81% of consumers say they need to trust a brand before making a purchase decision (Source: Edelman Trust Barometer).
Trust and connection are not just nice-to-haves in business, they are the foundation for long-term growth and brand loyalty.
Join us for this episode of The Bliss Business Podcast featuring Howard Waterman, Founder and CEO of The Waterman Group. Howard is an influential communications strategist and award-winning board advisor with over two decades of experience shaping brand narratives for companies like Verizon, Moody’s, and leading tech startups.
We’ll dive into how businesses can build authentic connections through strategic storytelling, purpose-driven communications, and human-centered leadership.
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• Why trust and transparency are the true competitive advantages
• How storytelling builds stronger relationships with customers and teams
• The role of purpose in elevating brand and leadership strategies
• How leaders can communicate with clarity and empathy during crises
🎧 If you’re looking for insights on building connections that last, this conversation is for you.
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