The Binge Factor

The Binge Factor

In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show. NEW on The Binge Factor Podcast – Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article. On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode. Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery. Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak. Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world. In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP. Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters. Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest and apply now.

Episodes

June 1, 2022 32 min

Building a loyal following is not an easy feat. Today’s guest knows a thing or two about how to keep a podcast audience. Chase Clymer is the co-founder at Electric Eye and host of Honest Ecommerce, a weekly podcast for online store owners with honest, actionable advice to increase their sales and grow their business with over 240 episodes. In this episode, he sits down with Tracy Hazzard to chat about how he grew his show to be a s...

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You don’t have to be a comedian to make your show fun and engaging to your audience. Today’s guest is a prime example of that. Jake Harrell, aka The Funniest Lean Guy, is a co-host of edutainment show, A Quality Podcast. In this episode, Tracy Hazzard chats with Jake to talk about how he engages with his audience and builds community within the space. It’s all about interaction. Tune in as Tracy breaks down Jake’s binge factor and ...

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When starting a podcast, you're not only talking about yourself, but you're podcasting to win clients. How do you do that? Sarah Walton is a business mentor, coach, creator, and the voice behind The Game On Girlfriend Podcast. In this episode, she chats with Tracy Hazzard to discuss how you can make podcasting a platform to attract clients for your business. Podcasting can be a great lead magnet if you know what you're ...

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It can be challenging to make co-hosting fun and harmonious, especially when there are more than two! Tracy Hazzard sits with Julie Lokun, the Co-Founder of The Mediacasters. Julie shares with Tracy how practicing with each other can do wonders. Agree on signals that will help your co-hosts understand whose turn it is to speak. Create a safe space for everyone to be vulnerable to share their stories. Don’t hesitate to hire editors ...

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Are your strategies effective enough to build a foundation and boost your sales? Nikki Rausch has been a guest on different podcasts, and people are bingeing on her podcast guesting. That's why she decided to create her podcast called Sales Maven. She uses the platform to grow a community of like-minded individuals dedicated to building and sharpening their sales skills with input, guidance, and support. She also contributes an...

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Do you think the niche podcast you want to focus on has no value? Think again. Tracy Hazzard introduces Felipe Engineer-Manriquez, a bestselling author, international keynote speaker, and The EBFC Show podcast host. Felipe shares how it took him five years to believe that there was something valuable to share, show, and tell. Guess what his niche is? Scrum. It’s a management framework that allows people to deliver value reliably an...

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With the growing number of podcasters and podcasts in general, how do we create a community that fosters collaboration instead of competition? That’s the goal Corinna Bellizzi is working towards. Corinna is the host of Care More Be Better, where she shares stories of inspired individuals and conscious companies to show us all that one person with one idea can have a big positive social impact. In November 2021, with her business be...

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Starting a podcast is one thing, but incorporating live stream episodes entails a completely different skill. In this episode, Tracy Hazzard welcomes live streaming expert Brad Powell of The Live Stream Show. Brad joins Tracy to share how to boost podcast engagements through live streaming. They tackle the wins and challenges of live streaming podcast episodes and how you can get started. Listen in and learn more as they discuss th...

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Does your podcast have a clear message? How do you know that you do? Here to help clear things up is Dolores Hirschmann. She is the Chief Clarity Officer at Masters in Clarity and the host of Masters in Clarity Podcast, where she helps guests and clients alike find their path. Dolores joins Tracy Hazzard to share her insights on how you can find clarity and take actions that lead to success. It’s all about finding your unique brill...

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What are the podcast metrics you have to consider when putting out your first episode? Marion Abrams joins us today to share her experience in boosting podcast shows. Marion is a podcasting producer, coach, and consultant with deep experience in podcasting and content creation. She built Spartan's podcast from an audience of 0 to over 35 million views and downloads and has worked on a range of projects. Marion is currently the ...

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The best way to start living your dream is always now. Kid podcaster, Benjamin Wong, has always had his mind on helping kids create their own entrepreneurial opportunities. At the age of 14, Ben has managed to get three podcasts off the ground and up in the air and grow a community of over 1000 kidpreneurs. Ben sits with Tracy Hazzard to talk about what it’s like being the CEO of Kid CEO Media, a youth-run communications company de...

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Is it true that hosts make absolutely no money in podcast sponsorship? In this episode, Samantha Lee Wright of The Essential Oil Revolution challenges that myth. Join in the conversation as Samantha shares with Tracy Hazzard how she started from nothing to becoming the top podcaster in her niche within a couple of weeks. Earning money from sponsorships helped her stay with her kids at home. The key is to find product services and c...

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Authentic personal podcasts are a niche in the independent podcasting scene. However, that shouldn’t stop you from growing and aiming for a wider audience. Joining Tracy Hazzard is Jayme Tener, host of the Blonde Haired Girl To Go podcast. Jayme’s raw and genuine content attracts listeners with slow yet steady growth. In this episode, Tracy gives her some tips on how to reach more people with her message. They discuss the importanc...

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In the podcasting industry, only less than 1% drive income. Not everyone can be the next Joe Rogan. But while creating content that will last may seem a difficult feat doesn’t mean that it is impossible. Listen in to today’s episode as Alex Terranova of the DreamMason Podcast gives you some advice on how to strengthen your content. Are you repurposing your content to your other platforms? Are you connecting with your guests in the ...

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Can you make a media career out of your podcast? It’s possible, and our guest shows you how. Tracy Hazzard sits down for a lively and insightful talk with the host of the Pozcast, Adam Posner. Adam shares how he got into podcasting and how he built and course corrected his podcast over the course of nearly 200 episodes. Adam talks about lessons he’s learned and how he moved towards monetization of his podcast. Tune in and learn mor...

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How do you provide value and stay on target with your podcast mission? We find out in this episode as Tracy Hazzard sits down for an interview with the host of the Nonprofit Architect Podcast, Travis Johnson. Travis and Tracy talk about how Travis got started on the path of podcasting for nonprofit organizations and what he’s learned doing his podcast. Travis also shares tips on starting your podcast and finding your voice. Learn m...

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Anyone can launch a podcast for a variety of reasons. For?Kerryn Vaughan, she started her podcast to send a message and empower world good. Kerryn is an international speaker, facilitator, author, and host of the?Get Off the Bench Podcast?and author of?Get Off The Bench!: Kickstart your idea now. In this episode, she joins Tracy Hazzard to share the inspiration behind her podcast and what pushed her to start inspiring people throug...

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What is the secret of getting huge engagement on your podcast episodes? What is the right approach to achieve high-power media attraction for your show? Reena Friedman Watts shares with Tracy Hazzard how she built a carefully structured podcast with someone close to her heart. Reena details her workflow for Better Call Daddy, the show she co-hosts with her father. She explains how she invites the best guests through in-depth resear...

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The easiest thing you can probably do to learn a few strategies to improve your own podcast is to listen to other successful podcasts. But not just any successful podcast, but a podcast for podcasters in particular. In that way, you can maximize what you learn and what you should apply from there. On today’s show, Tracy Hazzard introduces her podcasts, The Binge Factor, and Feed Your Brand, which she co-hosts with husband Tom Hazza...

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Having a clear and strong podcast purpose is key in running a show that will entice and engage the audience to stick around for more. This requires constant reinvention and innovation to keep the podcast going and eventually, build a thriving community of like-minded people. Joining Tracy Hazzard is Otis McGregor to talk about the show with his son Cam, The Cam & Otis Show. He unravels the secret behind their incredible chemist...

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