December 21, 2025 ⢠41 mins
đ§ Episode Summary:
What happens when a ârecovered corporate misfitâ merges her inner geek with her spiritual heartâand turns it into a movement? In this episode, Tracie sits down with Diana Concoff Morgan, Conscious Digital Impact Strategist and author of The Whole Heart Social Media Success Formulaâ˘, for a truth-telling, permission-giving conversation about visibility. Diana shares how corporate culture nearly broke her, why her sonâs words became a turning point, and how she built a purpose-driven business by cracking the code on Google⌠then evolving into the work sheâs known for today: helping women communicate online with clarity, alignment, and integrity.
If youâve been hiding from social media, battling the algorithm, or feeling overwhelmed by âwhat to post,â Diana brings you back to the simplest (and most powerful) truth: social media rewards humans who act like humans. Show up, play the relationship game, and let your message reach the people who need it.
⨠What Youâll Learn in This Episode:
- Why âposting and ghostingâ wonât grow your business (and what actually works)
- The difference between playing the algorithm game vs. the relationship game
- How to use your personal profile without feeling salesy or spammy
- Why free organic reach is the âengineâ behind social media (even in an AI world)
- Why your purposeânot pressureâis what fuels consistent visibility
đ ď¸ Actionable Tips from Diana Morgan
- Pick 5 people each week to âplay withâ (like, comment, share, and care).
- Use Dianaâs C.A.R.E. approach: Connect, Acknowledge, Respond, Engage.
- Manage your feed (unfollow what drains you; engage with what inspires you).
- Stop obsessing over vanity metricsâreach and views matter more than likes.
- Donât build your business on rented land: get people onto your email list.
- Remember: humans shape the algorithm when they show up consistently.
đ¤ Memorable Quote:
âAre you playing the algorithm game, or are you playing the relationship game?â
đĽ Bold Moment of the Episode:
Dianaâs mic-drop reminder that we have access to âthe biggest stage in our civilizationâ through social mediaâand choosing invisibility because of fear, frustration, or platform drama may be costing the very people who need our message.
đą Connect with Diana Morgan
(Shared in the episode) Diana offers a free training every month focused on wholehearted social mediaâespecially the blend of free organic reach + AI (or âco-intelligenceâ).
đ Join the Bold and Brilliant Podcast Community:
If this episode lit a fire under you, donât keep it to yourself. Share it with a woman whoâs been playing small onlineâand remind her: her message matters. (And if youâre in The Gather Community⌠you already know weâre doing this together. đ)
đ Rate & Review:
Loved this conversation? Leave a quick review and tell Tracie your biggest takeawayâespecially if youâre committing to one BOLD visibility move this week. Your review helps more brilliant women
Thank you for supporting The Bold and Brilliant Podcast!
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xoxo
Your host,
Tracie Root
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tracie (00:47):
All right.
Diana Morgan, I am so excited tohave you on the podcast.
Welcome to the Party.
Diana (00:53):
Thank you.
I'm excited to be here.
Tracie (00:55):
Yay.
Okay, so you and I have beenrunning in concentric circles
with each other for many yearsnow.
I, we met in Can Ritascommunity.
Of course.
Yeah.
I've been there for seven years.
You've been there longer thanme.
Yeah.
You were already like this.
Fixture of professionalism andsuccess that I saw when I came
(01:16):
in.
It's like, wow, she really knowswhat she's talking about.
And since you do social media,of course I'm very drawn to that
topic and to the way that youbring that into the world.
So before we talk about how youdo that though, I wanna make
sure to address anyone here whohasn't met you yet.
However many, few people thatmay be who learn a little bit
more about you, how, what youdo, and maybe like how you
(01:40):
decided to do what you do.
So give us a little originstory.
Kick us off.
Okay.
Diana (01:45):
I, I'll give you the short version.
Sounds good.
Okay.
So I, um, I'm a recoveredcorporate misfit and, um, what
happened for me, you know, in myyounger years, I wanted money,
power, and prestige.
And I decided I was, I wanted tomake twice as much money as a
man, I mean as much money as aman.
And I was willing to work twiceas hard for it, and I set out on
(02:07):
that path.
Audio Only - All Partic (02:08):
Mm-hmm.
Diana (02:08):
And, um, very early on in my.
Twenties, I got very sickbecause I was trying to fit the
round peg in the square hole orthe whatever it is.
And you know, it just didn't fitfor me.
But I kept pushing and pushingand pushing and um,
Tracie (02:23):
so was the round peg in the square hole or whatever?
Yeah.
Because you were doing work thatdidn't align with you or just
the environment or?
Corporated all.
All of it.
Yeah,
Diana (02:36):
all of it.
Plus that whole showing up likethe, well, I was going in from
like seven to three or four,just that whole showing up every
day like that.
And you know, I would kind ofstand at the door and walk, get
ready to walk in every day andgo like, okay, I have my costume
on.
I have to put on my act and bethis person, you know?
And oh my gosh, that's so crazy.
(02:57):
You know?
It was not my passion.
It was just about making money.
And what were you doing?
Um, well, I was doing, by theend, my last job, I, I had
worked my way up from accountsreceivable to a assistant
controller of a computercompany.
Oh, wow.
Tracie (03:13):
Okay.
So like the money gal?
Diana (03:15):
Yeah.
And, and it was just, it wasjust not for me.
And, um.
I'm getting ahead of myself, butI remember the, um, the owner of
the company, um, doing a reviewwhen I had just gotten back from
my, um, maternity leave of fourmonths and nobody had done my
job the whole time I was gone,and so I wasn't getting a raise
and da, da da.
(03:36):
And, and the review was that Ididn't fit into the company
culture.
And because, so I'm a soberalcoholic and at about, you
know, five o'clock every night,they were all going out and
drinking, and I just wasn'tembracing that life.
And I would come in really earlyin the morning because I had to
deal with people on the eastcoast.
So I was in at seven, but nobodyknew I was there.
So when I left at three.
(03:57):
People would be like judging me.
And so when he said, you don't,um, fit in with the company
culture, I said Thank you.
And you know, so anyway, superlong story short, I went down a
rabbit hole.
Um, so while I was doing thatwork, I was a non-denominational
minister and I decided, um, youknow, I was officiating weddings
and different ceremonies and.
(04:18):
That was really my calling andit was really my heart work.
And um, you know, I grew up inthe, in the era of don't make
money doing the thing you love'cause then you'll start hating
it.
So, um, so I was just doing thesame, making a little bit of
money, but not much.
Anyway.
Yeah, so I had mentioned, youknow, I got sick in that
(04:39):
corporate life almost literallyalmost died.
And still it wasn't enough forme.
Like, I'm gonna just make thiswork and then.
Long story short, I got married,I had a child one day, my son
came home from school and saidhe hated school.
And that was that turning pointfor me.
It was like I could sacrificefor myself, but I couldn't
sacrifice for him.
(04:59):
And so, um, I was in taking oneof those, I call it that cosmic
kick in the butt seminar whereyou go, I'm quitting my job in,
uh, you know, in six months.
And then I got the voluntarylayoff in 30 days.
So.
I got laid off and I took it andI decided to turn my hobby into
a business and that's what Idid.
(05:21):
And over the next 20 years, Iwas very successful with it.
It was my non-denominationalministry, blessings to you
wedding ministry.
And I got my master's degree inholistic health education and
counseling, and I was doingmarriage prep and relationship
coaching and all of that, and itwas really wonderful.
I got to be a stay at home and aworking mom.
I got to raise my son and be anentrepreneur for him and be
(05:43):
there for him.
And um, it was great until aboutthe last five years and when I
didn't have an exit strategy andI was like, okay, what?
This is not.
The life that I want anymore.
I mean, it was like, it's a veryintense life.
You're working every weekend.
It's very intense work.
And, um, and it, and I wascomplete, you know, it was like
(06:04):
I was complete and then it wasjust back to becoming a, a job.
Like I turned my hobby into abusiness and then it became a
job.
So, um, what happened is duringthe off season, I started
helping the other weddingprofessionals with their
internet marketing.
So.
I skipped a part, which is how Igot ahead of the curve, was that
I cracked the code and figuredout how to get to the top of
(06:25):
Google.
So I was doing a hundredweddings a year.
I had six other ministersbecause of that.
So because I was so successfulwith that, a lot of the other.
Wedding professionals were like,Hey, can you help me?
So I started doing that.
Oh, so not in your organization,like consulting for other
wedding
Tracie (06:43):
professionals?
Yeah,
Diana (06:43):
photographers dj.
Tracie (06:45):
Okay.
Okay.
Diana (06:46):
And, um, I was like, okay, this is fun.
I like this.
It really speaks to my innergeek.
And so what I did was I decidedthat I would, um.
Transition and bring together myspiritual self and my inner geek
and marry them and create thisbusiness, whole heart marketing
(07:07):
of helping people who arehealing the world with who they
were, who they are in theirbusinesses.
Yeah.
And so that's how I got there in2008 is when I founded Whole
Heart Marketing.
Tracie (07:17):
Awesome.
It's so interesting because youknow, people, obviously we know
the name of your business,everyone you know currently in
our.
Connected communitiesunderstands what you do and
everything, but I think a lot ofus until recently didn't really
know how you got there and allof that company that you had
(07:38):
created before and everything.
I think I've only heard youstart to talk about that really
in the last, which I'm sure youweren't keeping it a secret, but
in the last year or so, wasthat.
As a result, like working onyour book, did it start to come
out?
Like where, when did you startto really lean into that story
as a, as a reason to helppeople?
I was really
Diana (07:56):
keeping it a secret, so, so I know you know about my book
whole, you know, my, um,congratulations.
Whole Heart Social Media Successformula and this book I really
incorporate.
My story of how I came to Yeah.
Marketing and to social media.
Because what happened was, um,you know, I started this
business doing websites and SEOand all that.
(08:18):
And then when social mediahappened, you know, I first
loved it, I joined everything.
Uh, actually it was MySpace justto stock my kids.
Me too.
And then.
I started to embrace Facebookand all that, and then I, like
many of us started to hate it.
And, um, and so I had to reallydig deep to find, to understand
(08:40):
social media from a spiritualperspective, because that's just
who I am.
And, um, and so coming out withmy story and I, I, I, you know,
I have this other book that Ijust.
Just came out and it's calledThe Power Within Finding
Strength, voice and Vision.
And my story in there is reallythe most personal story I've
ever told, which is basicallyfinding my voice in my life and
(09:06):
online and, and sharing mystory.
Became a passion for me becauseI saw so many people, so many
empower, empowered, powerfulwomen, shying away from social
media, and that's what reallymotivated me to say like, okay,
I have to walk my talk.
I have to be real.
I have to really share my story,that I'm a total introvert.
(09:27):
I took me six week to push sendon my first blog.
Speaking is, I call it a.
Public speaking, I used to callit like a occupational hazard of
my work.
And you know, it's like I didn'tstart out loving all of this.
You know, I started out hatingit.
And then the, the passion andthe the drive to help people to
(09:51):
get their message out is whatkept me going until I could love
it.
So I
Tracie (09:56):
love that because, so what's comes to my mind is the
fact that, you know, we talk towomen every day, both of us.
Who, the whole reason theystarted their business is'cause
they wanted to help people inwhatever expert way that they
do.
Whether they're a coach or theyhave technical expertise or
whatever.
Even if you're, you know, anaccountant mm-hmm.
You wanna, you became anaccountant because, maybe
(10:17):
because, well maybe you justbecame an accountant, but some
people who move into a new fieldlike that would be because they
had their own personaltransformation or they saw
someone in their family.
Need help and the help that theygot really inspired them or you
know, all of those kinds of, Ibecame an entrepreneur'cause I
wanted to help people.
(10:39):
And I always tell people, sinceI started health coaching, I'm
like, I didn't realize I wantedto become a coach.
I thought I just wanted to losesome weight.
I didn't know I wanted to changethe world.
You know, and it's really kindof how it turns out.
Once you recognize all of thoseunderlying, uh, layers
underneath all of our stories.
I love that you started, youknow, really leaning into that
(11:02):
full story.
'cause it, it makes peoplerelate their own story
Diana (11:08):
to Exactly.
Right.
And, and it's like, you know, weall have to find whatever it is
within ourselves that can pushus to be present.
Like, your whole thing aboutbeing bold, you know, it's like.
It has to come from our purpose.
Yeah.
We can't just decide like, oh,I'm gonna do social media.
(11:28):
I'm gonna be bold, or I'm, andwe, it has to come from our
purpose because what many of ushave to push through to be who
we are in the world is a lot.
And so it has to come from aplace of purpose.
Tracie (11:43):
Yeah, I totally, totally agree.
It's funny when you were tellingyour story of like putting on
your outfit, your, your personacostume for the day I act, I
absolutely felt exactly the sameway.
Straighten my hair, you know,wear the clothes, whatever, you
know, being six feet tall, like,you know, how do you dress
professionally when you're.
(12:04):
Bigger than everyone, um, as awoman.
And it's a, it was a challenge.
And also just from a personalitystandpoint, the whole bold thing
came out of, yeah, I wasperformative in work all the
time, putting on the show ofprofessional Tracie.
And you know, once you realizethat, you know, that is.
What you thought was requiredthere.
(12:25):
And maybe it wasn't.
Maybe it wasn't, but wedefinitely thought it was either
way.
Diana (12:29):
It was.
And, and lemme just say thatanother piece of that besides my
costume was, okay, let me shrinkmy brain capacity.
Yep.
Down to about 1% of, you know,my, my capacity.
So that fit in.
Oh,
Tracie (12:44):
can you help me?
Diana (12:45):
Yeah, yeah.
So I can fit in.
You know, no creativity, noexpression.
Just be an automaton.
Yep.
Tracie (12:53):
And doing what you're told and yeah, doing what your
boss tells you to do.
And it's the whole boss factor.
Patriarchal
Diana (13:00):
everything,
Tracie (13:01):
right?
Yeah,
Diana (13:02):
all of it.
Tracie (13:02):
Yeah.
Diana (13:03):
I'm with you.
And this was like in thenineties, so Yeah, it was in the
eighties and it was verypatriarchal.
I mean, yeah, like.
The whole glass ceiling and allthat.
It was really a different
Tracie (13:13):
life.
Totally, totally.
Yeah.
I always, I always joke aboutlike I was trying to tap on the
glass ceiling.
I always, I use that same thing.
You're a little bit older thanme, so you have that like
eighties you were working.
I wasn't really working till Iwas more in the nineties, but
it's, it's this, it's, yeah,the, the idea that you have to
show up a certain way, and Iknow corporate's still like
(13:35):
that, and there's women outthere who are still dealing with
that every day.
Yeah.
Yeah.
I love it.
Okay, so, so let's talk aboutyour new book a little bit more.
Yeah, I know you don't, youliterally just came out last
week, so you don't even have ahard copy to hold up.
No, I Me,
Audio Only - All Participants (13:51):
I
Tracie (13:51):
know I have, this is the Kindle thing.
Here it is.
So tell us a, tell us what thename of that is again, and how
is that an evolution for yourwriting and your booking
Diana (14:01):
books?
It's called The Power WithinFinding Strength, voice and
Vision.
And there's 14 authors and.
The, um, each one of us issharing how we found our voice,
you know, and so for me, it isreally truly the most personal
version of a book.
(14:21):
Like this is a solo book.
My book, whole Heart Marketing,wholehearted Social Media
Success Formula.
But that, and I wasn't reallylooking to do another chapter.
I mean, it was like, I, I wasn'tlike the person who.
Um, organized the book.
Compiled the book.
Yeah.
Yeah.
There you go.
She's the one who contacted meand, and I met her and she's
(14:43):
this amazing woman, GinnyWimmer, and we just started to
connect and she has a Facebookbook group with like 8,000
amazing women and.
I, I jumped into this because Iwanted to be a part of that
community and, um, you know, Ibring what I do into that
community and there's a lot ofpeople in that community who
(15:03):
have a lot to give and are notbeing out there.
Tracie (15:06):
Yeah, I love that.
Well, and you being a part ofthat community, you're gonna
help them realize how they cando it more easily and with,
without feeling icky.
So talk about how you're helpingyour clients.
'cause I, you know, I just wannamake sure I don't miss anything.
'cause I know a lot of theanswers to these questions that
I'm asking, but I wanna makesure we get them on the podcast
(15:26):
so other people can learn moreabout how you work.
Diana (15:29):
Thank you.
You know, and you don't knowbecause it's also true.
Very true.
I'm actually in a transitionright now.
Audio Only - All Particip (15:34):
Yeah.
Let's hear it.
Diana (15:35):
So I am really focused now on a couple of things.
One is I have, I call it mywhole heart social media
makeover.
And this is where a lot ofpeople, they're doing all these
things and they're not gettingany results, and so I help them
to bring, this is like one of mysuperpowers.
I help them to bring theirmessage.
Their funnel, their email, theirsocial media all together on all
(15:59):
of their platforms and includingtheir website, and just help'em
to get everything in alignmentand figure out their strategy.
So that's one thing I do.
And another thing I do is I,it's my whole heart path to
profit, and it's a program whereI take people.
From message to funnel, to emailto social media, and then how to
hand it off to a virtualassistant.
(16:20):
Okay, awesome.
They need to do, and what theassistant can do.
And those are two things that I,um, that, and that's one-on-one.
And those are two things I'vebeen doing basically for like
the past 20 years.
Audio Only - All Particip (16:32):
Yeah.
Diana (16:32):
Then I do have some done with you clients.
So my thing is, I used to havethis whole done for you company,
as you know.
And what I learned was that thepeople who are my clients who
are purpose-driven womenentrepreneurs, they need to
still know how to do it, even ifthey're gonna hand it off to
someone what?
And they need to do the part ofit themselves, which is they
(16:53):
need to show up on social media,they need to be present, and
they can't just go here, do it.
And so.
This program.
I ha I was teaching it as agroup.
Now I'm focused on one-on-one.
And it's just really helpingpeople to get everything set up
and running.
And then it's templates, it's,you know, um, cookie cutter,
(17:14):
it's here is what you do to handit off to an assistant.
Yeah.
So I'm super excited about that.
And so I stopped doing the Donefor you because I just felt like
I have a few of those clients,but they're very much bigger
clients.
But it's like, I feel like itfelt more.
Empowering for me to teachpeople how to fish.
Tracie (17:32):
Do you find that, that part of that is, are you working
mostly with solopreneurs?
Small.
Mostly solopreneurs.
Small businesses.
Right.
Small businesses.
Purpose driven.
If they're not like allowingtheir face and their voice to
show up literally on socialmedia, then there's a like, it
seems like the done for youstuff works good for like a
(17:53):
company that isn't a person asmuch, right?
Is that true?
Diana (17:57):
It is true.
And so I'm gonna get up on mysoapbox for a moment.
Um, I'm, I'm actually doing atraining this week that I do
ongoing.
So it is evergreen for anyonewho listens in a month or two or
three, and it's really about howto marry free organic reach with
ai.
Because what's happening now ispeople are feeling like, oh, why
(18:20):
should I bother?
With social media, it's all ai.
And the thing is that, so mystrategy is evergreen.
The whole heart social mediasuccess formula is evergreen.
And it's what I've been doingfor 20 years.
It's never gonna go away.
Because here's the thing,there's two components to social
media, okay?
(18:40):
So there's um, free organicreach, there's us.
There's humans, right?
The people, right.
And how we show up andinteraction and engagement.
Mm-hmm.
And then there's ads, right?
Yeah.
Those are the two people.
Right.
So if we don't show up, it'sjust ads and so, and nobody to
(19:00):
see them.
Oh, true.
So, so basically that's thebottom line.
My inner geek is speaking rightnow.
Yeah.
So here's the preach my friend.
Yes.
So that if.
The social media platforms, allof them are always gonna do
things to entice us to show upbecause if we don't show up,
there's no one to see the ads.
(19:21):
So things like doing reels,things like using AI tools,
things like making fun videoson, it's all great, but it's
like we have to also show up asourselves because.
Free organic reach is the engineof social media.
It is what makes your posts showif you don't show up, if you're
(19:43):
like, I hear people do this allthe time.
I'm posting, posting, posting.
Nobody's seeing them.
Nobody's not internet.
Well, you know what, because youare not showing up.
You have, that's the engine.
Once you show up, theneverything else starts to show.
Yep.
Tracie (19:59):
Yeah, I find I've, yeah, I always love listening to you
'cause it just like really firesme up to show up even more.
And I find that anytime I post,like I have something big going
on with my kids, or it'sHalloween, right?
Halloween's a great examplethat's just happened.
It's November here right now.
You know, we're all postingpictures of our kids in our
(20:20):
costumes or ourselves incostumes or parties or whatever,
and all of a sudden thingschange in what we're seeing
because all the people areshowing up.
Diana (20:29):
Right, exactly.
And one thing I like to remindeverybody, it, it's like just
because people aren't liking,commenting and sharing your
content, it doesn't mean they'renot seeing it.
Yes.
And reach and views are aboutwho the platforms are showing
your content to.
So, you know, do you comment onevery single post you see?
(20:51):
I don't, but I see them.
You know, so it's like peopleneed to remember that.
So.
I get that people feelinvisible, but it's like show up
and go and play with the peopleyou wanna play with.
Yeah.
You know, and, and if you feellike people aren't seeing your
post, go play with the peoplewho you want to see your post.
And guess what, they'll startseeing the posts because that's
(21:12):
how it works.
Right.
Just like life as my husbandused to say.
Just like that.
Yeah.
Tracie (21:17):
Right.
Yeah.
If you talk to someone and youwanna become their friend, you
gotta talk to them.
Exactly.
That's so real.
Um, the, the whole, like if youpost and post and post but don't
show up as yourself, right?
Like, are you, I think thatthere's a lot of people who are
so concerned about, um, thosevanity numbers of how many likes
(21:41):
and comments and all of thosethings.
Like are we posting to getlikes?
Are we posting to sharesomething with people?
Right, because if you're postingto share something with people,
then just post it exactly andit'll get to the right people.
And if it doesn't get to theright people or any people, then
maybe.
You're, you know, need to changeyour habits or something.
Diana (22:01):
Exactly.
And it's not the algorithmthing.
It's like, I, I wrote this blogand there's a chapter in my book
about it.
You know, stop playing thealgorithm game.
Are you playing the algorithmgame or are you playing the
relationship game?
Yes, because the algorithm game,it's, it's a no win.
It's gonna cha, it's a, it's awin every time, or it's a no
win.
It's gonna change.
(22:22):
Every minute.
Yeah.
But when you show up and whenyou start engaging, you are the
algorithm.
You are determining thealgorithm.
Yeah.
You know, it's like humans trumpthe algorithm.
Tracie (22:36):
It's so good.
Wow.
I wonder how many people aregonna be like, mind blown out of
this conversation.
'cause it really is so smart.
Like, and you know, we say thesame thing, right?
Like.
Be social media is named thatway for a reason.
Go be social.
Exactly.
On the media.
Diana (22:56):
Exactly.
That's exactly true.
Yeah.
Be social, show up, you know,and be present because
everything is energy and sopeople feel energetically, like
we all experience social mediaenergetically, but we don't
even.
Many people are not aware of it.
You know, for example, um, youcan tell when somebody is just
(23:17):
not really present.
I can tell when it's not themand it's their va.
And sometimes I'll ask someone,are you the va?
Are you the person?
You know?
I can tell.
And it's like I can tell whenpeople are embracing their
social media or when they'rejust pumping out posts because
they
Tracie (23:33):
hate it, right?
They prescheduled things a monthin advance, and it's like your
whole energy isn't the same asit was a month ago.
Diana (23:40):
And that's fine on your business.
Social media, don't get mewrong, there's a place for that.
But where you're really gonnaget your visibility and your
reach is on your personal socialmedia.
Yeah.
Talking to people.
Mm-hmm.
Yeah.
And you can still talk aboutyour business on your personal
social media.
Tracie (23:58):
I was gonna say, let's go into that a little bit
because we definitely have thefolks who are like, I post on my
business page, I post on mybusiness page and nothing
happens.
And nothing happens.
And they wanna keep theirpersonal profile for friends,
right?
Like people they actually know.
Quote, right?
Diana (24:17):
Talk about that.
So.
Each person has to make adecision about what they're
doing on social media.
Of course.
You know, like, so for me, I'mon there to grow my business, to
inspire people to have a biggerimpact.
So even though I call it mypersonal profile, first of all,
I have it in professional mode.
(24:37):
And so right now I'm gonna saymy disclaimer.
Even if you have your personalprofile in professional mode,
it's not a business page.
It's still your personalprofile.
So you can't just be promoting,promoting and click here, click
here, or you're gonna getdinged.
But you, and you can do boostingposts, you can do ads if you
(24:58):
want, but you have to, you know,but, but you have to really show
up.
And the, I just went to, like, Iwanna talk about, so the new
algorithm.
Shift is that it's interestbased versus friends and
followers.
Okay.
So what that means is thatFacebook in particular, but
pretty much all social media,they're showing your content to,
(25:23):
um, 50% of the people thatthey're showing your content to
are not friends and followers.
So if you are really usinglanguage that speaks to your
ideal clients.
Then that's how they, they'regonna know who to show your
content to.
And right now it's still abouthashtags within the next year or
two.
Probably hashtags are not gonnabe a thing, but don't give up on
(25:45):
hashtags yet.
I'm saying use it now and youknow next year when I come on
Tracie's Yeah.
Podcast.
Maybe we'll have a differentconversation.
We'll do it, we'll do an annualupdate or whatever.
Frequency update.
I love that.
But what I tell people is onyour personal social media,
which is like.
You know, the LinkedIn personalaspect, the Facebook personal
(26:07):
profile, it's share your passionfor your business.
Yeah.
And then when your business pageshare your business, so you
could share like, Hey, I'm soexcited about being on this
podcast, or, I shared a ton ofstuff about my book launch, but
not a million click here.
It was like, DM me if you wantthe link.
You know, and someone told merecently, I dunno if this is
true or not, but I heard acouple days ago that on LinkedIn
(26:31):
you can post.
Don't put the link and then goin and edit and add the link.
And apparently once you postit's hit the algorithm so then
you can add the link after I, ifit's true or not.
Who knows?
Feel free to test it and getback to it, but, um.
But yeah, so on my per mostly,and when you're liking,
commenting, sharing, and playingon social media, you are doing
(26:52):
that from your personal profileon Facebook, on LinkedIn.
You know, nobody cares if wholeheart marketing liked your post.
If Diana Koff Morgan liked yourpost, then we care.
Right, right.
Absolutely.
It's just the, it's that, thatbusinessy feeling.
Yeah.
So you, you know, the more youshow up.
The more you play with pe I liketo say play'cause it's the right
(27:14):
mindset.
You know, the more you play withpeople and people who are in
alignment with your message,people who are active on social
media, people who are potentialstrategic partners for you.
And the more you play withpeople, the more people are
gonna play with you.
Tracie (27:28):
Yeah,
Diana (27:29):
yeah.
Tracie (27:29):
Absolutely.
I, uh, you know, it's, it's thepiece that I, I love about,
okay.
I'm like, what did I wanna say?
I wanted to say that I love theidea of coming back and doing a
recap.
I wanna make sure people knowthat this conversation is
happening in November, 2025,just in case.
Right?
We're talking about algorithmsand details and stuff.
(27:50):
That may not be true whenever itis that you're listening to by
tomorrow morning for all weknow.
Yeah, who knows exactly.
But the point is that it doesn'tmatter.
The point is that it doesn'tmatter.
Go be a person.
Go be social.
Share your life, share whatyou're excited about, share your
Halloween costumes, share yourhappy client share.
And that will still
Diana (28:08):
be true next year and the year after.
And as long as social mediaexists, that will always be
true.
A hundred
Tracie (28:13):
percent.
Yep.
I love that.
I love that.
Okay, my friend.
Let's see.
Um.
I, I could ask you a millionlike specific questions, but I
think that that's probablybetter served for people coming
to your workshop and things likethat because it'll be more
timely and more specific to, youknow, what you're teaching in
that day.
You do, like you mentioned,you've got lots of ways to serve
(28:34):
clients one-on-one.
You do group things.
I know you have a community.
Talk about the value ofcommunity.
Where your business is rightnow, because I know you do like
get things done sessions andstuff like that.
Talk about the community factorfor your company.
Diana (28:49):
Sure.
Um, so I, I have, I have acommunity.
I offer, um, a free trainingevery month.
I, I, I have this thing where Ialways say they always come back
because I'm always, you know, inmy industry, like you said, you
know, whatever was true, Ialways say whatever I'm telling
you was true as of this morning,right?
So it's always changing.
(29:09):
And so I'm always offering waysfor people to get the latest
social media information.
Um, I have a Facebook groupwhere I offer, um, you know, if
someone asks me a question, Imight do a live in there or I
do.
Um.
Do, I will just type the questhe answer in.
Um, I, I did my social medialove challenge recently.
(29:29):
I'm gonna do it again.
Oh, yeah.
In January.
And, you know, it's like, Ithink that for me, you know,
the, I have a huge group, a hugefollowing of people and what I
wanna say about this, so I'm, I,I'm read my book about the
social media success formula,but probably about.
(29:50):
At least 50% of my content iseducation.
It's sharing what's new.
It's valuable, and that's whypeople don't unfollow me, and
that's why people comment on mystuff.
And I do a blog.
I have a blog that I've beendoing for like, you know, 20
(30:10):
years too.
And so, and, and my email is,okay, so I'm back on my soapbox
for one moment.
Here's the thing, social mediacould go away tomorrow, right?
It's just marketing until it's,it's a community.
It's fun, it's great until it'snot, and then it's like, you
know, whatever.
Get people on a list.
(30:33):
Your, your, your purpose ofsocial media is to connect with
people, to build relationshipsand take people to the next
level.
Like I have a, I have a blog.
It's my, I send it out everycouple of weeks.
It's the whole heart marketingreport, you know, and my goal is
to get people onto that list sothat I can stay in touch with
(30:54):
them, keep working with them,keep letting them get to know
me, keep getting to know them.
And so it's like you cannot.
Use Facebook group as yourdatabase or your email marketing
please.
You know?
Right.
I always
Tracie (31:08):
tell everyone, don't you remember the day Facebook went
down?
Yeah.
And the total panic and disasterthat it was
Diana (31:15):
for so many people.
I remember it because it was aday before my birthday and I'm
in a networking group, and everyyear on that day, which is March
13th, we do this big.
Connecting with everyone in theorganization.
And yeah, Facebook went down.
I was like, oh, I'll go sendeveryone an email.
Right, right.
(31:35):
You know, and that, so that'sreally important.
So email is part of yourcommunity?
Yeah,
Tracie (31:40):
absolutely.
Yeah, a hundred percent.
I absolutely concur.
And can't agree
Diana (31:46):
enough and you know, back to community for a minute, so.
Mm-hmm.
What I also recommend to peopleis that you be in some like not
a million, maybe five or sixFacebook groups.
Okay.
And be active in them.
Yeah.
Which is your liking,commenting, sharing, and not
promoting too much and not doingdrive by promoting, or you just
(32:08):
drop your thing and that's it inway and then.
Those are people that you cantake to the next level to play
with and to engage with more onsocial media.
Yeah, by caring about whatthey're doing, not promoting
your stuff.
Tracie (32:23):
Yeah, you're not just dropping things in, you're
learning about what they'redoing and like, wow.
I wonder how that went.
I hope it goes great.
Like be a person.
Diana (32:33):
Exactly.
Exactly.
And so like I have, I haveprobably about six or seven
groups now that I'm super activein, and I show up energetically.
I show up in those groups.
I'm present in those groups.
How do you, how do you
Tracie (32:48):
respond to people who say that it's all too
overwhelming for them?
Just start with one.
Okay, so that's my
Diana (32:55):
five people pick five people a week.
Yes, yes.
So it's like I tell this toeverybody.
Pick five people a week to playwith.
Okay.
And so these are people who, youalready know them, they're in
the groups that you're in, maybethat you're already friends,
you're connected with themsomehow.
And wherever you're connectedwith them, then connect with
(33:16):
them on all your other socialmedia and then start to like,
comment and share, you know?
And these are people again,they're people who are active on
social media.
So you're playing the same game.
Yeah.
You're not trying
Tracie (33:28):
to
Diana (33:28):
like
Tracie (33:28):
get someone who's
Diana (33:30):
got a dead
Tracie (33:31):
profile to
Diana (33:32):
back to life.
Right.
There are people whose messageis in alignment these days.
You know, you have to want toshare their content, right?
And then there are people whoare potentially strategic
partners.
They're big networkers.
There are people who know a lotof people.
You know, one of those thingshas to be true.
So there are people that youwanna play with.
And then what does playing withthem look like?
(33:54):
It's liking, commenting, sharingand caring.
So caring is my acronym.
Connect, acknowledge.
Respond and engage.
So it's play with people lovethat, you know, and not paste
your next thing in theirmessenger.
Right, right.
It's, it's first, you know, givefirst, you know, you care about
(34:16):
them first and start buildingthe relationships.
And so if you pick five people aweek, here's what happens.
A few people will play with you,A few people won't, and you'll
know because you'll getnotifications that you'll say,
oh, Tracie liked my thing, or,oh, Tracie commented, or, oh,
Carina did this or that.
And so that's the first step isto play.
(34:37):
And you're gonna start, a fewpeople will play.
A few people won't.
The next week you pick five morepeople and keep playing with the
other people.
Next week you pick five morepeople, and if you keep doing
this every week, first of all,you're gonna start to really
accelerate your social media.
All from your, your personalprofile, by the way.
Okay.
Right.
And then the next thing isyou're gonna start liking what
(34:58):
you see in your feed because it,it takes about 30 days to manage
your feed.
And when you manage your feed byunfollowing, unfriend, you know,
do all that.
And then you're.
Telling the social mediaplatform who you wanna play
with, then you start to like,what's in your feet.
And I don't know about you, butif you've ever had this, like,
you know, there's some dayswhere I just like, there's been
(35:20):
five, four or five days whereI'm just not on my personal feet
'cause something came up orwhatever.
Sure.
And, um, all of a sudden, like Icome back and it's like, what I,
I have to like look and makesure I'm using Facebook as
myself and not like as mybusiness page or one of the
other clients that I mentioned.
'cause I'm like, what is allthis stuff?
Within like four or five days,my feed is already like.
(35:41):
Bizarre stuff.
Totally tanks.
Yeah.
Just to weird stuff.
But when you manage your feed,it's things that you like and
then it's exciting and then youstart caring about social media.
Yeah.
And it's like, so here's theother thing.
I'm the truth teller.
I'm the Pisces.
It's not like this is what Ihear all the time.
I do all this stuff on socialmedia and I'm not getting any
(36:01):
clients.
Okay.
So social media is formarketing.
Right.
Marketing is about inspiringpeople to take action on the
thing you know they need on yourexpertise.
It's not for sales, okay?
If you have some product andyou're doing a Facebook ad,
that's one thing, but those arenot my clients.
My clients are people who areselling themselves.
(36:24):
They're essentially sellingrelationships.
Okay?
So.
It's about inspiring people.
It's about building therelationships.
So sometimes from thataccelerated pick five people,
you know, you get morevisibility.
So sometimes you get speakinggigs, sometimes you get
opportunities.
That the power within book thatcame to me, the opportunity to
(36:45):
be a part of that book totallycame from my visibility.
I mean, okay, so I'm gonna bragfor a minute.
Um.
If Katerina's watching thispodcast, you'll watch it
Tracie (36:56):
eventually.
Diana (36:57):
Don't tell Katerina'cause Katerina, you know, she teaches
us to get do our reach outs forspeaking right.
I probably did 30 or 40 speakinggigs, at least this year, not
counting my own.
Mm-hmm.
And most of those people came tome.
Came to you, awesome.
And, and said, Hey, can youspeak?
Can you I love that.
(37:17):
Yeah.
And so it's like, because I'mout there and I'm visible and I
do post, this is one thing shedoes recommend.
I do post, Hey, everybody, I'mspeaking about this or that I
post before.
I post during and I post afterthat I just spoke about, and I
do that part of it, but I prettymuch don't do any reach outs for
speaking gigs.
(37:37):
Well, and
Tracie (37:38):
like you said, you are present and you're in the world,
and you're in communities andyou're having relationships with
people, and so the fact that youspeak is not a secret.
I show
Diana (37:48):
up.
Audio Only - All Particip (37:48):
Yeah.
I mean, yes, I
Diana (37:49):
did apply to Speak for Celebration, but in general I
get a lot of speech.
And You were great.
You were, thank you.
Fire on that stage.
That was great.
Thank you.
But it, but what I'm saying islike, you know, a lot of the
opportunities, I get a ton ofreferrals.
Half of my business comes fromreferral.
At least I bet, if not more.
And that's from showing up.
(38:10):
Oh yeah.
Diana, oh, you know, my emails,all of that stuff.
So it's like, you know.
What are, what are yourexpectations from social media?
You have to manage yourexpectations.
So what, think about what canvisibility bring to you, and
that's what you're, it's notabout, it's not that one person,
it's who they know.
Tracie (38:31):
Yeah, right.
Absolutely.
Amazing.
Yeah.
Well, I know we could just keeptalking and keep going for like
another, you know, however long,another half an hour, another
hour, but.
I think it's time to wrap thing,and I was almost gonna say
that's a good wrap up, but Iwanna give you the opportunity
to kind of tie it all up in abow.
(38:52):
Final thoughts?
Yes.
I would like to,
Diana (38:56):
here's the thing, I'm talking to you.
Your message matters and youknow.
Whatever you're going througharound social media, whatever
frustration, whatever you thinkabout Mark Zuckerberg, whatever
is your issue, get over itbecause we have the opportunity.
(39:18):
Okay, here it is.
I had this realization, and itwas before I was gonna speak for
Polka dot, that um, we have anopportunity to speak on the
biggest stage that exists in ourcivilization.
Which is social media, and youare gonna pass that up because
of whatever the thing is.
(39:39):
I want you to look at what thatis, you know, what is that for
you?
Because a lot of times it'sfear, it's resistance, it's all
those things.
But think about all the peoplethat you could reach and all the
healing that you could do byreally embracing social media.
Tracie (39:56):
Yeah.
Yeah.
Diana (39:57):
I love it.
And one more thing, which is, Idon't know if I'm supposed to
say this, but I'm gonna say itanyway.
I do offer a free training everymonth, and that is my
contribution and that is aboutreally understanding social
media.
And right now my focus is on,you know, the whole thing
around, um, free organic reachcombined with AI and, or like co
(40:19):
intelligence as we're calling itnow, as opposed to artificial
intelligence.
Okay.
Co intelligence.
And, and so it's like.
You know, come and just getinspired.
Tracie (40:29):
Yeah.
Bring an open mind, an open likethought process.
Allow yourself to hear Diana andsee what shows up for you.
Yeah.
Yeah.
I love that.
Beautiful.
Diana, thank you.
I'm so grateful that we had thistime together that you've spent
your time coming on the podcastand that I got to have my dose
(40:51):
of Diana Morgan.
I feel very inspired and veryexcited to go, uh, be.
Visible on social media likeright now.
So
Diana (41:01):
Tracie, you're so awesome.
I just love you so much, and Oh,you're so sweet.
Your bold podcast and your wholebold message.
I do.
I totally thank you.
Thank you.
Well, Mirror Mirror my friend,we'll see you again super soon.
Definitely.
Tracie (41:14):
Thanks.
All right.
Diana Morgan, I am so excited tohave you on the podcast.
Welcome to the Party.
Diana (00:53):
Thank you.
I'm excited to be here.
Tracie (00:55):
Yay.
Okay, so you and I have beenrunning in concentric circles
with each other for many yearsnow.
I, we met in Can Ritascommunity.
Of course.
Yeah.
I've been there for seven years.
You've been there longer thanme.
Yeah.
You were already like this.
Fixture of professionalism andsuccess that I saw when I came
(01:16):
in.
It's like, wow, she really knowswhat she's talking about.
And since you do social media,of course I'm very drawn to that
topic and to the way that youbring that into the world.
So before we talk about how youdo that though, I wanna make
sure to address anyone here whohasn't met you yet.
However many, few people thatmay be who learn a little bit
more about you, how, what youdo, and maybe like how you
(01:40):
decided to do what you do.
So give us a little originstory.
Kick us off.
Okay.
Diana (01:45):
I, I'll give you the short version.
Sounds good.
Okay.
So I, um, I'm a recoveredcorporate misfit and, um, what
happened for me, you know, in myyounger years, I wanted money,
power, and prestige.
And I decided I was, I wanted tomake twice as much money as a
man, I mean as much money as aman.
And I was willing to work twiceas hard for it, and I set out on
(02:07):
that path.
Audio Only - All Partic (02:08):
Mm-hmm.
Diana (02:08):
And, um, very early on in my.
Twenties, I got very sickbecause I was trying to fit the
round peg in the square hole orthe whatever it is.
And you know, it just didn't fitfor me.
But I kept pushing and pushingand pushing and um,
Tracie (02:23):
so was the round peg in the square hole or whatever?
Yeah.
Because you were doing work thatdidn't align with you or just
the environment or?
Corporated all.
All of it.
Yeah,
Diana (02:36):
all of it.
Plus that whole showing up likethe, well, I was going in from
like seven to three or four,just that whole showing up every
day like that.
And you know, I would kind ofstand at the door and walk, get
ready to walk in every day andgo like, okay, I have my costume
on.
I have to put on my act and bethis person, you know?
And oh my gosh, that's so crazy.
(02:57):
You know?
It was not my passion.
It was just about making money.
And what were you doing?
Um, well, I was doing, by theend, my last job, I, I had
worked my way up from accountsreceivable to a assistant
controller of a computercompany.
Oh, wow.
Tracie (03:13):
Okay.
So like the money gal?
Diana (03:15):
Yeah.
And, and it was just, it wasjust not for me.
And, um.
I'm getting ahead of myself, butI remember the, um, the owner of
the company, um, doing a reviewwhen I had just gotten back from
my, um, maternity leave of fourmonths and nobody had done my
job the whole time I was gone,and so I wasn't getting a raise
and da, da da.
(03:36):
And, and the review was that Ididn't fit into the company
culture.
And because, so I'm a soberalcoholic and at about, you
know, five o'clock every night,they were all going out and
drinking, and I just wasn'tembracing that life.
And I would come in really earlyin the morning because I had to
deal with people on the eastcoast.
So I was in at seven, but nobodyknew I was there.
So when I left at three.
(03:57):
People would be like judging me.
And so when he said, you don't,um, fit in with the company
culture, I said Thank you.
And you know, so anyway, superlong story short, I went down a
rabbit hole.
Um, so while I was doing thatwork, I was a non-denominational
minister and I decided, um, youknow, I was officiating weddings
and different ceremonies and.
(04:18):
That was really my calling andit was really my heart work.
And um, you know, I grew up inthe, in the era of don't make
money doing the thing you love'cause then you'll start hating
it.
So, um, so I was just doing thesame, making a little bit of
money, but not much.
Anyway.
Yeah, so I had mentioned, youknow, I got sick in that
(04:39):
corporate life almost literallyalmost died.
And still it wasn't enough forme.
Like, I'm gonna just make thiswork and then.
Long story short, I got married,I had a child one day, my son
came home from school and saidhe hated school.
And that was that turning pointfor me.
It was like I could sacrificefor myself, but I couldn't
sacrifice for him.
(04:59):
And so, um, I was in taking oneof those, I call it that cosmic
kick in the butt seminar whereyou go, I'm quitting my job in,
uh, you know, in six months.
And then I got the voluntarylayoff in 30 days.
So.
I got laid off and I took it andI decided to turn my hobby into
a business and that's what Idid.
(05:21):
And over the next 20 years, Iwas very successful with it.
It was my non-denominationalministry, blessings to you
wedding ministry.
And I got my master's degree inholistic health education and
counseling, and I was doingmarriage prep and relationship
coaching and all of that, and itwas really wonderful.
I got to be a stay at home and aworking mom.
I got to raise my son and be anentrepreneur for him and be
(05:43):
there for him.
And um, it was great until aboutthe last five years and when I
didn't have an exit strategy andI was like, okay, what?
This is not.
The life that I want anymore.
I mean, it was like, it's a veryintense life.
You're working every weekend.
It's very intense work.
And, um, and it, and I wascomplete, you know, it was like
(06:04):
I was complete and then it wasjust back to becoming a, a job.
Like I turned my hobby into abusiness and then it became a
job.
So, um, what happened is duringthe off season, I started
helping the other weddingprofessionals with their
internet marketing.
So.
I skipped a part, which is how Igot ahead of the curve, was that
I cracked the code and figuredout how to get to the top of
(06:25):
Google.
So I was doing a hundredweddings a year.
I had six other ministersbecause of that.
So because I was so successfulwith that, a lot of the other.
Wedding professionals were like,Hey, can you help me?
So I started doing that.
Oh, so not in your organization,like consulting for other
wedding
Tracie (06:43):
professionals?
Yeah,
Diana (06:43):
photographers dj.
Tracie (06:45):
Okay.
Okay.
Diana (06:46):
And, um, I was like, okay, this is fun.
I like this.
It really speaks to my innergeek.
And so what I did was I decidedthat I would, um.
Transition and bring together myspiritual self and my inner geek
and marry them and create thisbusiness, whole heart marketing
(07:07):
of helping people who arehealing the world with who they
were, who they are in theirbusinesses.
Yeah.
And so that's how I got there in2008 is when I founded Whole
Heart Marketing.
Tracie (07:17):
Awesome.
It's so interesting because youknow, people, obviously we know
the name of your business,everyone you know currently in
our.
Connected communitiesunderstands what you do and
everything, but I think a lot ofus until recently didn't really
know how you got there and allof that company that you had
(07:38):
created before and everything.
I think I've only heard youstart to talk about that really
in the last, which I'm sure youweren't keeping it a secret, but
in the last year or so, wasthat.
As a result, like working onyour book, did it start to come
out?
Like where, when did you startto really lean into that story
as a, as a reason to helppeople?
I was really
Diana (07:56):
keeping it a secret, so, so I know you know about my book
whole, you know, my, um,congratulations.
Whole Heart Social Media Successformula and this book I really
incorporate.
My story of how I came to Yeah.
Marketing and to social media.
Because what happened was, um,you know, I started this
business doing websites and SEOand all that.
(08:18):
And then when social mediahappened, you know, I first
loved it, I joined everything.
Uh, actually it was MySpace justto stock my kids.
Me too.
And then.
I started to embrace Facebookand all that, and then I, like
many of us started to hate it.
And, um, and so I had to reallydig deep to find, to understand
(08:40):
social media from a spiritualperspective, because that's just
who I am.
And, um, and so coming out withmy story and I, I, I, you know,
I have this other book that Ijust.
Just came out and it's calledThe Power Within Finding
Strength, voice and Vision.
And my story in there is reallythe most personal story I've
ever told, which is basicallyfinding my voice in my life and
(09:06):
online and, and sharing mystory.
Became a passion for me becauseI saw so many people, so many
empower, empowered, powerfulwomen, shying away from social
media, and that's what reallymotivated me to say like, okay,
I have to walk my talk.
I have to be real.
I have to really share my story,that I'm a total introvert.
(09:27):
I took me six week to push sendon my first blog.
Speaking is, I call it a.
Public speaking, I used to callit like a occupational hazard of
my work.
And you know, it's like I didn'tstart out loving all of this.
You know, I started out hatingit.
And then the, the passion andthe the drive to help people to
(09:51):
get their message out is whatkept me going until I could love
it.
So I
Tracie (09:56):
love that because, so what's comes to my mind is the
fact that, you know, we talk towomen every day, both of us.
Who, the whole reason theystarted their business is'cause
they wanted to help people inwhatever expert way that they
do.
Whether they're a coach or theyhave technical expertise or
whatever.
Even if you're, you know, anaccountant mm-hmm.
You wanna, you became anaccountant because, maybe
(10:17):
because, well maybe you justbecame an accountant, but some
people who move into a new fieldlike that would be because they
had their own personaltransformation or they saw
someone in their family.
Need help and the help that theygot really inspired them or you
know, all of those kinds of, Ibecame an entrepreneur'cause I
wanted to help people.
(10:39):
And I always tell people, sinceI started health coaching, I'm
like, I didn't realize I wantedto become a coach.
I thought I just wanted to losesome weight.
I didn't know I wanted to changethe world.
You know, and it's really kindof how it turns out.
Once you recognize all of thoseunderlying, uh, layers
underneath all of our stories.
I love that you started, youknow, really leaning into that
(11:02):
full story.
'cause it, it makes peoplerelate their own story
Diana (11:08):
to Exactly.
Right.
And, and it's like, you know, weall have to find whatever it is
within ourselves that can pushus to be present.
Like, your whole thing aboutbeing bold, you know, it's like.
It has to come from our purpose.
Yeah.
We can't just decide like, oh,I'm gonna do social media.
(11:28):
I'm gonna be bold, or I'm, andwe, it has to come from our
purpose because what many of ushave to push through to be who
we are in the world is a lot.
And so it has to come from aplace of purpose.
Tracie (11:43):
Yeah, I totally, totally agree.
It's funny when you were tellingyour story of like putting on
your outfit, your, your personacostume for the day I act, I
absolutely felt exactly the sameway.
Straighten my hair, you know,wear the clothes, whatever, you
know, being six feet tall, like,you know, how do you dress
professionally when you're.
(12:04):
Bigger than everyone, um, as awoman.
And it's a, it was a challenge.
And also just from a personalitystandpoint, the whole bold thing
came out of, yeah, I wasperformative in work all the
time, putting on the show ofprofessional Tracie.
And you know, once you realizethat, you know, that is.
What you thought was requiredthere.
(12:25):
And maybe it wasn't.
Maybe it wasn't, but wedefinitely thought it was either
way.
Diana (12:29):
It was.
And, and lemme just say thatanother piece of that besides my
costume was, okay, let me shrinkmy brain capacity.
Yep.
Down to about 1% of, you know,my, my capacity.
So that fit in.
Oh,
Tracie (12:44):
can you help me?
Diana (12:45):
Yeah, yeah.
So I can fit in.
You know, no creativity, noexpression.
Just be an automaton.
Yep.
Tracie (12:53):
And doing what you're told and yeah, doing what your
boss tells you to do.
And it's the whole boss factor.
Patriarchal
Diana (13:00):
everything,
Tracie (13:01):
right?
Yeah,
Diana (13:02):
all of it.
Tracie (13:02):
Yeah.
Diana (13:03):
I'm with you.
And this was like in thenineties, so Yeah, it was in the
eighties and it was verypatriarchal.
I mean, yeah, like.
The whole glass ceiling and allthat.
It was really a different
Tracie (13:13):
life.
Totally, totally.
Yeah.
I always, I always joke aboutlike I was trying to tap on the
glass ceiling.
I always, I use that same thing.
You're a little bit older thanme, so you have that like
eighties you were working.
I wasn't really working till Iwas more in the nineties, but
it's, it's this, it's, yeah,the, the idea that you have to
show up a certain way, and Iknow corporate's still like
(13:35):
that, and there's women outthere who are still dealing with
that every day.
Yeah.
Yeah.
I love it.
Okay, so, so let's talk aboutyour new book a little bit more.
Yeah, I know you don't, youliterally just came out last
week, so you don't even have ahard copy to hold up.
No, I Me,
Audio Only - All Participants (13:51):
I
Tracie (13:51):
know I have, this is the Kindle thing.
Here it is.
So tell us a, tell us what thename of that is again, and how
is that an evolution for yourwriting and your booking
Diana (14:01):
books?
It's called The Power WithinFinding Strength, voice and
Vision.
And there's 14 authors and.
The, um, each one of us issharing how we found our voice,
you know, and so for me, it isreally truly the most personal
version of a book.
(14:21):
Like this is a solo book.
My book, whole Heart Marketing,wholehearted Social Media
Success Formula.
But that, and I wasn't reallylooking to do another chapter.
I mean, it was like, I, I wasn'tlike the person who.
Um, organized the book.
Compiled the book.
Yeah.
Yeah.
There you go.
She's the one who contacted meand, and I met her and she's
(14:43):
this amazing woman, GinnyWimmer, and we just started to
connect and she has a Facebookbook group with like 8,000
amazing women and.
I, I jumped into this because Iwanted to be a part of that
community and, um, you know, Ibring what I do into that
community and there's a lot ofpeople in that community who
(15:03):
have a lot to give and are notbeing out there.
Tracie (15:06):
Yeah, I love that.
Well, and you being a part ofthat community, you're gonna
help them realize how they cando it more easily and with,
without feeling icky.
So talk about how you're helpingyour clients.
'cause I, you know, I just wannamake sure I don't miss anything.
'cause I know a lot of theanswers to these questions that
I'm asking, but I wanna makesure we get them on the podcast
(15:26):
so other people can learn moreabout how you work.
Diana (15:29):
Thank you.
You know, and you don't knowbecause it's also true.
Very true.
I'm actually in a transitionright now.
Audio Only - All Particip (15:34):
Yeah.
Let's hear it.
Diana (15:35):
So I am really focused now on a couple of things.
One is I have, I call it mywhole heart social media
makeover.
And this is where a lot ofpeople, they're doing all these
things and they're not gettingany results, and so I help them
to bring, this is like one of mysuperpowers.
I help them to bring theirmessage.
Their funnel, their email, theirsocial media all together on all
(15:59):
of their platforms and includingtheir website, and just help'em
to get everything in alignmentand figure out their strategy.
So that's one thing I do.
And another thing I do is I,it's my whole heart path to
profit, and it's a program whereI take people.
From message to funnel, to emailto social media, and then how to
hand it off to a virtualassistant.
(16:20):
Okay, awesome.
They need to do, and what theassistant can do.
And those are two things that I,um, that, and that's one-on-one.
And those are two things I'vebeen doing basically for like
the past 20 years.
Audio Only - All Particip (16:32):
Yeah.
Diana (16:32):
Then I do have some done with you clients.
So my thing is, I used to havethis whole done for you company,
as you know.
And what I learned was that thepeople who are my clients who
are purpose-driven womenentrepreneurs, they need to
still know how to do it, even ifthey're gonna hand it off to
someone what?
And they need to do the part ofit themselves, which is they
(16:53):
need to show up on social media,they need to be present, and
they can't just go here, do it.
And so.
This program.
I ha I was teaching it as agroup.
Now I'm focused on one-on-one.
And it's just really helpingpeople to get everything set up
and running.
And then it's templates, it's,you know, um, cookie cutter,
(17:14):
it's here is what you do to handit off to an assistant.
Yeah.
So I'm super excited about that.
And so I stopped doing the Donefor you because I just felt like
I have a few of those clients,but they're very much bigger
clients.
But it's like, I feel like itfelt more.
Empowering for me to teachpeople how to fish.
Tracie (17:32):
Do you find that, that part of that is, are you working
mostly with solopreneurs?
Small.
Mostly solopreneurs.
Small businesses.
Right.
Small businesses.
Purpose driven.
If they're not like allowingtheir face and their voice to
show up literally on socialmedia, then there's a like, it
seems like the done for youstuff works good for like a
(17:53):
company that isn't a person asmuch, right?
Is that true?
Diana (17:57):
It is true.
And so I'm gonna get up on mysoapbox for a moment.
Um, I'm, I'm actually doing atraining this week that I do
ongoing.
So it is evergreen for anyonewho listens in a month or two or
three, and it's really about howto marry free organic reach with
ai.
Because what's happening now ispeople are feeling like, oh, why
(18:20):
should I bother?
With social media, it's all ai.
And the thing is that, so mystrategy is evergreen.
The whole heart social mediasuccess formula is evergreen.
And it's what I've been doingfor 20 years.
It's never gonna go away.
Because here's the thing,there's two components to social
media, okay?
(18:40):
So there's um, free organicreach, there's us.
There's humans, right?
The people, right.
And how we show up andinteraction and engagement.
Mm-hmm.
And then there's ads, right?
Yeah.
Those are the two people.
Right.
So if we don't show up, it'sjust ads and so, and nobody to
(19:00):
see them.
Oh, true.
So, so basically that's thebottom line.
My inner geek is speaking rightnow.
Yeah.
So here's the preach my friend.
Yes.
So that if.
The social media platforms, allof them are always gonna do
things to entice us to show upbecause if we don't show up,
there's no one to see the ads.
(19:21):
So things like doing reels,things like using AI tools,
things like making fun videoson, it's all great, but it's
like we have to also show up asourselves because.
Free organic reach is the engineof social media.
It is what makes your posts showif you don't show up, if you're
(19:43):
like, I hear people do this allthe time.
I'm posting, posting, posting.
Nobody's seeing them.
Nobody's not internet.
Well, you know what, because youare not showing up.
You have, that's the engine.
Once you show up, theneverything else starts to show.
Yep.
Tracie (19:59):
Yeah, I find I've, yeah, I always love listening to you
'cause it just like really firesme up to show up even more.
And I find that anytime I post,like I have something big going
on with my kids, or it'sHalloween, right?
Halloween's a great examplethat's just happened.
It's November here right now.
You know, we're all postingpictures of our kids in our
(20:20):
costumes or ourselves incostumes or parties or whatever,
and all of a sudden thingschange in what we're seeing
because all the people areshowing up.
Diana (20:29):
Right, exactly.
And one thing I like to remindeverybody, it, it's like just
because people aren't liking,commenting and sharing your
content, it doesn't mean they'renot seeing it.
Yes.
And reach and views are aboutwho the platforms are showing
your content to.
So, you know, do you comment onevery single post you see?
(20:51):
I don't, but I see them.
You know, so it's like peopleneed to remember that.
So.
I get that people feelinvisible, but it's like show up
and go and play with the peopleyou wanna play with.
Yeah.
You know, and, and if you feellike people aren't seeing your
post, go play with the peoplewho you want to see your post.
And guess what, they'll startseeing the posts because that's
(21:12):
how it works.
Right.
Just like life as my husbandused to say.
Just like that.
Yeah.
Tracie (21:17):
Right.
Yeah.
If you talk to someone and youwanna become their friend, you
gotta talk to them.
Exactly.
That's so real.
Um, the, the whole, like if youpost and post and post but don't
show up as yourself, right?
Like, are you, I think thatthere's a lot of people who are
so concerned about, um, thosevanity numbers of how many likes
(21:41):
and comments and all of thosethings.
Like are we posting to getlikes?
Are we posting to sharesomething with people?
Right, because if you're postingto share something with people,
then just post it exactly andit'll get to the right people.
And if it doesn't get to theright people or any people, then
maybe.
You're, you know, need to changeyour habits or something.
Diana (22:01):
Exactly.
And it's not the algorithmthing.
It's like, I, I wrote this blogand there's a chapter in my book
about it.
You know, stop playing thealgorithm game.
Are you playing the algorithmgame or are you playing the
relationship game?
Yes, because the algorithm game,it's, it's a no win.
It's gonna cha, it's a, it's awin every time, or it's a no
win.
It's gonna change.
(22:22):
Every minute.
Yeah.
But when you show up and whenyou start engaging, you are the
algorithm.
You are determining thealgorithm.
Yeah.
You know, it's like humans trumpthe algorithm.
Tracie (22:36):
It's so good.
Wow.
I wonder how many people aregonna be like, mind blown out of
this conversation.
'cause it really is so smart.
Like, and you know, we say thesame thing, right?
Like.
Be social media is named thatway for a reason.
Go be social.
Exactly.
On the media.
Diana (22:56):
Exactly.
That's exactly true.
Yeah.
Be social, show up, you know,and be present because
everything is energy and sopeople feel energetically, like
we all experience social mediaenergetically, but we don't
even.
Many people are not aware of it.
You know, for example, um, youcan tell when somebody is just
(23:17):
not really present.
I can tell when it's not themand it's their va.
And sometimes I'll ask someone,are you the va?
Are you the person?
You know?
I can tell.
And it's like I can tell whenpeople are embracing their
social media or when they'rejust pumping out posts because
they
Tracie (23:33):
hate it, right?
They prescheduled things a monthin advance, and it's like your
whole energy isn't the same asit was a month ago.
Diana (23:40):
And that's fine on your business.
Social media, don't get mewrong, there's a place for that.
But where you're really gonnaget your visibility and your
reach is on your personal socialmedia.
Yeah.
Talking to people.
Mm-hmm.
Yeah.
And you can still talk aboutyour business on your personal
social media.
Tracie (23:58):
I was gonna say, let's go into that a little bit
because we definitely have thefolks who are like, I post on my
business page, I post on mybusiness page and nothing
happens.
And nothing happens.
And they wanna keep theirpersonal profile for friends,
right?
Like people they actually know.
Quote, right?
Diana (24:17):
Talk about that.
So.
Each person has to make adecision about what they're
doing on social media.
Of course.
You know, like, so for me, I'mon there to grow my business, to
inspire people to have a biggerimpact.
So even though I call it mypersonal profile, first of all,
I have it in professional mode.
(24:37):
And so right now I'm gonna saymy disclaimer.
Even if you have your personalprofile in professional mode,
it's not a business page.
It's still your personalprofile.
So you can't just be promoting,promoting and click here, click
here, or you're gonna getdinged.
But you, and you can do boostingposts, you can do ads if you
(24:58):
want, but you have to, you know,but, but you have to really show
up.
And the, I just went to, like, Iwanna talk about, so the new
algorithm.
Shift is that it's interestbased versus friends and
followers.
Okay.
So what that means is thatFacebook in particular, but
pretty much all social media,they're showing your content to,
(25:23):
um, 50% of the people thatthey're showing your content to
are not friends and followers.
So if you are really usinglanguage that speaks to your
ideal clients.
Then that's how they, they'regonna know who to show your
content to.
And right now it's still abouthashtags within the next year or
two.
Probably hashtags are not gonnabe a thing, but don't give up on
(25:45):
hashtags yet.
I'm saying use it now and youknow next year when I come on
Tracie's Yeah.
Podcast.
Maybe we'll have a differentconversation.
We'll do it, we'll do an annualupdate or whatever.
Frequency update.
I love that.
But what I tell people is onyour personal social media,
which is like.
You know, the LinkedIn personalaspect, the Facebook personal
(26:07):
profile, it's share your passionfor your business.
Yeah.
And then when your business pageshare your business, so you
could share like, Hey, I'm soexcited about being on this
podcast, or, I shared a ton ofstuff about my book launch, but
not a million click here.
It was like, DM me if you wantthe link.
You know, and someone told merecently, I dunno if this is
true or not, but I heard acouple days ago that on LinkedIn
(26:31):
you can post.
Don't put the link and then goin and edit and add the link.
And apparently once you postit's hit the algorithm so then
you can add the link after I, ifit's true or not.
Who knows?
Feel free to test it and getback to it, but, um.
But yeah, so on my per mostly,and when you're liking,
commenting, sharing, and playingon social media, you are doing
(26:52):
that from your personal profileon Facebook, on LinkedIn.
You know, nobody cares if wholeheart marketing liked your post.
If Diana Koff Morgan liked yourpost, then we care.
Right, right.
Absolutely.
It's just the, it's that, thatbusinessy feeling.
Yeah.
So you, you know, the more youshow up.
The more you play with pe I liketo say play'cause it's the right
(27:14):
mindset.
You know, the more you play withpeople and people who are in
alignment with your message,people who are active on social
media, people who are potentialstrategic partners for you.
And the more you play withpeople, the more people are
gonna play with you.
Tracie (27:28):
Yeah,
Diana (27:29):
yeah.
Tracie (27:29):
Absolutely.
I, uh, you know, it's, it's thepiece that I, I love about,
okay.
I'm like, what did I wanna say?
I wanted to say that I love theidea of coming back and doing a
recap.
I wanna make sure people knowthat this conversation is
happening in November, 2025,just in case.
Right?
We're talking about algorithmsand details and stuff.
(27:50):
That may not be true whenever itis that you're listening to by
tomorrow morning for all weknow.
Yeah, who knows exactly.
But the point is that it doesn'tmatter.
The point is that it doesn'tmatter.
Go be a person.
Go be social.
Share your life, share whatyou're excited about, share your
Halloween costumes, share yourhappy client share.
And that will still
Diana (28:08):
be true next year and the year after.
And as long as social mediaexists, that will always be
true.
A hundred
Tracie (28:13):
percent.
Yep.
I love that.
I love that.
Okay, my friend.
Let's see.
Um.
I, I could ask you a millionlike specific questions, but I
think that that's probablybetter served for people coming
to your workshop and things likethat because it'll be more
timely and more specific to, youknow, what you're teaching in
that day.
You do, like you mentioned,you've got lots of ways to serve
(28:34):
clients one-on-one.
You do group things.
I know you have a community.
Talk about the value ofcommunity.
Where your business is rightnow, because I know you do like
get things done sessions andstuff like that.
Talk about the community factorfor your company.
Diana (28:49):
Sure.
Um, so I, I have, I have acommunity.
I offer, um, a free trainingevery month.
I, I, I have this thing where Ialways say they always come back
because I'm always, you know, inmy industry, like you said, you
know, whatever was true, Ialways say whatever I'm telling
you was true as of this morning,right?
So it's always changing.
(29:09):
And so I'm always offering waysfor people to get the latest
social media information.
Um, I have a Facebook groupwhere I offer, um, you know, if
someone asks me a question, Imight do a live in there or I
do.
Um.
Do, I will just type the questhe answer in.
Um, I, I did my social medialove challenge recently.
(29:29):
I'm gonna do it again.
Oh, yeah.
In January.
And, you know, it's like, Ithink that for me, you know,
the, I have a huge group, a hugefollowing of people and what I
wanna say about this, so I'm, I,I'm read my book about the
social media success formula,but probably about.
(29:50):
At least 50% of my content iseducation.
It's sharing what's new.
It's valuable, and that's whypeople don't unfollow me, and
that's why people comment on mystuff.
And I do a blog.
I have a blog that I've beendoing for like, you know, 20
(30:10):
years too.
And so, and, and my email is,okay, so I'm back on my soapbox
for one moment.
Here's the thing, social mediacould go away tomorrow, right?
It's just marketing until it's,it's a community.
It's fun, it's great until it'snot, and then it's like, you
know, whatever.
Get people on a list.
(30:33):
Your, your, your purpose ofsocial media is to connect with
people, to build relationshipsand take people to the next
level.
Like I have a, I have a blog.
It's my, I send it out everycouple of weeks.
It's the whole heart marketingreport, you know, and my goal is
to get people onto that list sothat I can stay in touch with
(30:54):
them, keep working with them,keep letting them get to know
me, keep getting to know them.
And so it's like you cannot.
Use Facebook group as yourdatabase or your email marketing
please.
You know?
Right.
I always
Tracie (31:08):
tell everyone, don't you remember the day Facebook went
down?
Yeah.
And the total panic and disasterthat it was
Diana (31:15):
for so many people.
I remember it because it was aday before my birthday and I'm
in a networking group, and everyyear on that day, which is March
13th, we do this big.
Connecting with everyone in theorganization.
And yeah, Facebook went down.
I was like, oh, I'll go sendeveryone an email.
Right, right.
(31:35):
You know, and that, so that'sreally important.
So email is part of yourcommunity?
Yeah,
Tracie (31:40):
absolutely.
Yeah, a hundred percent.
I absolutely concur.
And can't agree
Diana (31:46):
enough and you know, back to community for a minute, so.
Mm-hmm.
What I also recommend to peopleis that you be in some like not
a million, maybe five or sixFacebook groups.
Okay.
And be active in them.
Yeah.
Which is your liking,commenting, sharing, and not
promoting too much and not doingdrive by promoting, or you just
(32:08):
drop your thing and that's it inway and then.
Those are people that you cantake to the next level to play
with and to engage with more onsocial media.
Yeah, by caring about whatthey're doing, not promoting
your stuff.
Tracie (32:23):
Yeah, you're not just dropping things in, you're
learning about what they'redoing and like, wow.
I wonder how that went.
I hope it goes great.
Like be a person.
Diana (32:33):
Exactly.
Exactly.
And so like I have, I haveprobably about six or seven
groups now that I'm super activein, and I show up energetically.
I show up in those groups.
I'm present in those groups.
How do you, how do you
Tracie (32:48):
respond to people who say that it's all too
overwhelming for them?
Just start with one.
Okay, so that's my
Diana (32:55):
five people pick five people a week.
Yes, yes.
So it's like I tell this toeverybody.
Pick five people a week to playwith.
Okay.
And so these are people who, youalready know them, they're in
the groups that you're in, maybethat you're already friends,
you're connected with themsomehow.
And wherever you're connectedwith them, then connect with
(33:16):
them on all your other socialmedia and then start to like,
comment and share, you know?
And these are people again,they're people who are active on
social media.
So you're playing the same game.
Yeah.
You're not trying
Tracie (33:28):
to
Diana (33:28):
like
Tracie (33:28):
get someone who's
Diana (33:30):
got a dead
Tracie (33:31):
profile to
Diana (33:32):
back to life.
Right.
There are people whose messageis in alignment these days.
You know, you have to want toshare their content, right?
And then there are people whoare potentially strategic
partners.
They're big networkers.
There are people who know a lotof people.
You know, one of those thingshas to be true.
So there are people that youwanna play with.
And then what does playing withthem look like?
(33:54):
It's liking, commenting, sharingand caring.
So caring is my acronym.
Connect, acknowledge.
Respond and engage.
So it's play with people lovethat, you know, and not paste
your next thing in theirmessenger.
Right, right.
It's, it's first, you know, givefirst, you know, you care about
(34:16):
them first and start buildingthe relationships.
And so if you pick five people aweek, here's what happens.
A few people will play with you,A few people won't, and you'll
know because you'll getnotifications that you'll say,
oh, Tracie liked my thing, or,oh, Tracie commented, or, oh,
Carina did this or that.
And so that's the first step isto play.
(34:37):
And you're gonna start, a fewpeople will play.
A few people won't.
The next week you pick five morepeople and keep playing with the
other people.
Next week you pick five morepeople, and if you keep doing
this every week, first of all,you're gonna start to really
accelerate your social media.
All from your, your personalprofile, by the way.
Okay.
Right.
And then the next thing isyou're gonna start liking what
(34:58):
you see in your feed because it,it takes about 30 days to manage
your feed.
And when you manage your feed byunfollowing, unfriend, you know,
do all that.
And then you're.
Telling the social mediaplatform who you wanna play
with, then you start to like,what's in your feet.
And I don't know about you, butif you've ever had this, like,
you know, there's some dayswhere I just like, there's been
(35:20):
five, four or five days whereI'm just not on my personal feet
'cause something came up orwhatever.
Sure.
And, um, all of a sudden, like Icome back and it's like, what I,
I have to like look and makesure I'm using Facebook as
myself and not like as mybusiness page or one of the
other clients that I mentioned.
'cause I'm like, what is allthis stuff?
Within like four or five days,my feed is already like.
(35:41):
Bizarre stuff.
Totally tanks.
Yeah.
Just to weird stuff.
But when you manage your feed,it's things that you like and
then it's exciting and then youstart caring about social media.
Yeah.
And it's like, so here's theother thing.
I'm the truth teller.
I'm the Pisces.
It's not like this is what Ihear all the time.
I do all this stuff on socialmedia and I'm not getting any
(36:01):
clients.
Okay.
So social media is formarketing.
Right.
Marketing is about inspiringpeople to take action on the
thing you know they need on yourexpertise.
It's not for sales, okay?
If you have some product andyou're doing a Facebook ad,
that's one thing, but those arenot my clients.
My clients are people who areselling themselves.
(36:24):
They're essentially sellingrelationships.
Okay?
So.
It's about inspiring people.
It's about building therelationships.
So sometimes from thataccelerated pick five people,
you know, you get morevisibility.
So sometimes you get speakinggigs, sometimes you get
opportunities.
That the power within book thatcame to me, the opportunity to
(36:45):
be a part of that book totallycame from my visibility.
I mean, okay, so I'm gonna bragfor a minute.
Um.
If Katerina's watching thispodcast, you'll watch it
Tracie (36:56):
eventually.
Diana (36:57):
Don't tell Katerina'cause Katerina, you know, she teaches
us to get do our reach outs forspeaking right.
I probably did 30 or 40 speakinggigs, at least this year, not
counting my own.
Mm-hmm.
And most of those people came tome.
Came to you, awesome.
And, and said, Hey, can youspeak?
Can you I love that.
(37:17):
Yeah.
And so it's like, because I'mout there and I'm visible and I
do post, this is one thing shedoes recommend.
I do post, Hey, everybody, I'mspeaking about this or that I
post before.
I post during and I post afterthat I just spoke about, and I
do that part of it, but I prettymuch don't do any reach outs for
speaking gigs.
(37:37):
Well, and
Tracie (37:38):
like you said, you are present and you're in the world,
and you're in communities andyou're having relationships with
people, and so the fact that youspeak is not a secret.
I show
Diana (37:48):
up.
Audio Only - All Particip (37:48):
Yeah.
I mean, yes, I
Diana (37:49):
did apply to Speak for Celebration, but in general I
get a lot of speech.
And You were great.
You were, thank you.
Fire on that stage.
That was great.
Thank you.
But it, but what I'm saying islike, you know, a lot of the
opportunities, I get a ton ofreferrals.
Half of my business comes fromreferral.
At least I bet, if not more.
And that's from showing up.
(38:10):
Oh yeah.
Diana, oh, you know, my emails,all of that stuff.
So it's like, you know.
What are, what are yourexpectations from social media?
You have to manage yourexpectations.
So what, think about what canvisibility bring to you, and
that's what you're, it's notabout, it's not that one person,
it's who they know.
Tracie (38:31):
Yeah, right.
Absolutely.
Amazing.
Yeah.
Well, I know we could just keeptalking and keep going for like
another, you know, however long,another half an hour, another
hour, but.
I think it's time to wrap thing,and I was almost gonna say
that's a good wrap up, but Iwanna give you the opportunity
to kind of tie it all up in abow.
(38:52):
Final thoughts?
Yes.
I would like to,
Diana (38:56):
here's the thing, I'm talking to you.
Your message matters and youknow.
Whatever you're going througharound social media, whatever
frustration, whatever you thinkabout Mark Zuckerberg, whatever
is your issue, get over itbecause we have the opportunity.
(39:18):
Okay, here it is.
I had this realization, and itwas before I was gonna speak for
Polka dot, that um, we have anopportunity to speak on the
biggest stage that exists in ourcivilization.
Which is social media, and youare gonna pass that up because
of whatever the thing is.
(39:39):
I want you to look at what thatis, you know, what is that for
you?
Because a lot of times it'sfear, it's resistance, it's all
those things.
But think about all the peoplethat you could reach and all the
healing that you could do byreally embracing social media.
Tracie (39:56):
Yeah.
Yeah.
Diana (39:57):
I love it.
And one more thing, which is, Idon't know if I'm supposed to
say this, but I'm gonna say itanyway.
I do offer a free training everymonth, and that is my
contribution and that is aboutreally understanding social
media.
And right now my focus is on,you know, the whole thing
around, um, free organic reachcombined with AI and, or like co
(40:19):
intelligence as we're calling itnow, as opposed to artificial
intelligence.
Okay.
Co intelligence.
And, and so it's like.
You know, come and just getinspired.
Tracie (40:29):
Yeah.
Bring an open mind, an open likethought process.
Allow yourself to hear Diana andsee what shows up for you.
Yeah.
Yeah.
I love that.
Beautiful.
Diana, thank you.
I'm so grateful that we had thistime together that you've spent
your time coming on the podcastand that I got to have my dose
(40:51):
of Diana Morgan.
I feel very inspired and veryexcited to go, uh, be.
Visible on social media likeright now.
So
Diana (41:01):
Tracie, you're so awesome.
I just love you so much, and Oh,you're so sweet.
Your bold podcast and your wholebold message.
I do.
I totally thank you.
Thank you.
Well, Mirror Mirror my friend,we'll see you again super soon.
Definitely.
Tracie (41:14):
Thanks.
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