The Binge Factor
In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show. NEW on The Binge Factor Podcast – Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article. On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode. Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery. Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak. Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world. In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP. Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters. Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.
Episodes
Are you taking on big, important topics on your podcast but don’t want to intimidate your audience? Do you want to be informative but still entertaining? If you answer in the affirmative, then you will find today’s episode with Dr. Robert Heath Meeks a treat! Doc Heath is the host of TherapyBites A.R.T. LAB, a show that talks about the...
In this highly-polarized world, politics is the peak of polarity. When people think Blue versus Red in every conversation, honest and critical analysis of pressing issues often gets left out. Claire Campos-O'Neal seeks to go behind the ballot and really look at the issues in Texas politics independent of Republican or Democratic lenses. Together with her co-host, she puts out regular episodes of the Go Behind the Ballot podcast to ...
How do you unlock your podcast’s influence potential? How do you build an engaged audience and boost your reach? Here’s where people miss the point of podcasting most of the time. In this field, it’s not about getting in front of the most people; it’s getting in front of the right people and giving them what they really need to hear. John Ball, host of Podfluence, doesn’t just teach this essential strategy. He applies it to his own...
Podcasting for your business is like crafting a nonfiction brand—it's not about entertaining, but about communicating your message and mission strategically. To achieve a good ROI for your time, it must feel authentic and valuable for you and your audience. In this episode, we have a special guest: DP Knudten, the host of the NONFICTION BRAND podcast and an authority on branding. DP delves into how to strategically improve your pod...
What do you get when you take a seasoned traditional media professional and put her on a podcasting studio as host? With Reppin, what you get is an engaging show that is unscripted yet so well-produced at the same time. That might sound contradictory, but that’s made possible by its host’s commitment to edit her episodes, not to create soundbites, but to move the story along. That is what sets Evelien Kong uniquely brings to the po...
Your podcast has the potential to not only inspire and educate, but also to generate high-quality leads. By understanding your audience and implementing effective lead-generating strategies, you can turn your listeners into loyal customers and drive your business forward. In this episode, Alesia Galati of the Listeners to Leads podcast talks about how to convert your listeners to high-quality leads and maximize your podcast's lead-...
By sharing the stories of those who have succeeded and embracing different views, we can create a better future for all and empower and inspire others to achieve their dreams. In this episode, we have John Mendez, a young podcaster and founder of Walk 2 Wealth, to share different perspectives and his project of empowering people to succeed in life. With his podcast, John aims to create a platform for diverse voices and experiences ...
Launching a successful podcast doesn't have to be complicated or intimidating. With the right tools and guidance, anyone can break through tech hurdles and share their voice with the world. In this episode, Jennifer Francis of Tools of the Podcast Trade discusses how you can break through tech hurdles to launch your podcast. As an experienced host and podcast producer, Jennifer knows the challenges that come with a successful podca...
Being ordinary won’t drive viewers back to your show. So how can you make your show more “bingeable?” Francois Lupien, the Host of How To Become More Podcast, dives into applying high-level business and life strategies into practice to achieve your mission. Integrating the information...
With podcasters churning out an endless string of content within and beyond their shows, they must know how to preserve and inherently build their value. Proper knowledge of copyright ownership is a must to safeguard your podcast, and the best person to help out in this regard is The Podcast Lawyer, Gordon P. Firemark, Esq. Read more
Successful podcasting is not just about the message; it's about the messenger. By understanding how your audience thinks and what they need, you can create content that not only informs, but truly resonates and connects. The key to podcast success lies in understanding the psychology of your listeners. In this episode, ST Rappaport of LifePix University discusses the importance of understanding the psychology of our listeners. From...
Community building can be one of the most powerful marketing tools in any business. Not just that – having a strong community also lets a company collaborate with more people and potentially get more clients. In this episode, Natalie Benamou of HerCsuite™ Radio joins Tracy Hazzard in the show. Natalie talks about the origin story of He...
In this episode, we sit down with Nicky Billou, co-host of The Thought Leader Revolution podcast and an expert in building profitable relationships through podcasting. Nicky shares his insights on how to use your podcast network to serve your audience, connect with influencers, and grow your business. He goes deep into how he built his...
We are the company we keep. This could not be more true when it comes to podcast guests. However, admittedly, not many of us have the right podcasting relationship building strategies that would allow us to attract more guests, let alone build that mutually beneficial relationship. Good thing Jason Cercone
Transitioning our show through a podcast model can be a daunting task, but it's essential to keep your show fresh and engaging. In this episode, we have Maricella Herrera Avila from Ellevate Podcast to discuss how to transition your show through an effective podcast model. Maricella shares her own experiences with transitioning the Ell...
Are you a podcaster struggling with finding the right motivation and inspiration to do what you need to do? Or are you more than ready to take your podcasting career to the next level? If yes, then this episode is for you! Today, we have Tiphany Kane, M. Ed., also known as “The Heck Yes! Coach,” to teach the secrets of mastering the podcaster mindset and getting inspired to reach your goals. Discover how you can turn your passion i...
Most busy caregivers don’t have the time to read a book, so they go listen to a podcast. This is why podcasting is so essential, especially in the healthcare industry. Where do you go if you want to know more about a diagnosis? You look for a podcast. This is what Marianne Sciucco with AlzAuthors is doing ...
Starting a podcast with your best friends sounds just as fun as it does. Because friendships and relationships are things that everyone can relate to. This is exactly what Leisa Reid & Tamara Kindred thought of when they started their own podcast, "How I Met My BFF." Join Tracy Hazzard as she talk...
Many assume that podcasting is a passive environment, but that is very far from the truth. If you want your show to gain a strong following and become an effective marketing channel, you need to actively work on your value growth. Tracy Hazzard chats with Hector Santiesteban of Marketing Your Podcast to discuss why simply recording and releasing your podcast will not attract listeners. He explains how to...
You may have the best actionable business strategy to share with the entire world. However, no one would listen to it if you will deliver it through a monotonous and dull podcast. Annie P. Ruggles found the most effective approach to do this by teaching sales communications using her deep love of the 80s and 90s pop culture. She joins Tracy Hazzard to discuss the upbeat, friendly, and wacky format of her...
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