January 21, 2025 • 33 mins
In this episode of The Bold and Brilliant Podcast, Tracie talks with Caterina Rando, women's business mentor extraordinaire.
Caterina Rando is a woman on a mission to uplift the lives of women everywhere through thriving entrepreneurship. She is an author, sought-after-speaker, podcaster, and business transformation coach who passionately serves women leaders and entrepreneurs on a mission. Her over twenty-five years of educating and empowering makes her truly masterful at providing a ton of value. She specializes in authentic selling, embracing speaking to build influence, how to bliss in your business, and thriving with women’s retreats. Her books include: Learn to Think Differently, from Watkins Publishing, released in over thirteen countries and several languages, A Women’s Guide To Starting a Giving Circle, and her latest book, the ABCs of Public Speaking which quickly hit #1 in four Amazon best-seller categories. Caterina is also, the founder of The Thriving Women in Business Center in San Francisco, a place for women to gather and host workshops. She also started Thriving Women in Business Giving which raises money for women and girls education and entrepreneurship training.
Episode Summary: In this episode of the Bold and Brilliant Podcast, Tracie Root sits down with Caterina Rando, a best-selling author, sought-after speaker, and women’s business mentor. Caterina shares the bold decisions that shaped her career and business, including her shift to empowering women, launching a center in San Francisco, and creating a bliss-filled business. She also discusses the power of saying "yes," and how aligning your decisions with your passions can elevate both your personal and professional life.
What You’ll Learn in This Episode:
- How Caterina transitioned from serving both men and women to focusing solely on empowering women entrepreneurs.
- The importance of making bold decisions and taking risks, even when the path is uncertain.
- How to find clarity in your business and create marketing that attracts your ideal clients.
- The power of "saying yes" to new opportunities and experiences, and how it can lead to unexpected success.
- How to run a business with ease, focusing on what brings you bliss and financial abundance.
Actionable Tips from Caterina Rando:
- Be clear about who you're meant to serve in your business and let that inform your marketing and client acquisition.
- Don’t be afraid to say “yes” to opportunities, even if you’re unsure at first – it’s all about learning and growth.
- Run your business with a focus on bliss and financial surplus to attract vitality, creativity, and success.
- Attend workshops and networking events to be inspired by others’ successes and learn from their strategies.
Memorable Quote: “The more we are blissing in our business, the more people we’re attracting, the more vitality we have to do our thing, the more creativity we experience.”
Bold Moment of the Episode: Caterina shares how she took a leap of faith and made the bold decision to open her own center in San Francisco, transforming a space that didn’t seem ideal at first into a welcoming
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Episode Transcript
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Tracie Root (00:00):
Welcome to the bold and brilliant podcast where
women leaders share inspiringstories about the daring
decisions that shape theirbusinesses, their lives, and
their careers today.
I'm with the fabulous CaterinaRando.
Caterina is a best sellingauthor, sought after speaker,
(00:21):
podcaster, retreat leader, andwomen's business mentor
extraordinaire who passionatelyserves women leaders on a
mission.
As we talk, You'll hear Caterinashare one bold decision that
created her path of what wasnext.
Her resilience, risk taking, andtransformation will inspire,
encourage, and support yourpersonal and professional growth
(00:43):
and bliss.
Welcome Caterina to the bold andbrilliant podcast.
Caterina Rando (00:49):
Thank you, Tracie.
I am blissing to be with you.
Tracie Root (00:52):
Caterina, I am so excited that you're here to help
me launch this brand new podcastthat I've been imagining for so
long, and you've been a big partof that imagining helping me for
the last seven years.
I'm really excited to reachpeople who maybe haven't met you
yet and tell them about you.
And the things that you've doneto get past your obstacles to be
(01:16):
bold in your life and in yourbusiness.
So tell everyone who doesn'tknow you a little bit about what
got you here?
Caterina Rando (01:25):
What got me here?
Wow.
The thing about entrepreneurshipis it can be a very circuitous
route.
When I started, I was mostlycoaching men and women one on
one to grow their business.
I had a cafe before that.
Most of the people I metinitially had on the ground
(01:47):
brick and mortar businesses.
Through the course of serving,two things became very clear.
One, I love working with thewomen.
Also, I'm very much about womenempowerment and I want to
support women to massivelymonetize in their business.
(02:11):
And once I made the bolddecision.
And I was like, Oh my gosh, somany amazing things happened.
We started to be able to havetea parties and go on cruise
retreats and do more femalecentric things that I didn't
even anticipate.
(02:32):
Over the course of doing mywork, there's been many bold
decisions.
I bought a magazine from someoneelse and we had a magazine for a
couple of years.
I started publishing books.
And my friend, there's been alot of bold decisions, not all
necessarily brilliant, but thething about making bold
(02:55):
decisions is you don't alwaysknow what's on the other side,
you can strategize, you cananticipate.
One big bold decision was Iopened a center in San
Francisco.
We've been open, for about fiveyears now.
The really cool thing is.
I got sick of giving all mymoney to the hotels to have my
(03:20):
live and in person programs andI was of course blissing to not
be giving them all my hardearned cash.
The thing that I did notanticipate was how much more
ease and bliss it would bringinto my life.
To have my own place where I getto leave all my stuff.
(03:41):
To not have other people runningaround in my space, like at a
hotel.
So it's nice and private.
Tracie Root (03:50):
It's almost like you're in your home in a lot of
ways, right?
It's very welcoming.
That reminds me of when youdecided to work with only women
or at least 99.
Percent women.
One of the things about being anentrepreneur is.
You don't realize how much youhave to know about your own
marketing, and your own decisionmaking around what you're doing
(04:10):
so that you can talk about whatyou're doing and attract those
people.
So that, when you said I changedfrom supporting men and women to
only women, it all started tomake sense.
I think there's a lot ofentrepreneurs that can relate to
that.
Change that decision to, quote,cut out people, half the
population and actually growyour business instead.
Caterina Rando (04:32):
And let me say, Tracie, had a lovely
conversation today with a galwho is in that same conundrum,
not about men and women, butabout corporate and
entrepreneur.
The concern is always if I don'tbe for everybody, then I'm going
to lose potential business andyes, Mary, Jane, and Sheila if
(04:56):
they're Who you're not workingwith, they won't be a yes for
you.
The thing is though, what wewant is people to say, Oh, she's
for me.
She's a great match for me.
And the more we get clear aboutwho we're called to serve, it
doesn't actually eliminatepeople.
It actually makes your peopleshow up more.
(05:17):
And then you can get veryspecific in all aspects of your
business to just serve it.
The people you're called toserve.
Resonate with you because you'retalking to them.
Everything you do is created forthem.
Tracie Root (05:33):
Imagine as a potential client or someone
who's looking for some sort ofsupport, would you rather work
with someone where you say, Oh,that sounds like it's for me or
wow, that is so me.
Like you want to go for thatperson.
And when we talk to ourprospects for lack of a better
term, those potential clients,That with that level of clarity,
(05:55):
it's just makes it easier forthem to say yes, not only for us
to be able to serve them aswell.
Caterina Rando (06:01):
Yes.
And it makes our marketingactivities more clear.
Yes.
And the same thing with oursales act sales.
We will only schedule theopportunity to talk to gals.
Who we think, Oh yeah, she meetsmy client criteria.
And I do want to say, Tracie,what you've heard me say so many
(06:22):
times, is that when we think ofour ideal clients, it's not only
about demographics, what theydo, what their income is, their
education, their area of focus,maybe moms are not moms of a
certain age or not a certainage.
It's also the psychographics.
And the more we can get clearabout the personality of our
(06:45):
ideal clients, the more we willresonate.
I like gals who are positive.
I like gals with integrity.
I like gals who are actionoriented and gals that are good
communicators.
Those are my gals.
Now, those are my gals.
Everybody gets to decide on whotheir own ideal clients are.
(07:05):
Let's not forget, though, aboutthe personality makeup.
That will, have your people meetyou and be like, Bing bing! This
is the gal for me.
Tracie Root (07:17):
Yeah, absolutely.
I was thinking about a gal thatI was talking to the other day,
who's continued just early intheir business, trying to figure
out how to find more clients andtheir marketing, their verbiage
and everything is still reallybroad because they're early and
they're figuring themselves outstill.
(07:38):
And so if you're brand newentrepreneur or new in this,
whatever that Field is it can bea challenge to cut away at that
excess.
When you get there, all of asudden it's oh, and this feels
right.
They're showing up and all of asudden, the light turns on, not
only inside you for knowing whoyou're talking to and what
(07:59):
you're doing and why you'redoing it for who the light turns
on everywhere else, not onlywith your clients, but also in
your bank account, because nowpeople are going to be coming
your way.
And if you're not sure if galsare in early and they're not
sure which direction to go, whatpool to fish in, what I
encourage them to do is to say,yes.
(08:21):
To this, that, and the otherthing and see how it feels.
If you like it, if you resonatewith them, if they resonate with
you, I remember early in mycareer, Tracie, I did a lot of
work with professionalorganizers.
They super vibed with me.
I've done a lot of work withimage professionals because I'm
an image enthusiast.
That was from saying yes to talkto them, not knowing if they
(08:44):
were going to love my talk orvibe with my message, but they
absolutely did.
And so in the beginning, it'sokay to say yes, to see what
feels right and what matchesyou.
I remember also, I went, I usedto be in the catering, as my
friend, I had a cafe andcatering business and some
(09:05):
gentlemen said to me, Hey,Caterina, will you come talk to
my servers about buildinginfluence.
And, I'd love to talk about howto build influence.
And I thought, Hey, I used to bein the food business.
This would be great.
My friend, it was terrible.
Okay.
They were like ready to go tosleep the guys have sunglasses
on some of them.
Cause they wanted to take a napduring my doc.
Okay.
(09:25):
So hello, clearly not the rightmatch, but I didn't know that.
Until I put myself in thatsituation.
Yeah.
And that really gets me back tothe idea of making a bold
decision and like being a yes.
I read this book not long ago byShonda Rimes, famous Shonda
Rimes of many brillianttelevision shows that we all
(09:46):
love book, The Year of Yes.
She was a major introvert andshe decided one year she was
going to be a yes for all of theHollywood parties and all the
things she hated to go to, butshe knew it was important for
her to be a, yes to grow herinfluence in the world and be a
part of the community that shewas a part of that she, had to
(10:07):
really struggle to put herselfout there.
I think it's a really greatlesson for entrepreneurs.
If you struggle with puttingyourself out there.
Give yourself a shot, take thatrisk, be bold and say yes and
see what happens because it isall education.
Caterina Rando (10:25):
Absolutely.
I'm going to put that on mylist.
Tracie Root (10:27):
Oh, it's so good.
It's an excellent book.
Very good.
Caterina Rando (10:30):
Let's hang out here for a second, my friend,
because.
I want to say that it's reallyimportant, as I love speakers.
I want everybody to make surethat you're listening to books
or listening or reading.
We're very busy entrepreneursthough.
So it's mostly listening tobooks.
Oh, I, did I use the word busy?
Oh, I don't like to use thatword.
(10:50):
Our life is very full asentrepreneurs.
I encourage everyone to listento books because you get ideas
and you do get inspired to payattention to what are the
lessons, because We can takeinspiration from everywhere
That's one success practice Iencourage everyone to embrace.
Tracie Root (11:12):
And podcast is the same thing, whether it's books
or podcasts, right?
That's why I wanted to startthis because so many of the
women that I've met and that Iknow I will get to meet as a
result of having this platformwill inspire and encourage.
You really have any opportunityin front of you when you are
open to the thoughts you take infrom other people's experiences
(11:34):
and what they've learned.
We don't all have to recreatethe wheel.
We don't have to start our lifefrom zero.
We have much advice to use asleverage.
Caterina Rando (11:42):
Yes.
I think I told you this Allegra,who's one of our.
Yes.
I love Allegra.
She said to me that my podcastgot her through the pandemic and
I, which warmed my heart andI've had, and that's podcasting
is so great.
For people to get to know us.
Tracie Root (11:59):
Yeah.
Caterina Rando (11:59):
And I love it when people tell me, Oh, I
listened to your podcast becauseit's like they're, it's like
being a star in the sense thatthey feel like they really know
you.
And that's what we want, right?
We want people to really get toknow us.
And the, our podcast is not onlya way for us to have them get to
(12:20):
know us, but it's also a way forus to serve them before they
step in to be a client.
Tracie Root (12:26):
Yeah, absolutely.
And I definitely have lots.
I mean, you've started yourpodcast within the last seven
years that I've already knownyou.
So I already knew you, butthere's lots of people out there
who I've never met listening totheir podcasts who are, you
know, famous in theentrepreneurship self help,
whatever world who I feel like Iknow them.
Like we totally would be bestfriends if we ever actually met
(12:48):
in person because we are like,you know, aligned.
And I think that that, yeah,it's, it's a great way to
really, you know, Do you likethe question that's coming to my
mind is these people that wehave never met.
I still call them my mentors.
Even though they've never, theyhave no idea who I am at all,
(13:12):
but they've mentored me throughdifferent skills, different, you
know, abilities, different waysof thinking about things,
different ways of looking at mybusiness or myself.
So it's a great way to get freementorship, podcasting.
Caterina Rando (13:26):
Yes, absolutely.
And you know, Tracy, the otherthing I love to do is I love to
go to workshops, which I knowyou do.
And I, I'm working on my nextbook right now.
And I was listening to one of mypodcast episodes and I was
talking about a breakthrough Ihad when I attended, um, Maritza
(13:47):
Levy.
Do you remember her?
Maritza Levy?
Yeah.
I love Maritza.
This workshop on self love and Iwas like, Oh my gosh, I just had
a major breakthrough.
Tracie Root (13:57):
Yep.
I remember that.
Caterina Rando (13:58):
Yeah.
And, and she was talking aboutthe love languages and you know,
I love the love languages and Italk about them for client
appreciation, but she wastalking about them from the
perspective of loving yourself.
And my friend, how come I neverthought of that?
Right?
So my point is that it's notonly the famous people that can
inspire us.
(14:18):
It's, it's the gal who's doing aworkshop.
It's the gal in your networkinggroup.
That's why, you know, I want usto be in community more because
we inspire and uplift eachother.
Tracie Root (14:33):
Absolutely.
Whenever, whenever I need anuplift, I know all I have to do
is just reach out to someone inthe community or go to a thing,
whether it's, you know, aworkshop or a networking thing
or any of the above, it's, it'sthe best uplift of your day for
sure.
Caterina Rando (14:50):
Absolutely.
Or come to afternoon tea, myfriend.
Tracie Root (14:53):
I know I love coming to afternoon tea.
Okay, so you touched briefly onthe decision that big bold
decision to have your own centerand how it feels to be there to
host it and everything.
What was the challenge thatmaybe you had when what kept you
from doing it at first?
Caterina Rando (15:14):
Well, my friend, you know, I live in San
Francisco.
Okay.
Oh, this is true.
It's not like, you know, there'sa lifetime supply of locations
at an affordable price.
And I'm, you know, for a longtime, I'm looking around for the
right place.
And, and just like we create acriteria for ideal clients, I
(15:36):
created a criteria for what Ithought was right for my center,
not too big access to parking.
Of course, enough bathrooms forladies and I wanted it to be
beautiful.
You know, in fact, my idea wasto make it like the idea of a
comfortable.
men's club only for women, youknow, feminine with the bright
(16:00):
colors and the crystalchandeliers.
And, you know, we have the redcarpets and of course, flowers,
all of that.
So it needed to meet theaesthetics too.
So I really wasn't finding thelocation and then as you know,
my mom and I own a commercialbuilding in San Francisco
(16:22):
together and the hair salon guywas ready to move out and even
though it wasn't the ideal spacein my head at the moment, I was
like, well, you know, it's theopportunity to presenting it.
So, right.
Because sometimes it's not.
Is it right or is it wrong?
(16:44):
It's how can I make it right?
And that's what we did.
We took time to add a few morebathroom stalls and to change
the walls from blue to more of ayellow or gold to you know, tear
out the carpets and Feminize thejoint so that it would be right
(17:07):
for the ladies
Tracie Root (17:08):
Yeah.
Yeah.
I love that.
It reminds me so much of when wemade gather, of course, and I'm
doing an episode on that aswell.
If you haven't seen the episodeabout the creation of gather in
the gather community, go listento that.
Um, but it's so funny because,you know, the first place that
we actually found that we weregoing to move forward with was
(17:29):
an old hair salon.
Caterina Rando (17:31):
So
Tracie Root (17:31):
it's a funny coincidence.
Um, it turns out that thatbuilding was slated for
demolition, so they could onlyprocess it or promise it to us
for a short period of time.
Now shoot, if we would haveknown that it would have made it
all the way through COVID super,super cheap, right?
But, um, but, but we didn't knowthat COVID was going to happen.
So what do you do?
So I found a different place.
(17:52):
That, you know, was the sameidea, right?
We had the criteria we needed tohave access to the bathrooms and
what are we going to do forwater and how much space is it
and how many people can it holdand where's the parking and all
of those things.
So, yeah, I love that.
And, you know, you did yourcenter before I did mine.
And of course I learned a lotfrom you and your search and,
(18:12):
and all of the other places thatwe would go show up together.
You might be speaking.
I might be, we might benetworking wherever.
Um, and that was a reallyimportant.
Part of that decision makingprocess for me, because
continues to validate the ideasthat are in your head when you
see them out in the world andyou get, um, get to take in the
(18:36):
experiences of other people andhow did you handle this
challenge?
Because I'm facing the samechallenge.
So if you'd get to do that inperson or do it through reading
a book or listening to apodcast, it's all that same
education that we get as a largecommunity.
Caterina Rando (18:51):
And talk to the people that are doing what you
want to be doing.
Tracie Root (18:54):
Yeah,
Caterina Rando (18:55):
and i'll also say tracy, you know, I You know,
I teach and you came with mewhen we did our retreat on how
to do retreats.
Tracie Root (19:03):
Yes, a couple of times.
Caterina Rando (19:05):
Before I did retreats, I didn't take a class
on retreats.
I went on other people'sretreats.
Yeah.
I find that I learn And also Iget inspired when I go and watch
somebody do what I want to bedoing.
That, that is really something.
(19:27):
And then also, which I've seenwith so many of my gals that
have done retreats, is that Whenthey come, they get inspired and
it gives them momentum to thengo do their own, which is so
exciting.
Tracie Root (19:43):
Yeah.
You know, I wonder if it is ahigh achiever tendency, right?
That we experienced somethingand it's like, Ooh, I could do
something like this and I woulddo it this way and I would do it
that way, not to compare and notto one up, but just to take that
inspiration and immediatelystart thinking about how could
(20:04):
you, if it's really excitingthat you are inspired to
Consider how you could do ityourself to start thinking about
that.
I remember at my retreat lastSeptember that you were at and
several people, you know, we'rethere, we're having a retreat
and immediately upon kind oflanding and taking that first
relaxing retreat breath.
(20:26):
One of the gals was like, Oh, Iknow what I need to do next.
I'm going to do this.
And I'm going to do this.
And like, it just got out ofher, the inspiration and
excitement of what she was goingto create next.
And I think that happens for allof us who get to attend to each
other's things.
Caterina Rando (20:42):
Absolutely.
And it's important to go to eachother.
I love going to women'sretreats.
Um, and I'm glad to be able totalk to people about that.
And, um, I'm glad to see howthey do it to see, to be
inspired, to get ideas, butalso, you know, it's nice to not
be in charge and be the,absolutely.
Tracie Root (20:56):
I totally agree.
And you know, the other thingthat just came to mind too, was,
you know, sometimes we, we talkourselves out of going places or
experiencing things.
What am I going to get out ofit?
Am I going to get my ROI right?
And ROI shows up in a lot ofdifferent ways.
And so what could you learn fromattending or experiencing
(21:19):
someone else's thing?
Just by being there, there's aneducation happening.
And, you know, yeah, maybethey're not all perfect for you,
but what if four people are, andmaybe that it's not, you know, a
topic, but you know, thatthey're a good speaker.
So you can go and learn fromtheir style, maybe not the
content or whatever.
Um, so I love the idea of takingthe communities that you are
(21:44):
belong to.
And I don't know about you, butI have like seven different
organizations that I'm a part ofin order to Take on what I can't
to be a yes.
And to take that informationand, and see how it can unfold
for myself.
Caterina Rando (22:02):
I think being a yes is a great guiding
principle.
What I want to say is it'simportant to pay attention to,
do I want to be a yes and doesit feel like a yes?
I'm a yes.
And you're making me, as we'retalking about travel, you're
making me think about earlierthis year when my friend Peggy
(22:25):
said to me four days before shewas leaving, do you want to go
with me to Paris?
And of course I took, I, myfirst thought was I can't go.
I have too much on my plate, butthen I took a deep breath and I
asked myself.
Do I want to go?
And the answer was, yes, ofcourse I want to go.
(22:45):
And then I said, okay, well, ifI want to go, how can I make it
happen back to that earlierquestion is not should I, or
shouldn't I, but how can I, andthen not only did I go and have
a great time with Peggy when wewent to Paris, but I, I
realized, Hey, I could see myfriend who I hadn't seen in many
years, who had moved to Paris.
(23:07):
And then I ran into some gals.
From another community thatwe're involved with.
They invited me to dinner.
They invited me to shopping andthat helped to us to enhance
those relationships as well.
And so, you know, amazing thingshappen once we say yes.
Tracie Root (23:27):
Yeah,
Caterina Rando (23:27):
but it does require Tracy the topic of our
conversation.
It does require not only boldaction but bold decision making.
Tracie Root (23:36):
Yeah, yeah, yeah, you touched on the whole whether
it's a should I or shouldn't Iand I think that's a really kind
of anchoring piece of that whereour natural tendency would be
like, I shouldn't, I shouldn'tdo that.
I shouldn't do that.
I should do this.
And I don't know about you, butI decided to take that word out
of my vocabulary many years ago,very intentionally.
(23:59):
Right.
And it took a little bit,especially in the beginning.
And now it's just like, no, no,no, no.
We don't say should or shouldn'tit's what's the right, you know,
because you can say it in adifferent way without that.
The shaming part of should.
Right.
So, so important.
I love that.
Caterina Rando (24:18):
Yes.
And it slips in sometimes as aguiding principle.
It's very good to pay attentionto when we're shooting ourself.
Yeah.
There is another way.
My friend, I also have to pointout that this is part of the
beauty of entrepreneurship isthat you get to, you get to
decide, you get to do your lifethe way you want to do it.
(24:42):
You don't have to ask anybody'spermission and it doesn't matter
if people think It's whatever todrop everything and do something
you want to do.
You get to run your business andyour life any way you want.
Bing, bing, bing.
Tracie Root (25:00):
I love it.
I love it.
Okay.
Let's see.
You know, the last thing that Iwant to ask you is Um, about
like the, you made a big shiftnot long ago to really focus on
what helps you bliss more inyour business.
Caterina Rando (25:18):
Yeah.
And
Tracie Root (25:19):
that's a bold decision trajectory changing
kind of thought also, becauseyeah, I mean, you've made a lot
of decisions that was like,okay, I'm going to create this
in my business.
I'm going to create this, but tosay, you know what, I'm going to
do what makes me bliss.
Caterina Rando (25:38):
And
Tracie Root (25:38):
have that be like the overarching theme of
everything, life, businessrelationships, all of it.
What's the hardest part aboutreminding yourself that you're,
you're only going to do whatmakes you bliss.
So it goes back maybe to thatshould part.
Like I'm supposed to also bedoing this, but I don't love it,
(25:58):
but it really needs to be done.
It doesn't make me bliss.
What do I do?
Caterina Rando (26:03):
You know, the thing is women start businesses.
Because they want to help peoplefor the most part.
Or some gals might start theirbusiness because they want to
make more money than whateverthey were doing.
And hopefully they're doingthat.
What I got clear on though, incoaching hundreds of women's
over the years in their businessis not everybody was blissing.
(26:27):
Like they were happy that theywere in their own business, but
they were strugglingfinancially, or they were
struggling with.
To-dos or they're strugglingwith getting clients and
struggle is the opposite ofbliss.
Tracie Root (26:39):
Yeah.
Caterina Rando (26:39):
Or at least, I don't know if it's the exact
opposite, but it's definitelynot in the right, in your
Tracie Root (26:42):
definition.
It's all good.
Caterina Rando (26:44):
Right.
And so I wanted to have womenpay a lot more attention to what
makes them bliss.
And part of what takes awaytheir bliss Tracy is when
they're doing things that arenot their job.
And they're doing things thatthey're not masterful at or
(27:05):
they're not wanting to bemasterful at.
Like
Tracie Root (27:08):
doing it because it has to be done and they don't
see any other way.
Caterina Rando (27:11):
Right.
Now, gals will tell me, theyhave told me, well, Katerina, I
have to.
Edit my own videos because Idon't have money to pay someone
else to do it.
Well then you got to learn howto master selling or you've got
to learn how to master somethingelse because the biggest thing
(27:32):
that takes away bliss from womenin business, in my opinion,
Tracy is a lack of financialsurplus when they are, they are,
you know, every month not havingmoney to pay their bills.
And then there's also notbuilding your financial savvy.
(27:52):
I remember once a gal said tome, Oh my gosh, Katerina, I got
to pay my taxes.
And I thought to myself, okay,taxes are not a new thing in
business for many years.
Okay.
And it's not like surprise.
Now we have taxes, right?
My point is that She was not ontop of her business financial
(28:16):
situation.
And now it was causing herstress.
And stress doesn't equal bliss.
So we have to be strategic torun our business.
And during our strategy, Payattention to what do you enjoy?
Because the more we are blissingin our business, guess what?
(28:38):
The more people we'reattracting, the more vitality
we're having to do our thing,the more creativity, you know,
it's really hard to be creative.
When you're stressingfinancially.
Yeah.
These, these are a few thoughts.
So, so I guess part of why I'mblissing in my business, not, I
guess my friend, I'm sure partof why I'm blissing in my
(28:58):
business is I run my businessalways with surplus.
And that also gives me morefreedom to be able to say yes to
my friend who wants to invite meto Paris to be a yes for my
friend, our mutual friend,Karen, who just invited me.
On her retreat for next year.
That wasn't on my calendar.
(29:18):
I can be a yes, and that's goodfor my business and that's good
for my life.
And that's what I want foreverybody.
Tracie Root (29:26):
Yeah, I love it.
I love it.
Well, amazing.
And you know, I think thatthat's a great way to end
because ultimately podcastexists.
Why my business exists, why yourbusiness exists, why we exist as
humans is because we wanteveryone around us to be happy
(29:48):
and to enjoy their lives.
And not in the sense of, Oh, Ihave things or whatever, but
that the decisions that you makeserve you.
They're not because you have to,or because.
Someone else needs something,but because you're choosing the
path that you're going down.
(30:09):
And that's that bold decision wemake all the time.
I have a list of 20 that I justcame up with off the top of my
head for episodes for thispodcast, because every day we're
making bold decisions thatuplift ourselves, our families,
our businesses, our communities,the planet.
And I am really glad that youare here with me to talk about
(30:32):
some of yours and some of mine,and we're going to kick this
party off with lots and lots ofbold decisions and great success
for lots of women.
So.
Thank you, Katarina.
Caterina Rando (30:43):
You know, I'm always blissing to be with you.
I'm looking forward to theupcoming bold action retreat.
I love to retreat.
I love to retreat with you.
I love to hang out with you andtravel around.
And part of the reason, and letme just say this, my friend, for
wrapping up, really, it'simportant to hang out with women
(31:06):
that are having similar valuesto us.
You value being bold.
You value being positive.
You value being uplifting.
You value no drama.
These are also things that Ivalue, which is part of the
reason we're such good friendsand why I'm always blissing to
(31:28):
be with you.
And it's important for women intheir life and in their business
to get clear, what kind of galsdo I want to hang out with?
And hang out with those galsthat you leave more uplifted
when you, when you go away fromthem, you're more uplifted than
before you showed up.
Tracie Root (31:46):
Yep.
They invite you to something.
Be a yes.
Caterina Rando (31:49):
Yes.
Be a yes.
Tracie Root (31:51):
Yay.
I love that.
We're kind of wrapping on beinga yes today because we're, you
know, we're ready to take thisonto the rest of our day and the
rest of our week and the holidayseason where we're at now here
in our fancy reds.
And, um, and going into 2025.
So I'm thrilled that you werehere with us.
I know that, you know, we knowhow to find you, Katerina rando.
(32:13):
com Facebook is a big place.
LinkedIn is a big place.
Of course, we'll have all ofyour links and things here in
the notes.
Yes.
Caterina Rando (32:22):
Okay, great.
And everybody,CaterinaRando.com/links.
Lots of free business buildingresources, information about my
next free workshop.
I would love to meet any gals.
Tracie, any friend of yours is afriend of mine.
Tracie Root (32:37):
Same here.
Okay.
I love it.
Thank you so much, my friend.
Appreciate you so much.
Thanks for everything that youhave done and to all of you
listeners out there.
Thank you for listening to theBold and Brilliant Podcast, and
I hope our discussion today wasjust what you needed to take
your next bold step forwardtoward your brilliant future.
(33:00):
Cheers.
Thank you for listening to thebold and brilliant podcast.
I'm your host, TracieRoot, and Iwant to invite you to check out
the show notes, find out whereyou can connect with our guests,
find out more about what I andThe Gather Community have to
offer you, and be sure tosubscribe to this podcast on
(33:21):
your favorite platform.
Thanks so much.
Welcome to the bold and brilliant podcast where
women leaders share inspiringstories about the daring
decisions that shape theirbusinesses, their lives, and
their careers today.
I'm with the fabulous CaterinaRando.
Caterina is a best sellingauthor, sought after speaker,
(00:21):
podcaster, retreat leader, andwomen's business mentor
extraordinaire who passionatelyserves women leaders on a
mission.
As we talk, You'll hear Caterinashare one bold decision that
created her path of what wasnext.
Her resilience, risk taking, andtransformation will inspire,
encourage, and support yourpersonal and professional growth
(00:43):
and bliss.
Welcome Caterina to the bold andbrilliant podcast.
Caterina Rando (00:49):
Thank you, Tracie.
I am blissing to be with you.
Tracie Root (00:52):
Caterina, I am so excited that you're here to help
me launch this brand new podcastthat I've been imagining for so
long, and you've been a big partof that imagining helping me for
the last seven years.
I'm really excited to reachpeople who maybe haven't met you
yet and tell them about you.
And the things that you've doneto get past your obstacles to be
(01:16):
bold in your life and in yourbusiness.
So tell everyone who doesn'tknow you a little bit about what
got you here?
Caterina Rando (01:25):
What got me here?
Wow.
The thing about entrepreneurshipis it can be a very circuitous
route.
When I started, I was mostlycoaching men and women one on
one to grow their business.
I had a cafe before that.
Most of the people I metinitially had on the ground
(01:47):
brick and mortar businesses.
Through the course of serving,two things became very clear.
One, I love working with thewomen.
Also, I'm very much about womenempowerment and I want to
support women to massivelymonetize in their business.
(02:11):
And once I made the bolddecision.
And I was like, Oh my gosh, somany amazing things happened.
We started to be able to havetea parties and go on cruise
retreats and do more femalecentric things that I didn't
even anticipate.
(02:32):
Over the course of doing mywork, there's been many bold
decisions.
I bought a magazine from someoneelse and we had a magazine for a
couple of years.
I started publishing books.
And my friend, there's been alot of bold decisions, not all
necessarily brilliant, but thething about making bold
(02:55):
decisions is you don't alwaysknow what's on the other side,
you can strategize, you cananticipate.
One big bold decision was Iopened a center in San
Francisco.
We've been open, for about fiveyears now.
The really cool thing is.
I got sick of giving all mymoney to the hotels to have my
(03:20):
live and in person programs andI was of course blissing to not
be giving them all my hardearned cash.
The thing that I did notanticipate was how much more
ease and bliss it would bringinto my life.
To have my own place where I getto leave all my stuff.
(03:41):
To not have other people runningaround in my space, like at a
hotel.
So it's nice and private.
Tracie Root (03:50):
It's almost like you're in your home in a lot of
ways, right?
It's very welcoming.
That reminds me of when youdecided to work with only women
or at least 99.
Percent women.
One of the things about being anentrepreneur is.
You don't realize how much youhave to know about your own
marketing, and your own decisionmaking around what you're doing
(04:10):
so that you can talk about whatyou're doing and attract those
people.
So that, when you said I changedfrom supporting men and women to
only women, it all started tomake sense.
I think there's a lot ofentrepreneurs that can relate to
that.
Change that decision to, quote,cut out people, half the
population and actually growyour business instead.
Caterina Rando (04:32):
And let me say, Tracie, had a lovely
conversation today with a galwho is in that same conundrum,
not about men and women, butabout corporate and
entrepreneur.
The concern is always if I don'tbe for everybody, then I'm going
to lose potential business andyes, Mary, Jane, and Sheila if
(04:56):
they're Who you're not workingwith, they won't be a yes for
you.
The thing is though, what wewant is people to say, Oh, she's
for me.
She's a great match for me.
And the more we get clear aboutwho we're called to serve, it
doesn't actually eliminatepeople.
It actually makes your peopleshow up more.
(05:17):
And then you can get veryspecific in all aspects of your
business to just serve it.
The people you're called toserve.
Resonate with you because you'retalking to them.
Everything you do is created forthem.
Tracie Root (05:33):
Imagine as a potential client or someone
who's looking for some sort ofsupport, would you rather work
with someone where you say, Oh,that sounds like it's for me or
wow, that is so me.
Like you want to go for thatperson.
And when we talk to ourprospects for lack of a better
term, those potential clients,That with that level of clarity,
(05:55):
it's just makes it easier forthem to say yes, not only for us
to be able to serve them aswell.
Caterina Rando (06:01):
Yes.
And it makes our marketingactivities more clear.
Yes.
And the same thing with oursales act sales.
We will only schedule theopportunity to talk to gals.
Who we think, Oh yeah, she meetsmy client criteria.
And I do want to say, Tracie,what you've heard me say so many
(06:22):
times, is that when we think ofour ideal clients, it's not only
about demographics, what theydo, what their income is, their
education, their area of focus,maybe moms are not moms of a
certain age or not a certainage.
It's also the psychographics.
And the more we can get clearabout the personality of our
(06:45):
ideal clients, the more we willresonate.
I like gals who are positive.
I like gals with integrity.
I like gals who are actionoriented and gals that are good
communicators.
Those are my gals.
Now, those are my gals.
Everybody gets to decide on whotheir own ideal clients are.
(07:05):
Let's not forget, though, aboutthe personality makeup.
That will, have your people meetyou and be like, Bing bing! This
is the gal for me.
Tracie Root (07:17):
Yeah, absolutely.
I was thinking about a gal thatI was talking to the other day,
who's continued just early intheir business, trying to figure
out how to find more clients andtheir marketing, their verbiage
and everything is still reallybroad because they're early and
they're figuring themselves outstill.
(07:38):
And so if you're brand newentrepreneur or new in this,
whatever that Field is it can bea challenge to cut away at that
excess.
When you get there, all of asudden it's oh, and this feels
right.
They're showing up and all of asudden, the light turns on, not
only inside you for knowing whoyou're talking to and what
(07:59):
you're doing and why you'redoing it for who the light turns
on everywhere else, not onlywith your clients, but also in
your bank account, because nowpeople are going to be coming
your way.
And if you're not sure if galsare in early and they're not
sure which direction to go, whatpool to fish in, what I
encourage them to do is to say,yes.
(08:21):
To this, that, and the otherthing and see how it feels.
If you like it, if you resonatewith them, if they resonate with
you, I remember early in mycareer, Tracie, I did a lot of
work with professionalorganizers.
They super vibed with me.
I've done a lot of work withimage professionals because I'm
an image enthusiast.
That was from saying yes to talkto them, not knowing if they
(08:44):
were going to love my talk orvibe with my message, but they
absolutely did.
And so in the beginning, it'sokay to say yes, to see what
feels right and what matchesyou.
I remember also, I went, I usedto be in the catering, as my
friend, I had a cafe andcatering business and some
(09:05):
gentlemen said to me, Hey,Caterina, will you come talk to
my servers about buildinginfluence.
And, I'd love to talk about howto build influence.
And I thought, Hey, I used to bein the food business.
This would be great.
My friend, it was terrible.
Okay.
They were like ready to go tosleep the guys have sunglasses
on some of them.
Cause they wanted to take a napduring my doc.
Okay.
(09:25):
So hello, clearly not the rightmatch, but I didn't know that.
Until I put myself in thatsituation.
Yeah.
And that really gets me back tothe idea of making a bold
decision and like being a yes.
I read this book not long ago byShonda Rimes, famous Shonda
Rimes of many brillianttelevision shows that we all
(09:46):
love book, The Year of Yes.
She was a major introvert andshe decided one year she was
going to be a yes for all of theHollywood parties and all the
things she hated to go to, butshe knew it was important for
her to be a, yes to grow herinfluence in the world and be a
part of the community that shewas a part of that she, had to
(10:07):
really struggle to put herselfout there.
I think it's a really greatlesson for entrepreneurs.
If you struggle with puttingyourself out there.
Give yourself a shot, take thatrisk, be bold and say yes and
see what happens because it isall education.
Caterina Rando (10:25):
Absolutely.
I'm going to put that on mylist.
Tracie Root (10:27):
Oh, it's so good.
It's an excellent book.
Very good.
Caterina Rando (10:30):
Let's hang out here for a second, my friend,
because.
I want to say that it's reallyimportant, as I love speakers.
I want everybody to make surethat you're listening to books
or listening or reading.
We're very busy entrepreneursthough.
So it's mostly listening tobooks.
Oh, I, did I use the word busy?
Oh, I don't like to use thatword.
(10:50):
Our life is very full asentrepreneurs.
I encourage everyone to listento books because you get ideas
and you do get inspired to payattention to what are the
lessons, because We can takeinspiration from everywhere
That's one success practice Iencourage everyone to embrace.
Tracie Root (11:12):
And podcast is the same thing, whether it's books
or podcasts, right?
That's why I wanted to startthis because so many of the
women that I've met and that Iknow I will get to meet as a
result of having this platformwill inspire and encourage.
You really have any opportunityin front of you when you are
open to the thoughts you take infrom other people's experiences
(11:34):
and what they've learned.
We don't all have to recreatethe wheel.
We don't have to start our lifefrom zero.
We have much advice to use asleverage.
Caterina Rando (11:42):
Yes.
I think I told you this Allegra,who's one of our.
Yes.
I love Allegra.
She said to me that my podcastgot her through the pandemic and
I, which warmed my heart andI've had, and that's podcasting
is so great.
For people to get to know us.
Tracie Root (11:59):
Yeah.
Caterina Rando (11:59):
And I love it when people tell me, Oh, I
listened to your podcast becauseit's like they're, it's like
being a star in the sense thatthey feel like they really know
you.
And that's what we want, right?
We want people to really get toknow us.
And the, our podcast is not onlya way for us to have them get to
(12:20):
know us, but it's also a way forus to serve them before they
step in to be a client.
Tracie Root (12:26):
Yeah, absolutely.
And I definitely have lots.
I mean, you've started yourpodcast within the last seven
years that I've already knownyou.
So I already knew you, butthere's lots of people out there
who I've never met listening totheir podcasts who are, you
know, famous in theentrepreneurship self help,
whatever world who I feel like Iknow them.
Like we totally would be bestfriends if we ever actually met
(12:48):
in person because we are like,you know, aligned.
And I think that that, yeah,it's, it's a great way to
really, you know, Do you likethe question that's coming to my
mind is these people that wehave never met.
I still call them my mentors.
Even though they've never, theyhave no idea who I am at all,
(13:12):
but they've mentored me throughdifferent skills, different, you
know, abilities, different waysof thinking about things,
different ways of looking at mybusiness or myself.
So it's a great way to get freementorship, podcasting.
Caterina Rando (13:26):
Yes, absolutely.
And you know, Tracy, the otherthing I love to do is I love to
go to workshops, which I knowyou do.
And I, I'm working on my nextbook right now.
And I was listening to one of mypodcast episodes and I was
talking about a breakthrough Ihad when I attended, um, Maritza
(13:47):
Levy.
Do you remember her?
Maritza Levy?
Yeah.
I love Maritza.
This workshop on self love and Iwas like, Oh my gosh, I just had
a major breakthrough.
Tracie Root (13:57):
Yep.
I remember that.
Caterina Rando (13:58):
Yeah.
And, and she was talking aboutthe love languages and you know,
I love the love languages and Italk about them for client
appreciation, but she wastalking about them from the
perspective of loving yourself.
And my friend, how come I neverthought of that?
Right?
So my point is that it's notonly the famous people that can
inspire us.
(14:18):
It's, it's the gal who's doing aworkshop.
It's the gal in your networkinggroup.
That's why, you know, I want usto be in community more because
we inspire and uplift eachother.
Tracie Root (14:33):
Absolutely.
Whenever, whenever I need anuplift, I know all I have to do
is just reach out to someone inthe community or go to a thing,
whether it's, you know, aworkshop or a networking thing
or any of the above, it's, it'sthe best uplift of your day for
sure.
Caterina Rando (14:50):
Absolutely.
Or come to afternoon tea, myfriend.
Tracie Root (14:53):
I know I love coming to afternoon tea.
Okay, so you touched briefly onthe decision that big bold
decision to have your own centerand how it feels to be there to
host it and everything.
What was the challenge thatmaybe you had when what kept you
from doing it at first?
Caterina Rando (15:14):
Well, my friend, you know, I live in San
Francisco.
Okay.
Oh, this is true.
It's not like, you know, there'sa lifetime supply of locations
at an affordable price.
And I'm, you know, for a longtime, I'm looking around for the
right place.
And, and just like we create acriteria for ideal clients, I
(15:36):
created a criteria for what Ithought was right for my center,
not too big access to parking.
Of course, enough bathrooms forladies and I wanted it to be
beautiful.
You know, in fact, my idea wasto make it like the idea of a
comfortable.
men's club only for women, youknow, feminine with the bright
(16:00):
colors and the crystalchandeliers.
And, you know, we have the redcarpets and of course, flowers,
all of that.
So it needed to meet theaesthetics too.
So I really wasn't finding thelocation and then as you know,
my mom and I own a commercialbuilding in San Francisco
(16:22):
together and the hair salon guywas ready to move out and even
though it wasn't the ideal spacein my head at the moment, I was
like, well, you know, it's theopportunity to presenting it.
So, right.
Because sometimes it's not.
Is it right or is it wrong?
(16:44):
It's how can I make it right?
And that's what we did.
We took time to add a few morebathroom stalls and to change
the walls from blue to more of ayellow or gold to you know, tear
out the carpets and Feminize thejoint so that it would be right
(17:07):
for the ladies
Tracie Root (17:08):
Yeah.
Yeah.
I love that.
It reminds me so much of when wemade gather, of course, and I'm
doing an episode on that aswell.
If you haven't seen the episodeabout the creation of gather in
the gather community, go listento that.
Um, but it's so funny because,you know, the first place that
we actually found that we weregoing to move forward with was
(17:29):
an old hair salon.
Caterina Rando (17:31):
So
Tracie Root (17:31):
it's a funny coincidence.
Um, it turns out that thatbuilding was slated for
demolition, so they could onlyprocess it or promise it to us
for a short period of time.
Now shoot, if we would haveknown that it would have made it
all the way through COVID super,super cheap, right?
But, um, but, but we didn't knowthat COVID was going to happen.
So what do you do?
So I found a different place.
(17:52):
That, you know, was the sameidea, right?
We had the criteria we needed tohave access to the bathrooms and
what are we going to do forwater and how much space is it
and how many people can it holdand where's the parking and all
of those things.
So, yeah, I love that.
And, you know, you did yourcenter before I did mine.
And of course I learned a lotfrom you and your search and,
(18:12):
and all of the other places thatwe would go show up together.
You might be speaking.
I might be, we might benetworking wherever.
Um, and that was a reallyimportant.
Part of that decision makingprocess for me, because
continues to validate the ideasthat are in your head when you
see them out in the world andyou get, um, get to take in the
(18:36):
experiences of other people andhow did you handle this
challenge?
Because I'm facing the samechallenge.
So if you'd get to do that inperson or do it through reading
a book or listening to apodcast, it's all that same
education that we get as a largecommunity.
Caterina Rando (18:51):
And talk to the people that are doing what you
want to be doing.
Tracie Root (18:54):
Yeah,
Caterina Rando (18:55):
and i'll also say tracy, you know, I You know,
I teach and you came with mewhen we did our retreat on how
to do retreats.
Tracie Root (19:03):
Yes, a couple of times.
Caterina Rando (19:05):
Before I did retreats, I didn't take a class
on retreats.
I went on other people'sretreats.
Yeah.
I find that I learn And also Iget inspired when I go and watch
somebody do what I want to bedoing.
That, that is really something.
(19:27):
And then also, which I've seenwith so many of my gals that
have done retreats, is that Whenthey come, they get inspired and
it gives them momentum to thengo do their own, which is so
exciting.
Tracie Root (19:43):
Yeah.
You know, I wonder if it is ahigh achiever tendency, right?
That we experienced somethingand it's like, Ooh, I could do
something like this and I woulddo it this way and I would do it
that way, not to compare and notto one up, but just to take that
inspiration and immediatelystart thinking about how could
(20:04):
you, if it's really excitingthat you are inspired to
Consider how you could do ityourself to start thinking about
that.
I remember at my retreat lastSeptember that you were at and
several people, you know, we'rethere, we're having a retreat
and immediately upon kind oflanding and taking that first
relaxing retreat breath.
(20:26):
One of the gals was like, Oh, Iknow what I need to do next.
I'm going to do this.
And I'm going to do this.
And like, it just got out ofher, the inspiration and
excitement of what she was goingto create next.
And I think that happens for allof us who get to attend to each
other's things.
Caterina Rando (20:42):
Absolutely.
And it's important to go to eachother.
I love going to women'sretreats.
Um, and I'm glad to be able totalk to people about that.
And, um, I'm glad to see howthey do it to see, to be
inspired, to get ideas, butalso, you know, it's nice to not
be in charge and be the,absolutely.
Tracie Root (20:56):
I totally agree.
And you know, the other thingthat just came to mind too, was,
you know, sometimes we, we talkourselves out of going places or
experiencing things.
What am I going to get out ofit?
Am I going to get my ROI right?
And ROI shows up in a lot ofdifferent ways.
And so what could you learn fromattending or experiencing
(21:19):
someone else's thing?
Just by being there, there's aneducation happening.
And, you know, yeah, maybethey're not all perfect for you,
but what if four people are, andmaybe that it's not, you know, a
topic, but you know, thatthey're a good speaker.
So you can go and learn fromtheir style, maybe not the
content or whatever.
Um, so I love the idea of takingthe communities that you are
(21:44):
belong to.
And I don't know about you, butI have like seven different
organizations that I'm a part ofin order to Take on what I can't
to be a yes.
And to take that informationand, and see how it can unfold
for myself.
Caterina Rando (22:02):
I think being a yes is a great guiding
principle.
What I want to say is it'simportant to pay attention to,
do I want to be a yes and doesit feel like a yes?
I'm a yes.
And you're making me, as we'retalking about travel, you're
making me think about earlierthis year when my friend Peggy
(22:25):
said to me four days before shewas leaving, do you want to go
with me to Paris?
And of course I took, I, myfirst thought was I can't go.
I have too much on my plate, butthen I took a deep breath and I
asked myself.
Do I want to go?
And the answer was, yes, ofcourse I want to go.
(22:45):
And then I said, okay, well, ifI want to go, how can I make it
happen back to that earlierquestion is not should I, or
shouldn't I, but how can I, andthen not only did I go and have
a great time with Peggy when wewent to Paris, but I, I
realized, Hey, I could see myfriend who I hadn't seen in many
years, who had moved to Paris.
(23:07):
And then I ran into some gals.
From another community thatwe're involved with.
They invited me to dinner.
They invited me to shopping andthat helped to us to enhance
those relationships as well.
And so, you know, amazing thingshappen once we say yes.
Tracie Root (23:27):
Yeah,
Caterina Rando (23:27):
but it does require Tracy the topic of our
conversation.
It does require not only boldaction but bold decision making.
Tracie Root (23:36):
Yeah, yeah, yeah, you touched on the whole whether
it's a should I or shouldn't Iand I think that's a really kind
of anchoring piece of that whereour natural tendency would be
like, I shouldn't, I shouldn'tdo that.
I shouldn't do that.
I should do this.
And I don't know about you, butI decided to take that word out
of my vocabulary many years ago,very intentionally.
(23:59):
Right.
And it took a little bit,especially in the beginning.
And now it's just like, no, no,no, no.
We don't say should or shouldn'tit's what's the right, you know,
because you can say it in adifferent way without that.
The shaming part of should.
Right.
So, so important.
I love that.
Caterina Rando (24:18):
Yes.
And it slips in sometimes as aguiding principle.
It's very good to pay attentionto when we're shooting ourself.
Yeah.
There is another way.
My friend, I also have to pointout that this is part of the
beauty of entrepreneurship isthat you get to, you get to
decide, you get to do your lifethe way you want to do it.
(24:42):
You don't have to ask anybody'spermission and it doesn't matter
if people think It's whatever todrop everything and do something
you want to do.
You get to run your business andyour life any way you want.
Bing, bing, bing.
Tracie Root (25:00):
I love it.
I love it.
Okay.
Let's see.
You know, the last thing that Iwant to ask you is Um, about
like the, you made a big shiftnot long ago to really focus on
what helps you bliss more inyour business.
Caterina Rando (25:18):
Yeah.
And
Tracie Root (25:19):
that's a bold decision trajectory changing
kind of thought also, becauseyeah, I mean, you've made a lot
of decisions that was like,okay, I'm going to create this
in my business.
I'm going to create this, but tosay, you know what, I'm going to
do what makes me bliss.
Caterina Rando (25:38):
And
Tracie Root (25:38):
have that be like the overarching theme of
everything, life, businessrelationships, all of it.
What's the hardest part aboutreminding yourself that you're,
you're only going to do whatmakes you bliss.
So it goes back maybe to thatshould part.
Like I'm supposed to also bedoing this, but I don't love it,
(25:58):
but it really needs to be done.
It doesn't make me bliss.
What do I do?
Caterina Rando (26:03):
You know, the thing is women start businesses.
Because they want to help peoplefor the most part.
Or some gals might start theirbusiness because they want to
make more money than whateverthey were doing.
And hopefully they're doingthat.
What I got clear on though, incoaching hundreds of women's
over the years in their businessis not everybody was blissing.
(26:27):
Like they were happy that theywere in their own business, but
they were strugglingfinancially, or they were
struggling with.
To-dos or they're strugglingwith getting clients and
struggle is the opposite ofbliss.
Tracie Root (26:39):
Yeah.
Caterina Rando (26:39):
Or at least, I don't know if it's the exact
opposite, but it's definitelynot in the right, in your
Tracie Root (26:42):
definition.
It's all good.
Caterina Rando (26:44):
Right.
And so I wanted to have womenpay a lot more attention to what
makes them bliss.
And part of what takes awaytheir bliss Tracy is when
they're doing things that arenot their job.
And they're doing things thatthey're not masterful at or
(27:05):
they're not wanting to bemasterful at.
Like
Tracie Root (27:08):
doing it because it has to be done and they don't
see any other way.
Caterina Rando (27:11):
Right.
Now, gals will tell me, theyhave told me, well, Katerina, I
have to.
Edit my own videos because Idon't have money to pay someone
else to do it.
Well then you got to learn howto master selling or you've got
to learn how to master somethingelse because the biggest thing
(27:32):
that takes away bliss from womenin business, in my opinion,
Tracy is a lack of financialsurplus when they are, they are,
you know, every month not havingmoney to pay their bills.
And then there's also notbuilding your financial savvy.
(27:52):
I remember once a gal said tome, Oh my gosh, Katerina, I got
to pay my taxes.
And I thought to myself, okay,taxes are not a new thing in
business for many years.
Okay.
And it's not like surprise.
Now we have taxes, right?
My point is that She was not ontop of her business financial
(28:16):
situation.
And now it was causing herstress.
And stress doesn't equal bliss.
So we have to be strategic torun our business.
And during our strategy, Payattention to what do you enjoy?
Because the more we are blissingin our business, guess what?
(28:38):
The more people we'reattracting, the more vitality
we're having to do our thing,the more creativity, you know,
it's really hard to be creative.
When you're stressingfinancially.
Yeah.
These, these are a few thoughts.
So, so I guess part of why I'mblissing in my business, not, I
guess my friend, I'm sure partof why I'm blissing in my
(28:58):
business is I run my businessalways with surplus.
And that also gives me morefreedom to be able to say yes to
my friend who wants to invite meto Paris to be a yes for my
friend, our mutual friend,Karen, who just invited me.
On her retreat for next year.
That wasn't on my calendar.
(29:18):
I can be a yes, and that's goodfor my business and that's good
for my life.
And that's what I want foreverybody.
Tracie Root (29:26):
Yeah, I love it.
I love it.
Well, amazing.
And you know, I think thatthat's a great way to end
because ultimately podcastexists.
Why my business exists, why yourbusiness exists, why we exist as
humans is because we wanteveryone around us to be happy
(29:48):
and to enjoy their lives.
And not in the sense of, Oh, Ihave things or whatever, but
that the decisions that you makeserve you.
They're not because you have to,or because.
Someone else needs something,but because you're choosing the
path that you're going down.
(30:09):
And that's that bold decision wemake all the time.
I have a list of 20 that I justcame up with off the top of my
head for episodes for thispodcast, because every day we're
making bold decisions thatuplift ourselves, our families,
our businesses, our communities,the planet.
And I am really glad that youare here with me to talk about
(30:32):
some of yours and some of mine,and we're going to kick this
party off with lots and lots ofbold decisions and great success
for lots of women.
So.
Thank you, Katarina.
Caterina Rando (30:43):
You know, I'm always blissing to be with you.
I'm looking forward to theupcoming bold action retreat.
I love to retreat.
I love to retreat with you.
I love to hang out with you andtravel around.
And part of the reason, and letme just say this, my friend, for
wrapping up, really, it'simportant to hang out with women
(31:06):
that are having similar valuesto us.
You value being bold.
You value being positive.
You value being uplifting.
You value no drama.
These are also things that Ivalue, which is part of the
reason we're such good friendsand why I'm always blissing to
(31:28):
be with you.
And it's important for women intheir life and in their business
to get clear, what kind of galsdo I want to hang out with?
And hang out with those galsthat you leave more uplifted
when you, when you go away fromthem, you're more uplifted than
before you showed up.
Tracie Root (31:46):
Yep.
They invite you to something.
Be a yes.
Caterina Rando (31:49):
Yes.
Be a yes.
Tracie Root (31:51):
Yay.
I love that.
We're kind of wrapping on beinga yes today because we're, you
know, we're ready to take thisonto the rest of our day and the
rest of our week and the holidayseason where we're at now here
in our fancy reds.
And, um, and going into 2025.
So I'm thrilled that you werehere with us.
I know that, you know, we knowhow to find you, Katerina rando.
(32:13):
com Facebook is a big place.
LinkedIn is a big place.
Of course, we'll have all ofyour links and things here in
the notes.
Yes.
Caterina Rando (32:22):
Okay, great.
And everybody,CaterinaRando.com/links.
Lots of free business buildingresources, information about my
next free workshop.
I would love to meet any gals.
Tracie, any friend of yours is afriend of mine.
Tracie Root (32:37):
Same here.
Okay.
I love it.
Thank you so much, my friend.
Appreciate you so much.
Thanks for everything that youhave done and to all of you
listeners out there.
Thank you for listening to theBold and Brilliant Podcast, and
I hope our discussion today wasjust what you needed to take
your next bold step forwardtoward your brilliant future.
(33:00):
Cheers.
Thank you for listening to thebold and brilliant podcast.
I'm your host, TracieRoot, and Iwant to invite you to check out
the show notes, find out whereyou can connect with our guests,
find out more about what I andThe Gather Community have to
offer you, and be sure tosubscribe to this podcast on
(33:21):
your favorite platform.
Thanks so much.
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