Unicorn Messaging

I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.

Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you.

We’re talking:

• Why “empowered” is the beige of branding
• The one...

Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.

Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like...

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.

IN THIS EPISODE, WE GET INTO:

•  Why your offer might be the best kept secret—and how that's quietly ruining your biz
•  The truth about selling without needing people to “experience you” first
•  A real story about my content repurposing specialist (yes, she knows I’m telling it 👀)
•  The exact messaging mistake...

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?

It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking:

What do we do? 

In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI wi...

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging.  

Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? 

So this episode is for those of you in the back of the class that want to raise your hand and ask this ...

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath-  because this is my speciality. 

Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? 

In this episode, we are going to revamp her brand messaging and learn ...

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing th...

Goodbye Bold Founder and hello Unicorn Messaging! 

Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears t...

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. 

There are probably a hundred thousand people who want to do what you're doing or are doing...

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat.

So I'm bring...

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of.

Well, today I want to let you in on a secret on how to actually hit your founder goals...

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate thei...

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn t...

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? 

Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt.  She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts...

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)

Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you.  Let's all live this amazing, efficient work life so we can create a bigger impa...

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team ...

You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say.

Today, I have brought on content developer Laura Haley who helps travel creators reduce their overwhelm and trade in their content time for travel time or in your case more time for other aspects of your business. This episode is less about what you s...

What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with...