December 21, 2025 • 25 mins
🎧 Episode Summary:
In this energizing conversation, Tracie sits down with Lia Allen—entrepreneur, community builder, and networking powerhouse—to talk about the bold decisions that reshaped her life and business. Lia shares her “immigrant-to-impact” origin story, the career pivot that saved her health, how she built a thriving business from her skills (starting with transcription and virtual support), and the brave season where she homeschooling two boys while keeping her business alive. Along the way, you’ll hear why community is the secret ingredient to resilience, growth, and momentum—and how Lia teaches business owners to network with confidence, clarity, and real connection (not just “showing up in the room”).
✨ What You’ll Learn in This Episode:
- How Lia recognized a toxic work environment—and made the bold choice to leave for her health and peace
- The “start small, grow smart” path from admin skills → transcription → virtual assistant → business consultant
- How to pivot your business to fit your life season (without shutting the whole thing down)
- Why community isn’t optional—it’s often the answer when life feels impossible
- The truth about networking: why big rooms don’t equal business (and what does)
- How confidence + clarity make you memorable, trusted, and referable
- What Lia is creating next: a book and more speaking engagements
🛠️ Actionable Tips from Lia Allen:
- Stop “attending” networking events—start connecting. One meaningful conversation beats 50 quick hellos.
- Get in the right rooms on purpose. Networking works best when your people are already there.
- Know your message before you walk in. Practice saying who you help + how you help in one clear sentence.
- Do the follow-up. A quick one-on-one turns “nice to meet you” into a relationship.
- Pivot without panic. When life shifts, scale down, keep what works, and stay “on simmer” until you’re ready to ramp back up.
- Borrow belief from community. If you’re overwhelmed, don’t isolate—plug into people who’ve done it before.
🎤 Memorable Quote:
“Just ’cause you show up to a room doesn’t mean people are gonna remember who you are and what you do.”
🔥 Bold Moment of the Episode:
Lia didn’t just leave a toxic job—she left before it broke her, rebuilt with resourcefulness (even working nights for health insurance), and later made another brave pivot to homeschool her kids while keeping her business going. That’s bold leadership in real life.
📱 Connect with Lia Allen:
www.liaallen.com and www.businessmarketinggym.com
🚀 Join the Bold and Brilliant Podcast Community:
If this episode lit a fire in you, don’t keep it to yourself—share it with a woman building something big (and maybe feeling a little stuck showing up). Community is the catalyst… and this is your reminder to stay connected.
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xoxo
Your host,
Tracie Root
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tracie (00:00):
Are you ready for bold moves and brilliant leadership?
Welcome to the Bold andBrilliant podcast, where
powerful women share thedecisions that changed
everything.
Today's guest is Lia Allen,entrepreneur, community builder,
and high energy leader.
With over 30 years experienceturning vision into thriving
businesses, Lia leads withheart, faith, and presence.
(00:24):
And in this episode, she sharesthe bold decision that shaped
what came next.
Get ready to be inspired.
Welcome, Lia to the Bold andBrilliant podcast.
Lia, I am so excited that you'reon the podcast.
Welcome to the party.
Yay.
Lia (00:38):
Thank you.
I'm so excited to be here.
Tracie (00:41):
Awesome.
Well, you know, you and I, we'vedone a lot of these kind of
conversational interviews,whether they work five minutes
or 20 minutes.
Or just chitchatting.
Mm-hmm.
Over these last few years, youjoined us in our Gather
Community as a VIP, kind ofchecking us out, decided that
you wanted more, and that yousaw a way that.
(01:04):
The connections that we weremaking could help your business.
So you joined as a creator andyou know, here we are years
later now.
Which is hard to believe, butalso, of course, right.
It just makes sense that we'reconnected for all of this time,
even though it's hard to believeit's been so long.
I, so I'm super excited to bringyou and your story to a whole
new audience because what I knowabout you and the way that you
(01:28):
show up is that you'rememorable.
People are notice.
People notice because you aresuper active on social media.
You're out there telling yourstory, you're networking all the
time.
In fact, that's what you helpother people do.
And so I'm hoping that this willreach a few people who haven't
met Lia Allen Are you ready forbold moves and brilliant
(01:49):
leadership?
Welcome to the Bold andBrilliant podcast, where
powerful women share thedecisions that changed
everything.
Today's guest is Lia Allen,entrepreneur, community builder,
and high energy leader.
With over 30 years experienceturning vision into thriving
businesses, Lia leads withheart, faith, and presence.
(02:11):
And in this episode, she sharesthe bold decision that shaped
what came next.
Get ready to be inspired.
Welcome, Lia to the Bold andBrilliant podcast.
yet.
So let's start back in thebeginning and give us some
background.
I know that you came from acorporate background.
You, you know, you've been inbusiness for yourself for a long
time, but take us back to thebeginning and give us a little
(02:32):
Lia origin story.
Lia (02:34):
Okay, great.
Well, I'm, uh, I like to tellpeople I'm somewhat of an
immigrant.
I was born in South America andour family moved from Columbia
to the United States.
Um, I was raised in a veryloving household and life was a
little crazy.
There was a lot of chaos growingup at some point.
But you know what?
We all overcome the challengeswe have in our life, and you
(02:56):
learn to move through that.
Um, I worked in corporate for along time.
I, I lived in the Bronx andworked in Manhattan, so I did
investment banking firms andmanufacturing.
I worked for a large, uh, um.
What do you call it?
They make clothes.
They did, um, the fabric.
Oh, okay.
So manufacturing uhhuh.
(03:16):
And so I, I worked through that.
Then I ended up in the nonprofitsector.
Loved my time in the nonprofitsector.
Tracie (03:22):
What was, what was the job that you were doing at these
different companies?
What.
Department were you in?
Lia (03:27):
I typically was, um, the administrative assistant and
executive assistant.
I always had something to dowith administration, so I got
skills and then I used myskills.
And what was interesting is inalways, in every one of my jobs,
I always moved up because mybrain.
Always, I always wanted more.
(03:47):
Mm-hmm.
I was, I got bored reallyeasily, so I was always asking
for more responsibility andtaking things to the next level.
I was never satisfied withwhatever job it was that I had.
Yeah.
So that was kinda my makeup,that's how I did it.
So I ended up in a nonprofitsector and we moved to
Pennsylvania and I moved fromthe one nonprofit to the same
(04:08):
nonprofit in Pennsylvania.
Um, and that's when kind of lifestarted to really take a turn.
Tracie (04:14):
Mm.
Okay.
Before we find out about thatturn, um, I wanna say that
that's why we get along so well,because we had like that innate
ambition that just meant thatyou knew you could do more, you
were capable of more, you wantedto do more because more was
exciting.
And, and like, why would youwanna just keep doing the same
old thing?
(04:35):
Exactly.
So no wonder we get along sowell.
Yeah, that's exactly how I
Lia (04:38):
am.
Exactly.
It was fun.
Tracie (04:41):
Alright, so, um, okay, well let's just go right into,
you said that life started totake a turn.
What exactly, what do you mean?
Lia (04:50):
Well, so, um, I always knew that there was more for me and I
was always looking for that.
Um, and then I was working inthe nonprofit sector and I was
actually the assistant to thepresident of an organization
and, um.
It became a very toxic workenvironment, is the best way to
explain it.
I literally was physically illfrom the job I was having to use
(05:11):
my inhaler'cause I was havingasthma attacks.
It was, the stress was reallyhigh and I knew that I couldn't
change the situation, so I hadto change me.
And so I chose, yeah, so I choseto leave that job.
Initially I took a lower payingjob just to get out, just to get
safe and to heal a little bit.
(05:32):
And as I was doing that forabout six months, I realized I
needed more, and that's when Idecided to start my own
business.
So, um, okay.
And so I jumped, I mean, Ijumped right in.
I got a computer.
I mean, I started small, I had acomputer, and I started typing
papers and working with.
Small businesses to dotranscription and I loved it.
But again, I kept mo, I keptgrowing my, my skills, if you
(05:56):
will, and I kept moving and Iwent from typing and being an a
virtual assistant, which backthen they called it a
secretarial service, right?
To becoming a businessconsultant because I started
working with the business ownersand helping them decide what to
outsource and how to outsource,and I became more that
consultant.
Tracie (06:16):
Yeah.
So when you, when you left thatnonprofit, was it that the
company was doing bad things orwas like a relationship like
with your boss or with othercoworkers, like one-on-one
relationship problems?
Lia (06:29):
Yeah, there was a relationship with my boss at
the, my old boss who loved me.
We had a great relationship.
And then he left.
And then left.
The boss came in.
Got it.
And I think I was part of theold regime, so he wanted, sure.
He wanted to clean house, whichI totally get, but he couldn't
just let go of me, so he justdecided to make my life not very
happy.
Tracie (06:49):
Ooh.
Yeah.
And unfortunately, that's astory that you know, we have
heard over and over and it's notanything that we would wish.
Anyone For sure.
I was just curious if it waslike a values alignment with the
company that became a problem,but really it was like that day
to day.
Yeah.
Picky pokey like, ugh.
It was like I could do
Lia (07:10):
no Right at,
Tracie (07:11):
yeah, that's no day.
So I just
Lia (07:13):
didn't, and I realized that, that I couldn't change him
and I wasn't gonna, and therewas nothing I was doing wrong.
So it was time to leave.
Absolutely.
It was just absolutely a simpledecision.
Tracie (07:23):
Well, and what's so great about your nature of
knowing that you are ambitious,that you can move forward and go
after new things and try newthings that you're adventurous.
Mm-hmm.
You know, people who are notadventurous would really
struggle with making thatchoice, because making change is
scary.
Mm-hmm.
But when change is exciting.
(07:43):
It's a lot easier to stand upfor what you need for your, I
think, yeah.
Oh, absolutely.
That's, yeah.
That's probably again, why bothof us kind of can embrace that
change is good philosophy, notchange just for change's sake,
but in that growth perspective.
So, okay.
So I love this for you becausethat makes me so happy that you
(08:06):
were able to see that it just,it was the right move for you
and you just took it.
Lia (08:12):
Yeah,
Tracie (08:12):
right.
That's similar to when I leftcorporate.
I was just like, you know what?
I wanna make this change.
And I just took, I didn't planahead and have all this money
saved up and like all the thingsthey tell you before you leave
corporate and start working.
For years I didn't do any ofthat.
I just left because I knew thatit was the right thing and I
knew that I could succeed.
Eventually doing something.
Um, exactly.
(08:32):
And hopefully it was what I wasdoing was on the right path.
So it sounds like you had asimilar, similar feel.
Yeah.
Lia (08:38):
And I became really resourceful, you know?
Yeah.
I, when I left the job, I had nohealth insurance, which was a
little scary for me.
Yeah, same.
So I ended up finding apart-time job that working
nights from five to midnightthat gave me health insurance.
Mm.
So I worked all day on mybusiness.
I worked from five to midnight.
Um, on a job that gave me healthinsurance.
(09:00):
'cause you do what you gotta doto make it right.
Right.
And it didn't take me long to,that our business was growing
fast enough that I didn't needto do that anymore, but I had to
make that sacrifice.
Tracie (09:11):
Yeah.
I love that.
I love that you started with thetranscription, you know,
secretary of service, whatever.
'cause it lines up with Paula sonicely too.
Paula Allen, of course, who,anyone who's listening to this,
you may also know her.
No relation.
Mm-hmm.
Um, but there's such, there'ssuch that tie in.
So again, no wonder, you know,there's a, a camaraderie there
and a common kind of history.
(09:32):
Okay.
So, and how old were your kidsat this point?
Lia (09:37):
So I have now a 26-year-old and a 23-year-old, and that is
actually another part of thebold, you know, you talk about
bold action and taking Yeah,yeah.
So, um, when my son was sixyears old, he became very ill
and we had to make a choice.
And one of the choices was totake care of him.
We had to pull him out ofschool, and I chose to
(09:57):
homeschool both my boys at thattime.
So I had a thriving business.
I actually had a meeting, I hadan actual office with a
conference room, and I was like,okay.
Shifting gears again, you know,it's all about just, alright, so
when you
Tracie (10:10):
left the corporate job and started your business
mm-hmm.
Did you not have them yet?
Was that before they were born?
No, no, I didn't have.
Okay.
Lia (10:18):
Wow.
Watching I had, no, I didn'thave them.
I, I had them afterwards.
Yes.
That, now that I think back onit.
'cause I remember taking myyoung, my oldest son to.
Chamber of board meetings andhe, I sat him on the desk next
to me in his little car seatwhile we had,'cause I was on the
executive committee of theChamber of Commerce.
So,
Tracie (10:37):
you know,
Lia (10:38):
you do what you gotta do.
I
Tracie (10:39):
love that.
No, I love that.
Especially, yeah, we call thatbaby in a bucket.
Yeah, the baby in a bucket withme wherever
Lia (10:45):
you go.
You know, I took him with me andpeople, you know, respected me
that I had to do that.
And so when I chose tohomeschool, of course I had to
pivot the business a bit, right?
And so I just learned to, I soldoff part of the business that I
knew I couldn't do on a regularbasis, and I just kept the
clients that I could work with,and then they understood my
story about how much time I had.
(11:06):
And so I scaled it down at thatpoint, and that worked fine for
what we needed.
Tracie (11:12):
Well, and because homeschooling two kids and
running your household, youknow, partner, all those things,
that's also a full-time job.
As all of us know, those of uswho have families and, and kids.
Um, and so to keep your businessgoing, I think is actually
commendable at all.
Right?
Mm-hmm.
(11:32):
The fact that you did likerevamp it to fit what your life
would allow as opposed to just.
Letting it go because youprobably, my guess is that you
knew that you needed that tokeep yourself excited and
motivated as like a grownup.
Lia (11:48):
Yeah.
Right.
I did well and it was so much apart of who I was to, to, yeah.
To just shut it off would nothave worked.
I just couldn't.
And the other thing was I alsoknew that eventually I wanted to
regear and re ramp up.
And if I completely shut down,it would've been a whole lot
harder than as if I was justkind of slowly brew.
I was like on simmer, and then Iput it up and boiled it again.
Tracie (12:12):
Yep.
And so your, your kid was sixmm-hmm.
When you decided to start home.
So that's first grade.
Lia (12:19):
Yeah.
Tracie (12:19):
Right?
Yeah.
So first grade all the waythrough high school.
High school.
Yep.
Graduated both of them.
And you kept a business runningin the background.
Exactly.
And, you know, grow, shrink,whatever, just adapt to
whatever.
Because as they get older,they're kind of more on their
own also.
Exactly.
Right.
So, I love that.
Okay, so, so when.
(12:41):
So, and you said they're 23,like early twenties now?
Mid twenties?
Yeah.
23 and 26.
Okay, so six, seven years ago.
Mm-hmm.
You started to see that they'reon kind of on their own motor
for a while.
Yes.
They're still at home and yes,they still need guidance, but
it's not like you're teachingthem all day long.
Right.
So is that when you startedlooking at.
(13:04):
The marketing gym and all ofthe, the businesses that are
kind of evolved into what youhave now, or tell us, tell us
how things started to change atthat point.
Lia (13:14):
So as they became more independent and I was able to
have more time to focus on thebusiness, I started looking at
what my, what I considered mybrilliance, what would make the
most sense for me to workthrough.
And that's when the marketinggym kind of came about.
And, um, I slowly started, um.
Reconnecting with people andbuilding some, um, business.
(13:35):
And of course this all happenedaround, um, COVID, so,
Tracie (13:40):
oh, I just did, just did that math, of course, yeah.
Five, six years ago.
Yeah.
Lia (13:45):
And I started doing virtual meetings and I started doing a
lot of virtual stuff when thathappened.
And I joined community groupsbecause I knew community is a
big part of what I do and who Iam.
In fact, when I first decided tohomes.
School.
I tell this story, I wasliterally at my computer crying
at three in the morning going,how am I gonna do this?
(14:05):
I was like.
Really at the end of my rope andmy husband came down and found
me.
He said, don't worry, we'll makethis happen.
We'll work it out.
And we found an or, uh,association for homeschoolers
and I that Friday I went to ameeting and I found out that
there were a lot of resourcesand there was a whole group of
moms like me.
So I just jumped in.
(14:25):
So that was my next community.
So I realized then thatcommunity is a big part of who I
am.
So when I was ready to relaunchthe business, I just kept
finding new communities likepolka dots and all the different
groups, because that's how Ithrive is part of community.
Tracie (14:43):
Well, and really that's how people thrive, right?
Mm-hmm.
We don't, not everyone realizesthat that's the case.
I mean, that literally was theanswer for what you needed.
It also was the answer for whatI needed when I started to leave
corporate and work for myself.
And like I lost my husband and Ineeded to learn how to navigate
(15:03):
that grief.
And, you know, that's, that'show we get through hard times is
with each other.
Exactly.
Like full stop period.
That's just the truth.
Mm-hmm.
And you know anyone who's like,oh no, I'm alone or whatever, I
think they're really.
Short changing what's possible
Lia (15:22):
mm-hmm.
Tracie (15:23):
For themselves and for the people in their world
because, you know, humans arejust, we're designed to be
connected to other humans.
We
Lia (15:33):
weren't,
Tracie (15:33):
you know, the only people who are are true loners
are like, I always just say it'sthe Unabomber.
Right.
Look what happens when youdecide to isolate yourself into
nowhere.
Mm-hmm.
It's become a crazy psychopath.
Lia (15:47):
Well, and I, even if your community's only one or two
people, you still need humans inyour life.
It doesn't have to be a hugecommunity.
Now, I happen to be an extremeextrovert.
So the more the merrier.
But even if one or two people inyour circle of influence can
make a huge difference.
Tracie (16:03):
Right?
Yeah.
People who even are introverted,who are just like, I can't, like
my husband, we always joke aboutlike he's done too much.
Peeing is kind of the phrasethat we use and he's in, but
he's in two bands.
He loves being around people.
He just has to do it in shortbursts of time.
Yeah.
And you get rest in between.
That's all.
And rest in between.
Exactly.
(16:24):
And recharge and however feelsgood to you.
I, I tend to be kind of, uh, onthat fence these days mm-hmm.
Where I wanna be with 50 peopleand then I wanna hang out by
myself Exactly.
For a little while and then I'mback at it.
Right.
Yeah.
I love that.
And, you know, so to this day.
We always see you.
Like I said, a lot on socialmedia.
(16:45):
You're at this meeting of 50people and this meeting of 40
people and this meeting of 20people.
And then the one-on-one andone-on-one and one-on-one and
one-on-one.
Right.
Always connecting and alwayslearning about others, helping
to highlight them.
Mm-hmm.
And that's really how I see, youknow, we have similar
superpowers.
We wanna be able to connectpeople together.
You hear what they're doing.
(17:06):
Oh, that rings a bell.
I wanna connect you to thisother person.
Um.
And so talk a little bit aboutyour like networking process.
Mm-hmm.
Since that's what you do withyour business, helping people
with their networking and how tobuild their relationships to
grow their business.
Talk a little bit about yourpersonal networking process.
(17:27):
So people can get an idea ofkind of what a day or what a
week may be in Lia's life lookslike.
Yeah.
Lia (17:34):
So a week in the life of Lia is filled with lots of
meetings, but I am the businessdevelopment arm of our business,
so that's what I do.
Um, I love connecting one-on-oneto, so for me, networking is
just part of the equation.
And most people, when they thinkof networking, they think.
Of a big meeting room like BNI,which I'm a member of BNI for
(17:57):
our painting business.
But I also love polka dots andall the other groups that I'm
in, and I try to do one-on-onesbecause just'cause you show up
to a room doesn't make meanpeople are gonna remember who
you are and what you do.
You get up, you do your 32ndcommercial, and then the next
person does it, and the personwho.
Listening already forgot your32nd commercial.
(18:19):
If they're not really engaged.
So my goal in networking or myphilosophy of networking is that
it has to be a deep, not a deep,it has to be connection.
It's not just showing up.
Just'cause you're in a roomdoesn't mean you're going to get
business.
And if that's your focus, Iwant, my goal is to teach people
how to have real conversations.
(18:41):
How to have real connection.
First of all, you have to knowwho you are.
What you're doing and who you'redoing it for so that you're in
the right room.
So my goal is to teach you to bein the right rooms, saying the
right things, and then having aplan so that when you start
meeting with people, you'reready, you're prepared.
And when you're prepared, nomatter where you are, you can
(19:01):
get up and say what you need tosay.
People are gonna go, oh, thatperson knows what they're doing.
'cause when you walk in withconfidence and clarity,
everything else falls intoplace.
Tracie (19:11):
I love that.
I love that.
Yeah.
I have this feeling that like,you know, you walk in the room
and people are like, oh, andthey might like get a vibe, like
a, an energy check.
Mm-hmm.
But it doesn't mean they'regonna remember your name
exactly.
What your business is.
They might be like, oh, I, Isuck her.
Mm-hmm.
Before, but they aren't gonnaremember the details.
(19:32):
Exactly.
So you have to take it to thenext level to get those details
cross across the conversation.
Yeah.
I love that.
Yeah.
Awesome.
You know, and as you're talking,and you and I have been
connected for a number of yearsand I've been following, I'm
thinking to myself, how do Ishow up?
What do I say when I'm in theroom?
And, you know, and what it isfor me personally is, uh,
(19:54):
variety.
Like, sometimes it's super clearand I'm just in that zone.
Mm-hmm.
And sometimes I hadn't maybe hada thought beforehand and it just
kind of.
Drops outta my mouth and it'snot really clear and it's not
really, um, like intriguing.
Yeah, right.
So yeah, the skills, that's thething I think that a lot of
(20:18):
people forget is that this is ahundred percent a skill based
issue, right?
Just because you're new in yourbusiness doesn't mean you can't
learn the skill.
Just because you've been doingyour business for 30 years
doesn't mean you can't hone theskill to have more clarity and
conciseness and.
Alluring attraction.
Lia (20:37):
Right.
Well, it's interesting'causemost people who know me now
cannot believe that there was atime when I was afraid to walk
into a room and have aconversation.
Yeah, I bet.
The per, yeah.
I was the person who wasstanding on the wall not talking
to anybody, waiting for themeeting to end so I could get
out of there.
And it took me a quite a fewyears to learn how to do what I
(20:57):
do and it took somebody at tomentor me and teach me how to do
it.
So I have a heart for people whoare.
Feeling that way, overwhelmed,not showing, showing up at their
amazing self because everyonehas that inside of them.
It's just helping them findthat.
Tracie (21:14):
Yep, absolutely.
A hundred percent agree.
A hundred percent agree.
Yeah.
The, you know, the fact thatthey're there to represent their
work in themselves, like what aleap of faith to just show up.
Lia (21:28):
Yeah.
Tracie (21:28):
So just a little bit of tweaking gets you to not only
show up, but show up.
In a way that people remember asopposed to just be like, oh
yeah, I don't remember makingthem.
Which, you know, that happens.
Mm-hmm.
And you know, you have to findthat way to just be like, you
know, a strong handshake or youknow, a big, I don't know, a fun
(21:51):
catchphrase or whatever.
Yeah.
Whatever it is.
As long as you know how you'reshowing up and can like plan for
it.
Exactly.
Then you're ready to go.
I love that.
Okay, my friend.
Um, so what's next for Aaliyah?
Now?
This is a podcast, of course.
It's gonna be evergreen.
Mm-hmm.
Um, we're here in 20 mar uh, theend Halloween actually, day
(22:14):
2025.
I don't know when people aregonna be listening to this, but
let's say what's next?
You know, in a year maybe we'lllisten back to it and see what
happens.
What's next, Julia?
Lia (22:23):
I'm excited.
So I actually, today I've beenworking on the outline of my
book.
Um, so that is very exciting.
I've, I've got quite a bitalready written for it.
So my book is gonna be hopefullycoming out in, uh, the early
part of next year, at leastgetting it to a, a publisher.
And I am, um, tweaking myspeaking skills'cause I would
(22:43):
like to do more presentationsand talk to more people because
I believe that I can help a lotof people.
So that's my goal, is to get infront of more people to help
them find their brilliance.
And shared their brilliance.
Amazing, amazing, amazing.
Tracie (22:56):
So anyone out there listening, if you know of
someone who needs, like theskills it takes to make
relationships grow yourbusiness, Lia's your gal.
This is who you wanna talk toanywhere on the planet.
Maybe there's things that evenlike for if you're sleeping,
when Lia's Well, Lia neversleeps.
She's awake from like 5:00 AM tomidnight every day.
(23:19):
Uh, but not, hopefully notworking 20 hours a day, but
close because I know that I seeyou at the end of 12, 14 hour
days sometimes, and you'restill, you know, mostly
energetic and ready to go.
But, you know, we were talkingjust the other day in a, in a
separate meeting about.
Trying to reach new people,looking at new audiences.
(23:40):
And so I'm really excited to seewhat that's gonna look like.
And so for people out therelistening, if you think that you
need to build relationships togrow your business or to make
sales or to, um, expand yourreach and whatever that looks
like.
You're gonna wanna check outLia, uh, we're gonna make sure
all her contact information isin the show notes, of course.
(24:02):
And, uh, she wants to help youbuild those relationships and
have the skills that's needed tomake it easy and fun.
Yes, because it is easy and funonce you have the confidence and
clarity around it.
Lia, I'm so thrilled.
This was a great conversationbecause you know, there's even
things even after knowing youfor over two years now that I
(24:24):
learned today.
So that's always exciting to me.
I had someone who knows both ofus, listened to some past, uh,
episodes of interviews of otherpeople, and she's just like, I
learned things that I didn'teven know about these people,
and you met them from me.
So it's always fun to, to getto.
Have the stories unfold withfresh ears and eyes.
(24:47):
So I'm excited for that.
Thank you so much for being onthe podcast and everyone out
there we will see you again onthe Bold and Brilliant podcast.
Are you ready for bold moves and brilliant leadership?
Welcome to the Bold andBrilliant podcast, where
powerful women share thedecisions that changed
everything.
Today's guest is Lia Allen,entrepreneur, community builder,
and high energy leader.
With over 30 years experienceturning vision into thriving
businesses, Lia leads withheart, faith, and presence.
(00:24):
And in this episode, she sharesthe bold decision that shaped
what came next.
Get ready to be inspired.
Welcome, Lia to the Bold andBrilliant podcast.
Lia, I am so excited that you'reon the podcast.
Welcome to the party.
Yay.
Lia (00:38):
Thank you.
I'm so excited to be here.
Tracie (00:41):
Awesome.
Well, you know, you and I, we'vedone a lot of these kind of
conversational interviews,whether they work five minutes
or 20 minutes.
Or just chitchatting.
Mm-hmm.
Over these last few years, youjoined us in our Gather
Community as a VIP, kind ofchecking us out, decided that
you wanted more, and that yousaw a way that.
(01:04):
The connections that we weremaking could help your business.
So you joined as a creator andyou know, here we are years
later now.
Which is hard to believe, butalso, of course, right.
It just makes sense that we'reconnected for all of this time,
even though it's hard to believeit's been so long.
I, so I'm super excited to bringyou and your story to a whole
new audience because what I knowabout you and the way that you
(01:28):
show up is that you'rememorable.
People are notice.
People notice because you aresuper active on social media.
You're out there telling yourstory, you're networking all the
time.
In fact, that's what you helpother people do.
And so I'm hoping that this willreach a few people who haven't
met Lia Allen Are you ready forbold moves and brilliant
(01:49):
leadership?
Welcome to the Bold andBrilliant podcast, where
powerful women share thedecisions that changed
everything.
Today's guest is Lia Allen,entrepreneur, community builder,
and high energy leader.
With over 30 years experienceturning vision into thriving
businesses, Lia leads withheart, faith, and presence.
(02:11):
And in this episode, she sharesthe bold decision that shaped
what came next.
Get ready to be inspired.
Welcome, Lia to the Bold andBrilliant podcast.
yet.
So let's start back in thebeginning and give us some
background.
I know that you came from acorporate background.
You, you know, you've been inbusiness for yourself for a long
time, but take us back to thebeginning and give us a little
(02:32):
Lia origin story.
Lia (02:34):
Okay, great.
Well, I'm, uh, I like to tellpeople I'm somewhat of an
immigrant.
I was born in South America andour family moved from Columbia
to the United States.
Um, I was raised in a veryloving household and life was a
little crazy.
There was a lot of chaos growingup at some point.
But you know what?
We all overcome the challengeswe have in our life, and you
(02:56):
learn to move through that.
Um, I worked in corporate for along time.
I, I lived in the Bronx andworked in Manhattan, so I did
investment banking firms andmanufacturing.
I worked for a large, uh, um.
What do you call it?
They make clothes.
They did, um, the fabric.
Oh, okay.
So manufacturing uhhuh.
(03:16):
And so I, I worked through that.
Then I ended up in the nonprofitsector.
Loved my time in the nonprofitsector.
Tracie (03:22):
What was, what was the job that you were doing at these
different companies?
What.
Department were you in?
Lia (03:27):
I typically was, um, the administrative assistant and
executive assistant.
I always had something to dowith administration, so I got
skills and then I used myskills.
And what was interesting is inalways, in every one of my jobs,
I always moved up because mybrain.
Always, I always wanted more.
(03:47):
Mm-hmm.
I was, I got bored reallyeasily, so I was always asking
for more responsibility andtaking things to the next level.
I was never satisfied withwhatever job it was that I had.
Yeah.
So that was kinda my makeup,that's how I did it.
So I ended up in a nonprofitsector and we moved to
Pennsylvania and I moved fromthe one nonprofit to the same
(04:08):
nonprofit in Pennsylvania.
Um, and that's when kind of lifestarted to really take a turn.
Tracie (04:14):
Mm.
Okay.
Before we find out about thatturn, um, I wanna say that
that's why we get along so well,because we had like that innate
ambition that just meant thatyou knew you could do more, you
were capable of more, you wantedto do more because more was
exciting.
And, and like, why would youwanna just keep doing the same
old thing?
(04:35):
Exactly.
So no wonder we get along sowell.
Yeah, that's exactly how I
Lia (04:38):
am.
Exactly.
It was fun.
Tracie (04:41):
Alright, so, um, okay, well let's just go right into,
you said that life started totake a turn.
What exactly, what do you mean?
Lia (04:50):
Well, so, um, I always knew that there was more for me and I
was always looking for that.
Um, and then I was working inthe nonprofit sector and I was
actually the assistant to thepresident of an organization
and, um.
It became a very toxic workenvironment, is the best way to
explain it.
I literally was physically illfrom the job I was having to use
(05:11):
my inhaler'cause I was havingasthma attacks.
It was, the stress was reallyhigh and I knew that I couldn't
change the situation, so I hadto change me.
And so I chose, yeah, so I choseto leave that job.
Initially I took a lower payingjob just to get out, just to get
safe and to heal a little bit.
(05:32):
And as I was doing that forabout six months, I realized I
needed more, and that's when Idecided to start my own
business.
So, um, okay.
And so I jumped, I mean, Ijumped right in.
I got a computer.
I mean, I started small, I had acomputer, and I started typing
papers and working with.
Small businesses to dotranscription and I loved it.
But again, I kept mo, I keptgrowing my, my skills, if you
(05:56):
will, and I kept moving and Iwent from typing and being an a
virtual assistant, which backthen they called it a
secretarial service, right?
To becoming a businessconsultant because I started
working with the business ownersand helping them decide what to
outsource and how to outsource,and I became more that
consultant.
Tracie (06:16):
Yeah.
So when you, when you left thatnonprofit, was it that the
company was doing bad things orwas like a relationship like
with your boss or with othercoworkers, like one-on-one
relationship problems?
Lia (06:29):
Yeah, there was a relationship with my boss at
the, my old boss who loved me.
We had a great relationship.
And then he left.
And then left.
The boss came in.
Got it.
And I think I was part of theold regime, so he wanted, sure.
He wanted to clean house, whichI totally get, but he couldn't
just let go of me, so he justdecided to make my life not very
happy.
Tracie (06:49):
Ooh.
Yeah.
And unfortunately, that's astory that you know, we have
heard over and over and it's notanything that we would wish.
Anyone For sure.
I was just curious if it waslike a values alignment with the
company that became a problem,but really it was like that day
to day.
Yeah.
Picky pokey like, ugh.
It was like I could do
Lia (07:10):
no Right at,
Tracie (07:11):
yeah, that's no day.
So I just
Lia (07:13):
didn't, and I realized that, that I couldn't change him
and I wasn't gonna, and therewas nothing I was doing wrong.
So it was time to leave.
Absolutely.
It was just absolutely a simpledecision.
Tracie (07:23):
Well, and what's so great about your nature of
knowing that you are ambitious,that you can move forward and go
after new things and try newthings that you're adventurous.
Mm-hmm.
You know, people who are notadventurous would really
struggle with making thatchoice, because making change is
scary.
Mm-hmm.
But when change is exciting.
(07:43):
It's a lot easier to stand upfor what you need for your, I
think, yeah.
Oh, absolutely.
That's, yeah.
That's probably again, why bothof us kind of can embrace that
change is good philosophy, notchange just for change's sake,
but in that growth perspective.
So, okay.
So I love this for you becausethat makes me so happy that you
(08:06):
were able to see that it just,it was the right move for you
and you just took it.
Lia (08:12):
Yeah,
Tracie (08:12):
right.
That's similar to when I leftcorporate.
I was just like, you know what?
I wanna make this change.
And I just took, I didn't planahead and have all this money
saved up and like all the thingsthey tell you before you leave
corporate and start working.
For years I didn't do any ofthat.
I just left because I knew thatit was the right thing and I
knew that I could succeed.
Eventually doing something.
Um, exactly.
(08:32):
And hopefully it was what I wasdoing was on the right path.
So it sounds like you had asimilar, similar feel.
Yeah.
Lia (08:38):
And I became really resourceful, you know?
Yeah.
I, when I left the job, I had nohealth insurance, which was a
little scary for me.
Yeah, same.
So I ended up finding apart-time job that working
nights from five to midnightthat gave me health insurance.
Mm.
So I worked all day on mybusiness.
I worked from five to midnight.
Um, on a job that gave me healthinsurance.
(09:00):
'cause you do what you gotta doto make it right.
Right.
And it didn't take me long to,that our business was growing
fast enough that I didn't needto do that anymore, but I had to
make that sacrifice.
Tracie (09:11):
Yeah.
I love that.
I love that you started with thetranscription, you know,
secretary of service, whatever.
'cause it lines up with Paula sonicely too.
Paula Allen, of course, who,anyone who's listening to this,
you may also know her.
No relation.
Mm-hmm.
Um, but there's such, there'ssuch that tie in.
So again, no wonder, you know,there's a, a camaraderie there
and a common kind of history.
(09:32):
Okay.
So, and how old were your kidsat this point?
Lia (09:37):
So I have now a 26-year-old and a 23-year-old, and that is
actually another part of thebold, you know, you talk about
bold action and taking Yeah,yeah.
So, um, when my son was sixyears old, he became very ill
and we had to make a choice.
And one of the choices was totake care of him.
We had to pull him out ofschool, and I chose to
(09:57):
homeschool both my boys at thattime.
So I had a thriving business.
I actually had a meeting, I hadan actual office with a
conference room, and I was like,okay.
Shifting gears again, you know,it's all about just, alright, so
when you
Tracie (10:10):
left the corporate job and started your business
mm-hmm.
Did you not have them yet?
Was that before they were born?
No, no, I didn't have.
Okay.
Lia (10:18):
Wow.
Watching I had, no, I didn'thave them.
I, I had them afterwards.
Yes.
That, now that I think back onit.
'cause I remember taking myyoung, my oldest son to.
Chamber of board meetings andhe, I sat him on the desk next
to me in his little car seatwhile we had,'cause I was on the
executive committee of theChamber of Commerce.
So,
Tracie (10:37):
you know,
Lia (10:38):
you do what you gotta do.
I
Tracie (10:39):
love that.
No, I love that.
Especially, yeah, we call thatbaby in a bucket.
Yeah, the baby in a bucket withme wherever
Lia (10:45):
you go.
You know, I took him with me andpeople, you know, respected me
that I had to do that.
And so when I chose tohomeschool, of course I had to
pivot the business a bit, right?
And so I just learned to, I soldoff part of the business that I
knew I couldn't do on a regularbasis, and I just kept the
clients that I could work with,and then they understood my
story about how much time I had.
(11:06):
And so I scaled it down at thatpoint, and that worked fine for
what we needed.
Tracie (11:12):
Well, and because homeschooling two kids and
running your household, youknow, partner, all those things,
that's also a full-time job.
As all of us know, those of uswho have families and, and kids.
Um, and so to keep your businessgoing, I think is actually
commendable at all.
Right?
Mm-hmm.
(11:32):
The fact that you did likerevamp it to fit what your life
would allow as opposed to just.
Letting it go because youprobably, my guess is that you
knew that you needed that tokeep yourself excited and
motivated as like a grownup.
Lia (11:48):
Yeah.
Right.
I did well and it was so much apart of who I was to, to, yeah.
To just shut it off would nothave worked.
I just couldn't.
And the other thing was I alsoknew that eventually I wanted to
regear and re ramp up.
And if I completely shut down,it would've been a whole lot
harder than as if I was justkind of slowly brew.
I was like on simmer, and then Iput it up and boiled it again.
Tracie (12:12):
Yep.
And so your, your kid was sixmm-hmm.
When you decided to start home.
So that's first grade.
Lia (12:19):
Yeah.
Tracie (12:19):
Right?
Yeah.
So first grade all the waythrough high school.
High school.
Yep.
Graduated both of them.
And you kept a business runningin the background.
Exactly.
And, you know, grow, shrink,whatever, just adapt to
whatever.
Because as they get older,they're kind of more on their
own also.
Exactly.
Right.
So, I love that.
Okay, so, so when.
(12:41):
So, and you said they're 23,like early twenties now?
Mid twenties?
Yeah.
23 and 26.
Okay, so six, seven years ago.
Mm-hmm.
You started to see that they'reon kind of on their own motor
for a while.
Yes.
They're still at home and yes,they still need guidance, but
it's not like you're teachingthem all day long.
Right.
So is that when you startedlooking at.
(13:04):
The marketing gym and all ofthe, the businesses that are
kind of evolved into what youhave now, or tell us, tell us
how things started to change atthat point.
Lia (13:14):
So as they became more independent and I was able to
have more time to focus on thebusiness, I started looking at
what my, what I considered mybrilliance, what would make the
most sense for me to workthrough.
And that's when the marketinggym kind of came about.
And, um, I slowly started, um.
Reconnecting with people andbuilding some, um, business.
(13:35):
And of course this all happenedaround, um, COVID, so,
Tracie (13:40):
oh, I just did, just did that math, of course, yeah.
Five, six years ago.
Yeah.
Lia (13:45):
And I started doing virtual meetings and I started doing a
lot of virtual stuff when thathappened.
And I joined community groupsbecause I knew community is a
big part of what I do and who Iam.
In fact, when I first decided tohomes.
School.
I tell this story, I wasliterally at my computer crying
at three in the morning going,how am I gonna do this?
(14:05):
I was like.
Really at the end of my rope andmy husband came down and found
me.
He said, don't worry, we'll makethis happen.
We'll work it out.
And we found an or, uh,association for homeschoolers
and I that Friday I went to ameeting and I found out that
there were a lot of resourcesand there was a whole group of
moms like me.
So I just jumped in.
(14:25):
So that was my next community.
So I realized then thatcommunity is a big part of who I
am.
So when I was ready to relaunchthe business, I just kept
finding new communities likepolka dots and all the different
groups, because that's how Ithrive is part of community.
Tracie (14:43):
Well, and really that's how people thrive, right?
Mm-hmm.
We don't, not everyone realizesthat that's the case.
I mean, that literally was theanswer for what you needed.
It also was the answer for whatI needed when I started to leave
corporate and work for myself.
And like I lost my husband and Ineeded to learn how to navigate
(15:03):
that grief.
And, you know, that's, that'show we get through hard times is
with each other.
Exactly.
Like full stop period.
That's just the truth.
Mm-hmm.
And you know anyone who's like,oh no, I'm alone or whatever, I
think they're really.
Short changing what's possible
Lia (15:22):
mm-hmm.
Tracie (15:23):
For themselves and for the people in their world
because, you know, humans arejust, we're designed to be
connected to other humans.
We
Lia (15:33):
weren't,
Tracie (15:33):
you know, the only people who are are true loners
are like, I always just say it'sthe Unabomber.
Right.
Look what happens when youdecide to isolate yourself into
nowhere.
Mm-hmm.
It's become a crazy psychopath.
Lia (15:47):
Well, and I, even if your community's only one or two
people, you still need humans inyour life.
It doesn't have to be a hugecommunity.
Now, I happen to be an extremeextrovert.
So the more the merrier.
But even if one or two people inyour circle of influence can
make a huge difference.
Tracie (16:03):
Right?
Yeah.
People who even are introverted,who are just like, I can't, like
my husband, we always joke aboutlike he's done too much.
Peeing is kind of the phrasethat we use and he's in, but
he's in two bands.
He loves being around people.
He just has to do it in shortbursts of time.
Yeah.
And you get rest in between.
That's all.
And rest in between.
Exactly.
(16:24):
And recharge and however feelsgood to you.
I, I tend to be kind of, uh, onthat fence these days mm-hmm.
Where I wanna be with 50 peopleand then I wanna hang out by
myself Exactly.
For a little while and then I'mback at it.
Right.
Yeah.
I love that.
And, you know, so to this day.
We always see you.
Like I said, a lot on socialmedia.
(16:45):
You're at this meeting of 50people and this meeting of 40
people and this meeting of 20people.
And then the one-on-one andone-on-one and one-on-one and
one-on-one.
Right.
Always connecting and alwayslearning about others, helping
to highlight them.
Mm-hmm.
And that's really how I see, youknow, we have similar
superpowers.
We wanna be able to connectpeople together.
You hear what they're doing.
(17:06):
Oh, that rings a bell.
I wanna connect you to thisother person.
Um.
And so talk a little bit aboutyour like networking process.
Mm-hmm.
Since that's what you do withyour business, helping people
with their networking and how tobuild their relationships to
grow their business.
Talk a little bit about yourpersonal networking process.
(17:27):
So people can get an idea ofkind of what a day or what a
week may be in Lia's life lookslike.
Yeah.
Lia (17:34):
So a week in the life of Lia is filled with lots of
meetings, but I am the businessdevelopment arm of our business,
so that's what I do.
Um, I love connecting one-on-oneto, so for me, networking is
just part of the equation.
And most people, when they thinkof networking, they think.
Of a big meeting room like BNI,which I'm a member of BNI for
(17:57):
our painting business.
But I also love polka dots andall the other groups that I'm
in, and I try to do one-on-onesbecause just'cause you show up
to a room doesn't make meanpeople are gonna remember who
you are and what you do.
You get up, you do your 32ndcommercial, and then the next
person does it, and the personwho.
Listening already forgot your32nd commercial.
(18:19):
If they're not really engaged.
So my goal in networking or myphilosophy of networking is that
it has to be a deep, not a deep,it has to be connection.
It's not just showing up.
Just'cause you're in a roomdoesn't mean you're going to get
business.
And if that's your focus, Iwant, my goal is to teach people
how to have real conversations.
(18:41):
How to have real connection.
First of all, you have to knowwho you are.
What you're doing and who you'redoing it for so that you're in
the right room.
So my goal is to teach you to bein the right rooms, saying the
right things, and then having aplan so that when you start
meeting with people, you'reready, you're prepared.
And when you're prepared, nomatter where you are, you can
(19:01):
get up and say what you need tosay.
People are gonna go, oh, thatperson knows what they're doing.
'cause when you walk in withconfidence and clarity,
everything else falls intoplace.
Tracie (19:11):
I love that.
I love that.
Yeah.
I have this feeling that like,you know, you walk in the room
and people are like, oh, andthey might like get a vibe, like
a, an energy check.
Mm-hmm.
But it doesn't mean they'regonna remember your name
exactly.
What your business is.
They might be like, oh, I, Isuck her.
Mm-hmm.
Before, but they aren't gonnaremember the details.
(19:32):
Exactly.
So you have to take it to thenext level to get those details
cross across the conversation.
Yeah.
I love that.
Yeah.
Awesome.
You know, and as you're talking,and you and I have been
connected for a number of yearsand I've been following, I'm
thinking to myself, how do Ishow up?
What do I say when I'm in theroom?
And, you know, and what it isfor me personally is, uh,
(19:54):
variety.
Like, sometimes it's super clearand I'm just in that zone.
Mm-hmm.
And sometimes I hadn't maybe hada thought beforehand and it just
kind of.
Drops outta my mouth and it'snot really clear and it's not
really, um, like intriguing.
Yeah, right.
So yeah, the skills, that's thething I think that a lot of
(20:18):
people forget is that this is ahundred percent a skill based
issue, right?
Just because you're new in yourbusiness doesn't mean you can't
learn the skill.
Just because you've been doingyour business for 30 years
doesn't mean you can't hone theskill to have more clarity and
conciseness and.
Alluring attraction.
Lia (20:37):
Right.
Well, it's interesting'causemost people who know me now
cannot believe that there was atime when I was afraid to walk
into a room and have aconversation.
Yeah, I bet.
The per, yeah.
I was the person who wasstanding on the wall not talking
to anybody, waiting for themeeting to end so I could get
out of there.
And it took me a quite a fewyears to learn how to do what I
(20:57):
do and it took somebody at tomentor me and teach me how to do
it.
So I have a heart for people whoare.
Feeling that way, overwhelmed,not showing, showing up at their
amazing self because everyonehas that inside of them.
It's just helping them findthat.
Tracie (21:14):
Yep, absolutely.
A hundred percent agree.
A hundred percent agree.
Yeah.
The, you know, the fact thatthey're there to represent their
work in themselves, like what aleap of faith to just show up.
Lia (21:28):
Yeah.
Tracie (21:28):
So just a little bit of tweaking gets you to not only
show up, but show up.
In a way that people remember asopposed to just be like, oh
yeah, I don't remember makingthem.
Which, you know, that happens.
Mm-hmm.
And you know, you have to findthat way to just be like, you
know, a strong handshake or youknow, a big, I don't know, a fun
(21:51):
catchphrase or whatever.
Yeah.
Whatever it is.
As long as you know how you'reshowing up and can like plan for
it.
Exactly.
Then you're ready to go.
I love that.
Okay, my friend.
Um, so what's next for Aaliyah?
Now?
This is a podcast, of course.
It's gonna be evergreen.
Mm-hmm.
Um, we're here in 20 mar uh, theend Halloween actually, day
(22:14):
2025.
I don't know when people aregonna be listening to this, but
let's say what's next?
You know, in a year maybe we'lllisten back to it and see what
happens.
What's next, Julia?
Lia (22:23):
I'm excited.
So I actually, today I've beenworking on the outline of my
book.
Um, so that is very exciting.
I've, I've got quite a bitalready written for it.
So my book is gonna be hopefullycoming out in, uh, the early
part of next year, at leastgetting it to a, a publisher.
And I am, um, tweaking myspeaking skills'cause I would
(22:43):
like to do more presentationsand talk to more people because
I believe that I can help a lotof people.
So that's my goal, is to get infront of more people to help
them find their brilliance.
And shared their brilliance.
Amazing, amazing, amazing.
Tracie (22:56):
So anyone out there listening, if you know of
someone who needs, like theskills it takes to make
relationships grow yourbusiness, Lia's your gal.
This is who you wanna talk toanywhere on the planet.
Maybe there's things that evenlike for if you're sleeping,
when Lia's Well, Lia neversleeps.
She's awake from like 5:00 AM tomidnight every day.
(23:19):
Uh, but not, hopefully notworking 20 hours a day, but
close because I know that I seeyou at the end of 12, 14 hour
days sometimes, and you'restill, you know, mostly
energetic and ready to go.
But, you know, we were talkingjust the other day in a, in a
separate meeting about.
Trying to reach new people,looking at new audiences.
(23:40):
And so I'm really excited to seewhat that's gonna look like.
And so for people out therelistening, if you think that you
need to build relationships togrow your business or to make
sales or to, um, expand yourreach and whatever that looks
like.
You're gonna wanna check outLia, uh, we're gonna make sure
all her contact information isin the show notes, of course.
(24:02):
And, uh, she wants to help youbuild those relationships and
have the skills that's needed tomake it easy and fun.
Yes, because it is easy and funonce you have the confidence and
clarity around it.
Lia, I'm so thrilled.
This was a great conversationbecause you know, there's even
things even after knowing youfor over two years now that I
(24:24):
learned today.
So that's always exciting to me.
I had someone who knows both ofus, listened to some past, uh,
episodes of interviews of otherpeople, and she's just like, I
learned things that I didn'teven know about these people,
and you met them from me.
So it's always fun to, to getto.
Have the stories unfold withfresh ears and eyes.
(24:47):
So I'm excited for that.
Thank you so much for being onthe podcast and everyone out
there we will see you again onthe Bold and Brilliant podcast.
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