Marketing with Purpose Kit: Traditional CMO vs. The Category Architect

The Traditional CMO is Dead. Long Live the Category Architect.

For years, CMOs have been stuck on a tactical treadmill:

🎯 Generate leads

📈 Prove ROI

💰 Cut ad spend

But in a noisy, AI-saturated landscape, is optimization enough?

This Wednesday on The Bliss Business Podcast’s Marketing with Purpose Kit, we unpack a better path forward:

+ What it really means to be a “Category Architect”

+ How to lead with belief, not just branding

+ Why movements matter more than metrics

+ How tools like aiCMO help brands build emotional resonance at scale

We break down iconic examples like:

⚡ Salesforce’s “No Software” revolution

⚡ Liquid Death’s punk-rock water disruption

⚡ Apple’s mission-first, category-defining playbook

Today’s best marketers aren’t just managing brands. They’re shaping worldviews.

Want to inspire customers, not just convert them?

🎙️ Hosted by Stephen Sakach, Mike Liwski & Tullio Siragusa