Unicorn Messaging

Everyone keeps telling you to "be bolder" in your marketing. But what if that's actually the wrong advice?

I hear it all the time: be more controversial, be more provocative, be louder if you want people to notice you.

But here's what I want to challenge in this episode: you absolutely can be too bold in your messaging.

If you've ever worried that standing out means losing the heart of your brand, this conversation is for you. I recen...

Everyone kept telling me, "I just want your brain in my business." So... I figured out a way.

This week, I'm pulling back the curtain on my newest offer, The Refinery which isthe closest thing you'll get to having my brain inside your business. 

If you've ever thought, "I don't need another template. I just need someone to help me figure out what to say," this episode is for you.

We're talking about what happens when your brand v...

Before you go rewriting your entire website, hear me out: your messaging probably isn't bad. It's probably just blending in.

Today I am breaking down exactly what I would do if I had just 30 minutes to fix your messaging. We're talking about the tiny tweaks that create massive shifts in how people see your brand, connect with your offers, and most importantly—buy.

If you've been posting consistently, refining your offers, and w...

Last month I went to Australia and essentially took a workation. Which sounds glamorous until you realize the Australia-to-US time difference is absolutely unhinged.

I was working ridiculous hours, trying to balance client work, running my business, and exploring an entirely different continent at the same time.

And while this episode isn't really about messaging (I know, I know), it is about something every entrepren...

Is your copy bad? And honestly… what even is bad copy?

Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. There are so many reasons copy can feel “bad,” but in this episode of Unicorn Messaging, I wanted to focus on the less obvious signs your messagi...

Ready to scale your business in the right room? Grab your expo ticket or secure your booth spot for the Proximity Marketplace now ✨

Okay real talk, I have been to 25+ eventswithin the past year and so I now know a thing or two about what defines a conference worth your sweet precious time as a founder.

If you’ve ever sat through an 8-hour speaker day at a business conference thinking “my butt hurts and I just want to meet...

In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning.

Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ticket sales feel easy, this is the work.

Because I know you are putting in the work. 

I know you keep investing in coaching and you're just like, I don't know why my offer is just...

👉 Join Unicorn Messaging and put your messaging into a category of one✨

This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too.

Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content.

So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every ...

Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent.

Not because she has an ego. Not because she thinks she’s above putting it into one sentence. But because what she does feels too big for one sentence. The way she tran...

Put yourself in a category of one. Join my private Unicorn Messaging Membership: Join Here

Happy year of the fire horse, everybody. As a fun way to kick off this very momentum-driven year, I want to take a quick trip down memory lane and talk about my best and worst business decisions from last year.

I’m going to be as transparent and real as I can so you can see what truly propelled me forward  and what I spent way too mu...

Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episode.   

Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast some hinge profiles. This isn’t just just to make sure  your hinge profile isn’t giving people the ick, but also some messaging tips you can walk away with.

So if you are on the apps maybe you'l...

Find Your Brand Messaging Superpower: Take the Quiz

What if I told you that it's not your offer, it's your messaging. You're looking at your offer suite, wondering if you need to burn the whole thing down, hire that coach because something's not working, and you're just thinking to yourself, why can't I get this right? And I get it. It's so frustrating when you feel like you have a really good offer. 

But for some reason...

If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help.

Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts.

 I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve alre...

What is a business one-liner?
If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone.

 But here’s the magic:
 If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and i...

If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode."

Here is what you maybe seeing..

•  Are your pain points accidentally threatening your dream clients?
•  Are you unintentionally summoning people who want you to pull them out of emotional quicksand?
•  Are your messages giving &ldquo...

You’re the best in your industry,  but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by.

This episode isn&rsq...

You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator.

But here’s the thing&hel...

You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine.

Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teach...

If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. 

You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every p...