All Episodes

April 22, 2025 17 mins

Why Marketing Feels Broken—And How to Fix It

Marketing today is louder than ever. But is anyone actually listening?

In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing has lost its way.

We’ve traded emotional connection for conversion tactics, storytelling for shouting, resonance for reach.

The result?

People are tuning out. Trust is fading. And brands are becoming forgettable.

Here’s what we cover:

+ Why most marketing is built for transactions—not relationships

+ The high cost of ignoring emotional connection (hint: $24B in ad blockers in 2024)

+ What it really means to build resonance instead of just reach

+ How empathetic storytelling outperforms logic-based messaging by 23% (Source: IPA DataBank)

We don’t need more noise. We need meaning.

Because when you build connection, you build loyalty. And when you lead with empathy, marketing becomes a movement.

Ready to rethink your strategy?

Sign up for our upcoming webinar where we go deeper and show you how purpose-driven, emotionally intelligent marketing is transforming results.

Register now: https://aicmo.io/workshop

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.