But David did, he took a couple 100 million and you know, he
went all in on value tainment build up this massive facility
(41:48):
up in Fort Lauderdale, right? Do you?
Guys see him in what's his little side guy?
Not the funny, not the little fun.
Adam, did you see him and Adam get into it the other day?
Who got into it? Pat, Pat and Adam on on the on
the podcast. Yeah, you saw that.
I I, I swear they argue sometimes I argue all this.
This one was like, damn near like shaming.
(42:10):
Yeah. No, I didn't see that one.
Like path was like correcting him.
Yeah, it was interesting. Yeah.
He's definitely a big dog, Adam.Like definitely a coward.
Yeah, you. I mean, he's the big dog.
There he was like he was like yes, Sir, yeah, it was funny it
was funny, yeah, but what a great.
We've we've actually we we gave them a bunch of waters and.
But then they they came back with some crazy, crazy talk
(42:33):
yeah. I always.
I mean, I'm sure you've, you're in this, you're in this space
because you've, you've, I think if I'm not mistaken, you've had
like guys on your podcast that like sell these programs and
stuff like that to people. I mean, I always find it to be
very like interesting. Well, especially when someone
like, like, for example, Pat andhis team, they, you know,
(42:54):
brought me to the office and called me a million times and,
you know, like whatever you wantto call it, like romance me
into. And then they, they got me on
the phone with their final salesguy and he was like, yeah, it'll
be $50,000 for an hour with Pat that David, you know, and I'm
like, I'm like, why would I do that?
Like, why would I do that? Yeah, like there's no way that
(43:15):
that is that valuable. It's impossible.
Like not where I am, you know what I mean?
So I was just, it was, it was interesting.
Yeah, dude, like that's the exact number I've gotten in
regard to like putting together a podcast.
And I would say in regard to podcasting, I can see the return
of me putting the stick 'cause it's, it's like sticker sales.
Like I can, the bigger names I get on the pod, the more I could
(43:39):
sell to the smaller name of here's why you're paying to get
on to this pot. It's a combination of the but
like in regard to if I'm in yourshoes and I'm, you know, scaling
gyms and you know, scaling, you know, my beverage company, I
would, I would want proof like the, the amount of money I've
spent on, I spent so much money on, you know, coaching over over
the last so many years. And I'm realize like, why did I
(44:00):
spend all this money? You know what I mean?
I could have had more money saved and been more intentional
with who has sold an insurance company and I could have just
spent that money with pat of like, instead of all the money
I've spent with so many different coaches and go to this
event. And it's like really it's just a
bunch of slappies where it's like we just go here and praise
this dude on stage. It's like, I would pay, you
know, 50 grand for how can you show me sell this insurance
(44:21):
company faster for $200 million.So I think, I think when it
comes to this coaching space, 99.99% of these people are
idiots. And I don't know if it's more I,
I don't think the coaches are the idiots.
I think the people that are buying it.
Yeah, exactly. I'm not mad at the girls.
Yeah, mad at these all these losers that are buying that's.
Where I get like where I'm like,where I'm like, and I understand
(44:44):
it because when you're super young and that's usually like
the audience, it's like the young and the guys that are,
they're looking for a shortcut. Yeah.
And they're thinking like, oh, that guy's got a Lambo.
And it's like when you really understand getting a
Lamborghini, it's like, come up with 20, thirty, $40,000, put it
down, finance it to 57, like whatever you can do.
And you're paying 3 grand a month.
And you start to realize like, I'm not impressed by that.
I'm impressed by I walk in. This guy has seven gym
(45:07):
facilities. I'm looking at a beverage
company now. I'm like securing cash to
operate. All of that is a lot different
than you have in a hurricane. Me at 19 years old, though, I
wouldn't have been able to recognize that.
So I could see me at 19 years old buying a course.
But it's sad though, right? It is sad because we need more
like proper education on entrepreneurship opposed to
(45:28):
these online coaches get all this glamorification of like,
this is how you build a businessand these guys are just selling
morning routines and I'm like, this is insane.
These copy and paste workout. Purpose yeah I'm like this is
insane you like you guys are making and like kudos to them I
and. Kudos to them.
I respect. And that's the thing that's like
you find yourself kind of like. I get mad at myself.
My hating on it a little bit, but then you're also like, I
(45:50):
mean, damn, they're they they they are making money like crazy
money. Yeah.
So it's it's kind of like, yeah,am I doing something wrong?
You know, it's like. And that's The thing is like I
will, I will consult in correspondence to what I'm feel
that I am 10 times better than at somebody.
And for me right now, that's insurance.
Yeah. I can't coach on anything else.
I don't care to coach somebody on on athletics work.
(46:11):
I asked my girl what to eat and like how my form looks half the
time, you know what I mean? So like, I'm not coaching
somebody on fitness. They hit me up because and I
turned so many people away and what I like about me and the
guys I've gotten like mentorshipfrom, like shout out to my dog
Eric Spofford. This dude's worth.
You know, Eric Spofford? I'm not sure.
So he sold a sobriety company for like 130 + 1,000,000
dollars. OK.
(46:32):
And yeah, he lives down here in Miami.
I can't tell you how many just like how much advice he's given
me. Hopped on my podcast all this.
Didn't ask me for a dime, didn'task me for a dime.
And I'm like, I start to think of it this way, like somebody
that's really wealthy, are they asking you to buy a course or
anything like that? Like I think like more of the
(46:53):
price and the qualification would be like, are you a good
dude? And then I'll spend like, I give
people so much free sauce in theinsurance game because they're
just not weird. And I'm like, I have this
recognition of like kind of likewhat your brand stands for, of
like being misunderstood. If I look at myself like a pit
bull and I can recognize you're just kind of a baby pit, I'm
going to just give you some sauce on like, just charge it to
the game. I know God's got me opposed to.
(47:16):
I'm gonna need $5000 for me to tell you something that's gonna
take 10 seconds, right? You know what I mean?
I'm like, what? You need a critique in your
game? And I feel like I could sleep
better at night doing that and operating that way.
You know, if it's gonna take me longer, it's gonna come back to
you, too. Yeah.
That's the thing. It might take longer, yeah, but
the ultimately you can live withyourself.
You can feel good about yourself.
And I have a real business. That can do so exactly.
(47:36):
And you have a great and you have a great reputation exactly.
You know, cuz that's really, at the end of the day, that's all
we really have. Right, cuz the Super big dogs,
the Frisellas, they're impressedby those online coaches.
You can just hear all their content.
They don't want nothing to do with those guys.
They're like, keep me away from those guys.
I've had guys told me that I've sold companies like, you know,
like Sarasani, He, he, you know,comes up in, in Chicago, he'd
(47:57):
come up to my office and speak for free.
He's like, as long as you don't market this like some coaching
course, I'll come up and spit because I don't want to be
anything like those guys. Yeah.
And I'm like, damn, you know what I mean?
How long were you in Chicago? I was there for three years, OK?
That's why I was Windy City, Tristan.
So I had my Instagram shut down right before I got to Chicago
and I was like damn. But you had it shut down.
(48:17):
Right before I got to Chicago. Why?
I have no idea. I know it's a whole business.
You can pay to get people shut down.
Really. Yeah.
A couple bands you think it was like.
I think so hater. Or something from, yeah, from
like my little Instagram, you know, guys I talked to they, you
know, back then and even now it's like, you know, people,
it's a business. People will pay to shut you down
and then they just milk money. Somebody like the people that
(48:38):
have the back end connections, it's a couple bands to shut you
down, a couple bands to get you back up.
So somebody with the intelligentlike it's easy money, you know,
that's the easiest money right there.
Shut down a rich guy, you know what I mean?
2 bands here, 2 bands back up. You could just make.
Wow. Yeah, you can print off that.
Jeez. That's so lame, though.
Yeah, it's so wrong. It's super wrong.
And then you moved here. What?
(48:59):
What year? I moved here.
What would that be last year? Oh, you've only been here for.
Like a year. So I moved here literally April
of last year, April May of last.Year and was it Arkansas,
Chicago, Miami or was there other places?
So my, my mom went away and did some federal time when I was 8
(49:19):
or yeah, 7:00 or 8:00. And my parents had split up when
I was 6 and we moved back to Pennsylvania where she was from.
And so we were, I was there withher, with her for a couple
months. And you know, the black SU VS
pulled up. I remember like yesterday and
she told me she had to go away and so she had to go away and
you know, both of it was like white collar crime affiliated,
(49:39):
you know what I mean? Like, yeah, my dad had some some
bad checks and she was affiliated.
And so like they took her. I think she technically said it
was like a year. She was in camp Cupcake and in
West Virginia and, and with somelike big dogs, some, you know,
big dog females over there. So yeah, it was she's got some
some stories and you guys could watch it on the podcast.
(50:00):
She talks about it and and so, but between custody court and
her being away, it was like a year and a half, two years of
her being away. And in that time I was with my
pops in Arkansas. And then, you know, same thing
happened. One day he wakes up and this is
type of guy like like you're a pit bull, like the lion type of
energy I got from him. Like we watch like Scarface
everyday and like Troy and 300 and that's what I was raised.
(50:23):
On Yeah, Yeah. And I've never seen this dude
cry. You cry, you get you're going to
get spanked. Like that's weakness.
And I wake up one day and he's crying and he's like, I got to
go away. And he went away pretty much for
the rest of my rest of my childhood.
Didn't get out until like my, I was like 16, I think he got out.
But in that time we moved back to PA and you know, he got out.
I get kicked out of school. So all that emotion building up.
(50:43):
Then I get into insurance at 18.I'm still at, at PA while he's
away. And then I crush insurance for,
you know, two years and then I open my first insurance office
for this corporate company in Lincoln, NE.
And I was there for nine months.Lincoln, NE Lincoln, NE Yeah,
that's a crazy story. Actually.
My my mentor at the time back back in the insurance space had
asked me, do you want to go to, I think he had said Tampa, FL or
(51:06):
Lincoln, NE. And obviously, if, if if anybody
heard that that's normal, would would pick, you know, Tampa, FL.
All I cared about was winning. And so I think his thought
process was all right, young, light skinned, you know what I
mean, making money. He's let me put him in Lincoln,
NE. So he told me go to Lincoln NE
and I never questioned. So I just went to Lincoln NE and
(51:27):
then COVID hits while I'm out there.
I'm 21 years old leading maybe 2021 years old leading a team of
10 or 15 like 18/19/20 year olds.
And COVID hits and shuts down our business.
And so I had to figure everything out.
I'm running a 1200 square foot office and like, this is my
first office and all these kids are depending on me, their
parents are depending on me. And in six, I think it was like
(51:49):
9 days, we transitioned to, you know, virtual selling.
And in six months after that, wedid $2,000,000 in sales and a
lot of money, you know, flooded,flooded through the operation.
And I got a call to be an actualagency owner, a franchise owner
with the company and moved to Chicago.
So that's like a little, wow, little story of it.
Yeah. And then I then I came to Miami
(52:12):
after like, man, you know what, I need to open my own business.
I'm doing all this production. Yeah, You know, I might as well.
I'm going through all the entrepreneurial pain but not
getting the entrepreneurial gain.
I might as well just start my own.
Business Why? Why in Miami?
So Galley was in Miami and we met an insurance.
She was a top producer and I always told myself I didn't want
nothing to do with any sales girls.
(52:32):
I thought they were like weird or messed up in the head.
And you know, she was just perfect.
I was studying her and stocking her and I always had this non
like negotiable list in my life of like everything I do in my
life has got to be better. Like my, my money's got to be
better. My circle's got to be better.
Like if I leave something, I'm OK with leaving it.
It's just God wants better for me.
(52:53):
It was always my mindset. Like I feel like I'm like God's
hand is on me and I, I feel likehe wants better for me.
So like when it came to like women, I wasn't just out here
going crazy and, and holding around, you know what I mean?
I was I was a, you know, young man and dude, but at the same
time, it's like my standards would always increase and I
would always envision myself as like I need the best woman.
(53:14):
And so from studying her and I was like, OK, she's not out
partying. She does.
She's not like this Miami girls.She don't have any only fans
traces, you know what I mean? So I did my research there.
Which is even far between. You.
You find one of those gold Nuggets, you lock her down.
Yeah, exactly. So I was like, that's a, that's
a win. That's a win.
You know, faith was in check anda big thing for me with a woman
(53:34):
is her relationship with her father was in check.
And I just, I think there, I think again, like if a woman
doesn't have a good relationshipwith her father, does that make
her a bad woman? No, you know what I mean?
But I think there can be some signs that you know.
Well, there's not daddy issue. Yeah, exactly you.
Know what I mean? So I was like OK, family
relationship good and she just had this alignment of like
(53:55):
business and entrepreneurial mindset.
But at the same time it's just like the perfect woman because
sometimes women are so alpha or you just don't want to deal with
them. It's like this girl is basically
a borderline dude, you know whatI mean?
Like I'm just fight her, you know what I mean?
So like, but like still had thatlike good wifely, like, you
know, submissive, you know, you're the the leader of the
household business and we just meshed like that.
(54:16):
And you know, we're like, why don't we just start a business?
You've got this, this skill set.I've got this skill set where
I'm like the recruiter and visionary and she's like the
technical lead generator and good with numbers.
She's Jewish. So she's going to keep the
money. I'm going to blown it.
So that's a good thing. It was it was a good combo man.
And we were like, let's start a business.
And so here we are, you know, almost a year and a couple
(54:36):
months into the relationship, but almost a year into the
business. So we definitely move fast.
Yeah, and they they say you don't know somebody until you
travel with them, work with themor live with.
Them bro we were doing the master chat.
Really, really know each other now.
Bro, we know each other. We said the other day we did
math and ChatGPT a couple monthsago and I said we have spent
enough time together that was equivalent to like a
relationship of like five years and that was months ago.
(54:58):
Wow, you know what I mean? So like, I mean, we've gone
through so much in this, we quitjobs that we were both at these
corporate insurance job, start abusiness together with no money,
put all our money into it. We're living in debt in a sense
of like, we gotta make sales every single.
Day and you live together slow. And live together this whole
time. Wow, you know what I mean.
That's actually very impressive.I'm impressed with awesome.
(55:20):
I know we're gonna be together, dog.
We together forever, you know? So yeah bro, crazy.
Cause most people when they go through that, they actually end
up like hating, hating each other like hate.
Each other and we we've just gotten stronger and more.
I think it's because we're both so like nuts.
I I've sent a picture to our ourour sales partners of the object
of life is not to be on the sideof the majority, but to escape
(55:42):
finding oneself in the ranks of the insane.
We are both insane to the to thenormal, but to the abnormal,
we're sane. And that's what I love about the
pit bull. That's what I love about the
lion is like we're misunderstood.
Yeah, but we ain't misunderstoodby other pit bulls.
Exactly. I ain't misunderstood by other
lions. Yeah, when I get around other
big dogs that have done more than me or doing the same than
(56:03):
me, they're like, yeah, bro, we're on the same journey, You
know what I mean? So like that's.
What does David Goggin say? The uncommon amongst the
uncommon? Like something like that.
It's something like that, but it's like you're not you're.
Oh, I wish I knew that guy. I just saw him the other day
(56:23):
with Adesanya. Did you see that work?
Yeah, yeah, yeah, I was sick. The moment when he was on the
fan bike and he was talking shitto the camera.
Yeah. I was like, this dude is
special. Yeah, he's special.
It's just, it's funny. It's funny.
We were. I was dying out laughing.
I was like, they need to do an SNL skit of him and a
relationship. Oh, yeah.
You know what I mean? Yeah, yeah, yeah.
Like, you know, like him in the bedroom.
(56:44):
Yeah, yeah, yeah, that shit could be hilarious.
Yeah. But you can't take this.
Yeah. Who's going to carry the boats?
Oh man, me and my boy were talking about that.
We were dying our last. Yeah.
Let me see if I got some good questions for you.
We've just been vibing. So yeah.
(57:05):
These are the best. Paws.
Yeah, just to flow. Exactly.
It took me so many reps to startflowing and it's not even reps
honestly. I think to flow you just need a
good dude on. There I was about to say every
single time I've just had a gooddude on, a good woman on here.
Like you just talk from the heart and it just comes out
because you know, you like minded, you think alike, you've
(57:26):
been through some similar experiences and it just flowed.
What's Hebrews 11/1 to you? Everything I didn't.
Even I didn't even look at the verse I was going.
Yes. Now faith is a substance of
things hoped for, the evidence of things unseen.
OK. So for me, it's always been you
jump in the pool before you evenknow if there's water.
(57:47):
Yeah. Like, it's like the same thing.
You must risk going too far to see how far you can go, like
life is. And then I don't see how people
do it without faith and without God.
Yeah, because the ability to take risk for me is the
foundation that I have in my faith.
Yeah. So faith creates the favor in me
(58:10):
that I'm so the risk that I'm taking, I'm almost like
guaranteed favor in my eyes because of the faith I have.
So I'm not, I don't worry. I don't stress over the outcome.
All I do is just go after it because if it's not meant to be,
then it's not meant to be. Amen.
So it's like, why worry about the stuff that's not meant to
(58:33):
be? If you truly have faith, if you
truly believe that God, like we always say, everything happens
for a reason. So if you really believe that,
then why are you, why are you timid?
Why are you, why are you worrying?
Why are all these like anxiety stuff like you should be living
with so much faith in your life that you just go for everything
like, you know, and obviously not stupidly, like not, you
(58:56):
know, but if calculated faith, calculated exactly like, you
know, and there's certain as an entrepreneur, you have to invest
in yourself. Yeah, like you have to say, I'm
going to figure it out. Like, you know, and that's what
I've always done is like, and then I'm always like the type of
person that I believe that in, in this journey of building what
(59:17):
I, I'm trying to build a billiondollar company.
OK, That's my, that's what I want to do.
Yeah. If I want to do that, then
there's often times where I haveto give up where I am, go
backwards to then leap where I want to be and then continue
that that process. Yeah.
You know, it could be as simple as I have one location, OK,
that's a profitable location. I need to invest that money into
(59:37):
a new location in order to have two locations.
You know what I mean? Like it's like that.
So and then like with this, are you willing to not take a
salary? Are you willing to to put your
own money even when you don't even have money?
Like I remember pro yes, like recently, you know, a lot of
times people see all this and they're like, to your point, you
know, they see, they see what you have and they just think and
(01:00:01):
assume you're some kind of millionaire walking around with
everything. You know, no, I'm still
building, like I'm still building.
So when you're building and you're growing, you're
investing. Constantly into the growth.
Yeah. You're not buying the
Lamborghinis in the the house. Like, I still don't own a house.
Yeah, I don't own a house because I am putting so much
(01:00:21):
money into where I see the business going.
Yeah. And we have not arrived.
We're just getting started. Like we're not there yet.
Yeah. And like I remember taking out
recently a loan off my own life insurance to put more money into
a certain location because I need, I needed to life.
Insurance, exactly, yeah. Yeah.
So the term is called infinite banking.
(01:00:43):
OK, So you get a big policy and then you're able to loan off of
it and then you pay yourself back in the.
Sense exactly. Yeah, but.
Bro, that's that's 1000% it, man.
It's like, but it's like, it's like, it's like getting your
body right, you know what I mean?
Like the cake is there and you're you're tempted.
I want to get the cake, you knowwhat I mean?
But like, it's the discipline ofof knowing and having the vision
(01:01:05):
of like, but the six pack can look like this.
The body can move like this. You can feel like this and and
operate like this. You know, I think it was.
Is it Muhammad Ali? And this is from my old mentor.
And he had said he had a quote and it was like, suffer now and
live the rest of your life as a champion.
Yeah. You know what I mean?
Like, yeah, bro. Like I'm trying to like, I want
to suffer the most, you know what I mean?
(01:01:25):
Like, I think risk is directly proportionate to reward.
So and I think suffering is directly proportionate to
reward. The more I can calculatedly
suffer and, and decide my risk, I think the, the more reward I'm
going to receive. And I think that's the
measurement of business and that's the measurement of a, you
know, for me, as much as it is important for me to win in
(01:01:46):
business, it's important for me to have a, have a, have a sick
legacy one that it's like I always, I, I asked my, my, you
know, young sales guys this. And I always ask him, I was
like, who's your great, great grandfather?
And pretty much nobody in the room can ever answer.
That wow, that's such a that's that's.
Such a deep that shit that hits,bro that hits, and I'm like I
(01:02:09):
don't want to even if I don't and my mind's the same deal like
this thing better sell for a billion dollars.
We an accident until it's a billand it's like, if not, though,
like my great, great grandsons gonna Remember Me.
You know what I mean? Like there's gotta like minimum.
I would love for my legacy to transcend the the earth, the
world, like almost like Alexander the Great.
(01:02:29):
We still talk about these kings.And it's like, look at the quote
Marcus Aurelius. You know what I mean?
Like like that's if that's not your desire as a man, it's
almost like that's what I would question a man as as as your man
card is like and just do it. Do it for the glory.
You know what I mean? Like you have life.
I saw these guys on this podcast.
It's funny how like the whole world's podcasting now and you
(01:02:50):
see all these clips all the time.
These two dudes were talking about like manhood.
And one of the things they were talking about is that a true man
is in servant serving. And I really like resonated with
that because if you own a business, that's really all
we're doing. And it's like you you said when
you read Unreasonable Hospitality.
Yeah, that book, that's what it's about.
(01:03:11):
It's like we are serving other peoples.
Yeah. And often times you serve
through suffering because often times you are, you are taking a
back seat to your own good feel like in order to make, instead
of making yourself feel good, you're making someone else feel
(01:03:31):
good by making a sacrifice, whatever that looks like.
You know, for me, a lot of timesit's my staff.
Like I'll make a sacrifice in business so that my staff or
someone on my staff feels recognized, feels accomplished,
feels appreciated, things like that, you know, instead of me,
like getting all the glory, you know, and all that because
(01:03:53):
that's not what it's about. It usually comes with lawsuits.
The more light we take, people are like, oh, you're rich, let's
sue you. Yeah, that's weird.
I just got out of lawsuits. So give this person to glory.
Sue them. Yeah, yeah.
And then to go back to what you said, too, for me, I just had a
member talk about this. She was struggling with
chocolate. Yeah.
(01:04:13):
And so I gave her an analogy of instant gratification over
delayed gratification. And I'm a big believer in that.
Is that, yes, you can take that chocolate cake and eat it and
it's instantly, Yeah. And let's not lie, of course
it's delicious. Of course it tastes amazing.
Yeah. Or you can say no to that desire
(01:04:35):
to eat that chocolate cake and say no again and say a no again.
And then that's compounding overtime.
And then all of a sudden, that body that you wanted, that
feeling that you wanted, now youhave this delayed gratification
that supersedes that little graph, that little 30 seconds of
pleasure, you know, so that's I love that.
(01:04:56):
I love that. Like there's nothing like I do
these things where I'll say likewe're on it right now.
We do this Indio 42. So kind of like 75 hard.
You know, I always joke with people, I'm like 75 hard man, 75
soft. I do this 365.
But we do this thing Indio 42 tolock in, you know, for our
(01:05:16):
summer body or whatever, for people in the and to me, there's
something about when you dedicate and truly commit to
something because commitment is people just don't commit to
anything anymore. They think like one month is
commitment or half the time like2 weeks.
It's like, no, no, no. It takes years upon years to
(01:05:38):
develop muscle or to learn a skill or the, you know, was it
10,000 hours to become a master at something, you know, So yeah.
I heard Mr. B say I'm trying to do 10,000 days, like 10,000 full
days into into YouTube. You know what I mean?
We're like the most person, likethe average person or even the
top 1% are seeking 10,000 hours and then you got some
psychopath. It's like how about I do 10,000
(01:05:59):
days? What would he do in 10,000 days
like post for 10,000? 10 he so you equated it to if
you take 10,000 * 24 that's how many hours he wants to put into
like YouTube work, whether it's videos or just, you know,
intentionally working that he isMr. Beast literally.
For a reason. Literally.
What's his net worth these days?You know, I've heard him have
(01:06:22):
estimations of of a billion dollars, which does does not it?
It seems pretty accurate. Yeah.
What he generates. And pretty smart too, because
you build up that fat brand and then you just make a chocolate
bar and you make a cheeseburger and it's like you just push that
through billions of views. Didn't he get in some trouble
too recently though? Everybody.
Yeah. You get that big when?
You're that big every day. Everybody's coming for.
(01:06:43):
You. Yeah.
You know what I'm saying? You looked at me wrong.
You looked at me like you were racist.
You looked at me like you're sexist.
Like you said something that yeah, yeah.
So what's next for you? So next for me, I think I've got
like one simple, I try to simplify everything.
I feel like money loves simplicity.
And I think, I don't know, I think real money loves
simplicity. I think fake money like these
(01:07:04):
online coaches loves complexity.Well, here's actually the
calculation of the algorithm. And it's like, no bro, like you
just build something and document it and share it with
the world. But for me, just get better and
and get money. That's my mind.
If it ain't getting better or getting money, I don't want to
do it. And I getting better is, you
know, mentally, physically, spiritually and financially.
(01:07:24):
Like I'm trying to get better every single day, grow my mind,
read a little bit and, and be intentional with my mind.
I think I can learn from everything.
I think there's a combination oflearning what to do and not to
do, my faith, growing with God and, and, you know, just just
being really in tune with my spirit.
I think there's a lot of fakers out there that, you know, try to
try to be something that they'renot, whether they try to act
(01:07:45):
like they're perfect or they tryto virtue signal and use use God
to try to make sales and stuff like that.
Like it all gets corny and get my body.
You know what I mean? I'm always, I'm, I'm so
intrigued. I like peptides.
I like anything I can do to enhance not only my the quality
of my life now, but longevity. I really love health, you know
(01:08:05):
what I mean? So that and then obviously
financially, I want to, I want to get smarter and better with
money. I don't want to as much as it's
adversity kings, you know, business is is you win by by by
winning by getting money and keeping money.
So you know that's that's what'snext for me getting married, you
know so we'll propose sometime this year depending on how much
this business starts cash flowing.
(01:08:27):
So but yeah, I can't think of any anything else in particular.
What about you man? What's What's the goal for
selling when? You know, I feel like we're on
like a three-year, 3, three-yearpath for the beverage for an
event, not necessarily an exit, but an event.
Like I feel like in three years we'll have some type of like
(01:08:47):
event. Where you would liquidate.
X amount percentage. Well, I would say I'm kind of
looking for that either like a beer company or distribution
company to actually invest in USand take us to the next level.
So very similar like what Pepsi did to Celsius.
So when Pepsi initiated distribution for Celsius, yeah,
they gave them like $550 million, but then put them in
(01:09:09):
their distribution, like world, Yeah, they went from like a $700
million company to $17 billion company.
So Dang. Or, you know, or you get
somebody to buy you, you know, or exit.
So. But for the gyms, it's more
about legacy. Yeah.
And it's more about quality overquantity.
And it's about giving these young kids an opportunity to
(01:09:32):
have a brand that they can represent.
I still think we haven't even touched the surface of the no
days off. I feel like we should really be
more on the, on the side of likea gym shark or a LSD, Like we
should be bigger than we are, you know, So I feel like we
haven't even started. Like I feel like, I feel like
our impact and like where we're going as a brand is so like
(01:09:54):
we're, you know, I mean, we don't even have, I mean, I
personally don't even have barely any followers on
Instagram, you know, like it's like we haven't really hit that,
that trajectory yet, you know, and part of it's my fault.
Part of it is trying to do so much and, and not really knowing
how to monetize the social mediaaspect of it.
But but I'm learning and you know, because I'm an old head.
(01:10:15):
So, you know, I hate social media and you have to kind of
like fight that battle of I mean, I even fight it with this.
Like I would rather us be off camera and thus just like going
downstairs and working out and vibing and me getting to know
you and, you know, and then and then developing a relationship,
not being like in front of the camera and like this.
But you know, this is the world we live in And, and I think this
(01:10:38):
does help my business. And, but the most the, the, the
thing that I want most is no days off is never taking a day
off on you. It's a commitment to becoming
yourself, your best self. I want that to go worldwide.
Yeah. I want people, when they say no
days off, when they hear no daysoff, when they see the Pitbull,
when they hear NDO, they immediately say, I can be a
(01:11:01):
better version of myself, whether I'm seven years old or
80 years old. Yeah.
You know, like my mom just started Pilates.
Yeah. You know, and she's into it.
And she calls me and I just got no.
And that, that kind of stuff motivates me, you know, Or, you
know, my son is in jiu jitsu andwatching.
And then that's another thing too, like when you have kids,
(01:11:21):
there's something about like my five year old son, watching him
go through life and you look at this kid and you're like, what
happened to us? And what I mean by that is
there's so much joy in this kid from the time he wakes up, when
he goes to school, from the timehe goes to bed, he is so full of
(01:11:44):
life and joy. And of course, what happens to
us, we have breakups and we havestruggles and we, you know, our
mom goes to prison and we have all this shit.
But let's not forget that inner joy that God gave us to enjoy
life. Like we get to do this.
We don't have to do this. We get to do this.
We get to do life every single day.
(01:12:06):
It's granted, it's, it's, it's something that we get to do.
So if we can like lean into that, if I can make that kind of
impact on the world where like, like you said, like 30 years and
I hope I live longer than that. I'm trying to, you know, 200
years from now, somebody, I'm 30years, yeah, 200 years from now,
somebody's like, man, that dude lived and he left a legacy.
(01:12:28):
Like no days off is still going.Like it's it's rippled across
the world. Like people are, you know, the
same thing with like Nike. And I mean, look at Red Bull,
the founder Rebel is dead. And look at Rebel.
They're still, you know, they'restill flying.
And he was a. Dog.
Yeah, his entrepreneurial story is crazy.
I loved his story. Yeah, You know, so just having
an impact on the world, I've always believed for a long, long
(01:12:51):
time. And then in the my early days, I
thought it would be football andI thought it'd be sports and
stuff. I thought it'd be MMA, whatever.
I thought it'd be in competition.
But now I've realized it's definitely in business and it's
definitely in this. Yeah.
Is to leave people better than Ifound them and then obviously
leave the world better than I found it.
So I think it's our duty to leave the next generation better
(01:13:11):
than we found it. Yeah, absolutely.
You know so. Who's your favorite athlete
before you close up? Michael Jordan for sure.
Jordan. Yeah, yeah.
Like Bojack. So I had Bo Jackson.
Bo Jackson, Michael Jordan. Obviously I love Mike Tyson,
Deion Sanders, but Michael Jordan by far like.
What about should what what theydid or should do?
What are your thoughts on that? I don't.
(01:13:35):
Think first of all, first of all, I don't think anybody did
anything. Yeah, you think he was too
cocky? That's.
What I said, No, no, not even that.
Not even that. I don't think that.
I think everybody loves to to like label everything and try to
figure shit out like because of these things.
And I ultimately believe that you have people in a room that
(01:13:58):
are making decisions that are best for the team.
And for some reason, this conversations that these teams
are having, he was not what theythought.
Yeah, was best for their team. And that's it.
It's simple as that. Yeah.
Yeah. And I don't care if he was a
linebacker or a quarterback, whatever.
They, you have like these rooms,you go in these draft rooms,
(01:14:18):
they have like a category of what the needs are for the team.
So maybe like they actually did have on their board, linebacker
being the number one priority defensive back and quarterback
was way down here. And so when they came up on
board, they weren't looking for a quarterback didn't have
anything to do with his cockiness, his play, nothing.
They he just wasn't on quarterback you.
(01:14:39):
Don't even think with Dion potentially, you know, like
wanting to come in and be the head coach.
I don't think it it even I don'tthink that that in my opinion, I
mean, it's my personal opinion. I just think that, you know, and
then too, like there were rumorsand again, this is out of
context. I don't know if any of this is
(01:15:00):
true, but there were rumors thathis one on ones with certain
teams did not go well. Yeah.
Yeah, I remember your nose. Yeah, I remember your.
Nose. So yeah, yeah, yeah.
That's a big part of being drafted, yes.
If you're in the room with the coach and you don't give a good
impression, yeah, yeah, they're not gonna draft you.
Yeah. It's that simple, like it's that
simple. So I I think everybody like, I
(01:15:23):
don't think it's personal. I don't think it's the jewelry.
I don't think it's called. Do you want this person in your
locker room? Do you want this person to be
the quarterback of your team? It's that simple.
It's that simple. And there's got to be a culture
fit too. Like certain he probably would
have fit in certain cultures andand not like, but do I think
he's going to be successful? I don't know.
(01:15:44):
You know the NFL is that. So people don't understand, did
you play football? Did you play any sports?
I always tell everybody I was a Midget league champion, bro.
I was a champion Midget league so.
You know, obviously I played ball.
So when you go from high school and like, I was like a stud in
high school, I mean, it was defensive player of the year,
like, you know, played both ways.
(01:16:05):
What position? Inside linebacker and running
back. OK.
And like on my senior year team,I was, you know, the kicker, the
kick returner, the, you know, I did it like all you know, would
have games of like 16 tackles and 185 yards, you know, like
that kind of stuff. Yeah.
Yeah. When I went to Auburn, the level
of competition from high school to Auburn, it's like, you know,
(01:16:27):
it's like I would say five times, you know, the difference
55X from college to the NFL, it's like 20.
X Everyone there is speed. Of the game, the the size of the
players like the the and then the the that's another thing too
people don't realize like play quarterback in the NFL freaking
(01:16:50):
playbook is this big. Like, you know, have you ever,
have you ever heard Jon Gruden like do like a play?
No, like when they did, it's thefunny, you should Google that.
It's a there's they say like 30 things in the huddle, you know,
like, Oh my God, they're tellingeverybody.
So that's another thing too. It's like, you know, is the
particular offensive scheme thatthese guys do.
(01:17:12):
They did not fit what he's used to, you know, so you just never
know. There's just so many factors
involved. But I don't necessarily think it
had anything to do with personality and jewelry and swag
like, because at the end of the day, we've all, I mean, shoot,
look at Dion. Neon was the epitome of swag.
I mean that dude. But that he wasn't listen, you
know, shudder his athletic abilities better than me.
(01:17:36):
Yeah, Dion, I was going. To say yeah bro like this.
He's just keep it real. Football and baseball.
Deion Sanders, and he was once in a lifetime, Yeah, he and his
kids are obviously a byproduct of that, and they're great, but
they're not Dion. He's like, it was like when I
watched his highlights, I was like, this is what Bo Jackson
was basically going to be, if not better 'cause my.
Bo would have been the greatest thing ever.
(01:17:57):
Ever. He didn't have the hip injury.
He would have been insane. He would have been like they
would have made statues of Bo. Yeah, my Bo.
Bo. Bo was on another level.
Breaking the batch over his head.
James was my one, one of my coaches at Auburn.
Yeah, I don't know. I'm taking it way back.
You weren't even born. But yeah, yeah.
They called him Little Train James, Lionel James.
He played for the San Diego Chargers.
(01:18:17):
He was like 5-6 running back forfor Auburn number six.
And he would, he could freaking fly.
And they were in the wishbone together.
So it had Beau and Beau James. But he gave stories that Beau
would show up to practice barefoot and like, you know,
barely practicing. But then the coach would be
like, hey, we got some scouts here.
You want to run the 40. He would run the 40 in like 419
barefoot at 235 lbs. You know, there's all kinds of
(01:18:41):
stories like that. Like the guy was just the
sickest athlete. He was born an athlete, like
born no. And then there's old stories of
him like throwing rocks, like further than anybody saying, you
know, And then his highlights were sick.
If you ever just Google and look.
At I watched this 30 for 30 whenI was like a young kid and I was
like, what? He ran on the wall like, Oh,
(01:19:03):
yeah, yeah, yeah. Yeah.
That's not normal. Yeah, yeah, when he threw from
the the dirt on the outfield, yeah, all the way to home place
one throat like yeah, that kind of shit's not normal.
His first I think hit in the in the Major League Baseball.
It was just a ground like a normal grounder and he beat out.
He ran to first base before theycould throw him out like that
(01:19:25):
kind of shit. Like just.
I just I can't get over the batsbreaking with like with not even
trying bro just breaking the batovers and not even trying.
No, like like it was a. Like a yeah, like a toothpick,
bro, it's wild. Not yeah, those kind of guys.
These are just. That's why they're on my wall.
Yeah. They're so impressive.
I mean, yeah. Unbelievable.
(01:19:45):
So, man, I really appreciate this.
I mean, we could talk for 15 hours, but love your vibe, love
your energy. Want the best for you?
Just keep keep doing what you'redoing, man.
That the the intentionality of how you're living.
You can see it. And so you keep putting that
energy and you're going to do great things.
Definitely. So the big dogs appreciate you.
No days off? Yes, Sir.