The Binge Factor

The Binge Factor

For aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a binge-worthy podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show. NEW on The Binge Factor Podcast – Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article. On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode. Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery. Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak. Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world. In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP. Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters. Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.

Episodes

February 29, 2024 47 mins

Being consistent speaks volumes to your integrity. It shows up in your podcast, your business, and your brand. The more people can trust and rely on you, the more you connect with them. Erin Diehl puts consistency as a core value in everything she does, owing to her success as a Business Improv Edutainer, Failfluencer, Keynote Speaker, and proud host of the Top 1% Global Podcast, The Improve it! Podcast. In this epis...

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There is so much abundance in the world that if you just look closely, you will likely gain a lesson, experience, or an idea to elevate your life. In the world of podcasting, you will find these ideas to improve your show everywhere. This episode’s guest is proof of that. In today’s show, Lance Cayko gives an inside tour into ...

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There is no one way to teach. In fact, when you look across the world, you’ll find different teaching methods and techniques implemented to educate children. Mark Taylor brings those techniques to us through his podcast, Education on Fire, where he interviews educators from around the world to enable you to support your children to live, learn, and grow to their full potential. In this episode, he joins Tracy Hazzard to speak to us...

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We are so inundated with success stories that we can easily overlook the value of failures and those moments of adversity. But when we dig deep, we can find how much growth actually happens from those dark seasons. Mastering antifragility in this episode, Tracy Hazzard sits down with the host of the globally-ranked AntiFragile Entrepreneurship™ podcast, Courtney Elmer. Courtney highlights the importance of having an antifragile min...

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For an influencer to be successful in today’s digital communities, one must drop their obsession with numbers. More than the number of followers and the monetization strategies, you should understand your purpose and deliver genuine value to your target audience. Joining Tracy Hazzard is Matt Brown, who explains how knowing his purpose allowed him to grow his influence and make his podcast highly ...

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Business and spirituality may seem like two incongruent areas, but this episode’s guest proves that these co-exist and create not only a bigger but deeper impact on so many lives. Joseph Rockey Jr joins Tracy Hazzard to share how he ties the two, unlocking business growth with the power of podcasting. As the half of the Father and Joe podcast, he talks about the intriguing rapid growth of the religion and spirituality category sinc...

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Podcasting is not a piece of cake. It takes time, effort, and energy to sit down, record, interview, and publish, even more so if you want to achieve certain results. That is why when you feel out of alignment with what you do, it can be so easy to give up. Kelly Mosser, the host of Aligned Success, is a believer of this philosophy, saying that without alignment, it’s going to take ten times more energy to do your show. In this epi...

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Podcasting has already come so far. From being far away from people’s minds, we are now experiencing a podcasting surge. And with its growth comes a number of changes and even more nuances in the podcasting industry. Who better to help us understand all of these things than someone who has been there since the beginning? Way back when podcasting was still in its infancy, Dave Jackson had already been the OG teaching people about it...

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You attract what you are. If you are abundant at your core, you’ll inevitably find the ultimate life balance and freedom. This is what the amazing guest in this episode brings to us and her listeners. Rebecca Whitman, the Magnetic Abundance Mentor and host of the top 1.5% globally ranked “The Balanced, Beautiful and Abundant...

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During the pandemic, financial planner Meghan Dwyer was looking for good advice about financial independence for working mothers taking care of small children. She wanted to discover a deeper purpose for how she spends and saves money. When she was unable to find what she was looking for, she decided to do it herself. Meghan joins Tracy Hazzard to share how she started Money Isn’t Scary, a podcast that breaks the stigma surrounding...

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Are you planning to delve into podcasting? Then, buckle your seatbelt because we’ll plunge right into this episode with Carl Richards of Podcast Solutions Made Simple. Carl offers insights on starting a podcast like a pro using exclusive Canadian market strategies. Think about your content to excel in this field and recognize that content curation makes your content podcast-ready. Carl also touches on reaching ou...

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Together with the growth of podcasting is the growth of competition. While it is amazing to see the industry thrive, standing out has become tougher. Prepare to geek out in this episode as Tracy Hazzard sits down with host of Entrepreneur’s Enigma podcast, Seth Goldstein, to talk about his experi...

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Embrace the power of starting again. Every step, no matter how small, builds momentum toward your podcasting success. For today’s episode, we have Shaunna Lee, the host of Start Again, to discuss the dynamics of podcast engagements. Shaunna shares her personal journey of overcoming adversity and embracing new beginnings after divorce. She believes that it's never too late to start anew and shares how her podcast has become a p...

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In the podcasting world, be a relatable human host, not just a voice in the crowd. The winning recipe for success lies in being authentically you. In this episode, we have Gary Arndt, host of Everything Everywhere Daily, reveal the winning recipe for daily podcasts. Gary shares the power of dedication and consistency in the podcasting world. With an astonishing 1100 episodes under his belt, he explains why daily podca...

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Many business authors have written tremendous books, but no one reads them because they lack proper marketing knowledge. Book publisher-turned-business leader Jodi Brandstetter is on a mission to help these promising individuals reach their target readers and make their books known through the power of podcasting. Joining Tracy Hazzard, the host of Book Smarts Business Podcast talks about helping busines...

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There are a lot of leadership podcasts out there but only a handful ever stand out. You need a key differentiator to really become a bingeable show. In this episode of The Binge Factor, Tracy Hazzard is joined by a fellow seasoned podcaster in a conversation that reveals the secrets of standing out in the saturated world of leadership podcasts. Dr. William Attaway, host of the Catalytic Leadership podcast, shares his unique approac...

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With TikTok videos, YouTube Shorts, and Facebook and Instagram Reels, videos have undeniably become the biggest form of content today. If you have a podcast, then it should be something you need to take advantage of. Ken Okazaki helps you do just that! He is the founder of GoBox Studio and 20X Agency, where he helps coaches and busines...

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When you embrace radical responsibility and empower your choices, your platform becomes a catalyst for transformative change. In this episode, Marsha Vanwynsberghe of Own Your Choices Own Your Life takes us on a profound journey of embracing radical responsibility, empowering our choices, and building a successful platform that leaves an indelible impact. Kicking off the episode, Marsha challenges the status quo by urging listeners...

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From leaving the glitz of the fashion world to finding her voice in the realm of sports podcasting, Dani Cipolla of Dani's Dugout defied expectations, proving that passion, perseverance, and a love for the game can propel you to greatness in any field. In this exciting episode, we dive into the journey of Dani Cipolla, the powerhouse behind Dani's Dugout—a thrilling Yankees podcast. Dani shares the remarkable path that led her from...

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Sports have the remarkable ability to unite fans and podcasters, creating a powerful connection that transcends boundaries. In this episode, we dive into the world of sports podcasting with the dynamic host and moderator, Kevin Warren of the Sports Chasers Podcast. Kevin shares his passion for sports and the driving force behind his podcast. He emphasizes the importance of providing rich, engaging content that goes beyo...

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