The Bold and Brilliant Podcast with guest Julie Marty-Pearson

Episode Transcript
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Tracie (01:50):
Julie, I am so excited that you're here on the Bold and
Brilliant podcast.
Welcome.
Thank you.
I'm so excited to be here.
Yay.
After all of this time.
Well, not all of this time.
It's only been six or sevenmonths since the podcast began,
as you well know, because youhelped me make it in the first
place.
I'm so grateful to our, ourworking together to make this

(02:13):
happen'cause it's been so muchfun.
Such a great learning experiencefor me to create this platform
and start it on, its howevermany years long journey it will
be.
But you know, you have your ownjourney of not only podcasting,
but getting into, you know, whatI, I guess I could say
broadcasting, but really juststorytelling and all of that.

(02:38):
Effort that you've put in toshare what's happened for you in
your life and the things thatyou're passionate about.
So for the folks who haven't metyou yet, start back a little bit
and tell us how you got to whereyou are now.
That's

Julie (02:54):
a easy question.

Tracie (02:57):
It's everything, right?
So it's easy to answer.
It's just how much do youinclude, right?
Right.

Julie (03:02):
So I, I like to go back to when I turned 40, which was
back in 2017.
Had to do the math in my headreal quick, and it was kind of a
pivotal turning point in a lotof ways.
Not to go into a whole lot ofdetail, but within I turned 40
in the next two years, I wasdiagnosed with kidney disease.

(03:24):
My dad passed away.
My husband lost his job, andthen I lost my job, and then we
got new jobs.
I lost my job again.
Partly because of my healthissues and I ended up having a
hysterectomy and I was comingout of the cloud of all of that
grief and loss and what'shappening and my body changing

(03:49):
physically and emotionally.
Yeah.
And was kind of like, okay, nowwhat do I do?
And COVID hit.
So

Tracie (03:56):
I was so that you, again,

Julie (03:58):
unemployed And my job had been in higher education, so I
worked and taught inuniversities and colleges all
over California.
I taught psychology andstatistics and I was staff in
administrative roles inassessment and accreditation.
And that had been my career foralmost 20 years.

(04:19):
But now I was out of work and Icouldn't get a job because all
the schools were closed.
So I had a lot of time on myhands.
My husband was working, he is acabinet maker by trade, so he's
a carpenter, and he had gotten ajob, luckily before COVID, with
a school dis district here.

(04:41):
And so he was home for about twoweeks and then went back because
they were considered, you know.
Important.
They were like essentially theessential

Tracie (04:49):
workers.

Julie (04:50):
Yeah.
They were in the essentialworkers.
'cause you know, in maintenanceand custodial and stuff like
that, even though there were nokids there, they were still
there maintaining everything.
Mm-hmm.
And so he was at work every dayand I was home and.
It gave me the space to kind oftap into things I hadn't gotten
to do in a long time.
Be creative and be artistic and,and listen to podcasts, and

(05:14):
watch all the movies and the TVshows.
Like I love TV and movie.
I love storytelling in thatsense.
So it was, you know.
We were all going through stuff.
There was so much uncertainty,but it gave me space to do a lot
of things that I hadn't done.
And you know, we didn't reallyknow what the world was gonna
look like, but we knew it wasgonna be highly different and it
stayed different for a longtime, especially in education.

(05:37):
So I knew it wasn't gonna beeasy to go find the same kind of
job I'd had and.
In higher ed, when you move up,you usually have to move
schools.
So I commuted from where I livein California, all over the
state, anywhere from an hour tofive hours away from home.
So part of the reason my healthwas.
Difficult was because I waswearing my body out.

(05:59):
I was commuting, I was renting aroom or an apartment, and so
financially we were, you know,spending a lot just for me to
have the jobs.
So I knew that wasn't possible.
And during that year, probably2020, at some point, my husband
got hired permanently.
And so then we had benefitsthrough him.
I'd always had to work becauseyou know, carpenters and cabinet

(06:20):
makers don't usually have jobswhere you have benefits.
And so that was kind of a bigfear of not knowing where that
would come from.
And so once he had that, it waslike, oh, I don't have to have
certain jobs now because he hasthat covered for us.
And so that really gave me kindof a much wider open possibility

(06:41):
in terms of what I wanted to doand what I wanted the rest of my
life to look like.
So then I had to figure out whatdid I want the rest of my life
to look like?
So I had my doctorate inorganizational psychology, and
one of the courses we have inthat program was coaching, and
now it's more mainly geared morefor co.

(07:02):
Corporate and organizations likehow to be an executive coach,
how to coach people and groupsand teams.
But I had originally been in aclinical psych program, so I
always wanted to do some type oftherapy coaching work, and so I
decided, well, let's just do it.
I had done some consulting tokind of help with money where I
was helping universities, youknow, as a consultant, but I

(07:24):
really wanted the one-on-one,and so I started my coaching
business in 2020.
I started with career coaching'cause that's what I knew.
And one of the things I did inthat experience was take all the
classes, you know, I knew how tobe a coach, I knew how to be a
teacher, but I never really tookhow to run a business class.

(07:45):
Yeah.
As you know, there are many,many layers running a business,
and so I was taking everything Icould in one of the class
podcasting.
And of course at 20 20, 20 21,podcasting was blowing up
because we were all home and allof that.
But in this class it was a groupprogram and I started meeting

(08:06):
all of these incredible womenthat were in there to do the
same thing for differentreasons.
And so that's when I kind ofstarted slowly finding my people
and my community and mycoaching.
My career coaching podcast neverwent anywhere, and I just
thought, I'll try it for fun andsee if I even like it.
So I decided what is one thing Ican talk about without any

(08:27):
preparation, and that is pets

Tracie (08:31):
as, as we can see your cat.
As you can see in the video

Julie (08:34):
version.
I always say that when Iintroduce myself on Zoom for
some igo, and then I have apodcast called The Story of My
Pet, which explains all thephotos behind me.
And you know, I started withfriends, we got on Zoom, we
recorded, I didn't edit.
There were dogs barking,interruptions, put it out, and
slowly people started listeningand then people started reaching

(08:56):
out, asking to be on thepodcast.
So I think that was a pivotalpoint for me, was like, oh.
This might be something peopleare responding, people are
wanting to come on.
And one of the things I foundagain in terms of community was
I was meeting all of theseincredible women, thirties,
forties, and up, who were likeme in a lot of ways.

(09:20):
No human kids, fur kids, animallovers, advocates, and they were
all helping animals in some way,whether it was volunteering or
fostering or they were workingin rescue or running a
nonprofit.
And so I also felt like my worldopened up that I felt like, oh
wow, there are a lot more womenlike me out in the world.

(09:41):
I've never had a lot of friendswho are like me that don't have
kids.
And so there was always this, Idon't really fit in some ways
and.
Connecting on something I waspassionate about and I loved,
also connected it to me, topeople who were like me.
And so the story of my pet threeand a half years later is still
going and is a top 5% podcast,which I'm very proud of.

(10:04):
I say is small but mighty.
And so then over the course ofthose.
Three and a half years, I reallydelved into podcasting and
realized how much I loved it.
I love interviewing people.
I love connecting with peoplelike this, but I also love
storytelling and how, howimportant it is for us to share
our story.
Somebody needs to hear it, howimportant it is for ourselves,

(10:26):
like storytelling istherapeutic.
So evolution of my businessended up being now it's all
about podcast your story andhelping more women like us.
Share their story as guests, ashosts, or whatever it may be.
And, and so that's then kind ofhow I ended up in this realm and
getting to work with amazingwomen like you.

(10:49):
Yay.

Tracie (10:50):
Oh my gosh.
Okay.
So that was all of the story.
So let's unpack a couple ofsteps, right?
I loved the freedom that you gotwhen your husband got that solid
job.
I think that, that for a lot ofentrepreneurs, that's a big.
Step, I mean, you weren't quiteentrepreneur yet, but having
been consulting and things likethat, you kind of were on that,

(11:11):
on that path.
And a lot of us, that's the,that's the concern, right?
I can't leave this job'causeit's where I get my benefits or
it's where it's consistent orright.
It's the, it's the safe decisionto stay in the job, which of
course.
Pre COVID.
Well, I mean, you had alreadyexperienced much of the ups and
downs before COVID, that it'snot the safe place to be

(11:35):
necessarily.
Especially even in what would,what would be called like a
government kind of job, right?
There's a lot of people who arelike, the government job, it's
solid.
I got the retirement, it's safe.
It's like that's the ticket tohaving, you know, security, but

(11:55):
clearly not.
The case for yourself and for alot of people who then who think
it's the truth and then it fallsapart.
So that was, that's an excitingkind of moment to realize that
you had then the freedom todecide.

Julie (12:10):
Right.
And that was big.
And at the time I, you know, Idon't necessarily know that I
realized it, but the last job Ihad in higher ed was kind of
like that dream job, like it wasat a community college.
It was incredibly good pay forall the work I've been doing to
get there.
And, yeah.
I hated it.
I was not happy.
It was not the right place forme, the right school, the right

(12:32):
community.
It just wasn't like, I feltpretty quickly that I'm like,
and it wasn't anything againstthe people.
It just wasn't me.
It wasn't the place I felt likeI would want to stay for a year,
let alone 10 or 20 years.
Right.
And, and so it's like.
All these little things had beenhappening and were in my head
before COVID, and then I had thespace to really think about

(12:54):
well, why was I unhappy there?
Yeah.
And it wasn't just because myhealth was difficult and I just
didn't feel well all the time.
But there were other things Iwas realizing that even though
that's what I had been workingtowards and quote, you know, we
have those ideal jobs or thedream jobs, that doesn't mean it
ends up being what you thinkit's gonna be.

Tracie (13:15):
Right, right.
Absolutely.
Or you know, you have this dreamjob, especially with all of the
education, you got to be ineducation, right?
Having a PhD like that's goingthrough all of that learning is
a long process.
And so it's that s sunk costfallacy.
My husband, he's an engineer,he's always talking about scot
fallacy.

(13:36):
So you know, you spend 12 yearsor whatever it is, getting all
of your degrees and you have tostay there because you Right.
Spent all this time and moneyand effort getting there to
find, only to find out that it'snot, not only not what you
thought it would be, but thatyou've changed Really.
Yes.
Is what happens.
Right.
And we forget that when we're25, that we're not gonna be the

(13:57):
same person when we're 35 or 40as you were saying.

Julie (14:01):
Right.
And I think that's so true.
And you know, I think that'salso why as a Gen Xer, you know,
we saw our parents as babyboomers.
Pick a career and stick with it.
Although I didn't.
I saw my parents change a lotfor many different reasons, but
you know, I think our generationknew that it's okay to change

(14:22):
and that things that made youhappy before maybe don't make
you happy anymore and.
You know, really realize thatwe're evolving as people.
And I think for so many of us aswomen, 35, 40 45 is a very
pivotal time because a lot of usare finally getting to that
point where we're fully owningwho we are.
We're we're confident andcomfortable in our bodies.

(14:44):
We're kind of taking ownershipof a lot of things.
We were told just, just be agood girl.
Just be quiet.
No, no, no, no, no, we're notdoing that anymore.
And you know, I think it was.
For me, it was really showing upmore fully, authentically as
myself.
I've realized that we all havekind of personas that we have,
like work persona, familypersona, friend, and I realized

(15:06):
like I don't like being in boxesand.
Some of us have to be, becausethere's certain requirements you
know, working in higher ed, Ihad, we had dress codes at
several of the schools I workedat.
We couldn't wear jeans.
And there's these little thingsthat you kind of are forced to,
but then when I started doingthis online and nobody was
telling me what I could orcouldn't do, it's like, okay,
well I'm gonna show up with.

(15:27):
My photos of pets behind me andput a bedazzle headband on, and
I don't care what people think,right?
Yeah.
And so for me, being a, anentrepreneur, a coach and a
podcaster has allowed me tofully, not only accept who I am,
but be proud of it and share itand realize I'm not for
everyone.
I'm not the right podcast foreveryone.

(15:48):
I'm not the right coach foreveryone.
But that doesn't mean I'm notright for some people and right
for myself and my life.
And when I talk about podcastingand how it's changed my life,
I'm not just saying it as acliche, it literally changed my
life.
And every woman I meet that haspodcasted, for whatever reason,
has had that same experience.

Tracie (16:09):
Yeah, absolutely.
I, what I love about that is thetruth of us caring less and less
as the years go on.
And what we see now, as youknow.
Being Gen Xers.
We're not the young onesanymore, and we get to see the
millennials and the Zs.
I have Zs, I have teenagers likeliterally do not care about and.

(16:34):
Almost like rail against theconvention in the first place.
Right.
So we're, so I feel that we areso lucky that we were kind of at
the beginning of, yeah, I hadwork, Tracy and Home, Tracy and
Performer, Tracy, and all thesedifferent things.
I talk about that when I speaktoo, because.
Of us Gen Xers, we can allrelate to that having been true.

(16:56):
You had to be whatever you wereat work, straighten your hair,
look professional, right?
You have your hair up today, butyou're a curly girl like me and
we couldn't, I am that at work'cause it looks so messy and not
professional.
And to be able to get to thepoint where that's just not
like, that's a story we had madeup.

Julie (17:18):
Right.
And I think that I also realizedthat a lot of my childhood was,
you know, my parents both workedand my mom, you know, often
would take jobs where it wasonly 30 hours a week so she
could pick us up and do all thethings and you know, she was my
bluebird group.
Leader and you know, my parentswere very involved, but they
were also working and, anddealing with tough financial

(17:40):
things.
And I realized, I think that nowI can look back and I saw, what
I saw was they worked becausethey had to, to support their
family, but they were veryrarely happy in the work that
they had to do.
Yeah.
They were doing, whether it was,it was the people they worked
with or what they had to do.
And you know, and I saw my dad,he was a salesman.
You know, we owned a forfurniture store when I was

(18:00):
little, but when it went outtabusiness.
They lost almost everythingexcept our house.
And so I, I, I saw all of thathappen.
And so being the good girl, theVirgo, I was a good student and
I did all the things I wassupposed to and, you know,
worked, like you said, myeducation, the job.
But then I also got to the pointwhere I realized yeah, but is it

(18:21):
worth it if I'm miserable andunhappy and I'm literally
draining my body of the energy?
I'm more of a zenio.
I'm kind of in that, that weirdcusp at the end of Gen Xers.
So I do understand technologymore than Sub Gen Xers, but I
still, you know, I had my firstemail address in college.
So it's also been this weirdwhere technology has allowed us

(18:43):
to expand in ways that we can dothings.
So much more readily now than wecould.
'cause we had to go places andbe physically there.
And so I think for me also assomeone with autoimmune issues,
being able to work from home wasa game changer because I can, if
I have a break, go lay in my bedand take a nap or, you know, do

(19:05):
these things and I'm not wastingmy energy on having to get up
and get dressed and drive here,drive there, or travel.
And the travel is fun or thingsI want to do, not because I have
to.
So I think so much of COVIDallowed us all to kind of
realize life can end at anyminute.
We need to be happy every singleday.

Tracie (19:25):
Yeah.
And we, and we, and that we getto.
Figure out what that looks likeas we go.
Because I think beforehand wewere all just on that hamster
wheel of everything's the sameand just keep going and it'll be
fine.
Fine.
Lots of fine back then fine.

Julie (19:42):
Whatever that

Tracie (19:43):
means.
Yeah.
We know what that means exactly.
Okay, so let's talk about thetechnology thing.
'cause you talked, you mentionedthat a second ago.
I think that's a good directionto go.
Technology has allowed yourbusiness to exist because
podcasting right.
Back in, you know, when we wereyounger.
People weren't YouTubers as acareer, podcasting didn't really

(20:04):
exist per se.
And they were radio

Julie (20:07):
jockeys,

Tracie (20:08):
right?
I mean it was radio and I mean,we're there with our boomboxes
and the cassette tapes trying tomake a mix tape.
Right.
You know, everything changed.
It was in the nineties.
Okay, fine.
You know, that's when I had myfirst exposure to computers and
stuff.
Even though I'm older than you,I'm on the higher, the older end
of Gen X.
But I lived in Cupertino, whichis where Apple computer was

(20:29):
born.
So I had that.
You were on that cusp?
Yeah, I had, you know, we hadApple computers in our junior
high school because they gavethem to us.
'cause we were in town which wascool.
But the technology piece, andthis is what I think is so
interesting, talk to, like,let's go into talking about how
technology has changedpodcasting and made it
accessible for everyone whowants to share their story,

(20:51):
right?
Because for me, I've beenthinking about starting my
podcast for a couple of yearsbecause I am a speaker.
I love interviewing people, Ilove hearing everyone's stories.
And I knew that I needed thetime to be right, to spend the
time and effort creatingepisodes and putting them out,
and all of that work.

(21:12):
Well, lo and behold, as mostpeople do out there using
descrip to edit your podcast islike it's magic.
You know, the way technology haschanged to allow this to be so
much more widespread isincredible.
Talk about how that even in yourthree and a half years has
started has changed.

Julie (21:33):
Yeah.
You know, I took my podcastclass, gosh, probably 2020,
early 2021, so a little overfour years.
And I even say this to people,it's like, you don't understand
how much has changed even sinceI started.
Yeah, I believe that like in2021, podcasting was audio only.
Podcasting was, I learned how toedit audio.

(21:54):
I didn't learn how to editvideo.
I learned how to edit audio andlevel and do the things and all
of that.
And thank God I learned it'causeI needed it at that point.
But now I don't even really usethose skills as much because
descrip is magic.
And I could just take the Zoomvideo.
Do all these things with it.
So even earlier before westarted recording, we were

(22:14):
talking about, you know, when Istarted it, you had an intro and
that is the same intro used onevery episode and it had to be
certain length and certainthings you said in it.
There was a lot of likestructure.
But I would say were the lastthree years that has changed a
lot.

Tracie (22:31):
I just realized that that's what TV was like when we
were young.
Yep.
Right.
Like the opening credits.
Yep.
We're always the same.
It's a prerecorded thing.
Even the news had prerecordedcredits, like that's had an
intro.
We knew the intro wasprerecorded and all the same,
not related to anything that wascoming.

Julie (22:52):
Right.
Yeah.
I mean there I've found so manythreads of like how things have
evolved and why now.
Like people say, well, well I dothis but it's not really a
podcast.
I go, yeah, it is, because youknow, podcasting is so much
broader than it was even twoyears ago.
And I always say a traditionalpodcast is a audio only RSS

(23:13):
Feed.
Apple podcast, Spotify podcast,which still exists and is still
booming.
But now everybody's added thevideo layer of the video on, you
know, YouTube, LinkedIn,substack, all the places.
And so there's been thisevolution of what podcasting is.
And I always say there's nopodcasting police, no one's

(23:34):
gonna come and say, I'm sorry,you do not check off all the
boxes.
You are not a podcaster.
I'm like, yeah, you're YouTuberpodcaster.
All these things are kind ofintermixed.
Yeah.
But a lot of it is the tech.
You know, like I said, I wasonly doing audio and then the
script came out and at first it,it's hard.
It doesn't always work exactlythe way we want it, but now it's

(23:54):
like, I have these magicbuttons.
Remove filler words, fix thesound, level it, blah, blah,
blah, blah, blah.
And it's like, I can do all thismagic stuff where it's like, why
am I not?
Putting it on YouTube.
Why am I not using video clips?
And so I love the evolutionbecause I as someone who has
many degrees and was a teacher,I love learning.

(24:15):
So that part of podcasting andthe constant change is what I
love because I constantly amlearning and then getting to
teach other people.
Now it does feel likeoverwhelming and I'm never
keeping up.
But again, I don't have to doall 20 things.
I could do whatever works for meand my business and my podcast.

Tracie (24:33):
Right.
Absolutely.
All right, well that was a goodsegue'cause I was just thinking
of where we should go next.
And that is to talk to peoplewho haven't started their
podcast yet or who haven'tgotten support in doing so.
Like maybe they have started,but they just kind of did it off
of.
I dunno.
Let's

Julie (24:51):
try it and see what happens.

Tracie (24:52):
Something they, something they read, told them
to do it this way.
Right, right.
But maybe talked to someonewho's in your shoes, who's
actually helping people starttheir podcasts and continue
them.
And building a community aroundpodcasting in general.
So talk to the new people andhelp them see how it can be
easier and more successful ifyou have hope.

Julie (25:17):
Yeah.
You know, the thing aboutpodcasting is it can be whatever
you want it to be.
It can be, you know, fiveminutes a day, every day.
It can be 20 minutes once amonth.
You know, that's the freedom isyou get to choose it.
And so I always tell people,one, you have to know your why.
Why are you starting a podcast?
What's your end goal?
What do you want out of it?
Because that changes how you setit up.

(25:39):
And then two is.
You know, it doesn't have tobreak the bank.
You don't have to have anybodythat tells you you have to have
all the certain tech andsoftware and technology.
No, I have a mic that is likeprobably 60 bucks on Amazon and
it's great and it's beenrecommended to me by many, many
podcasters and people.

(25:59):
You know, I always say, I canhelp you launch without breaking
the bank, because there are waysto do it efficiently and
economically that you can stillget your message out.
And so you have to start withyour why.
Why am I doing it?
Why?
What do I want?
Is this, I just want to get mystory out.
I wanna.
Have a platform for people, Iwanna build a community or is it
leads for your business?

(26:19):
Because all of those questionsdirect how you do it and what it
looks like, but then it's alsoup to you.
So I meet people all the timeand they're like, well, I
already am on YouTube, but I dothis and that.
Great.
Get more consistent, build thatup, and then when you're ready,
take that content and put itinto an RSS feed, and then you
can get more people over there.
But I always say, start whereyou are.

(26:41):
You can't have all your ducks ina row and be 20 places at once.
That's just not feasible.
And it's also not, it's notright when you start.
Right.
You gotta figure out what'sright for you now, and then as
you go, you get to add the nextthing.
Like Substack is blowing upright now.
I want to be there.
I haven't had time to be there.
And so it's on my list, butthat's not my, my focus now

(27:02):
because I'm focusing on whereI'm at and how to build it from
where I am at right now.
And so I think that is reallyimportant.
And the thing is aboutpodcasting is support can look
like a lot of different things.
It doesn't have to be one-on-onecoaching or several thousand
dollars of support.
It can be going to a fewclasses.

(27:22):
It can be joining a membership,like I have a membership that is
for guests and hosts.
Different events, help indifferent things.
I'll talk about guesting, butpeople in the room will be like,
I'm a host and this helped me.
I'm a guest and this helped me.
So support is important becausepodcasting does change pretty
quickly.
Tech is always changing, newoptions are coming up.

(27:45):
So you have to be learning.
You have to be willing to growbecause that's what's gonna tap
into you finding new people.

Tracie (27:52):
Absolutely, and, and we can weave in just the value of
coaching in general in theright.
Same reason, right?
As the host of your podcast, asthe person who's interviewing
the people or sharing theknowledge or stories or
whatever, you can't also be theexpert in all of the other
aspects of what you're doing.

(28:14):
I mean, you can.
But it's gonna take you a longtime to do everything right.
Well, we can't

Julie (28:21):
be

Tracie (28:21):
experts in

Julie (28:21):
everything.

Tracie (28:23):
Right?
Well, and, and I, and we can'teven, and yes, we can learn,
right?
But if we're, if we, if our goalis to get the message out and to
talk to the people and to havethe episodes exist, then we need
some support behind the scenesto help do that.
And in fact, my editing rightnow, while descript is magic.

(28:44):
The magic is being handled by myteenager.
Because Gen Z knows what they'redoing and I

Julie (28:52):
wish, now I wish I had a teenager in my house.

Tracie (28:55):
I know, right?
Well, and I'm grateful.
I have two teenagers and one islike zero interest, but the
other one is like, sure, this ismy job.
I said, yes, this is your job.
Okay, great.
Yeah.
And you know, I pay him and hemakes sure my episodes get
uploaded, so it's a win-win foreveryone.
And I'm not doing it right asmuch as I could.

Julie (29:16):
Well, and I also think it's important as a coach, I'm
not gonna act like I knoweverything.
'cause I don't, I've been doingit for a finite amount of time.
I do it in a certain way interms of my podcast.
And I like to have referralpeople that I know you come to
me, you want, you really wannafocus on YouTube.
Okay, I'm gonna send you to soand so because they do that.
I am on YouTube.
I do not know it the way theyknow it.

(29:37):
Right.
Yeah.
And that's what I am trying tocreate in terms of community, is
not just community where I'mhelping people, but I'm also
connecting people with the rightpeople for what they really need
support in.

Tracie (29:49):
Actually, I'm glad that you said that.
'cause as I was talking about mykid, I was, my thought was, and
that's base level support.
That's not an expert.
Right, right.
Someone else who's an expert atYouTube and SEO and algorithm.
Watching and Right.
Learning the things that change,right.
Because my kid's not learningthe things that change, like I
have to still feed them

Julie (30:10):
right stuff.
And you know, it's finding thetools that help you not have to
learn a lot.
Like I mentioned earlier, I usepod page for my websites, for my
podcast.
They have so many built-in toolsfrom blog posts and SEO and all
these things that I just go inand tweak things and it's like
perfect.
I'm like, great.

(30:30):
I don't have to figure all thatout.
I use CAPS show, which is ai.
It does not pull from theinternet.
It only pulls from the content.
I get it.
That.
Makes my production process somuch less and now I can offer
that service to other peoplelike, okay, you don't need me to
produce, great, but you needcontent.
Give me the episode and I'll dothe rest.

(30:50):
So it really is about efficiencyand finding the right tools for
you and that work.
Then I've also found thatsometimes we just need a little
bit of accountability and alittle bit of a push.
And someone who I have anetworking community called the
Women's Podcaster Party, andit's open to anyone.

(31:11):
You don't have to be a guest ora host, and it's just a place to
come and meet people and share.
And someone who had come to thatand has been coming for several
months reached out to me andsaid, look, I've been working on
my podcast and I just can't getit.
Like ready to go.
And so I got on a Zoom with her.
She told me everything she'ddone, she was ready.
She just hadn't pushed thebutton or whatever you wanna

(31:33):
say.
There were a few things I helpedher with, but then it was like,
you need to set a date and youneed to put it out and say this
is when it's happening, and thenit's gonna happen.
Like sometimes we just need tobe told.
You don't have to do anythingelse.
You've done a lot.
You're ready.
You just need to do it.
And so I'm happy to be thatlittle nudge to get people
finally going on somethingthey've been sitting with.

Tracie (31:55):
Yeah.
Yeah.
Awesome.
Well, and you said the communityis the podcaster party, but
really your community is greaterthan just the party now, right?
Right.
Or the party used to be a thingand now it's a whole community.
So let's make sure to describeall of that because we're
getting close to the end of ourtime and I don't wanna miss that
'cause I love being a part ofyour community founding member.

(32:16):
Thank you.
And yay.
And and you're doing a lot ofnew things on top of what was a
bi month or a twice monthlynetworking, one event.
Now you're doing a bunch ofother things, so talk about
what's in your membership.

Julie (32:31):
Yeah, so it started with the women's podcaster party with
just as networking twice a monthfree, open to everyone, and that
will continue to exist.
It's a space to meet people, tolearn from others.
And then I started, I reallycreated that because I was
trying to figure out what doesthe people really need?
I thought everyone wanted tolaunch a podcast, but really in
the span of women in business,people are looking for a wide

(32:54):
variety of things.
And so whether it's starting tobe a guest.
Being strategic about guestinghosting, sponsoring all the
things.
So I created the podcast, yourStory Community, where there are
levels based on the needs youhave for support, but there are
accountability coworking spaces.
There's live practice interviewsif you need to work on your

(33:16):
interview skills, either beinginterviewed as well as being the
interviewer.
You know, my education andpsychology prepared me to be a
host.
Because I was taught undergradhow to do focus groups and
interviews.
So that is something that I loveteaching and helping people
with, but it's also what I calldeep dive workshops, like hands
on, how does this tool work?

(33:37):
Is it the right thing for me?
How do I do this?
How do I set goals?
How do I be strategic?
So I have deep dive workshopswhere I have people from.
The founder of Pod Match, twopeople who've been have top 2%
podcasts are coming in andsharing what they do and how
they do it to help others growin new ways.
So the community membershipreally is this more expansive

(33:59):
way that anyone who is a guest,a host, a speaker, can come in
and learn new things.
I have someone in there who hasa podcast for eight years, over
400 episodes, and more than onceshe's attended and said, I
learned something new today.
Like that is it right there.
That's what that community isfor, because everything is
changing.

(34:19):
We're always having to learn newthings, but we don't have time
to go to 20 events every week.
I am doing that and bringing itto my community to share it with
you.
So that's really what mycommunity is for, is for you to
support you wherever you are nowand figuring out where you wanna
go next.
Yeah,

Tracie (34:37):
I love it and I totally see that coming to your events.
If you said that woman who hashad her PO Big podcast for eight
years, all the way to someonewho's thinking about guesting,
who hasn't even done that yet,definitely doesn't have a
podcast and may not even everplan to.
It understands the power ofstorytelling and the power of
community in sharing whathappens in all our lives

(35:00):
together.
So beautiful.
Yes.
Love it.
Well, that's very exciting and Ithink that this is probably
where we're gonna wrap up.
So tell us just one last thingof, you know, we basically said,
you know, the bold decision thatyou made was to send.
Structured education packing andcreate your own thing.

(35:23):
So give us like final words forsomeone who maybe is ready to do
the same thing or is trying tofigure out how that could be
them.
Right.
Then take that bold

Julie (35:35):
decision.
I think it is that a lot of usare waiting to start whatever it
is, a podcast, a business, abook, all these things, and it's
like you're never gonna be fullyready.
You just have to try.
And with podcasting, I did it.
It was not perfect in any way,shape, or form, and I can't even

(35:55):
imagine listening to some of myfirst episodes.
But it got me out there and itgot me in front of people and
then it got me talking topeople.
So whatever that is, I justencourage you to start and start
in some little way.
It's okay to start messy.
It's okay to start uncertainbecause you learn by doing.
And that's what I've done andI've seen so many other people

(36:18):
do.
So please just start believe inyourself.
And the thing is, if you realizeit's not for you, then you know,
and you're not putting all thattime and effort into something
that is not the right place foryou.

Tracie (36:29):
And thinking and thinking about it and telling
yourself you should, you should.
Mm-hmm.
And.
Than getting in that stuckshould place, which we don't.
Yeah, just start now.
Just start.
Yeah.
I love that.
Just start.
Perfect.
Well, Julie, thank you so much.
We could keep going for anotherhour, I'm sure, but that's not
gonna happen today.

(36:49):
But we will talk again.
I know you and I talked aboutdoing maybe another.
Kind of shared situation later.
So yes, and of course I'm in thecommunity, so I'll see you soon
and yeah, I'm excited to getthis episode out to the world.
So let's say stop, we'll clickend and we'll get it out there.
And we'll see you again supersoon.

(37:10):
Thank you again.

Julie (37:11):
Thank you for having me.

Tracie (37:13):
Yeah.

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