The Real Reason People Show Up: Community Over Commerce with Joel Ridzuan

In this episode, OUR guest is Joel from 7th Day Brewery in Brookvale—a local legend who’s doing way more than just pouring beer.

We talk about what it actually takes to transform a business into a cultural anchor for the community—and how events like Brookie Fest and the upcoming Snow Jam are helping breathe new life into Brookvale.

In this episode, you’ll get:

• A behind-the-scenes look at how Joel helped reimagine the vibe at 7th Day (hint: it started with secondhand furniture and a clear purpose).
• Real talk about building community around a brand—and why culture, not just products, gets people off the couch and through your doors.
• The power of doing events with zero prep but 100% authenticity—and why it’s working.
• How government grants are helping small businesses collaborate and grow their impact locally.
• Why every venue in a suburb needs to focus less on competition and more on collective wins.

Whether you’re a small biz owner, event organiser, or just someone who loves seeing local scenes thrive—you’ll walk away with fresh ideas, a few laughs, and maybe even a reason to come check out what's happening.

Oh—and wait ‘til you hear about the spin-the-wheel haircut station. 

You can’t make this stuff up. 

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