How Non-profits and Charities can Connect with Lapsed Donors and Boost Support using Direct Mail

Episode 5 - The BirdseyePost Podcast: Direct Mail for Non-Profits

Reignite your donor base by turning past supporters into dedicated advocates. This episode of the BirdseyePost podcast dives into the art and science of re-engaging lapsed donors for non-profits and charities. You’ll learn how to leverage data-driven insights, smart segmentation, and personalized outreach to transform inactive givers into committed advocates all while safeguarding donor privacy and maximizing your ROI.

Topics we cover:

• Identifying and profiling lapsed donors using your existing CRM data

• Uncovering the reasons behind donor inactivity and tailoring your appeals

• Segmenting by giving history, interests, and engagement to craft relevant messages

• Ensuring data security, consent compliance, and ethical use of donor information

• Automating outreach workflows to save time and boost efficiency

• Measuring impact with real-time tracking and point-of-sale integration

Common questions answered

• What makes re-engagement more cost-effective than acquiring new donors?

• How do you integrate BirdseyePost with existing donor management systems?

• What privacy safeguards protect donor data during re-engagement campaigns?

• How can non-profits personalize appeals to resonate with each donor segment?

• What metrics should you track to prove the ROI of your re-engagement efforts?

Ready to rebuild lasting relationships with your past supporters? Start today and see how our platform can help you reconnect, reengage, and reignite your mission.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your NonProfit: https://birdseyepost.com/nonprofits-charities  

Transcript: 

Hey everyone, and welcome back to the BirdseyePost podcast! I'm Sammy, and as always, I'm joined by my fantastic co-host, Charlie.  

Thanks, Sammy! It's great to be back here with all of you. Uh, you know, we're really excited about today's topic because it's something that, um, a lot of non-profits and charities really grapple with.  

Absolutely, Charlie. Today, we're diving deep into a truly critical area for, like, any organization that relies on donor support: how non-profits and charities can effectively re-engage with their lapsed donors. You know, people who've given in the past but, uh, haven't contributed in a while.  

Yeah, it's such an important point, Sammy. Boosting your support base isn't just about finding new donors, is it? It's often about, like, reconnecting with those who already know and, uh, maybe even love your cause. So, we're going to explore how BirdseyePost can really help unlock that potential for you all.

 Yeah, exactly, Charlie. I mean, it's funny, a lot of non-profits, they pour so much energy, time, and, like, precious resources into finding new donors, right? Which, uh, absolutely, that's vital. But sometimes, you know, they sort of overlook this incredible asset they already have: their past supporters.  

It's so true, Sammy. And, like, you can see why, too, right? Reaching out to someone who hasn't donated in a year or two or even longer, it can feel like a really daunting task. You know, you might be thinking, "Do they even remember us?" or "Why did they stop giving in the first place?" It's a, it's a bit of a mystery sometimes.  

Totally. And, uh, you know, a lot of organizations just don't have the internal capacity, like, the staff or the technology, to effectively track and, uh, more importantly, understand why donors became inactive. It's not just about, like