🧠64% of consumers say shared values are the primary reason they form a relationship with a brand (Harvard Business Review).
In a crowded market, features fade fast. But purpose, and the beliefs you stand for, can set your brand apart for years to come.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we dive into how brands can carve out their unique white space by leading with a belief rather than just selling features.
🎙️ Hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧠In this episode, we explore:
• How to position your brand around values that resonate
• Why beliefs build loyalty and emotional connection
• Examples of brands like Tony’s Chocolonely and Cost Plus Drugs who lead with purpose
• How to identify the “white space” in your industry that others aren’t claiming
🎧 Whether you’re a marketer, founder, or brand strategist, this episode is packed with insights to help you turn your purpose into a powerful differentiator.
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