How to Use Personalized Direct Mail to Achieve Marketing Success

Episode 1 – The BirdseyePost Podcast: Direct mail made easy in a digital-first world

Join the very first episode of the BirdseyePost Podcast, where we unpack how BirdseyePost is building a game-changing direct mail marketing platform with automation, personalization, and real-time engagement tracking. Whether you’re a small business owner or a seasoned marketer, you’ll walk away with actionable insights to connect smarter and faster with your audience.

What you’ll learn in this episode:

How BirdseyePost transforms direct mail into an automated, measurable channel - design, print, ship, and track everything from one platform

• Why personalized postcards with dynamic SmartMaps drive more foot traffic and local engagement

• How SnapCapture’s unique QR-code technology captures leads and syncs directly with your CRM

• Ways to set up behavior-triggered SmartMailers for abandoned carts, birthday offers, win-backs, and more

Common questions answered in this podcast:

• What exactly is BirdseyePost, and how does it differ from traditional direct mail?

• How affordable are personalized postcards?

• Can I track who scanned my mailer and when?

• How do I automate postcards based on customer behavior in Shopify or other platforms?

Tune in now to learn how to combine the trust-building power of physical mail with the precision of digital marketing and see firsthand how BirdseyePost can boost your ROI, retention, and new customer acquisition.

📬 Get started with smarter direct mail today:⁠ https://birdseyepost.com/⁠

💡 Learn more in our Documentation:⁠https://birdseyepost.com/support/docs/introduction⁠ 

Transcript: Hi everyone, and welcome to the very first episode of the BirdseyePost Podcast, where we talk all things marketing, innovation, and the power of direct mail in a digital-first world! I’m Charlie, your co-host and a marketer obsessed with simplifying complex solutions for businesses like yours.

And I’m Sammy, the other half of this dynamic duo. Together, we’ll guide you through some seriously cool ways BirdseyePost is re-imagining direct mail marketing so you can connect with your customers faster and smarter.

Today, we’re talking about BirdseyePost itself. Specifically, how this platform is changing the way businesses approach direct mail. From personalized postcards to real-time engagement tracking, we want to share how you can transform your marketing campaigns with BirdseyePost.

Stick with us, because whether you’re a small business trying to stand out or a savvy marketer looking for a new tool, you’ll walk away with actionable insights that’ll make a huge difference.

"BirdseyePost: Direct mail made easy!"

Hi everyone, and welcome to the very first episode of the BirdseyePost Podcast, where we talk all things marketing, innovation, and the power of direct mail in a digital-first world! I’m Charlie, your co-host and a marketer obsessed with simplifying complex solutions for businesses like yours.

And I’m Sammy, the other half of this dynamic duo. Together, we’ll guide you through some seriously cool ways BirdseyePost is re-imagining direct mail marketing so you can connect with your customers faster and smarter.

Today, we’re talking about BirdseyePost itself. Specifically, how this platform is changing the way businesses approach direct mail. From personalized postcards to real-time engagement tracking, we want to share how you can transform your marketing campaigns with BirdseyePost.

Stick with us, because whet