The Binge Factor
Podcasts: They're not just for entertainment anymore. Everyone from business owners, thought leaders, authors, academics, and even celebrities are running their own show trying to tap into that elusive revenue-generating podcast audience engagement. But how to grow a podcast and continually produce podcast episodes needs much more than a good personality - it requires strategic thinking, and tons of behind-the-scenes tactics that attract and increase podcast listeners. Both independent podcasters and big network brands fail 87% of the time! How can you survive to host another day? Welcome to the next gen of The Binge Factor Podcast – The Binge Factor Deconstructed! Podcasting experts Tracy Hazzard and Tom Hazzard return as hosts to this ear-opening analysis, this time diving even deeper into the foundation and structural details of the show itself. Explore the blueprint of a podcast; discover the strengths you must emulate; learn about the pitfalls you should avoid, and get nitty-gritty tips and know-how to build your very own show that will defy the odds and outlast the podfade. Each episode, Tom and Tracy pick an actual podcast (some volunteer and some are drafted!) to be deconstructed and analyzed. As they dissect these carefully chosen shows, they uncover what separates the great shows that everyone can’t wait to binge on and the failures that don’t even make it a season. With The Binge Factor perspective and their expertise launching, producing, advising, managing, and marketing over 1200 shows, Tracy and Tom will leave you with a blueprint that you can use for your own show development and an action list that won’t require a big box budget. Podcast hosts and producers juggle many tasks, including podcast marketing strategies, guest booking, content creation, and dozens of ways to monetize a podcast. To keep the show going, you must find your podcast's strength - that unique binge factor. With failure just a small misstep away, you can’t afford to let lack of knowledge or experience keep your bingeable goodness hidden from the world. Find out the common mistakes, even the most expensive producers make when developing a show; and the outdated strategies they are using that must be finally retired. Most importantly, tune in for an occasional “podcast autopsy” uncovering why those failures podfaded into oblivion and how you can avoid suffering the same fate. Subscribe now so you don't miss Tracy and Tom's surprise interviews with podcasters, gaining deeper insights into successful podcast examples and the marketing and podcast production tips they use to develop a profitable venture. Just like they do in their weekly livestream podcast mentorship show, Feed Your Brand, Tracy Hazzard and Tom Hazzard continue to bring their broad podcast expertise to every episode. Tom draws from his experiences as a true inventor, product designer, and brand innovator to offer invaluable insights you would not want to miss. Meanwhile, Tracy knows what works and does not work in marketing, branding, and media thanks to her many years of experience as a media expert, Inc. Innovation columnist and 6x podcaster. Together, they are your guides in unveiling that binge factor in every podcast, identifying what makes people come back again and again to these shows. Ready to strengthen your podcast foundation? Join the movement at Podcasters United and unlock a treasure trove of FREE resources, live expert guidance, and the chance to have your show personally deconstructed by the Hazzards! Don't let your podcasting voice fade out - renovate your show today before your show is a money pit and not a podcast money maker!!
Episodes
Get ready for the new era of The Binge Factor! In this final 2024 episode, Tracy Hazzard takes you behind the scenes of The Binge Factor's transformation into "The Binge Factor Deconstructed." Discover the reasons behind the shift, the exciting new format, and how it will help you build your own binge-worthy podcast. Plus, get a sneak peek into the future of podcasting and learn why it's the most influential platform fo...
Podcasting can be much more than just a platform for sharing information; it’s a gateway for building more meaningful conversations. Join Tracy Hazzard as she talks with Craig Constantine, who dives deep into the heart of podcasting and reveals its power to foster genuine connections and build thriving communities. He shares his experience creating the Podcaster Community forum, a space designed to encourage authentic interaction a...
"There's an underbelly to the podcasting industry that doesn't always get talked about." This episode features Skye Pillsbury, author of the influential podcasting newsletter The Squeeze, who offers a critical look at the realities of podcasting, particularly for producers and independent creators. Skye discusses her journey from podcasting enthusiast to industry commentator, highlighting the challenges and opportunities facing tho...
Want to learn how to leverage the power of PR for your podcast? It's more important than you might think. In this episode, Tracy Hazzard sits down with Peter Woolfolk, host of the Public Relations Review Podcast, who shares...
Put on some lipstick and lead with confidence! This episode features Susanne Mueller, host of the popular podcast Take It from the Ironwoman, who shares her journey from marathon runner and Ironman triathlete to successful ...
Real impact starts when you simplify—streamlining isn’t just efficient; it’s transformative. In this episode, Joe Casabona, podcaster, educator, and host of Streamlined Solopreneur, shares how his 20 years of web development experience shaped his mission to help solopreneurs simplify their workflows and reclaim their time. With nearly 600 podcast episodes under his belt, Joe reveals why he pivoted from How I Built It to focus on ac...
Discover the secrets to thriving in the competitive legal marketing landscape with Karin Conroy, host of the Counsel Cast podcast. In this episode, Karin joins Tracy Hazzard to dive deep into the world of legal marketing, strategic podcasting, and creating a robust marketing funnel for law firms. She shares her unique approach to legal marketing, from her early days of experimenting with various tactics to establishing a successful...
Making expert information accessible is crucial for empowering women to take charge of their health, creating a path towards women's health empowerment. In this episode, Georgie Kovacs fromFempower Health shares the organic evolution of her platform from a fertility-focused app to a com...
Passive investing is one of the most convenient ways to build your wealth, but not a lot of people truly understands how it works. That’s why Bronson Hill made it the main focus of his podcast, Mailbox Money Show. In this conversation with Tracy Hazzard, he shares how he chooses his podcast guests, uses lead magnet strategy to convert listeners into clients, and the importance of providing valuable conte...
Too many podcasters fall into the trap of sticking to a formula, but your dedication to honing your skills sets you apart. Join us as we sit down with Nicole Christina, host of the Zestful Aging Podcast, a master podcast interviewer whose dedication to honing her craft is truly inspiring. Unlike many who settle into a routine, Nicole continuously elevates her interviewing skills, making each episode better than the last. In our con...
Imagine ditching the fear of a ticking time bomb in your chest. Dr. Philip Ovadia, the heart surgeon who saw too many preventable cases, did just that. Now, as the host and author of "Stay Off My Operating Table," he's on a mission to empower you to take charge of your heart health. Join Tracy Hazzard as Dr. Ovadia dives deep into the power of lifestyle changes, why he transitioned from the operating room to preventative medicine, ...
Ever feel burnt out chasing the podcasting "gold rush"? This episode is a breath of fresh air as Tracy Hazzard reunites with Christina Barsi, the host of Be Bold Begin and founder of Avant Haüs Media. Christina is a self-made podcaster who ditched the acting world to create her own space. Dive deep into he...
Spending top dollar on branding does not guarantee success to any business. Not if you’re focusing on the wrong things. Today’s guest is all about focusing on the fundamentals that really matter and truly move the needle for your business. Anika Jackson is the host of Your Brand Amplified, a podcast where she curates all the advice people need to hear when it comes to building and cultivating their brands. She joins ...
Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa, host of the Fly Fishing Insider Podcast. Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!),...
Join us in this insightful episode of The Binge Factor as we delve into the world of podcasting through the lens of personal branding. Tracy Hazzard brings us the transformative journey of Joyan Chan, host of Find Joy, and The Show Up Show. Joyan shares valuable insights from their own experience, where they developed multiple shows to cater to different segments of their audience. This underscores the importance of flexibility and...
Monetization for monetization’s sake could be the downfall of your show. Even when you monetize, you have to keep it aligned with the value you want to provide. In this episode, Tracy Hazzard is with Adam Adams, a seasoned expert in the field of podcasting and founder of Grow Your Show, who shares invaluable insights and lessons learne...
Two words: intentional optimism. These are probably two of the best words stitched together – so profound and compelling, especially in these challenging times. Today’s guest lives by that philosophy. Andrea Johnson calls herself the Intentional Optimist, and she uses her podcast, Stand Tall & Own It, to share her message of hope to the world. Andrea is the living embodiment of intentionality and optimism, and it shows through ...
Learn the essential skills for podcasting from expert insights as Tracy Hazzard welcomes back the ever-insightful Mark Herschberg of Brain Bump. As a serial guest on more podcasts than one can count, Mark brings a wealth of knowledge and experience to the table, making t...
Top podcasts stand out among the rest not just because they secured high rankings on major platforms. More importantly, it is because they always deliver value to listeners, improve their reputation, and invite relatable guests. Tracy Hazzard chats with Kelly Smith of Podcast Launchpad about the factors to consider in building a truly successful and influential show. They discuss the huge imp...
In this inspiring episode, Tracy Hazzard engages in a powerful and insightful conversation with Kevin McShan, a captivating professional speaker, journalist, and disability advocate. Highlighting inspiring narratives of disability and triumph in his show, Let’s Have This C...
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