October 17, 2023 • 44 mins
Imagine embarking on a remarkable tech journey, shifting gears from being an IT aficionado to becoming a Pinterest maestro. That's the journey our guest, Precious Rogers, has taken - and she's keen to share. This episode is a deep dive into Precious’s fascinating life story, from her tech-savvy beginnings to the unexpected turns that led her into the world of Pinterest marketing.
Precious, who began her journey as a virtual assistant, has carved out a successful career in the Pinterest space. She shares her experiences, strategies, and tips - everything from creating an optimized account to keyword research tactics that ensure your content gets the attention it deserves. We also explore how to repurpose existing content to make it Pinterest-worthy and how she uses Pinterest distinctively from other social media platforms for business growth.
But that's not all. We unravel the power of Pinterest, often an underestimated tool in e-commerce. Precious shares her insights on connecting your Shopify store to Pinterest, becoming a verified merchant, understanding the evergreen nature of content on the platform, and how to ensure your content is visible in search results. Brace yourselves for an insightful journey into the world of Pinterest with Precious Rogers. Whether you're a techie or just a Pinterest enthusiast, there's a lot to learn and apply.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
You're listening to the Black Directory podcast,
where we focus on bringing blackentrepreneur experiences to the
forefront.
Each week we will discuss thehighs, the lows and everything
in between.
I'm your host, diamond Young.
Let's dive in.
Hey everyone, welcome back to anew episode of the Black
(00:26):
Directory podcast.
I am so excited to have myspecial guest here today, ms
Precious Rogers.
I'm like, how do we meet?
So back in May I think I toldyou all before on a previous
episode I went to this podcastconference, the BlackPod
Collective Conference, and itwas so many amazing speakers, it
(00:47):
was so many sessions and Icouldn't make them all.
But I remember there was thissession going on that was all
about really just how to levelup your podcast, I guess from a
marketing perspective onPinterest, and I'm like whoa,
that's so niche and specific andI just always had that
curiosity and I was able toreach out to her, get a sense of
just who she is, what she does,and I knew that I wanted her on
(01:11):
the podcast.
That way you all could kind ofbe on that epiphany journey that
I was on of, like mine, justblown of like wait, you guys are
going to see throughout thisconversation, but welcome,
welcome.
Welcome to the show, precious.
How are you doing?
Speaker 2 (01:26):
I'm good.
Thank you for having me.
I'm excited to talk abouteverything, especially dropping
from Pinterest gyms.
I just completely love to talkin general, so that's how I was
good, which is good, which isgood for a podcast.
Speaker 1 (01:40):
I'm just happy that you're here.
I'm ready to learn even morethan I did when we talked before
.
I'm ready for everyone else tolearn and just see how we can
understand Pinterest as a wholeand figure out where we fit in.
But before we get into that, Iwould love for you to introduce
yourself and share who you areand how did you get to this
(02:02):
chapter.
You're in now where you aredominating the Pinterest market
yeah.
Speaker 2 (02:07):
So, like she said, I'm Prash, or Prash is a Prash
Rogers, and I always say like myjourney was just not something
I saw coming, because I startedout as a virtual assistant and
kind of fell into Pinterest andonce I understood what it was,
how it can be used in an onlinespace especially when it comes
(02:28):
to people who have differenttype of businesses that they
really do market online it wasreally something that's
underrated, it's the underdog,and I was like, okay, I really
want to get into this and Istarted by being a virtual
assistant and prior to that itwas just a whole other story
that we're going to really getinto, but completely not where I
saw my life going and now it'sjust like I completely love what
(02:51):
I do.
I love teaching people aboutPinterest.
I love seeing people kind ofget the epiphany of how they can
use the platform to really gettheir business scene in a
different kind of way.
So that's basically how I wouldthink I started.
Speaker 1 (03:04):
So I guess, like you said, we can backtrack, that way
People can follow us.
So that's too quick, no, butwhat?
So?
What did you see for yourself,right?
Like, of course you didn't seewhere you are now, but
originally, take us back to justthat initial.
Like, okay, I know, I want todo this thing in life.
Speaker 2 (03:23):
Yeah, so I went to college and I wanted to work in.
I wanted to do something withcomputers or apps or something
like that.
And so I have two degrees ininformation technology and my
dream was to work for Google.
Like, I wanted to build appsfor Google.
So my master's is in Androiddevelopment.
So I was like I'm going tobuild these great apps, which I
(03:46):
did get to build two apps when Iwas in my grad program, so
that's kind of cool.
But yeah, I don't know, likethings just completely changed
because I, after I startedworking my first job, around
like the four and a half yearmark, I just knew I didn't like
what I was doing, cause you know, like your first job, it might
(04:06):
be a little bit not exactly whatyou thought you were going to
be doing when you graduate fromcollege and it was just not
really what I wanted to do.
That's why I went back andstarted my master's and one of
my friends taught me aboutteaching English abroad in South
Korea, and so I startedresearching that and then in
2014, I applied and in 2015, Imoved to South Korea for three
(04:28):
years and that was just like awhole journey in itself.
And when I moved back in 2018,I was I intended on going back
into IT.
Like I remember going to thishome, because Google is actually
very one thing about there home.
I don't like there arerecruitment people.
(04:48):
They stay in contact with you,so like I had an interview with
them before they kept me on file.
Like I mean, one time theyreached out to me when I was in
South Korea, I was like I'm noteven in the country and they was
like oh well, we're still intouch.
So when I got back I got invitedto some kind of event that they
had in Miami when I was livingthere and I was still very much
interested in working for Googleand I don't know.
(05:09):
It's like that.
First year back I was just likeI don't want to do this whole
nine to five thing, I don't wantto be tied down, I want to
travel still a lot and the ideaof just having like two weeks of
vacation and a more structuredjob did not seem right for me
anymore.
And that's how I got intoresearching about being a
(05:31):
virtual assistant.
And when I started going thatroute because I felt like I can
do this working for my computer,do, I admit, to work for people
and I can still travel theworld and that's kind of like
spiraling to like where I amtoday.
Speaker 1 (05:46):
But that's so cool because I know it's just so cool
though, because it's justinteresting how you can have a
plan.
I think everyone can relate tothat.
It's like okay.
Speaker 2 (05:57):
I get the A to B to see.
Speaker 1 (06:00):
Yeah, you just kind of get into that whole cycle and
shout out to Google for havingyou on file and staying in touch
.
Speaker 2 (06:08):
Yeah, they were probably until about 2019.
They were still reaching out tome like just touching base and
stuff like that, and that's whenI told them like, oh well, I'm
going in completely differentdirection now.
But yeah, that was one thing Ithought was really cool is that
they kept in touch with peoplethat they saw potential in, I
(06:29):
guess, per se and what makessure that they keep that content
going.
So if there is any jobsopenings or how you can improve
yourself to so that you can gethired, and things like that they
were really good at.
Speaker 1 (06:41):
And that's good.
It's crazy.
It takes a lot of courage tokind of go the other way, like
sometimes we have what we want,like, oh, I want that
flexibility to be a little bit,maybe more in control or at
least to have if I have theflexibility, I can have the
lifestyle I want.
And it's kind of like thatunknown, because it's like okay,
google, for example.
(07:02):
It's like okay, my paycheckwill be this.
It's like that structure ofknowing what to expect.
Speaker 2 (07:07):
Being a business owner is very different and,
even speaking of that, Iremember when I was, I was
looking for a job.
This is 2019 when I realized Iwas like, okay, I got to start
working and one of my friendswho I met in Korea she was
working at this startup company.
She told me about them.
They were coming to Atlanta, soI started interviewing with
(07:28):
them.
I probably it was the longestinterview process I've ever been
through.
I literally had to do like arecruiter interview.
Another interview with a phone,had to go in person and this is
doing COVID.
They're going in person just tosit down in a room to interview
a virtual interview with likefive different people.
No, they were still inCalifornia, Most of them were
(07:51):
still in.
The office was open, but theywere in like open, open yet and
out of that interview, Iprobably had maybe like two more
interviews.
That's how long the process wasand I kept thinking like, do
you really want this job?
Speaker 1 (08:03):
Do you really want this?
Speaker 2 (08:04):
I felt, like I was going to get offered the job.
So I mean I'm going to like thefourth round, like how much
more time do you gotta decide ifI'm gonna pick me?
And I was just like I don'twant to do this.
I don't want to like dowhatever it was.
I can't remember exactly whatthe position was, but it
actually was a good company.
They had like the new age oflike unlimited PTO.
(08:26):
And I think it was gonna be likea hybrid method of working.
But I was like it was in my ITfield and I was just like I
don't think I want to do thisanymore.
This is not really what I wantto do.
And that's when I was like,okay, I'm just going to go full
force into more, so, the onlinespace of things.
So it might have been 2020.
It had to be 2020 then that Istarted doing that.
(08:49):
I was doing the VA work thenand I wasn't sure how I was
going to go about it and I waslike still looking for a career.
And then I was just like youknow what, forget it, I'm gonna
go all in in this business.
Speaker 1 (09:03):
So tell me about.
Okay, you're on this virtualassistant track.
Where does Pinterest come intoplay?
Speaker 2 (09:11):
Yeah, so my very first client was an influencer
and she had a blog.
So she has a blog and she knewthat Pinterest was one of her
top sources for traffic.
But she also knew that she wasnot leveraging Pinterest in the
right way.
She was like I'm just likeputting my content out there,
but I don't think I'm doing itin the most like efficient,
(09:32):
effective way.
Can you help me?
And I'm a virtual assistant soI can literally do anything in
my head.
I'm like I can do that.
I can no, no, nothing aboutPinterest.
I'll figure it out.
So I took like this course, likeit's called 90 Day VA, when I
first started and they had likea module on being a Pinterest
manager.
So I'm like, well, there was amodule on this, I can figure it
(09:53):
out from there.
And that's really how I gotlooped into it and, luckily for
me, she was okay with me, kindof like figuring things out as I
, you know, with her profile,and it's amazing now.
So like it was just somethingthat I kind of like fell into
and didn't love from there.
Speaker 1 (10:10):
And now you're a Pinterest badass.
I'm a Pinterest badass.
Yes, I love that.
I love that so much.
Speaker 2 (10:17):
I'm very much in love with people who are like oh,
people are not gonna understandwhat you mean.
We say Pinterest, badass.
You got to say marketing expert.
I'm like I'll just keep sayingit until they figure it out.
Speaker 1 (10:28):
I like it.
I like it.
It's just so like authentic andit's your brand, you know, at
the end of the day.
So I think that's smart anyways.
But it is cool how again it'slike I see all the little gems,
because it's so easy to be likehey, I don't know that, or just
kind of afraid to dive in withsomething that you don't know.
(10:49):
And sometimes you don't have to,you don't know something.
It's like let me at least gotry, let me at least go research
.
I know I can figure it out, youknow if I put my mind to it.
So what's something?
Speaker 2 (11:02):
So that, yeah, like you can figure it out.
It's like a book about that,like figure it out audible or
something like that.
I don't know who wrote it, butit was like basically everything
, you can figure out everythingpretty much if you put your mind
to it.
Speaker 1 (11:14):
Yeah, I think so.
I think so as well, like justbeing self taught, you know, and
, I think, realizing you didn'thave to go to school because a
lot of times, depending on theschool, some schools are behind
when it comes to social mediaand what's going on in real time
.
Yeah, they can't just have toget your hands on.
Speaker 2 (11:30):
I would see like, oh wait, this is really a thing
Like yeah, I'm pretty sure youcan go to school for social
media management or somethinglike that, because now it's a
huge thing.
But when I was in school thatwas not a thing If you were
going to school for you know.
But that also shows that youdon't have to go to school to
learn how to market someone'sbusiness.
It's definitely something youcan learn and that's how I was
(11:51):
used to university.
People are always teaching Likethere's definitely ways to
learn without having, to, youknow, get a degree in something.
You can still be very muchskilled in something that you
don't have a degree in.
Speaker 1 (12:04):
No, I totally agree with you.
I feel like so many things thatI know, like you said, youtube,
university trial and error,just kind of figuring it out.
So I think, that mindset isalways like for the when.
But okay, so you're discoveringall these things on Pinterest.
When do you start to feel kindof like an expert, Like okay, I
(12:27):
really feel, like I know thisplatform.
Speaker 2 (12:30):
I would say so.
That was 2019.
Probably by December 2020 iswhen I was feeling more
confident and comfortable.
In 2021 is when I completelywent all in into Pinterest.
So prior to that I was doing in2020 I was doing Instagram and
Pinterest marketing.
I've always felt comfortablewith Instagram.
(12:51):
I've always been like a socialmedia person, so that was easy
to kind of fall into.
But yeah, I would say, by abouta year later I started feeling
more confident and comfortable.
I did have some coaches, so itit was able to make me feel like
, even if I don't know something, I know someone who does know
what I don't know.
Speaker 1 (13:12):
And that's good as well.
I think we hear a lot aboutcoaches these days, but I think
it is a great development kindof tool to pull out your pocket
of, like, okay, how do I tapinto someone that that they you
know they're gonna know a littlebit more than me and just have
as a resource.
So I think that was definitelyit seems like a beneficial thing
(13:33):
or a good move for you.
Um, so how did you get to thepoint where you're like okay, I
want this to be my lane and Iwant to help Business owners and
people learn how to leveragethis platform for for their
business.
Speaker 2 (13:50):
Yeah, so I would say it was in 2020.
Um, summer 2020 is when I gotmy Pinterest mentor coach and
she helped me really figure out,like, what things I wanted to
offer, because I knew I didn'twant to offer Like what
everybody else was offering.
I knew there were things that Ididn't did not like, um, when
it comes to being a Pinterestmanager, and so she helped me
(14:12):
figure out how I wanted tostructure structure in my
business model.
And then, like I said, inDecember so December, um, funny
story was in December 2020 myInstagram account got shut down
for a month and it was like asign that you just need to just
focus on Pinterest because, ifthings like this happen, you
(14:33):
have a backup option, you havesomething that works in the
background and not just whereyou have to show up every day.
Um, so for me, it was like thepush that gave me to like, leave
Instagram alone as far assomething that I was offering
for services and go on toPinterest and feel like.
I think this is something thatso many businesses Don't use,
and I want to be that personthat they go to and see where
(14:55):
they can learn from, how theycan make it work for their
business.
Speaker 1 (14:58):
No, no, that that makes sense and I think life is
so funny.
It has a way of kind of Takingout other options.
Speaker 2 (15:05):
You know the when you say something to the universe,
be ready for what you're saying.
Because it would be like,because I think I'm pretty sure
like in like October, november,I was considering it, but it was
that scary.
back there, I think at thatpoint I only had like one
Pinterest, um, maybe two, one ortwo Pinterest marketing clients
that I had way more Instagrammarketing clients.
(15:26):
So I knew that, one, I wasgoing to have to stop offering
Instagram and two, I wasn'tgonna like let go of my clients,
but I was going to not offerthe services anymore.
I was going to only push forPinterest.
And that was scary.
So when you put that out intothe universe this is what I want
to do they were like, okay,well, here you go, like I think
Probably by the summer of 2021.
(15:47):
I didn't have any moreInstagram clients, like they all
kept falling off, but thingsrose out so well in 2021 also.
So it was just like a goodbalance of like, well, when you
say something in the universe islistening, be prepared for it
because it's gonna happen.
Speaker 1 (16:06):
No, yeah, what is it?
Be careful what you wish for,like you said, your your words,
like the power of your words andUm, it can very well be a
reality and you're like, okay,this is what we're doing.
Speaker 2 (16:18):
Now the client loves me.
Okay, well, that was a socialmedia marketing client, they're
like well you said you want topinch his client.
So don't worry, we're makingspace for your making space.
Speaker 1 (16:28):
I love that, though.
It's like you know speakingwhat you want and making space
for it, because it's easy to sayyou want something and kind of
like Resist and you're kind offighting it, of like wait what's
going on.
It's like, well, that's whatyou asked for and this is what
it looks like, and sometimeswe're not prepared for what it
actually looks like in real life.
We just know, we want you know,we see the end, but not like
(16:50):
that part in the middle and justthe process.
Speaker 2 (16:53):
First losing clients, that was scary.
Like uh, okay.
And then, you know, a couple ofweeks later I'm getting more
Pinterest clients and it's like,oh, I see what confirmation
that's all that was.
Speaker 1 (17:03):
That was confirmation .
Speaker 2 (17:05):
Okay, you can't do all this at once.
You can't do it all, so yougotta gotta have this happening.
So yeah, definitely.
Speaker 1 (17:11):
So what would you say are like some misconceptions.
When it comes to Pinterest,like at four.
First, for us entrepreneurs outthere, what are things that we
should keep in mind of?
Like you know, we may look atPinterest as oh, that's where I
Figure out what kind of house Iwant, or you know what my next
hairstyle is going to be, how,yeah, what's?
(17:35):
What's some things that we maynot know just from that surface
level.
Speaker 2 (17:38):
When it comes to, that's fun because one I want to
say that people always Look atin social media and there are
social aspects to Pinterest.
But Pinterest actually shouldbe loop with Search engines like
Google and YouTube, becauseyou're going there, like you
just mentioned.
You go there to Look upinspiration for your home or
(17:59):
find something about a hairstyle.
You're actually going there andyou're typing something in a
search bar to find content Onthese things that you are
looking for.
So you are indeed usingPinterest like it's supposed to
be used.
You're using it like a searchengine, but for some reason,
people forget that when it comesto marketing their business.
So say, for instance, ifsomeone like for me, if someone
(18:21):
has like press on nails orsomething like that, and they
have it on Pinterest and I'mgoing there looking for a nail
designs or press on nails, I'msearching for something.
If I come across their productsnow I'm going into.
You know they're at C store,their Shopify store, whatever it
is and I can purchase something, so that is actually part of
their funnel.
That is having me find them atthe top of their funnel, finding
(18:42):
them on Pinterest and thengoing to the next step.
When you find like inspirationfor your house, or if you find
like Hairstyles and things likethat, you're you're finding
someone's content and you'reusing that for whatever you need
.
So right it was the same way,for I've gotten on Probably
hundreds of people email listsfrom finding some kind of
(19:03):
freebie they have on Pinterest.
That is what I need.
And then I get on their emaillist and now you know, years
have gone by and I'm still ontheir email list.
Maybe have purchased from themanything like that.
So Look at it as a searchengine and not a social media,
because I don't know anyone whoreally goes on Pinterest Trying
to be like oh, I wonder whatsuch and such is doing.
(19:23):
No, right.
Speaker 1 (19:25):
That's something that I think, like you said, is a
key difference when we weretalking before, because With all
these other platforms, you'rebuying into the person it's all
about.
You know, whoever you followright Like, oh, what are they
doing?
Oh, they have kids and you kindof get invested into, like that
Right, which is great for whichis great Um.
Speaker 2 (19:46):
Nowadays, you know, we really much care about whose
people are we want like peoplewant to buy from people.
My platform's like instagram isreally great for engagement.
It's really great.
Great for getting to know, tobuild that know like in trust.
Whereas my Pinterest is reallygreat for we're building
awareness, getting peoplegetting in front of people who
(20:07):
do not know you, because thatway you're pulling them in.
You know, majority of Pinterestsearches are unbranded, meaning
they're not going there andlooking for um Affinity bag.
They're going there looking forjust a purse, like a certain
type of bag, maybe a beach bag,and then they could come across
all these beach bags, you know.
Or if I'm looking for, you know, a contract, I come across all
(20:30):
kinds of contracts.
I'm not specifically typing ina brand name, I'm having exactly
what I'm searching for andthat's really what's great about
Pinterest.
So it's a lot of people to findyou new to you.
People, um, come across who youare, get acquainted with who
you are and then, if they startseeing you, maybe they will go
follow you on something likeinstagram, where now they can
(20:50):
get to know you even better.
Speaker 1 (20:52):
Yeah, and I and I think that's what's cool and and
what I was going to say beforeis like Pinterest is a great
search engine.
You know, I know when we talkedabout it before, I was like,
okay, yeah, it is a searchengine and I saw where I can put
in like the most specific thing, like, um, short hairstyles for
black people, like it's just so, like it's really incredible,
(21:13):
because I feel like it's so rare.
I really can't remember a timewhere I searched something and
didn't find what I was lookingfor, um, or even when I was like
thinking about um Having likean apparel line and I didn't
know what kind of fonts I wantedto use.
I just wanted to see typography, I just wanted to see like it
(21:34):
was just like endless and, likeyou said, you're not looking for
a specific person, but if thecontent is good, like I feel
like what Pinterest is all about, what you have to offer, but
it's not about you.
So it's like, okay, it's notabout you, it's not about you.
Speaker 2 (21:49):
If you call the anti platform because it is not about
you, people do not care aboutyou in that sense.
Like, um, I've had clients whoare like, oh, I want to put like
a board about you know theplaces that I've been and stuff
like that.
They don't care, they're nothere for that, they're here for
your content.
They want to find your content.
So if you're using it as abusiness, it's about the content
(22:12):
that you're putting out there.
They're here to search for yourcontent.
If you want to share about yourtrip or whatever, you do that
on like instagram or somethingor facebook or your website,
anything else but it's not aboutthat content because think
about it, like certain thingsPeople on pincers will just save
.
Like if I was to come across apretty picture of a beach and
(22:32):
I'm planning a trip, I'm justgonna save that picture.
I'm not thinking about visitingit, especially if if you're just
sharing the picture now if youare like in my client's case,
she shared stuff about travelingand in like East Africa and
stuff like that.
So she has a lot of content ontraveling there.
So when people click on thosethey're able to go to her blog
(22:53):
post where she has like travelguides and things like that.
So that makes sense that shewill put right all this content
and pretty pictures out therearound traveling.
But if that has nothing to dowith your business and what
you're doing, then you don'twant to do that on your business
profile.
Speaker 1 (23:09):
No, and I'm just happy you're talking about this
because it seems like there'sgonna be a mindset shift,
because it's so easy to feellike, well, I just want to
repurpose what I'm already doingon all these other platforms,
but it may not land For real,it's just like and then like.
Speaker 2 (23:26):
It's like it doesn't work.
To work on Pinterest and thatrequires traveling era.
So even me, I'm an author alsoand so I am testing out
Pinterest as an author and I'mseeing which Like type of
content works best, becausethere's content I'm really
pretty big on TikTok content andthat content lens is going to
(23:49):
land differently than how itwill land as an idea pin on
Pinterest.
So I'm playing around with thatnow, seeing what isn't isn't
working.
But you have to look at thecontent on Pinterest, seeing
what is really working, um, andseeing how you can take what
you've already created and stillmake it work.
But also know that, yes, somethings won't work.
So, like time sensitive, timesensitive things don't usually
(24:12):
work well on Pinterest becauseit is a search engine and so if
you put out your your um livewebinar that's next week on
Pinterest, people might not findit for like five weeks from now
and then it's not live anymore.
So but if it's like apre-recorded webinar that they
can, you know, sign up for anytime, that will work.
(24:33):
So you have to know like whatwill the one not work very well
and you know, just really seeinghow the people on Pinterest
interact with content.
Speaker 1 (24:42):
So yeah, it seems like you're saying like
evergreen content is better, notnecessarily things that are
like next month, it's likebecause, it's either going to be
not relevant and people find itlater or you know.
Speaker 2 (24:55):
So yeah, that that makes sense, yeah you have to be
evergreen, long-lasting content, um, which is what it's really
great for.
So that say, for instance, ofthe podcast, or you, all your
podcasts are still probablypretty much relevant.
You can go and put all yourpodcasts now on Pinterest and
it's still going to be fine whenpeople find it.
You know, weeks, months, yearslater, it's not going anywhere
(25:18):
as long as you don't delete yourpodcast.
So where, where you're sendingthe traffic to?
But anything that's not goingto be long-lasting like that,
it's not going to work as well,because you don't want people
finding something that it's oldand then there you know.
Just thinking about you yourself, as a user, will use Pinterest,
so if you come across somethingthat is not there anymore,
you're like what?
Now I got to go back to thesearch engine, so yeah yeah, no,
(25:42):
that makes sense.
Speaker 1 (25:43):
And so what would you say?
So say, you know, I want tostart using Pinterest for my
podcast.
Of course, I'm thinking itwould be different than like a
promo graphic like watch, watch,watch.
What kind of content would?
Make it right, it's like, oh,no one's, it's not working.
But what would be the bestapproach in that sense for, yeah
(26:07):
, I guess, for content creators,I guess, whether people are on
a podcast or yeah.
Speaker 2 (26:12):
So I always say when you're creating your Pinterest
graphic, you wanna think abouthow people look at graphics on
Pinterest and the words thatthey are looking at and the type
of things that pretty muchattract their attention.
So like, if you just say,listen to this podcast episode
(26:34):
and that's it, it's not gonna,they don't.
Once again, they don't know you, they don't know you.
It's different from postingyour podcast episode on
Instagram, where people arefollowing you who kind of have
more of an engaging with you.
They know kind of who you are,they're more warm to you.
Basically, as opposed to peopleon Pinterest, they're cold.
So I would use like a title orsomething that will kind of pull
(26:54):
them in, so like say, forinstance, with this episode it
could be like how to usePinterest to grow your business
and that way they can come andget to know me but also learn
about how to use Pinterest togrow their business.
So you're pulling out the keythings in your episode and
you're gonna make pin graphicsaround those key things and
certain things like Pinterestmarketing with Pres Rogers that
(27:18):
might be in on Instagram orsomething, because maybe there
are people who follow you whoknow me, but on Pinterest no one
cares about who I am.
It's more about the content ofthe episode that they're looking
for, not really for who istalking about it.
For some people might see ityes, they might know me but not
everyone will and you have toput more of the cold traffic
People who are coming acrossyour podcast for the first time.
(27:39):
What are they going to reallyget out of that podcast episode?
And that's the stuff that youwanna put on your Pinterest
graphics and you don't wannajust put an image like I don't
even know, like just a regularimage, but you want it to be
words.
Most of the time depending, ofcourse, on your business as a
(28:00):
podcast user the words are gonnabe what captures their
attention.
Speaker 1 (28:05):
No, yeah, you're dropping gems.
I'm excited.
I'm like let me get my Q1 plantogether so I can really just
approach Pinterest in the rightway.
And yeah, I guess, speaking ofthat, for people that may be
listening like, okay, I'm aboutto get on Pinterest.
Like, what are the first fewsteps?
Like you were saying I knowit's not about what we were
(28:29):
saying repurposing thingsthey've already created.
It may be kinda doing it in adifferent way.
Like, okay, like this, workingon TikTok, how can I make this
work on Pinterest?
But just what are those firstfew steps that we should be
thinking about?
Of course, creating a Pinterestaccount.
If we don't have it, I'mguessing there is a business
account.
Speaker 2 (28:48):
You're saying yeah, you would create a business
account and get that going soyou can be ready for that.
But you want to be able to, ofcourse, optimize your account.
So that means doing yourkeyword research.
Remember, it is a search engine, so you're gonna wanna do your
keyword research, which is, Ialways suggest, writing down
about 20 of your latest or lastpieces of content that you have
(29:11):
created and then thinking aboutwhat are the different keywords
that are associated with allthose pieces of content, because
that's obviously what you'recreating content about.
And then go on Pinterest andtype some of those keywords in,
see what is coming up, see ifyour content will fit into those
search results, because that'swhat you want your content to
(29:31):
show up at.
I'll show up in when people aresearching for those things.
And then also, optimizing youraccount means creating your
Pinterest boards.
Your Pinterest boards should bebasically like little folders
where your content will live.
So, if you're for me, I talkabout Pinterest marketing.
(29:52):
I talk about Pinterest ads.
So I have a boat or a boardthat is Pinterest ads.
I have a board that is gettingstarted on Pinterest, getting
started with Pinterest marketing.
I have a board for Pinterestmarketing for podcasters.
So those are the type ofcontent that I'm creating.
I wanna go look this up.
So I have, like, when I do ablog or a video or something
about that piece of content, itwill go into those boards.
(30:15):
So I have a lot of contentabout that.
So if anyone is interested, youcan find a lot of that on my
blog.
And then after that I would say, go through your content and
see what is and isn't Pinterestworthy.
So basically, what has its own,very own link.
So you wanna be able to linkdirectly to the content of
(30:36):
Pinterest from your claimwebsite.
So this could be like youractual website or it can be if
you have like a Shopify store orsomething like that, you can
link directly to those things.
And then you wanna see, like,how can you repurpose certain
pieces of content that you'vealready created?
So like you're if you haveTikToks or Rails, if you have
(30:56):
any valuable like IT stories,but by valuable I mean like
you're giving something that'sinspiring or actionable.
You're not just taking themthrough how you spent your day
Right, that had nothing to dowith your business, unless
you're some like a life coach orsomething like that but like if
it's like you wanna make sureyou're giving out the content
(31:17):
that people are going to besearching for and finding
valuable, so that they can thenget to know you or want to
follow you on Pinterest, orwanna sign up for something or
purchase your product, whateveris your end goal and then you
kind of just built from there.
Speaker 1 (31:32):
No, no, that, thank you for sharing.
That is same, or at least whatI'm getting from.
That is it's a big research andplanning phase.
It's not just-.
Speaker 2 (31:41):
I'm gonna jump in.
I feel like if you jump in,then you're going to try to use
it like social media, whereyou're just like Pinning once a
week or something like that, andthat's not going to be very
helpful.
You want to try to pin as oftenas possible.
Um, it's not like the I say theold days, but not gonna 2010s,
for you have to pin 10 2015 pinsa day.
(32:02):
But you do want to beconsistent in that you're
showing up like daily onPinterest and it seems like a
lot, but once you understand howPinterest works, you will see
that it's not as hard as itseems is there?
Speaker 1 (32:17):
What am I trying to ask?
I'm guessing there's analgorithm component right, like,
say, I'm posting daily.
And everything has algorithm,but it's like posting daily and
of course you know you may haveyour key words on point and of
course there's an order to thecontent.
What shows up at the top isthat, I'm guessing, is based on
like just what's already popular.
Speaker 2 (32:36):
Yeah, it's like a rank, so like kind of like
Google um we do a Google search,was at the top, is usually the
top ranked you know article orwhatever it is.
Um, the same thing forPinterest is something that,
whatever that search term is, alot of people have clicked on
that pen.
It's clearly going to match thesearch term that you're looking
(32:56):
for, as you know it's.
As time goes on goes on.
If people are clicking on yourpins and they're showing up in
the search results, then you canalso have a greater rank so
that yours is getting morecloser to the top of the search
results.
But they are.
I Tell people like when youlook at Pinterest, I sometimes
(33:18):
click on people at the top, butsometimes I scroll right and
just whatever a while myattention Is what I'm going to
click on and not necessarilywhat's at the top.
So just always keep in mind thatit is still a visual search
engine, um, and you just want tomake sure that you are using
the search terms that peoplewill use and your content is
showing up in those searchresults so that you can grow
(33:40):
quicker.
And, of course, if you have thebudget for it, you can always
like run Pinterest ads as well.
Speaker 1 (33:46):
I was just gonna say like stupid question, but this
Pinterest have an ad componentand you just answered it.
Speaker 2 (33:52):
Yes, and it is.
If you are not using Pinterestads, if you are only using like,
like Facebook or Instagram ads,you definitely want to look
into Pinterest ads Um, yourwhole episode on that because it
is also underrated.
It's still the newer one and,when it comes to everything,
pinterest ads probably beenaround since 2017, but they
didn't really start gettingbigger into 2019 when they
(34:15):
became a public company.
So, yeah, it's still new, stillgrowing, but that means that
there is less competition, soyou can sometimes get your cost
per action and things like thatmuch cheaper than you would on
other platforms.
Speaker 1 (34:30):
Okay, that's, that's really good to know.
Just for listeners, that's like, hey, I'm on Pinterest, but how
can I level it up even more?
Speaker 2 (34:37):
If you have like a like, a e-commerce or something
like that business, peoplenaturally go to Pinterest and
the mindset is different.
So, um, ads on Pinterest showup more.
They're more like.
I think they say additive likebecause they are just an
addiction, addition to your feet, and it's usually it looks like
(34:58):
you're normal, like you're justrolling through Pinterest, as
opposed to it being like aninterruption Right, are you
going on other platforms?
So that's the difference andpeople usually are planning on
Pinterest so they might come,they might save your pen and it
can keep working for you longer.
Because once people startsaving your ads, they become
(35:19):
organic and now people are able.
You are able to reach peopleorganically and you know, paid
through paid marketing.
Speaker 1 (35:28):
Okay, no, no, that's really good to know, and I was,
as you were talking.
I was just thinking about Justthose e-commerce businesses, or
business owners listening in,that have products to sell, and
it makes me think about what yousaid a little bit earlier as
far as Pinterest can reallyserve as a piece of your funnel.
You know it's like because Iwas like what's the ways to
(35:50):
monetize on Pinterest?
But I think there's, of course,like you actually have now to,
where you know, especially likethe fashion ones you've actually
clicked to like buy what theyhave Getting even.
Speaker 2 (36:05):
You know it's time girls on, I think they're gonna
get more into like Makingshopping even easier for people.
So definitely if you have ane-commerce store, especially if
it's a Shopify one, because youcan easily connect Pinterest
that's like the first thing Iwould suggest doing, because
I've had clients who do that andwithin like a couple of weeks,
(36:26):
they're already getting salesand they're not even doing
anything because it's gonna pullin your catalog for you.
Speaker 1 (36:31):
So and it's evergreen .
That's the best part.
Speaker 2 (36:35):
Once your catalog is also says whether or not
something is out of stock, youcan become a verified merchant.
So, like it makes it reallyreally easy if you are a seller,
a product seller so if, ifnothing else, even if you're not
using it as much, it's a placethat your product can be found
even when you're not showing up.
(36:55):
Because, like I said, I haveclients who they're not using
Pinterest like that anymore, butthey're still getting sales
because it's just their.
Their, their callows arealready connected.
So it makes it just like aneasy background thing too until
you can start working at it.
But I think it's definitelyunderrated.
Speaker 1 (37:11):
No, that's, that's amazing and, like I said, I can
see where it fits within afunnel or anyone that has like a
process where you want peopleto take some other kind of step.
So I like that.
And yeah, pinterest isdefinitely making all sorts of
moves, so it's only going to goup from here and it seems like
(37:33):
this is a good point of time toget into it.
Before you know, I don't knowif it'll ever be crazy, just
over saturated from businessperspective, it wasn't happening
with the world anymore.
Speaker 2 (37:42):
That's what people say.
I'm like I don't know what'sgoing to happen, like TikTok was
in here a couple of years agonow looking at TikTok, so we
don't know what.
What like whole social mediawas.
Speaker 1 (37:54):
Yeah, yeah but I see that key advantage of Pinterest
so easily now because peopleconsume stuff fast, but with
TikTok your video can is goingto be old, you know, real quick.
Like all the social media,pinterest seems like because
it's more search engine based itdoesn't have to be old.
Speaker 2 (38:15):
Yeah, so that's the other good thing is that
longevity.
Your content has so muchlongevity, Like we always say.
Like the Pinterest, thelifespan of a pen, it's at least
three and a half months,Whereas the lifespan of like a
post on Instagram is like 24hours.
I think a real is a little bitlonger, maybe like a week Tweets
on Twitter is like 17 minutes.
(38:36):
That's true.
That is true.
You have to like, think, likehow you know everything has its
place.
You know, there.
I know people who market reallywell on Twitter.
I know people who market verywell on Instagram.
Same thing for Pinterest andit's like okay.
But when I think of Pinterest,I'm thinking about my long term
strategy.
I'm thinking about what this is, what people can find my
(38:57):
content for weeks, months andyears to come.
It's not in any order.
If I have like a free offer, Ican put most of the free offers
on Pinterest.
It's not just one link, it'smultiple links.
There's so much to it and I cansend people to all my different
pieces of content very easily.
You know, when I'm showing themon Instagram.
It's more stuff that'shappening in my business right
(39:18):
now and I'm trying to engagemore so that people can see my
personality and a little bit ofthe same thing when I use TikTok
is more for the entertainmentor edutainment purposes.
So very different places.
You have to see like what isthe purpose, how am I going to
use it and what I will successlook like for me using this
(39:41):
platform.
Speaker 1 (39:42):
Now.
Thank you so much.
This has been amazing.
I feel like every time I talkto you, I learn a little bit
more and a little bit more.
And I'm like, okay, yeah, doyou need to get on Pinterest and
let me take some notes and geta plan together for Q1.
And, just like you said, Ithink what I'm going to do for
everyone listening I think Iwant to do what she said and go
(40:04):
through content that alreadyexists and figure out what's
Pinterest worthy or not, likemaybe start there.
Speaker 2 (40:11):
I think my brain is like, okay, let me get the
cluster, and then I'm going tomake a list and then be like
okay, you know one thing a dayor something like that.
One thing every other day.
You sit down and just thinkPinterest related, where you're
preparing yourself for it for Q1.
So that you can kind of go ingradually and then work your way
(40:32):
up and not feeling like youhave to like, go all in in one
week and then, because Pinterestis a long game, it's a long
game.
You're not going to see resultsin three to six months, like,
or until three to six months.
That's what we always tellpeople.
Usually.
I tell my clients actually, likesix to 12 months is really when
you will see what your hardwork basically, or what we've
(40:55):
been putting in for the lastthree to six months.
That's when you're startingseeing it paying off, because,
once again, it's a search engine.
It has to be optimized, peoplehave to start clicking on it,
people have to start seeing it,and I always say but it's long
term, so it's not like yourcontent is going anywhere.
These are people that's goingto find your content for years
to come and not just you knowright now.
So you have to look at it asthat, the long game.
(41:17):
But most things that take longis because the return is going
to be greater.
Speaker 1 (41:23):
Yes, you guys heard it first we're going to
Pinterest 2023.
Let's get on it.
Let's level up our businesses.
I really enjoyed you.
I enjoyed this conversation.
I learned so much, and I'm sureeveryone else did as well.
And tell us how we can supportyou, where we can find you.
(41:43):
Yeah, yeah.
Speaker 2 (41:46):
So I am at Fresh PRESH Rogers with a D for
R-O-D-G-E-R-S on all platforms.
So Twitter, not Twitter.
I don't even know I'll be onTwitter.
I'll tell you Not Twitter, youwon't find a business there.
I think I actually do have aTwitter account, but I don't use
it.
But Instagram, tiktok andPinterest, of course, you will
(42:06):
find me on all those platforms.
So definitely join me onInstagram and TikTok for my
Pinterest shenanigans, becausethat's why you will be able to
get to know me and hear me, seeme talk about Pinterest things
and but also follow me onPinterest so you can find all of
my content at once.
Speaker 1 (42:23):
Yes, I would definitely be following you.
I want to learn some more andjust see how you're leveraging
Pinterest and TikTok.
I'm so into TikTok, right now.
Speaker 2 (42:32):
I think TikTok is my new thing, that is really my
2023 and my fourth, my fourth,my fourth Go, so I'm trying to
like.
There's this one app I thinkit's called I can't remember the
name of it but it allows you torepurpose your content easily
(42:52):
and I want to get it where I can.
Just, I've been seeing I don'twant to say the name because I
don't want to call them out likethat but, like I used it and my
Instagram, my TikTok stuffdidn't do well, but they do have
the option to where they cantake your content from TikTok or
Instagram and then save it tolike Google Drive without the
(43:13):
watermark.
And that's really my main thing,because even though I can
download a watermark like somelike Snap Tick or something like
that, right, a little bit ofthing is like work that I don't
want to do.
I'd rather have it all in mylike a Google Drive, somewhere
that could just quickly pullfrom and post them up there or
have my VA or something somebodydo it.
But yeah, so my goal is to takeall my reels from Instagram and
(43:36):
put them on to TikTok thisquarter and then see how that
does for me in quarter one of2023.
Because I do TikTok a lot formy author business and I love it
, but I'm like you know, I workfor Pinterest and just give it a
go.
Also, instagram meet over MamaMe lately because basically
they're TikToks.
Speaker 1 (43:56):
Basically, I agree.
Look, hold another conversationfor another day.
Speaker 2 (44:00):
I'm like oh gosh, like I don't know what's going
on.
Speaker 1 (44:04):
It's like okay, I guess y'all.
Speaker 2 (44:07):
Yeah, that's my goal as well, so having fun with it
really, though.
Speaker 1 (44:12):
No for sure.
So everyone, please go followher.
I will make sure to include thelinks in the show notes, just
so you can get more informationand support her.
And again, thank you so muchfor doing this with me and just
bringing us into your world andteaching us along the way, so I
really appreciate it.
Thank you for having me, ofcourse.
(44:34):
Thank you for spending sometime with us Enjoying the show.
Be sure to subscribe and leaveus a rating and review Until
next time.
You're listening to the Black Directory podcast,
where we focus on bringing blackentrepreneur experiences to the
forefront.
Each week we will discuss thehighs, the lows and everything
in between.
I'm your host, diamond Young.
Let's dive in.
Hey everyone, welcome back to anew episode of the Black
(00:26):
Directory podcast.
I am so excited to have myspecial guest here today, ms
Precious Rogers.
I'm like, how do we meet?
So back in May I think I toldyou all before on a previous
episode I went to this podcastconference, the BlackPod
Collective Conference, and itwas so many amazing speakers, it
(00:47):
was so many sessions and Icouldn't make them all.
But I remember there was thissession going on that was all
about really just how to levelup your podcast, I guess from a
marketing perspective onPinterest, and I'm like whoa,
that's so niche and specific andI just always had that
curiosity and I was able toreach out to her, get a sense of
just who she is, what she does,and I knew that I wanted her on
(01:11):
the podcast.
That way you all could kind ofbe on that epiphany journey that
I was on of, like mine, justblown of like wait, you guys are
going to see throughout thisconversation, but welcome,
welcome.
Welcome to the show, precious.
How are you doing?
Speaker 2 (01:26):
I'm good.
Thank you for having me.
I'm excited to talk abouteverything, especially dropping
from Pinterest gyms.
I just completely love to talkin general, so that's how I was
good, which is good, which isgood for a podcast.
Speaker 1 (01:40):
I'm just happy that you're here.
I'm ready to learn even morethan I did when we talked before
.
I'm ready for everyone else tolearn and just see how we can
understand Pinterest as a wholeand figure out where we fit in.
But before we get into that, Iwould love for you to introduce
yourself and share who you areand how did you get to this
(02:02):
chapter.
You're in now where you aredominating the Pinterest market
yeah.
Speaker 2 (02:07):
So, like she said, I'm Prash, or Prash is a Prash
Rogers, and I always say like myjourney was just not something
I saw coming, because I startedout as a virtual assistant and
kind of fell into Pinterest andonce I understood what it was,
how it can be used in an onlinespace especially when it comes
(02:28):
to people who have differenttype of businesses that they
really do market online it wasreally something that's
underrated, it's the underdog,and I was like, okay, I really
want to get into this and Istarted by being a virtual
assistant and prior to that itwas just a whole other story
that we're going to really getinto, but completely not where I
saw my life going and now it'sjust like I completely love what
(02:51):
I do.
I love teaching people aboutPinterest.
I love seeing people kind ofget the epiphany of how they can
use the platform to really gettheir business scene in a
different kind of way.
So that's basically how I wouldthink I started.
Speaker 1 (03:04):
So I guess, like you said, we can backtrack, that way
People can follow us.
So that's too quick, no, butwhat?
So?
What did you see for yourself,right?
Like, of course you didn't seewhere you are now, but
originally, take us back to justthat initial.
Like, okay, I know, I want todo this thing in life.
Speaker 2 (03:23):
Yeah, so I went to college and I wanted to work in.
I wanted to do something withcomputers or apps or something
like that.
And so I have two degrees ininformation technology and my
dream was to work for Google.
Like, I wanted to build appsfor Google.
So my master's is in Androiddevelopment.
So I was like I'm going tobuild these great apps, which I
(03:46):
did get to build two apps when Iwas in my grad program, so
that's kind of cool.
But yeah, I don't know, likethings just completely changed
because I, after I startedworking my first job, around
like the four and a half yearmark, I just knew I didn't like
what I was doing, cause you know, like your first job, it might
(04:06):
be a little bit not exactly whatyou thought you were going to
be doing when you graduate fromcollege and it was just not
really what I wanted to do.
That's why I went back andstarted my master's and one of
my friends taught me aboutteaching English abroad in South
Korea, and so I startedresearching that and then in
2014, I applied and in 2015, Imoved to South Korea for three
(04:28):
years and that was just like awhole journey in itself.
And when I moved back in 2018,I was I intended on going back
into IT.
Like I remember going to thishome, because Google is actually
very one thing about there home.
I don't like there arerecruitment people.
(04:48):
They stay in contact with you,so like I had an interview with
them before they kept me on file.
Like I mean, one time theyreached out to me when I was in
South Korea, I was like I'm noteven in the country and they was
like oh well, we're still intouch.
So when I got back I got invitedto some kind of event that they
had in Miami when I was livingthere and I was still very much
interested in working for Googleand I don't know.
(05:09):
It's like that.
First year back I was just likeI don't want to do this whole
nine to five thing, I don't wantto be tied down, I want to
travel still a lot and the ideaof just having like two weeks of
vacation and a more structuredjob did not seem right for me
anymore.
And that's how I got intoresearching about being a
(05:31):
virtual assistant.
And when I started going thatroute because I felt like I can
do this working for my computer,do, I admit, to work for people
and I can still travel theworld and that's kind of like
spiraling to like where I amtoday.
Speaker 1 (05:46):
But that's so cool because I know it's just so cool
though, because it's justinteresting how you can have a
plan.
I think everyone can relate tothat.
It's like okay.
Speaker 2 (05:57):
I get the A to B to see.
Speaker 1 (06:00):
Yeah, you just kind of get into that whole cycle and
shout out to Google for havingyou on file and staying in touch
.
Speaker 2 (06:08):
Yeah, they were probably until about 2019.
They were still reaching out tome like just touching base and
stuff like that, and that's whenI told them like, oh well, I'm
going in completely differentdirection now.
But yeah, that was one thing Ithought was really cool is that
they kept in touch with peoplethat they saw potential in, I
(06:29):
guess, per se and what makessure that they keep that content
going.
So if there is any jobsopenings or how you can improve
yourself to so that you can gethired, and things like that they
were really good at.
Speaker 1 (06:41):
And that's good.
It's crazy.
It takes a lot of courage tokind of go the other way, like
sometimes we have what we want,like, oh, I want that
flexibility to be a little bit,maybe more in control or at
least to have if I have theflexibility, I can have the
lifestyle I want.
And it's kind of like thatunknown, because it's like okay,
google, for example.
(07:02):
It's like okay, my paycheckwill be this.
It's like that structure ofknowing what to expect.
Speaker 2 (07:07):
Being a business owner is very different and,
even speaking of that, Iremember when I was, I was
looking for a job.
This is 2019 when I realized Iwas like, okay, I got to start
working and one of my friendswho I met in Korea she was
working at this startup company.
She told me about them.
They were coming to Atlanta, soI started interviewing with
(07:28):
them.
I probably it was the longestinterview process I've ever been
through.
I literally had to do like arecruiter interview.
Another interview with a phone,had to go in person and this is
doing COVID.
They're going in person just tosit down in a room to interview
a virtual interview with likefive different people.
No, they were still inCalifornia, Most of them were
(07:51):
still in.
The office was open, but theywere in like open, open yet and
out of that interview, Iprobably had maybe like two more
interviews.
That's how long the process wasand I kept thinking like, do
you really want this job?
Speaker 1 (08:03):
Do you really want this?
Speaker 2 (08:04):
I felt, like I was going to get offered the job.
So I mean I'm going to like thefourth round, like how much
more time do you gotta decide ifI'm gonna pick me?
And I was just like I don'twant to do this.
I don't want to like dowhatever it was.
I can't remember exactly whatthe position was, but it
actually was a good company.
They had like the new age oflike unlimited PTO.
(08:26):
And I think it was gonna be likea hybrid method of working.
But I was like it was in my ITfield and I was just like I
don't think I want to do thisanymore.
This is not really what I wantto do.
And that's when I was like,okay, I'm just going to go full
force into more, so, the onlinespace of things.
So it might have been 2020.
It had to be 2020 then that Istarted doing that.
(08:49):
I was doing the VA work thenand I wasn't sure how I was
going to go about it and I waslike still looking for a career.
And then I was just like youknow what, forget it, I'm gonna
go all in in this business.
Speaker 1 (09:03):
So tell me about.
Okay, you're on this virtualassistant track.
Where does Pinterest come intoplay?
Speaker 2 (09:11):
Yeah, so my very first client was an influencer
and she had a blog.
So she has a blog and she knewthat Pinterest was one of her
top sources for traffic.
But she also knew that she wasnot leveraging Pinterest in the
right way.
She was like I'm just likeputting my content out there,
but I don't think I'm doing itin the most like efficient,
(09:32):
effective way.
Can you help me?
And I'm a virtual assistant soI can literally do anything in
my head.
I'm like I can do that.
I can no, no, nothing aboutPinterest.
I'll figure it out.
So I took like this course, likeit's called 90 Day VA, when I
first started and they had likea module on being a Pinterest
manager.
So I'm like, well, there was amodule on this, I can figure it
(09:53):
out from there.
And that's really how I gotlooped into it and, luckily for
me, she was okay with me, kindof like figuring things out as I
, you know, with her profile,and it's amazing now.
So like it was just somethingthat I kind of like fell into
and didn't love from there.
Speaker 1 (10:10):
And now you're a Pinterest badass.
I'm a Pinterest badass.
Yes, I love that.
I love that so much.
Speaker 2 (10:17):
I'm very much in love with people who are like oh,
people are not gonna understandwhat you mean.
We say Pinterest, badass.
You got to say marketing expert.
I'm like I'll just keep sayingit until they figure it out.
Speaker 1 (10:28):
I like it.
I like it.
It's just so like authentic andit's your brand, you know, at
the end of the day.
So I think that's smart anyways.
But it is cool how again it'slike I see all the little gems,
because it's so easy to be likehey, I don't know that, or just
kind of afraid to dive in withsomething that you don't know.
(10:49):
And sometimes you don't have to,you don't know something.
It's like let me at least gotry, let me at least go research
.
I know I can figure it out, youknow if I put my mind to it.
So what's something?
Speaker 2 (11:02):
So that, yeah, like you can figure it out.
It's like a book about that,like figure it out audible or
something like that.
I don't know who wrote it, butit was like basically everything
, you can figure out everythingpretty much if you put your mind
to it.
Speaker 1 (11:14):
Yeah, I think so.
I think so as well, like justbeing self taught, you know, and
, I think, realizing you didn'thave to go to school because a
lot of times, depending on theschool, some schools are behind
when it comes to social mediaand what's going on in real time
.
Yeah, they can't just have toget your hands on.
Speaker 2 (11:30):
I would see like, oh wait, this is really a thing
Like yeah, I'm pretty sure youcan go to school for social
media management or somethinglike that, because now it's a
huge thing.
But when I was in school thatwas not a thing If you were
going to school for you know.
But that also shows that youdon't have to go to school to
learn how to market someone'sbusiness.
It's definitely something youcan learn and that's how I was
(11:51):
used to university.
People are always teaching Likethere's definitely ways to
learn without having, to, youknow, get a degree in something.
You can still be very muchskilled in something that you
don't have a degree in.
Speaker 1 (12:04):
No, I totally agree with you.
I feel like so many things thatI know, like you said, youtube,
university trial and error,just kind of figuring it out.
So I think, that mindset isalways like for the when.
But okay, so you're discoveringall these things on Pinterest.
When do you start to feel kindof like an expert, Like okay, I
(12:27):
really feel, like I know thisplatform.
Speaker 2 (12:30):
I would say so.
That was 2019.
Probably by December 2020 iswhen I was feeling more
confident and comfortable.
In 2021 is when I completelywent all in into Pinterest.
So prior to that I was doing in2020 I was doing Instagram and
Pinterest marketing.
I've always felt comfortablewith Instagram.
(12:51):
I've always been like a socialmedia person, so that was easy
to kind of fall into.
But yeah, I would say, by abouta year later I started feeling
more confident and comfortable.
I did have some coaches, so itit was able to make me feel like
, even if I don't know something, I know someone who does know
what I don't know.
Speaker 1 (13:12):
And that's good as well.
I think we hear a lot aboutcoaches these days, but I think
it is a great development kindof tool to pull out your pocket
of, like, okay, how do I tapinto someone that that they you
know they're gonna know a littlebit more than me and just have
as a resource.
So I think that was definitelyit seems like a beneficial thing
(13:33):
or a good move for you.
Um, so how did you get to thepoint where you're like okay, I
want this to be my lane and Iwant to help Business owners and
people learn how to leveragethis platform for for their
business.
Speaker 2 (13:50):
Yeah, so I would say it was in 2020.
Um, summer 2020 is when I gotmy Pinterest mentor coach and
she helped me really figure out,like, what things I wanted to
offer, because I knew I didn'twant to offer Like what
everybody else was offering.
I knew there were things that Ididn't did not like, um, when
it comes to being a Pinterestmanager, and so she helped me
(14:12):
figure out how I wanted tostructure structure in my
business model.
And then, like I said, inDecember so December, um, funny
story was in December 2020 myInstagram account got shut down
for a month and it was like asign that you just need to just
focus on Pinterest because, ifthings like this happen, you
(14:33):
have a backup option, you havesomething that works in the
background and not just whereyou have to show up every day.
Um, so for me, it was like thepush that gave me to like, leave
Instagram alone as far assomething that I was offering
for services and go on toPinterest and feel like.
I think this is something thatso many businesses Don't use,
and I want to be that personthat they go to and see where
(14:55):
they can learn from, how theycan make it work for their
business.
Speaker 1 (14:58):
No, no, that that makes sense and I think life is
so funny.
It has a way of kind of Takingout other options.
Speaker 2 (15:05):
You know the when you say something to the universe,
be ready for what you're saying.
Because it would be like,because I think I'm pretty sure
like in like October, november,I was considering it, but it was
that scary.
back there, I think at thatpoint I only had like one
Pinterest, um, maybe two, one ortwo Pinterest marketing clients
that I had way more Instagrammarketing clients.
(15:26):
So I knew that, one, I wasgoing to have to stop offering
Instagram and two, I wasn'tgonna like let go of my clients,
but I was going to not offerthe services anymore.
I was going to only push forPinterest.
And that was scary.
So when you put that out intothe universe this is what I want
to do they were like, okay,well, here you go, like I think
Probably by the summer of 2021.
(15:47):
I didn't have any moreInstagram clients, like they all
kept falling off, but thingsrose out so well in 2021 also.
So it was just like a goodbalance of like, well, when you
say something in the universe islistening, be prepared for it
because it's gonna happen.
Speaker 1 (16:06):
No, yeah, what is it?
Be careful what you wish for,like you said, your your words,
like the power of your words andUm, it can very well be a
reality and you're like, okay,this is what we're doing.
Speaker 2 (16:18):
Now the client loves me.
Okay, well, that was a socialmedia marketing client, they're
like well you said you want topinch his client.
So don't worry, we're makingspace for your making space.
Speaker 1 (16:28):
I love that, though.
It's like you know speakingwhat you want and making space
for it, because it's easy to sayyou want something and kind of
like Resist and you're kind offighting it, of like wait what's
going on.
It's like, well, that's whatyou asked for and this is what
it looks like, and sometimeswe're not prepared for what it
actually looks like in real life.
We just know, we want you know,we see the end, but not like
(16:50):
that part in the middle and justthe process.
Speaker 2 (16:53):
First losing clients, that was scary.
Like uh, okay.
And then, you know, a couple ofweeks later I'm getting more
Pinterest clients and it's like,oh, I see what confirmation
that's all that was.
Speaker 1 (17:03):
That was confirmation .
Speaker 2 (17:05):
Okay, you can't do all this at once.
You can't do it all, so yougotta gotta have this happening.
So yeah, definitely.
Speaker 1 (17:11):
So what would you say are like some misconceptions.
When it comes to Pinterest,like at four.
First, for us entrepreneurs outthere, what are things that we
should keep in mind of?
Like you know, we may look atPinterest as oh, that's where I
Figure out what kind of house Iwant, or you know what my next
hairstyle is going to be, how,yeah, what's?
(17:35):
What's some things that we maynot know just from that surface
level.
Speaker 2 (17:38):
When it comes to, that's fun because one I want to
say that people always Look atin social media and there are
social aspects to Pinterest.
But Pinterest actually shouldbe loop with Search engines like
Google and YouTube, becauseyou're going there, like you
just mentioned.
You go there to Look upinspiration for your home or
(17:59):
find something about a hairstyle.
You're actually going there andyou're typing something in a
search bar to find content Onthese things that you are
looking for.
So you are indeed usingPinterest like it's supposed to
be used.
You're using it like a searchengine, but for some reason,
people forget that when it comesto marketing their business.
So say, for instance, ifsomeone like for me, if someone
(18:21):
has like press on nails orsomething like that, and they
have it on Pinterest and I'mgoing there looking for a nail
designs or press on nails, I'msearching for something.
If I come across their productsnow I'm going into.
You know they're at C store,their Shopify store, whatever it
is and I can purchase something, so that is actually part of
their funnel.
That is having me find them atthe top of their funnel, finding
(18:42):
them on Pinterest and thengoing to the next step.
When you find like inspirationfor your house, or if you find
like Hairstyles and things likethat, you're you're finding
someone's content and you'reusing that for whatever you need
.
So right it was the same way,for I've gotten on Probably
hundreds of people email listsfrom finding some kind of
(19:03):
freebie they have on Pinterest.
That is what I need.
And then I get on their emaillist and now you know, years
have gone by and I'm still ontheir email list.
Maybe have purchased from themanything like that.
So Look at it as a searchengine and not a social media,
because I don't know anyone whoreally goes on Pinterest Trying
to be like oh, I wonder whatsuch and such is doing.
(19:23):
No, right.
Speaker 1 (19:25):
That's something that I think, like you said, is a
key difference when we weretalking before, because With all
these other platforms, you'rebuying into the person it's all
about.
You know, whoever you followright Like, oh, what are they
doing?
Oh, they have kids and you kindof get invested into, like that
Right, which is great for whichis great Um.
Speaker 2 (19:46):
Nowadays, you know, we really much care about whose
people are we want like peoplewant to buy from people.
My platform's like instagram isreally great for engagement.
It's really great.
Great for getting to know, tobuild that know like in trust.
Whereas my Pinterest is reallygreat for we're building
awareness, getting peoplegetting in front of people who
(20:07):
do not know you, because thatway you're pulling them in.
You know, majority of Pinterestsearches are unbranded, meaning
they're not going there andlooking for um Affinity bag.
They're going there looking forjust a purse, like a certain
type of bag, maybe a beach bag,and then they could come across
all these beach bags, you know.
Or if I'm looking for, you know, a contract, I come across all
(20:30):
kinds of contracts.
I'm not specifically typing ina brand name, I'm having exactly
what I'm searching for andthat's really what's great about
Pinterest.
So it's a lot of people to findyou new to you.
People, um, come across who youare, get acquainted with who
you are and then, if they startseeing you, maybe they will go
follow you on something likeinstagram, where now they can
(20:50):
get to know you even better.
Speaker 1 (20:52):
Yeah, and I and I think that's what's cool and and
what I was going to say beforeis like Pinterest is a great
search engine.
You know, I know when we talkedabout it before, I was like,
okay, yeah, it is a searchengine and I saw where I can put
in like the most specific thing, like, um, short hairstyles for
black people, like it's just so, like it's really incredible,
(21:13):
because I feel like it's so rare.
I really can't remember a timewhere I searched something and
didn't find what I was lookingfor, um, or even when I was like
thinking about um Having likean apparel line and I didn't
know what kind of fonts I wantedto use.
I just wanted to see typography, I just wanted to see like it
(21:34):
was just like endless and, likeyou said, you're not looking for
a specific person, but if thecontent is good, like I feel
like what Pinterest is all about, what you have to offer, but
it's not about you.
So it's like, okay, it's notabout you, it's not about you.
Speaker 2 (21:49):
If you call the anti platform because it is not about
you, people do not care aboutyou in that sense.
Like, um, I've had clients whoare like, oh, I want to put like
a board about you know theplaces that I've been and stuff
like that.
They don't care, they're nothere for that, they're here for
your content.
They want to find your content.
So if you're using it as abusiness, it's about the content
(22:12):
that you're putting out there.
They're here to search for yourcontent.
If you want to share about yourtrip or whatever, you do that
on like instagram or somethingor facebook or your website,
anything else but it's not aboutthat content because think
about it, like certain thingsPeople on pincers will just save
.
Like if I was to come across apretty picture of a beach and
(22:32):
I'm planning a trip, I'm justgonna save that picture.
I'm not thinking about visitingit, especially if if you're just
sharing the picture now if youare like in my client's case,
she shared stuff about travelingand in like East Africa and
stuff like that.
So she has a lot of content ontraveling there.
So when people click on thosethey're able to go to her blog
(22:53):
post where she has like travelguides and things like that.
So that makes sense that shewill put right all this content
and pretty pictures out therearound traveling.
But if that has nothing to dowith your business and what
you're doing, then you don'twant to do that on your business
profile.
Speaker 1 (23:09):
No, and I'm just happy you're talking about this
because it seems like there'sgonna be a mindset shift,
because it's so easy to feellike, well, I just want to
repurpose what I'm already doingon all these other platforms,
but it may not land For real,it's just like and then like.
Speaker 2 (23:26):
It's like it doesn't work.
To work on Pinterest and thatrequires traveling era.
So even me, I'm an author alsoand so I am testing out
Pinterest as an author and I'mseeing which Like type of
content works best, becausethere's content I'm really
pretty big on TikTok content andthat content lens is going to
(23:49):
land differently than how itwill land as an idea pin on
Pinterest.
So I'm playing around with thatnow, seeing what isn't isn't
working.
But you have to look at thecontent on Pinterest, seeing
what is really working, um, andseeing how you can take what
you've already created and stillmake it work.
But also know that, yes, somethings won't work.
So, like time sensitive, timesensitive things don't usually
(24:12):
work well on Pinterest becauseit is a search engine and so if
you put out your your um livewebinar that's next week on
Pinterest, people might not findit for like five weeks from now
and then it's not live anymore.
So but if it's like apre-recorded webinar that they
can, you know, sign up for anytime, that will work.
(24:33):
So you have to know like whatwill the one not work very well
and you know, just really seeinghow the people on Pinterest
interact with content.
Speaker 1 (24:42):
So yeah, it seems like you're saying like
evergreen content is better, notnecessarily things that are
like next month, it's likebecause, it's either going to be
not relevant and people find itlater or you know.
Speaker 2 (24:55):
So yeah, that that makes sense, yeah you have to be
evergreen, long-lasting content, um, which is what it's really
great for.
So that say, for instance, ofthe podcast, or you, all your
podcasts are still probablypretty much relevant.
You can go and put all yourpodcasts now on Pinterest and
it's still going to be fine whenpeople find it.
You know, weeks, months, yearslater, it's not going anywhere
(25:18):
as long as you don't delete yourpodcast.
So where, where you're sendingthe traffic to?
But anything that's not goingto be long-lasting like that,
it's not going to work as well,because you don't want people
finding something that it's oldand then there you know.
Just thinking about you yourself, as a user, will use Pinterest,
so if you come across somethingthat is not there anymore,
you're like what?
Now I got to go back to thesearch engine, so yeah yeah, no,
(25:42):
that makes sense.
Speaker 1 (25:43):
And so what would you say?
So say, you know, I want tostart using Pinterest for my
podcast.
Of course, I'm thinking itwould be different than like a
promo graphic like watch, watch,watch.
What kind of content would?
Make it right, it's like, oh,no one's, it's not working.
But what would be the bestapproach in that sense for, yeah
(26:07):
, I guess, for content creators,I guess, whether people are on
a podcast or yeah.
Speaker 2 (26:12):
So I always say when you're creating your Pinterest
graphic, you wanna think abouthow people look at graphics on
Pinterest and the words thatthey are looking at and the type
of things that pretty muchattract their attention.
So like, if you just say,listen to this podcast episode
(26:34):
and that's it, it's not gonna,they don't.
Once again, they don't know you, they don't know you.
It's different from postingyour podcast episode on
Instagram, where people arefollowing you who kind of have
more of an engaging with you.
They know kind of who you are,they're more warm to you.
Basically, as opposed to peopleon Pinterest, they're cold.
So I would use like a title orsomething that will kind of pull
(26:54):
them in, so like say, forinstance, with this episode it
could be like how to usePinterest to grow your business
and that way they can come andget to know me but also learn
about how to use Pinterest togrow their business.
So you're pulling out the keythings in your episode and
you're gonna make pin graphicsaround those key things and
certain things like Pinterestmarketing with Pres Rogers that
(27:18):
might be in on Instagram orsomething, because maybe there
are people who follow you whoknow me, but on Pinterest no one
cares about who I am.
It's more about the content ofthe episode that they're looking
for, not really for who istalking about it.
For some people might see ityes, they might know me but not
everyone will and you have toput more of the cold traffic
People who are coming acrossyour podcast for the first time.
(27:39):
What are they going to reallyget out of that podcast episode?
And that's the stuff that youwanna put on your Pinterest
graphics and you don't wannajust put an image like I don't
even know, like just a regularimage, but you want it to be
words.
Most of the time depending, ofcourse, on your business as a
(28:00):
podcast user the words are gonnabe what captures their
attention.
Speaker 1 (28:05):
No, yeah, you're dropping gems.
I'm excited.
I'm like let me get my Q1 plantogether so I can really just
approach Pinterest in the rightway.
And yeah, I guess, speaking ofthat, for people that may be
listening like, okay, I'm aboutto get on Pinterest.
Like, what are the first fewsteps?
Like you were saying I knowit's not about what we were
(28:29):
saying repurposing thingsthey've already created.
It may be kinda doing it in adifferent way.
Like, okay, like this, workingon TikTok, how can I make this
work on Pinterest?
But just what are those firstfew steps that we should be
thinking about?
Of course, creating a Pinterestaccount.
If we don't have it, I'mguessing there is a business
account.
Speaker 2 (28:48):
You're saying yeah, you would create a business
account and get that going soyou can be ready for that.
But you want to be able to, ofcourse, optimize your account.
So that means doing yourkeyword research.
Remember, it is a search engine, so you're gonna wanna do your
keyword research, which is, Ialways suggest, writing down
about 20 of your latest or lastpieces of content that you have
(29:11):
created and then thinking aboutwhat are the different keywords
that are associated with allthose pieces of content, because
that's obviously what you'recreating content about.
And then go on Pinterest andtype some of those keywords in,
see what is coming up, see ifyour content will fit into those
search results, because that'swhat you want your content to
(29:31):
show up at.
I'll show up in when people aresearching for those things.
And then also, optimizing youraccount means creating your
Pinterest boards.
Your Pinterest boards should bebasically like little folders
where your content will live.
So, if you're for me, I talkabout Pinterest marketing.
(29:52):
I talk about Pinterest ads.
So I have a boat or a boardthat is Pinterest ads.
I have a board that is gettingstarted on Pinterest, getting
started with Pinterest marketing.
I have a board for Pinterestmarketing for podcasters.
So those are the type ofcontent that I'm creating.
I wanna go look this up.
So I have, like, when I do ablog or a video or something
about that piece of content, itwill go into those boards.
(30:15):
So I have a lot of contentabout that.
So if anyone is interested, youcan find a lot of that on my
blog.
And then after that I would say, go through your content and
see what is and isn't Pinterestworthy.
So basically, what has its own,very own link.
So you wanna be able to linkdirectly to the content of
(30:36):
Pinterest from your claimwebsite.
So this could be like youractual website or it can be if
you have like a Shopify store orsomething like that, you can
link directly to those things.
And then you wanna see, like,how can you repurpose certain
pieces of content that you'vealready created?
So like you're if you haveTikToks or Rails, if you have
(30:56):
any valuable like IT stories,but by valuable I mean like
you're giving something that'sinspiring or actionable.
You're not just taking themthrough how you spent your day
Right, that had nothing to dowith your business, unless
you're some like a life coach orsomething like that but like if
it's like you wanna make sureyou're giving out the content
(31:17):
that people are going to besearching for and finding
valuable, so that they can thenget to know you or want to
follow you on Pinterest, orwanna sign up for something or
purchase your product, whateveris your end goal and then you
kind of just built from there.
Speaker 1 (31:32):
No, no, that, thank you for sharing.
That is same, or at least whatI'm getting from.
That is it's a big research andplanning phase.
It's not just-.
Speaker 2 (31:41):
I'm gonna jump in.
I feel like if you jump in,then you're going to try to use
it like social media, whereyou're just like Pinning once a
week or something like that, andthat's not going to be very
helpful.
You want to try to pin as oftenas possible.
Um, it's not like the I say theold days, but not gonna 2010s,
for you have to pin 10 2015 pinsa day.
(32:02):
But you do want to beconsistent in that you're
showing up like daily onPinterest and it seems like a
lot, but once you understand howPinterest works, you will see
that it's not as hard as itseems is there?
Speaker 1 (32:17):
What am I trying to ask?
I'm guessing there's analgorithm component right, like,
say, I'm posting daily.
And everything has algorithm,but it's like posting daily and
of course you know you may haveyour key words on point and of
course there's an order to thecontent.
What shows up at the top isthat, I'm guessing, is based on
like just what's already popular.
Speaker 2 (32:36):
Yeah, it's like a rank, so like kind of like
Google um we do a Google search,was at the top, is usually the
top ranked you know article orwhatever it is.
Um, the same thing forPinterest is something that,
whatever that search term is, alot of people have clicked on
that pen.
It's clearly going to match thesearch term that you're looking
(32:56):
for, as you know it's.
As time goes on goes on.
If people are clicking on yourpins and they're showing up in
the search results, then you canalso have a greater rank so
that yours is getting morecloser to the top of the search
results.
But they are.
I Tell people like when youlook at Pinterest, I sometimes
(33:18):
click on people at the top, butsometimes I scroll right and
just whatever a while myattention Is what I'm going to
click on and not necessarilywhat's at the top.
So just always keep in mind thatit is still a visual search
engine, um, and you just want tomake sure that you are using
the search terms that peoplewill use and your content is
showing up in those searchresults so that you can grow
(33:40):
quicker.
And, of course, if you have thebudget for it, you can always
like run Pinterest ads as well.
Speaker 1 (33:46):
I was just gonna say like stupid question, but this
Pinterest have an ad componentand you just answered it.
Speaker 2 (33:52):
Yes, and it is.
If you are not using Pinterestads, if you are only using like,
like Facebook or Instagram ads,you definitely want to look
into Pinterest ads Um, yourwhole episode on that because it
is also underrated.
It's still the newer one and,when it comes to everything,
pinterest ads probably beenaround since 2017, but they
didn't really start gettingbigger into 2019 when they
(34:15):
became a public company.
So, yeah, it's still new, stillgrowing, but that means that
there is less competition, soyou can sometimes get your cost
per action and things like thatmuch cheaper than you would on
other platforms.
Speaker 1 (34:30):
Okay, that's, that's really good to know.
Just for listeners, that's like, hey, I'm on Pinterest, but how
can I level it up even more?
Speaker 2 (34:37):
If you have like a like, a e-commerce or something
like that business, peoplenaturally go to Pinterest and
the mindset is different.
So, um, ads on Pinterest showup more.
They're more like.
I think they say additive likebecause they are just an
addiction, addition to your feet, and it's usually it looks like
(34:58):
you're normal, like you're justrolling through Pinterest, as
opposed to it being like aninterruption Right, are you
going on other platforms?
So that's the difference andpeople usually are planning on
Pinterest so they might come,they might save your pen and it
can keep working for you longer.
Because once people startsaving your ads, they become
(35:19):
organic and now people are able.
You are able to reach peopleorganically and you know, paid
through paid marketing.
Speaker 1 (35:28):
Okay, no, no, that's really good to know, and I was,
as you were talking.
I was just thinking about Justthose e-commerce businesses, or
business owners listening in,that have products to sell, and
it makes me think about what yousaid a little bit earlier as
far as Pinterest can reallyserve as a piece of your funnel.
You know it's like because Iwas like what's the ways to
(35:50):
monetize on Pinterest?
But I think there's, of course,like you actually have now to,
where you know, especially likethe fashion ones you've actually
clicked to like buy what theyhave Getting even.
Speaker 2 (36:05):
You know it's time girls on, I think they're gonna
get more into like Makingshopping even easier for people.
So definitely if you have ane-commerce store, especially if
it's a Shopify one, because youcan easily connect Pinterest
that's like the first thing Iwould suggest doing, because
I've had clients who do that andwithin like a couple of weeks,
(36:26):
they're already getting salesand they're not even doing
anything because it's gonna pullin your catalog for you.
Speaker 1 (36:31):
So and it's evergreen .
That's the best part.
Speaker 2 (36:35):
Once your catalog is also says whether or not
something is out of stock, youcan become a verified merchant.
So, like it makes it reallyreally easy if you are a seller,
a product seller so if, ifnothing else, even if you're not
using it as much, it's a placethat your product can be found
even when you're not showing up.
(36:55):
Because, like I said, I haveclients who they're not using
Pinterest like that anymore, butthey're still getting sales
because it's just their.
Their, their callows arealready connected.
So it makes it just like aneasy background thing too until
you can start working at it.
But I think it's definitelyunderrated.
Speaker 1 (37:11):
No, that's, that's amazing and, like I said, I can
see where it fits within afunnel or anyone that has like a
process where you want peopleto take some other kind of step.
So I like that.
And yeah, pinterest isdefinitely making all sorts of
moves, so it's only going to goup from here and it seems like
(37:33):
this is a good point of time toget into it.
Before you know, I don't knowif it'll ever be crazy, just
over saturated from businessperspective, it wasn't happening
with the world anymore.
Speaker 2 (37:42):
That's what people say.
I'm like I don't know what'sgoing to happen, like TikTok was
in here a couple of years agonow looking at TikTok, so we
don't know what.
What like whole social mediawas.
Speaker 1 (37:54):
Yeah, yeah but I see that key advantage of Pinterest
so easily now because peopleconsume stuff fast, but with
TikTok your video can is goingto be old, you know, real quick.
Like all the social media,pinterest seems like because
it's more search engine based itdoesn't have to be old.
Speaker 2 (38:15):
Yeah, so that's the other good thing is that
longevity.
Your content has so muchlongevity, Like we always say.
Like the Pinterest, thelifespan of a pen, it's at least
three and a half months,Whereas the lifespan of like a
post on Instagram is like 24hours.
I think a real is a little bitlonger, maybe like a week Tweets
on Twitter is like 17 minutes.
(38:36):
That's true.
That is true.
You have to like, think, likehow you know everything has its
place.
You know, there.
I know people who market reallywell on Twitter.
I know people who market verywell on Instagram.
Same thing for Pinterest andit's like okay.
But when I think of Pinterest,I'm thinking about my long term
strategy.
I'm thinking about what this is, what people can find my
(38:57):
content for weeks, months andyears to come.
It's not in any order.
If I have like a free offer, Ican put most of the free offers
on Pinterest.
It's not just one link, it'smultiple links.
There's so much to it and I cansend people to all my different
pieces of content very easily.
You know, when I'm showing themon Instagram.
It's more stuff that'shappening in my business right
(39:18):
now and I'm trying to engagemore so that people can see my
personality and a little bit ofthe same thing when I use TikTok
is more for the entertainmentor edutainment purposes.
So very different places.
You have to see like what isthe purpose, how am I going to
use it and what I will successlook like for me using this
(39:41):
platform.
Speaker 1 (39:42):
Now.
Thank you so much.
This has been amazing.
I feel like every time I talkto you, I learn a little bit
more and a little bit more.
And I'm like, okay, yeah, doyou need to get on Pinterest and
let me take some notes and geta plan together for Q1.
And, just like you said, Ithink what I'm going to do for
everyone listening I think Iwant to do what she said and go
(40:04):
through content that alreadyexists and figure out what's
Pinterest worthy or not, likemaybe start there.
Speaker 2 (40:11):
I think my brain is like, okay, let me get the
cluster, and then I'm going tomake a list and then be like
okay, you know one thing a dayor something like that.
One thing every other day.
You sit down and just thinkPinterest related, where you're
preparing yourself for it for Q1.
So that you can kind of go ingradually and then work your way
(40:32):
up and not feeling like youhave to like, go all in in one
week and then, because Pinterestis a long game, it's a long
game.
You're not going to see resultsin three to six months, like,
or until three to six months.
That's what we always tellpeople.
Usually.
I tell my clients actually, likesix to 12 months is really when
you will see what your hardwork basically, or what we've
(40:55):
been putting in for the lastthree to six months.
That's when you're startingseeing it paying off, because,
once again, it's a search engine.
It has to be optimized, peoplehave to start clicking on it,
people have to start seeing it,and I always say but it's long
term, so it's not like yourcontent is going anywhere.
These are people that's goingto find your content for years
to come and not just you knowright now.
So you have to look at it asthat, the long game.
(41:17):
But most things that take longis because the return is going
to be greater.
Speaker 1 (41:23):
Yes, you guys heard it first we're going to
Pinterest 2023.
Let's get on it.
Let's level up our businesses.
I really enjoyed you.
I enjoyed this conversation.
I learned so much, and I'm sureeveryone else did as well.
And tell us how we can supportyou, where we can find you.
(41:43):
Yeah, yeah.
Speaker 2 (41:46):
So I am at Fresh PRESH Rogers with a D for
R-O-D-G-E-R-S on all platforms.
So Twitter, not Twitter.
I don't even know I'll be onTwitter.
I'll tell you Not Twitter, youwon't find a business there.
I think I actually do have aTwitter account, but I don't use
it.
But Instagram, tiktok andPinterest, of course, you will
(42:06):
find me on all those platforms.
So definitely join me onInstagram and TikTok for my
Pinterest shenanigans, becausethat's why you will be able to
get to know me and hear me, seeme talk about Pinterest things
and but also follow me onPinterest so you can find all of
my content at once.
Speaker 1 (42:23):
Yes, I would definitely be following you.
I want to learn some more andjust see how you're leveraging
Pinterest and TikTok.
I'm so into TikTok, right now.
Speaker 2 (42:32):
I think TikTok is my new thing, that is really my
2023 and my fourth, my fourth,my fourth Go, so I'm trying to
like.
There's this one app I thinkit's called I can't remember the
name of it but it allows you torepurpose your content easily
(42:52):
and I want to get it where I can.
Just, I've been seeing I don'twant to say the name because I
don't want to call them out likethat but, like I used it and my
Instagram, my TikTok stuffdidn't do well, but they do have
the option to where they cantake your content from TikTok or
Instagram and then save it tolike Google Drive without the
(43:13):
watermark.
And that's really my main thing,because even though I can
download a watermark like somelike Snap Tick or something like
that, right, a little bit ofthing is like work that I don't
want to do.
I'd rather have it all in mylike a Google Drive, somewhere
that could just quickly pullfrom and post them up there or
have my VA or something somebodydo it.
But yeah, so my goal is to takeall my reels from Instagram and
(43:36):
put them on to TikTok thisquarter and then see how that
does for me in quarter one of2023.
Because I do TikTok a lot formy author business and I love it
, but I'm like you know, I workfor Pinterest and just give it a
go.
Also, instagram meet over MamaMe lately because basically
they're TikToks.
Speaker 1 (43:56):
Basically, I agree.
Look, hold another conversationfor another day.
Speaker 2 (44:00):
I'm like oh gosh, like I don't know what's going
on.
Speaker 1 (44:04):
It's like okay, I guess y'all.
Speaker 2 (44:07):
Yeah, that's my goal as well, so having fun with it
really, though.
Speaker 1 (44:12):
No for sure.
So everyone, please go followher.
I will make sure to include thelinks in the show notes, just
so you can get more informationand support her.
And again, thank you so muchfor doing this with me and just
bringing us into your world andteaching us along the way, so I
really appreciate it.
Thank you for having me, ofcourse.
(44:34):
Thank you for spending sometime with us Enjoying the show.
Be sure to subscribe and leaveus a rating and review Until
next time.
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