71: Adam O'Brien ON: Bitcoin on Your Balance Sheet or Every Company Will Hold Bitcoin

Adam O'Brien is a leader in the Bitcoin space, focused on building Bitcoin-based financial solutions.

In this episode, you'll learn how companies can use debt offerings to buy Bitcoin, how Bitcoin can be managed as a balance sheet asset, the benefits for small businesses using Bitcoin to protect their value, why Bitcoin may replace traditional banks in the future, and the potential impacts of Bitcoin adoption on corporate and national financial systems.

CEO and Founder of Bitcoin Well (BTCW.v) Adam is a Bitcoin entrepreneur dedicated to building products that make it easy to buy, sell and use Bitcoin. He founded Bitcoin Well in 2013 which has grown to be one of Canada’s largest Bitcoin companies boasting over 280 Bitcoin ATMs across Canada and an online portal which is the fastest and safest way to buy and sell Bitcoin. In 2021, Bitcoin Well became the world’s first non-custodial Bitcoin business to be publicly traded. Today, he is CEO of Bitcoin Well and recognized as a true visionary in the field and strives to bring Bitcoin to the mainstream. His goal is to make Bitcoin easy, approachable and accessible for all.

Timestamps:

[00:00] Introduction  

[01:00] Exciting developments in Bitcoin for 2025  

[03:43] The role of government in Bitcoin’s rise and fall  

[04:24] Strategies for building in the Bitcoin space  

[07:00] Debt offerings and Bitcoin equity strategy   

[09:21] Risk management with Bitcoin on the balance sheet  

[09:55] Educating investors about Bitcoin business strategies  

[10:50] Overcoming misconceptions about Bitcoin-backed debt  

[11:44] How businesses use Bitcoin as an asset   

[13:21] The freedom of using Bitcoin in business operations  

[14:00] The benefits of using Bitcoin in uncertain environments  

[15:28] Innovation versus slow growth in Bitcoin-based businesses  

[17:00] The impact of Bitcoin’s deflationary nature on innovation  

[17:52] Bitcoin’s role in corporate culture and decision-making  

[19:08] Thoughts on Michael Saylor’s Bitcoin strategy  

[21:00] Bitcoin as an asset versus leveraging fiat currency  

[22:43] Shifting Bitcoin strategy in corporate environments  

[23:51] The importance of debate within the Bitcoin community  

[26:00] Bitcoin becoming a standard asset for businesses  

[28:00] The rise of Bitcoin in global markets   

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