Reclaiming the Soul of Marketing: The Workshop

Marketing has lost its soul. Let’s get it back.

64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture)

Yet most marketing still sounds like this:

“Optimize operational workflows to drive scalable efficiencies.”

That’s not connection. That’s a keyword graveyard.

In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, we explored how purpose, empathy, and emotional resonance can transform your marketing from hollow to human.

Here’s what we cover:

+ What the “Empathy Gap” is—and how to close it

+ How mirror neurons and emotional contagion drive loyalty

+ Why purpose-driven brands grow 3x faster (Deloitte)

+ Live demos of how aiCMO can turn soul into strategy—in seconds

We also brake down three campaigns that still give people goosebumps:

⚡ Dove’s Real Beauty

⚡ Apple’s Think Different

⚡ Always’ Like a Girl

Hosted by Stephen Sakach, Mike Liwski and Tullio Siragusa

Each one shows what happens when brands choose courage over convention.

Great marketing doesn’t just sell.

It inspires.

It builds love into scalable systems.

Let’s stop creating noise and start creating meaning.