The Binge Factor

The Binge Factor

In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show. NEW on The Binge Factor Podcast – Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article. On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode. Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery. Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak. Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world. In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP. Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters. Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.... Show More

Episodes

August 2, 2020 28 min

There is so much more to success than having a podcast to generate leads. For those who have been in this space for long, podcasting is about establishing credibility within one's own niche and building an audience and community around you. This, in itself, is a great success builder. In today's discussion, Tracy Hazzard brings over a guest who has been using his podcast for its credibility factor. She interviews Jeremy Eva...

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There is no limit to what style of podcasting you can do. Just as how varied your topics can be, the way you present them to your listeners can also be as unique. Bringing you something new to the table in this episode, Tracy Hazzard sits down with the comedy duo on co-hosting, Brooke Siffrinn and Aricia Skidmore-Williams of the Even The Rich podcast, a series that pulls back the curtain and dishes on some of the greatest family dy...

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Successful podcasting is not so much about having millions of viewers as it is about having a guesting strategy by which your rapport with your guests helps build your show and your business. Peter Winick, founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership Podcast, is among these people. For more than 20 years, he has helped individuals and organizations design and grow their thought leader...

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Sometimes, it pays off to be clear about what niche you are serving in your podcast. Dr. Mark T. Wade, founder and CEO of Virtual Summits, is pretty straightforward about it: his podcast is about virtual summits, so he names it the Virtual Summits Podcast. The podcast features strategy sessions and interviews with summit hosts, summit coaches, and other people in the virtual summit space. Recently celebrating its 150th episode and ...

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There really is no denying the power of podcasting in helping you build a business empire for yourself, given that you do it the right way. In this very special episode, Tracy Hazzard sits down with Pat Flynn, one of the most influential people in the podcasting industry. Pat is the man behind the Smart Passive Income Podcast and AskPat, both have earned a combined total of over 60 million downloads, multiple awards, and features i...

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Growing a podcast audience and increasing listenership is still one of the things that even amazing podcast shows are struggling with. With the ever-growing number of shows offering diverse topics and styles, it’s become harder to reel in listeners and loyal followers. On today’s show, Brett de Hoedt joins Tracy Hazzard to share tips on how you can increase your podcast listeners. Brett is a media and presentation trainer as well a...

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Business infrastructure is a niche that doesn't get talked about enough. However, Alicia Butler Pierre makes it fun and entertaining. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in increasing bandwidth for fast-growing small businesses. This is done via business infrastructure, and Alicia is recognized as one of the few people in the world specializing in it. She also...

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Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. In this special episode, The Binge Factor features a replay from a Feed Your Bra...

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Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay - keynote speaker, host of The Successful Pitch Podcast, and co-founder of QuantmRE - greatly believes in this. Here on today's show, he sits down with host, Tracy Hazzard, to share how podcasting ...

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Podcasting is a haven for curious minds. It is a great outlet for experts to impart valuable information and for audiences to receive them. That is why podcast hosts need to be good interviewers and listeners to draw out the information that is shared and needed. As such, they must make the best of the time given by both guests and audiences by making a great show. Embodying that in his podcasting endeavors is Jason Hartman, the CE...

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These days, there is a slew of podcasts catering to every genre that it has become easy for audiences to find their particular favorite and get hooked. Joining Tracy Hazzard in today's episode is Jennifer Otto, a binge listener and Jen Du Plessis's biggest fan. Jennifer has been a mortgage lender for 25 years. Today, she shares her binge listener perspective about her love of podcasts, ballroom dancing, and what prompted he...

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When you're creating your content, do you ever stop and think about how your audience will perceive it, or how they will take your message at heart? From a writer's perspective, today's guest, Shane Snow, teaches us how to create bingeable content. Shane is an award-winning journalist, entrepreneur, author, and the Co-Founder of the content marketing platform called Contently. Tapping into the feeling of the audience, S...

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Have you ever considered an internal corporate podcast as an effective and efficient way of delivering information around your organization? While certainly unorthodox, this technique is one that will surely grab the attention of your employees, and if you take the time to learn more about what goes on out on the floor, they will feel seen and heard. Joining Tracy Hazzard is Erin Smith, the President of BAERING, a public relations ...

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Movements are their own messages; thus those messages have to ring loud, clear, and true. Learning how to broadcast your movement, to live and breathe it, is a process. It's one that you can prepare yourself for such that in the long run, your brand, your movement, develops the consistency it seeks. Tracy Hazzard is joined by Megan Fenyoe, the co-host of The Blonde Bombshell Podcast and Founder of the I Am Enough Movement. Trac...

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Becoming an effective podcaster takes skill and practice, especially if you want your charisma as a host to be an asset. The host of The Charisma Quotient and CEO ofSeltzer Style, Kim Seltzer, joins this episode to talk about how she does business and what her perception of podcasting is. Understand the seemingly complex thought process that goes into the creation of a podcast, starting from signing up a guest, to arranging your in...

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Are you thinking of starting your own podcast? Tracy Hazzard has Chad McAllister, PhD on today's show to guide you in your podcasting quest. Chad is the founder of Product Innovation Educators, the host of The Everyday Innovator, and is recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger. Sharing his experiences, he talks about why and how he started podcasting and teaches us how he got the show...

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Asking questions is so powerful that it can help you produce a bingeable book series. Today, Tracy Hazzard talks to Mark Victor Hansen, the co-author of Chicken Soup for the Soul series, and his wife Crystal Dwyer Hansen, who co-authors Ask!: The Bridge from Your Dreams to Your Destiny with him. This conversation focuses on their book Ask!, its inception, and its aim of helping people fulfill their ultimate destiny. They dive deepe...

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How do you get hundreds of millions of audiences to listen to you and patronize your products? The answer is as simple as social media, but it doesn't simply mean throwing anything online just to be noticed. Today, Tracy Hazzard interviews Jack Settleman, the Founder of Snapback Sports, the largest sports Snapchat account in the world totaling over 500M+ views YTD, and the host of the Snapback Chat podcast. Jack shares some...

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In increasing exposure and capturing your target audience, you have to literally standout. For Donna Shannon - career coach, speaker, stand-up comic, President of the Personal Touch Career Services, and the host of Tattooed Freaks in Business Suits podcast - being bingeable means leaving a lasting impression to anyone who knows you and your business. Today, she shares how she runs her podcast and creates bingeable content, from the...

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Podcasting can offer more than just niche information. It can also bring impact to a bigger scale. Today, Tracy Hazzard has two awesome guests, former police detective Craig Casaletto and NFL veteran Asante Cleveland. They host The White Tiger Podcast which connects listeners with athletes, entrepreneurs, and leaders in their space who share personal and professional stories about victory, defeat, and what it takes to crush your go...

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