Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing

In a world full of noise, the brands that stand out are the ones that speak to the heart.

This week’s Marketing With Purpose Kit from The Bliss Business Podcast features one of the most influential storytellers in franchising: Martha O’Gorman, Chief Marketing Officer at Loyalty Brands.

With more than three decades shaping national brands and guiding entrepreneurs, Martha has built a career on marketing that is both strategic and deeply human.

As a Certified Franchise Executive and active member of the International Franchise Association’s Marketing and Innovation Committee, Martha helps shape the future of storytelling across the entire franchise sector.

From tax prep and mobile pet grooming to roofing, accounting, and home services, she turns complex ideas into emotional, compelling narratives that elevate brands and empower business owners.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Tullio Siragusa

💡 In this episode, we explore:

• Why empathy and purpose belong at the center of every marketing strategy

• How storytelling can transform both emerging brands and established franchises

• What 30+ years of brand building taught Martha about clarity, connection, and trust

• The surprising leadership wisdom we learn from animals and how Martha’s dog Penny inspires her daily

🎧 Join us for a warm, insightful conversation on building businesses that matter and stories that stay with people long after the moment has passed.