The BJJ and Biz Podcast: Precision Commissions and Submissions
BJJ black belt, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. Originally, The Sales Podcast was launched in 2013, and in September 2025, it was rebranded and relaunched as The BJJ and Biz Podcast.
Episodes
BJJ Head Coach, Hapkido Instructor, Kickbox Fit Instructor Sabeomnim Alex holds a 4th degree black belt (4 Dan) in Hapkido and a black belt in Brazilian Jiu Jitsu (BJJ)
Summary
Alex Tse and I discuss Alex's journey through martial arts, focusing on Hapkido and Jiu-Jitsu.
We explore the challenges of injuries, the importance of consistency in training, and the transition from teaching to running a martial arts business.
Alex share...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
What is "The Consultation Cliffhanger"?
What's the biggest reason for ghosting?
How do you define next steps and schedule the next action?
Summary
After four years, sales expert, author, speaker Lee Salz is back in da house!
We explore the evolving landscape of sales, emphasizing the importance of a consultation mindset over a traditional discovery approac...
Summary
3rd Degree Black Belt & school owner, Sam Snow, joins me today. We explore Sam's journey, including his personal and financial challenges. We get into the evolution of training methods, the importance of community and lineage, and the challenges of opening a Jiu-Jitsu academy.
We discuss the significance of mentorship, the experiences of competition, and the balance between fun and seriousness in training. Sam shares...
Carlan Gracie
His father's father was Gaston Gracie, so he's like a cousin to the Gracie BJJ family.
There are a lot of Gracies!
Kosen judo is foundational.
Maeda taught the Gracies Judo
Kimonos for Kids and http://www.favelatour.org/
In this storytelling conversation, Carlan Gracie shares his unique journey from the Gracie family lineage to living in a favela in Brazil, where he dedicates his life to teaching Jiu-Jitsu and givin...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Brady has been in construction for about 30 years.
He started Jiu-Jitsu to stay active and competitive. (Currently a blue belt preparing for his first tournament.)
Balancing work and training requires careful scheduling.
Communication is key in managing client expectations.
Handling difficult clients can lead to referrals and business growth.
Understanding the psychology of cl...
From Injured Special Forces Soldier To Knife Business Success // Chris Stroup Knives Made In America
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Chris Stroup got banged up in the Army special forces...so they gave him the boot.
But he turned his passion for knife-making into a booming made-in-America business.
He discusses the challenges and triumphs of building a business, the importance of community and networking, and how his passion for knife making intertwines with his family life and jiu-jitsu training.
The ...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Marcus is a CRM wizard.
He's into processes...systems... frameworks... and he specializes in working with Salesforce ...but he told me I saved his marriage!!
I'll leave it at that.
Sponsors:
- ActiveCampaign: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo
- Mindstudio.ai: Try 100+ AI Agents and build your own, completely free....
Brian is an OG veteran, marketer, and returning guest. After 9/11, he got a waiver to return to the military and get into the fight.
We discuss his journey from military service to entrepreneurship, the importance of BJJ in personal development, and the evolving landscape of marketing and business automation.
Brian shares how he is using AI for business processes to help his clients create tremendous growth.
And we share some war stor...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Takeaways
Everything you do in life, from Jiu-Jitsu to selling requires both physical skill and mental strategy.
How to grow a profitable BJJ school.
Why fundamentals are all that matter.
Glyn has a new course on breath work on BJJ Fanatics because it can significantly enhance your performance in Jiu-Jitsu.
The role of relaxation during competition training.
The role of mindset ...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Summary
What can a film dude teach you about growing your sales today?
Jake Isham shares his definition of a digital show based on his experience in traditional film and television to help you stand out in today's digital world.
Sound Bites
"Digital shows can be a powerful marketing tool."
"Quality production enhances viewer engagement."
"Building a sustainable content strategy...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
After 725 episodes of The Sales Podcast, 60 episodes of The CRM Sushi Podcast, and now two of The BJJ and Biz Podcast, I finally meet a billionaire.
Michael Paulus is down-to-earth, calm, rational, and very much still in the game.
He came from humble beginnings to become a billionaire entrepreneur.
Michael discusses the importance of hard work, team culture, and finding happ...
#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Takeaways
- Ryan is a veteran and co-founder of Synergist, focusing on business growth.
- Military experience shapes their approach to business and communication.
- How to use AI in your marketing and lead generation
- If you don't know the needs of your clients...why are you in business?
- How and why to do more video in your marketing.
- If you're not able or willing to build rapport ...
#BJJ #salestraining #Jiu-Jitsu #personaldevelopment #entrepreneurship
After 12+ years and 725 episodes of The Sales Podcast—and recently receiving my black belt in Brazilian Jiu-Jitsu—I'm retiring that show to merge my two loves: sales and BJJ growth, thus this new brand, BJJ and Biz, and this new show, The BJJ and Biz Podcast.
Thank you for joining me on this journey, where I seek to help you sell more, faster, at higher margins...
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