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March 11, 2025 11 mins

In this episode of Big Ideas For Restaurants, host Sam Young reveals how restaurant owners can use a Digital Scratch-Off Game to drive foot traffic, boost check averages, and create direct customer communication—all without expensive ads or deep discounts.

✅ Turn slow nights into high-profit rushes ✅ Give customers a reason to order more ✅ Create viral, user-generated content that promotes itself ✅ Build an SMS & email list—so you’re not dependent on ads

🚀 Here’s how it works: 1️⃣ Guests scan a QR code to play the game during slow, non-peak times. 2️⃣ They have a 1-in-6 chance of winning a BIG prize—like a free meal. 3️⃣ The other five prizes offer smaller incentives that drive return visits or upsells. 4️⃣ Guests order more food, hoping they’ll win, increasing ticket sizes across the board. 5️⃣ The restaurant builds a direct SMS & email list—creating free, direct marketing for the future.

Unlike generic discounts, this gamified approach creates excitement, encourages larger orders, and builds long-term guest relationships.

🔥 Want to see it in action? 👉 Play the game now at BigIdeasForRestaurants.com/scratchoff and claim your exclusive offer!

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