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April 16, 2025 10 mins

In a noisy digital world, real connection is your biggest competitive advantage.

In this week’s episode of the Scaling with Purpose Kit, we explore how mission-led brands build movements—not just marketing. It’s about more than product or performance—it’s about creating belonging.

✅ How to attract customers and partners who believe in your mission✅ The power of transparency and shared experiences✅ How REI’s bold “Opt Outside” campaign became a purpose-driven movement✅ Practical strategies for activating your community and measuring engagement
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher

When purpose becomes the heartbeat of your brand, people don’t just buy from you—they stand with you.

💬 What’s one way your brand builds community around its mission? Share in the comments and tune in Wednesday for a fast, inspiring listen.

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