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August 9, 2025 39 mins

In this episode, watch as Ian Pruknar and I break down one of the biggest killers of sales momentum: confusion. In your brand, your offer, and your delivery, confusion can be the fastest way to lose a client.

People don’t buy what they don’t understand. And they certainly don’t invest when you’re not confident.

Follow along as I show you how to go from vague to clear, from reactive to proactive, and from invisible to undeniable. If you’ve been doing the work but not getting the conversion, this episode is your breakthrough.

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