🧠74% of consumers say they are more loyal to brands that understand them at a personal level (Source: Salesforce, 2024).
Too many companies build personas based on demographics. But what if you built them around purpose?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack how to create purpose-led customer personas that speak to the why behind the buy—and why traditional segmentation is no longer enough.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧠In this episode, we explore:
• Why psychographics and values matter more than job titles and zip codes
• The shift from surface-level traits to emotional resonance
• How to build personas that unlock deeper brand intimacy
• How empathy mapping and storytelling can turn customers into champions
This episode is a playbook for anyone tired of generic marketing. If you want your audience to feel seen, not just sold to, this one’s for you.
🎧 Whether you’re a founder, marketer, or team leader, learn how to connect with what your customers believe in, not just who they are.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.