Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing

In an era of polished ads and AI-generated content, consumers crave one thing above all: authentic connection.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Darren Keeler, VP of Marketing & Creative at Shuckin’ Shack Oyster Bar. Since 2019, Darren has been the creative captain behind the Shack’s genuine, fun-loving brand — blending coastal culture, crave-worthy food, and heartfelt storytelling to fuel growth across the fast-expanding Shack fleet.

From hyper-local partnerships and community-powered events to philanthropic initiatives, Darren shows how purpose and empathy can drive both loyalty and good vibes — proving that marketing rooted in humanity wins every time.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

💡 In this episode, we explore:

• Why empathy is marketing’s most powerful differentiator

• How to blend purpose and personality to create an authentic brand

• Lessons from turning community connection into business growth

• The art of storytelling that feels real — and gets results

🎧 Tune in for a conversation that’s equal parts inspiring, insightful, and full of coastal charm.